Lahme

What Lahme does

Lahme is a family-owned strategic communication agency headquartered in Copenhagen, Denmark, founded in 2009 and operating with a team of approximately 20 people including writers, designers, illustrators, and communications specialists. The company is led by Director Julia Lahme (Direktør), with Anne-Sophie Lahme Helmer as Contact Director (Kontaktdirektør) and Johan Lahme Forsby as Creative Director (Kreativ direktør); all three leadership roles are held by members of the founding family. Lahme serves Danish and international businesses ranging from large enterprises to small companies, delivering work under a self-described Trendforskning, Strategi & Eksekvering (Research, Strategy, Execution) framework and explicitly avoiding package solutions in favor of customized engagements.

The company's product portfolio spans four revenue streams: (1) strategic communication services including brand building, visual identity design, and campaign conceptualization and execution; (2) annual TrendRapporter sold as digital downloads through a Shopify-powered storefront, with editions priced from 2,900 DKK (2021-2022) up to 15,000 DKK (2027-2029 flagship); (3) courses on creative copywriting, brand building, and creative processes, plus speaking engagements booked exclusively through the Athenas bureau; and (4) branded merchandise including archetype art prints at 280 DKK and Lahme tennis socks at 100 DKK per two pairs. Underlying technology is standard SaaS infrastructure: Shopify for e-commerce and checkout, Mailchimp for the MiniMagasinet newsletter, and Google Analytics and Jetpack for web analytics, with GLS handling domestic physical fulfillment limited to Denmark.

Lahme's go-to-market is multi-channel: direct sales and referrals for agency services, self-serve e-commerce for digital and physical products, an annual Trend Conference (Trendkonference 2027) ticketed via learnx.dk, and the Athenas bureau for Julia Lahme's public speaking. Demand generation is driven by thought leadership content, including annual trend reports, an email newsletter, and Julia Lahme's media presence as a lifestyle expert on Danish television and author of nine books. No external funding, no parent company, and no subsidiaries are disclosed, consistent with a bootstrapped family-owned operating model.

Name

Lahme

Legal name

Lahme ApS

Website

https://lahme.dk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Lahme is a family-owned Copenhagen communications agency combining trend research, brand strategy, and creative execution for Danish and international businesses. It also publishes annual trend reports, offers courses, and books speaker engagements through Athenas.

Ownership category

akta.pro rank

Product category

Strategic Communication Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Guidelines, Governance & Brand Management (BPAFAEAF)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Sales Promotion Campaign Design & Management (BPAFAMAC)

Keywords

• Strategic communication services
• Trend research reports
• Brand strategy consulting
• Consumer trend forecasting
• Copywriting training courses

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Communication Services: Core agency revenue from brand building, visual identity design, strategic campaign conceptualization and execution, and ongoing communication consulting for Danish and international businesses.
2. Trend Reports (Digital Downloads): Annual trend report publications sold as digital downloads through the Shopify e-commerce store. Reports cover consumer behavior, megatrends, archetypes, and industry-specific forecasts. Major reports include TrendRapport 2027-2029 (15,000 DKK), TrendRapport 2025-2026 (9,997 DKK), TrendRapport 2024/2025 (9,995 DKK), TrendRapport 2023 (3,500 DKK), and TrendRapport 2021-2022 (2,900 DKK). Additional specialty reports such as '909 Danskere om corona' (1,434 DKK) are also sold.
3. Courses and Speaking Engagements: In-person and corporate courses on creative copywriting, brand building, and creative processes. Public speaking engagements booked through Athenas for speaking, talks, debates, podcast participation, and conference hosting. Julia Lahme is the primary public speaker, with separate fee structures and booking conditions.
4. Merchandise and Art Prints: Sale of branded merchandise (Lahme tennis socks at 100 DKK per 2 pairs) and art prints featuring consumer archetypes from trend research (archetype posters at 280 DKK each: Soulsootheren, Henry, Glowcalisten, 88'eren).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Lahme is a family-owned strategic communications agency that delivers trend research, brand strategy, and creative execution services to Danish and international companies. Its productized offerings include annual TrendRapport publications, courses in copywriting and brand building, public speaking engagements, archetype posters, and small branded merchandise, all distributed through a Shopify storefront and direct agency engagements.

Product overview

Lahme is a family-owned strategic communications agency offering a portfolio of trend research products and services. The core offering consists of annual Trend Reports (TrendRapporter) published as digital downloads, covering consumer behavior, megatrends, and market forecasting for Danish and international companies. Supporting offerings include trend-based courses (Kreativt Tekstforfatteri, Brand Building, Kreative processer), trend lectures/talks, and an annual trend conference in Copenhagen. The product line also includes archetype posters (88'eren, Glowcalisten, Henry, Soulsootheren) derived from trend research, and branded merchandise (tennis socks).

Differentiator

Problem solved

Functional benefit

Brands

• TrendRapport: Annual trend report published by Lahme covering megatrends, consumer behavior, and market insights for Danish and international businesses.
• MiniMagasin
• Trendkonference

Products and services

• TrendRapporter (Trend Reports) Annual trend research reports providing analysis and forecasts on consumer behavior, megatrends, archetypes, and market movements for Danish and international companies.
• TrendRapport 2027-2029: Kaos, Håb & Vækst 277-page annual trend report mapping future tendencies, megatrends, the Emotion Economy, and a new consumer persona.
• TrendRapport 2025-2026: Menneskelighed er den nye valuta 193-page illustrated trend report covering megatrends including Creative Intelligence, Body Centric Living, Ephemeral Consumption, and Trusting Sentiments.
• Trendrapport 2024/2025: De Nye Romantikere Annual trend report exploring the new romantic consumer archetype and four major megatrends.
• Trendrapport 2023: Tillid, tiltro & tiltrækning 127-page trend report examining trust economy, community, new health concepts, and work-life balance.
• Trendrapport 2021-2022: Forstår dine forbrugere 140-page post-corona trend report examining how the pandemic changed consumption, living, travel, and social behaviors.
• 909 Danskere om corona 72-page special report based on a survey of 909 Danes during the COVID-19 lockdown, examining changes in consumption patterns and social relationships.
• Strategic Communication Services Full-service communication consulting covering brand strategy, visual identity design, campaign conceptualization and execution, and ongoing communications advisory for Danish and international companies.
• Kurser (Courses) Educational courses in creative copywriting, brand building, and creative processes offered regularly and as custom corporate bookings for marketing and communication professionals.
• Foredrag (Lectures and Talks) Trend research-based presentations including general trend lectures, industry-specific talks, trend updates for strategy processes, and talks about generational differences in the workplace.
• Trendkonference (Annual Trend Conference) Annual trend conference held in Copenhagen featuring presentations on the latest trend research and consumer insights, with tickets sold via learnx.dk.
• Archetype Posters (Soulsootheren, Henry, Glowcalisten, 88'eren) 70x50 cm Giclée-quality art prints featuring four consumer archetypes (Soulsootheren, Henry, Glowcalisten, 88'eren) derived from the trend reports.
• Lahme Tennis-sokker (Branded Socks) Two pairs of branded Lahme tennis socks (77% cotton, 18% polyamide, 5% elasthan) available in sizes 39-42 and 43-46.
• Trendforskning (Custom Trend Research) Custom trend research services including company-specific guidance, industry analyses, and in-house seminars based on Lahme's proprietary data collection, research, studies, and consumer pattern analysis methodology.

Quantifiable outcome

• Trend predictions validated by societal development for more than five consecutive years
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AthenascoreChannel Partner/ Reseller/ DistributorAthenas is the exclusive booking bureau for Julia Lahme's speaking engagements, talks, debates, podcast appearances, and conference hosting. All event inquiries and bookings are routed through Athenas, which manages contractual terms, logistics coordination, and fee negotiations on behalf of Julia Lahme.
• Maldon SaltminorStrategic or Co-development PartnerLahme collaborated with Maldon Salt to host a salt tasting and fermentation workshop led by Anne-Sophie Lahme and Ditte Ingemann. The workshop was held at Lahme's Copenhagen office on August 20, priced at 90 DKK, and included a goodie bag worth 250 DKK. The partnership leveraged both brands' authority in food and lifestyle.
• ShopifycoreTechnology or IntegrationShopify powers Lahme's e-commerce storefront (shop.lahme.dk), handling product listings, shopping cart, checkout, payment processing, and order management. Shopify integrates with various payment providers including Apple Pay, PayPal, Google Pay, Klarna, MobilePay, and card networks.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lahme.dk
• Instagraminstagram.com/lahme
• LinkedInlinkedin.com/company/lahme-kommunikation

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lahme