What Asterix does

Asterix Srl is a privately held Italian facility management company headquartered in Bologna, founded in 1984 as a family cleaning business and restructured in 2007 to focus on medium and large enterprise clients. The company operates across nine Italian regions with 600+ qualified operators, delivering an integrated portfolio that includes professional cleaning, full facility management (reception, concierge, security guard services), pest control and disinfestation, and sanitization/disinfection, supplemented by environmental consultancy positioning through sustainability measurement.

The company's technology layer centers on three proprietary assets: the DynamiCO2 platform (developed with University of Genoa, Injenia, and Ècosì) for real-time CO2, energy, and water monitoring; a Digital Traceability System for cleaning operations, built with blockchain-based environmental hygiene certification in partnership with IQC and Confindustria Emilia Area Centro; and the internal Asterix Gestionale management software (developed in 2020) for process mapping and client scheduling. Service delivery is supported by specialized equipment such as atomizer-equipped pick-up vehicles for large-area mosquito disinfestation. Asterix holds ISO 9001:2015, UNI EN 16636 (European pest management), UNI/PdR 125:2022 (Gender Equality), and continuous CRIBIS Prime Company status since 2016.

The business model is B2B managed services and recurring contracts with medium and large Italian enterprises, supplemented by professional services work in pest control and sanitization. GTM is enterprise field sales with dedicated Tecnici Operativi Commerciali (TOC) account managers, supported by event-driven lead generation at industry fairs (ISSA PULIRE, FARETE/Confindustria) and a client portal (Area Riservata) for existing accounts. Growth has been delivered through a combination of organic scaling, two acquisitions (Zanetti Livio in 2018, Emmeffe Servizi in 2019), and ongoing certification-led positioning in a sector where the company is ranked 130th by revenue among 1,082 Italian cleaning and disinfestation firms (Plimsoll study). The company reports 94% client retention over 10 years and over 90% annual renewal.

Name

Asterix

Legal name

Asterix Srl

Website

https://asterixsrl.it

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Short description

Asterix is a Bologna-based Italian facility management company serving medium and large enterprises across 9 regions with professional cleaning, pest control, sanitization, and integrated facility services, supported by 600+ certified operators and proprietary sustainability and traceability software.

Ownership category

akta.pro rank

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Professional Cleaning Services: Recurring professional cleaning services for medium and large companies, with ongoing contracts and scheduled service delivery.
2. Facility Management: Comprehensive facility management services including reception/concierge (portierato), vigilance, and ongoing building maintenance.
3. Pest Control and Disinfestation: Professional pest control services including disinfestation, deratization, and preventative treatments for commercial and industrial clients.
4. Sanification and Disinfection: Sanification and disinfection services, particularly during COVID-19 pandemic, including hydrogen peroxide nebulization.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Asterix is an Italian facility management company founded in 1984 in Bologna that delivers integrated building services to medium and large organizations. Its core offerings include professional cleaning, pest control and rodent extermination (disinfestazione e derattizzazione), sanitization and disinfection (sanificazioni e disinfezioni), and concierge/reception services (portierato), typically bundled under multi-service facility management contracts.

Product overview

Asterix is a facility management and cleaning services company offering an integrated portfolio of services for medium and large companies throughout Italy. The core offering includes Professional Cleaning (Pulizie Professionali) and Facility Management services, supplemented by specialized divisions for Pest Control (Disinfestazione e Derattizzazione), Sanitization (Sanificazioni e Disinfezioni), and Concierge/Reception/Security (Portierato Reception Vigilanza). The company also offers proprietary tools including the DynamiCO2 sustainability measurement software and Asterix Gestionale internal management system. Pest Control services feature specialized equipment such as pick-up vehicles with atomizers for large-area treatments and professional monitoring traps. The company maintains a focus on eco-friendly and biological cleaning methods, having introduced biological cleaning systems since 2015.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Cleaning Services Commercial and institutional cleaning service delivered as part of multi-service facility management contracts for medium and large organizations across Italy.
• Pest Control and Rodent Extermination Disinfestazione e derattizzazione service for commercial and institutional facilities, delivered as part of integrated facility management engagements.
• Sanitization and Disinfection Services Sanificazioni e disinfezioni service for corporate, public, and institutional environments, bundled with broader facility management contracts.
• Concierge and Reception Services Portierato e reception service providing front-of-house staffing for corporate buildings, with optional auxiliary surveillance functions, delivered under facility management contracts.
• DynamiCO2 Sustainability Measurement Platform Proprietary digital platform that quantifies and reports the CO2 and sustainability footprint of facility management operations, made available to Asterix's B2B clients as part of its service offering.

Quantifiable outcome

• 94% client retention rate for over 10 years
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Virtus BolognaflagshipGTM or Marketing Partner · 1 January 2023Official Sponsor for 2023/2024 season. Partnership supports basketball team and provides visibility through sports marketing.
• Bologna FC 1909flagshipGTM or Marketing Partner · 1 January 2021Business partner since November 2021. Asterix supports the football club and participates in partner workshops. Collaboration includes stadium-related services and community initiatives.
• Emmeffe Servizi (acquired)coreOthers · 1 January 2019Company acquired in 2019 to further expand service capabilities and geographic coverage.
• Zanetti Livio (acquired)coreOthers · 1 January 2018Company acquired in 2018 to expand operational capacity and client base.
• TEDx BolognaflagshipStrategic or Co-development Partner · 1 January 2017Silver Partner since 2017, Main Partner in 2022 and 2026 for 'It's a Miracle' event. Partnership focuses on promoting cultural initiatives and innovation ideas in the Bologna area.
• ÈcosìcoreStrategic or Co-development Partner · 1 January 2009Partnership since 2009 with innovative Forlì-based company, international leader in cleaning innovation. Ècosì selected Asterix to implement the ONS (Odour Neutralizing System) cleaning method. Collaboration includes DynamiCO2 software development for sustainability measurement.
• CNA BolognacoreChannel Partner/ Reseller/ DistributorActive member and associate of CNA Bologna (National Craft Enterprises Confederation). Participates in association events, initiatives, and networking activities including 80th anniversary celebrations.
• TÜV RheinlandcoreTechnology or IntegrationCertification partner for ISO 9001, UNI EN 16636 (Pest Control), and UNI/PdR 125:2022 (Gender Equality) certifications.
• University of GenoaminorStrategic or Co-development PartnerAcademic partner for the development of DynamiCO2 sustainability measurement software, collaborating on scientific methodology.
• IQC (Istituto Qualità)minorStrategic or Co-development PartnerPartner for digital traceability and blockchain certification of environmental hygiene services, jointly hosting educational webinars with Confindustria Emilia.
• Libera TerraminorOthersSustains and purchases Libera Terra biological products (oranges) from lands confiscated from the mafia. Supports the association's social mission.
• Fondazione Sant'OrsolacoreOthersOngoing social partnership supporting pediatric oncology and hospital projects including 'Il Parco della Luna' (children's space in hospital). Multiple donations exceeding €2,000.
• Fondazione RizzoliminorOthersPartner for IOR Run charity event supporting prosthetic donations (Do.P.O. project) for amputees.
• Fondazione Guglielmo MarconiminorOthersSponsor supporting the Foundation celebrating Bologna's famous inventor, including 150th anniversary commemorations.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Markas: Italian-headquartered facility management, cleaning, and catering services group with comparable B2B customer base (offices, hospitals, public sector) and similar service portfolio to Asterix, including cleaning, pest control, and integrated FM.
• Team Service: Italian facility management and cleaning services company serving corporate and public-sector clients; comparable regional Italian competitor to Asterix with similar B2B FM offerings.
• Cooperativa Italia Servizi: Italian cooperative providing professional cleaning, facility management, and reception/portierato services to enterprises and public administration; directly comparable to Asterix on service mix and target customers.
• CNS (Consorzio Nazionale Servizi): Italian cooperative consortium delivering cleaning, facility management, and ancillary services to public and private organizations; direct domestic peer to Asterix on core cleaning and FM service lines.

Broad incumbents

• ISS A/S: Global facility services provider with significant Italian operations, offering cleaning, workplace, and integrated FM services to enterprise clients; a much larger incumbent operating in the same core categories as Asterix.
• Elior Italia: Italian subsidiary of Elior Group providing facility management, cleaning, and related services to corporate and public-sector clients; broader portfolio than Asterix but overlapping in core cleaning/FM.
• Sodexo Italia: Italian arm of the French FM and food services multinational; competes with Asterix on cleaning and integrated facility management contracts for medium and large enterprises.
• Atalian Global Services: International FM group with operations in Italy offering cleaning, security, reception, and integrated facility management; competes with Asterix for enterprise cleaning and FM contracts across Europe.
• Rekeep (formerly Manutencoop Facility Management): Major Italian integrated facility management and maintenance services provider serving public and private clients; overlaps with Asterix on cleaning and FM and is a benchmark large national competitor.

Regional players

• Compass Group Italia: Italian subsidiary of the global food and support services group; while primarily food services, its support services arm competes with Asterix on facility management and cleaning for large accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@PulizieDisinfestazione
• Facebookfacebook.com/asterixsrl
• LinkedInlinkedin.com/company/10044886/admin/dashboard
• Instagraminstagram.com/asterixsrl

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asterix