Good Theater
Good Theater is a Portland, Maine non-profit community theater producing a season of main stage productions, a Summer Fun series, and special events at Stevens Square Theater, serving regional audiences through single tickets, subscriptions, sponsorships, and venue rentals.
- Company typePrivate
- Founded2001
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Good Theater does
Good Theater is a Portland, Maine-based performing arts organization operating as a single-venue community theater. The company is in residence at Stevens Square Theater, located at 631 Stevens Ave in the former Catherine McAuley High School building. Founded in 2001 and structured as a non-profit, Good Theater produces an annual season of main stage theatrical productions (comedies, dramas, and musicals), a Summer Fun cabaret and concert series, and a calendar of one-off Special Events. The organization serves the greater Portland, Maine market and a general local/regional theater audience, with no operations outside the regional footprint disclosed.
Programming is sold through a multi-channel ticket model. Single main stage tickets are priced at $40 for adults and $10 for students and patrons 30 and under, while the Summer Fun series is priced at $30/$10. The company layers season subscriptions and Flex Passes on top of single-ticket sales to drive recurring attendance and cash flow, and operates a Pay-What-You-Can Saturday at 7 PM performance to widen access. A non-refundable $3.50 per-ticket checkout fee applies to online orders. Auxiliary revenue streams include corporate sponsorships (contact point: Gusta Johnson), venue rental for external events, free actor workshops, and donation solicitation. Distribution is regional: ticket sales are conducted through the website, phone/text box office at (207) 835-0895, and at-the-door purchases. Marketing relies on organic Facebook and Instagram, an email newsletter, and the company website, with no paid acquisition or enterprise sales motion evident.
There is no technology platform underpinning the business. Good Theater has no mobile app, no disclosed API or SDK, no integrations, no proprietary software, and no AI/ML components. The digital infrastructure consists of a Squarespace-hosted website used primarily for ticketing, show information, and announcements. Customer data, ticketing transactions, and email list management appear to be handled through the website and standard social platforms rather than a purpose-built CRM or martech stack.
Good Theater firmographics
Firmographics- Name
- Good Theater
- Legal name
- Good Theater
- Website
- https://goodtheater.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Good Theater is a Portland, Maine non-profit community theater producing a season of main stage productions, a Summer Fun series, and special events at Stevens Square Theater, serving regional audiences through single tickets, subscriptions, sponsorships, and venue rentals.
- Ownership category
- akta.pro rank
Good Theater industry classification
Industry- Product category
- Live Theater / Performing Arts
- NAICS
- Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Regional & Repertory Theatre Companies (MPAGABAB)
- akta.pro secondary industries
- Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Theater, Musicals & Performing Arts (THAJAFAB)
Keywords
Where Good Theater is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Good Theater business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ticket Sales: Revenue from individual tickets to main stage productions and special events. Prices vary by production type: Main Stage shows are $40 for adults and $10 for students/30 and under. Summer Fun series tickets are $30 for adults and $10 for students. Additional $3.50 per-ticket fee at checkout.
- Subscriptions and Flex Passes: Season subscriptions and flex passes providing access to multiple productions throughout the 2026-2027 season, offering discounted rates compared to single ticket purchases.
- Sponsorships: Corporate sponsorship opportunities for individual shows or entire seasons, with contact person Gusta Johnson listed for sponsorship inquiries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Main Stage Productions - Adult |
| One time/ perpetual license | Pay-as-you-go | Main Stage Productions - Student/30 & Under |
| One time/ perpetual license | Pay-as-you-go | Summer Fun Series - Adult |
| One time/ perpetual license | Pay-as-you-go | Summer Fun Series - Student/30 & Under |
| Subscription | Annual | Season Subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Good Theater product offering
Product offeringCore offering
Good Theater is a non-profit performing arts company that produces and presents live theater at Stevens Square Theater in Portland, Maine. It sells tickets and subscriptions to main stage productions, a Summer Fun concert and cabaret series, and touring-style special events, and also rents its venue for external events. Revenue is generated through ticket sales, subscriptions, sponsorships, and donations from local audiences and community partners.
Product overview
Good Theater is a performing arts organization operating as a single-venue theater company at Stevens Square Theater in Portland, Maine. The company offers a unified live theater experience consisting of main stage theatrical productions (sold individually or as part of season subscriptions), a Summer Fun concert and cabaret series, and Special Events programming. All offerings are ticketed live experiences; there are no digital products, SaaS offerings, or technology platforms. The company generates revenue through ticket sales (adult $40, student $10 for main stage; $30/$10 for Summer Fun), subscriptions, venue rentals, sponsorships, and donations.
Differentiator
Problem solved
Functional benefit
Products and services
- Season Subscriptions (2026-2027) Full-season subscription package providing access to all main stage productions in Good Theater's 2026-2027 season, including Little Shop of Horrors, Conversations With Mother, An Old-Fashioned Family Murder, Ken Ludwig's Dear Jack, Dear Louise, Is He Dead?, and The 25th Annual Putnam County Spelling Bee. Sold at discounted rates compared to single ticket purchases.
- Main Stage Single Tickets Individual tickets for Good Theater's main stage theatrical productions, priced at $40 for adults and $10 for students/30 and under, with a $3.50 non-refundable per-ticket service fee added at checkout. Pay-What-You-Can option available on Saturdays at 7 PM.
- Summer Fun 2026 Series Summer concert and cabaret performance series featuring ticketed shows including Vampire Lesbians of Sodom & Sleeping Beauty or Coma, Mark Brady, Heat Wave: The Linda Ronstadt Experience, Soggy Po' Boys, Jay Jurden with Casey Watson, Primo Cubano, Chances Are Johnny Sings It, and Kouchera. Priced at $30 for adults and $10 for students.
- Special Events Standalone ticketed performances and events including Dracula: A Comedy of Terrors (Oct 21-25, 2026), Juston McKinney (Nov 27, 2026), Holiday Party Playlist II (Dec 3-6, 2026), George Dvorsky's Home for the Holidays (Dec 10-13, 2026), and John Lloyd Young in Concert (Apr 30-May 2, 2027).
- Flex Pass Subscriptions Flexible subscription option allowing subscribers to select shows and timing according to their preferences across the season, as an alternative to the full season subscription.
- Stevens Square Theater Venue Rental Rental of the Good Theater performance venue located at 631 Stevens Ave, Portland, ME 04103 (formerly Catherine McAuley High School) for external events, productions, and gatherings.
Companies that use Good Theater
Customer profileSegments1 record
Ideal customer profiles1 record
Good Theater technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Good Theater partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Good Theater competitors and assessment
Company assessmentRegional players
- Sierra Repertory Theatre: Regional repertory theater in Sonora, California producing plays, musicals, and a children's series. Similar regional, subscription-based, multi-program-format theater operating outside a major metro area.
- American Stage: Professional regional theater in St. Petersburg, Florida producing a season of plays and musicals. Comparable professional regional theater with subscription model, though serving a different geographic market.
- Merrimack Repertory Theatre: Professional regional theater in Lowell, Massachusetts producing a season of contemporary plays. Comparable repertory theater model and New England audience, though serving a different metropolitan area.
Direct peers
- Players' Ring: Small independent theater in Portsmouth, New Hampshire producing original works, plays, and performance events. Comparable small-staff, single-venue, community-oriented theater model serving a nearby New England seacoast market.
- Portland Stage Company: The other major professional regional theater company operating in Portland, Maine. Comparable in mission, scale, and target audience to Good Theater and the most direct substitute for local theatergoers.
- Theater at Monmouth: Shakespeare-focused repertory theater in Monmouth, Maine producing a summer season of classical and contemporary plays. Comparable repertory-style, single-venue, subscription-driven regional theater model.
- Hackmatack Playhouse: Summer-stock community theater in Berwick, Maine producing musicals and plays. Similar seasonal programming model, regional Maine audience, and small-staff community theater scale.
- Penobscot Theatre Company: Professional regional theater based in Bangor, Maine producing a season of plays and musicals. Same production model and regional non-profit theater positioning as Good Theater.
- Mad Horse Theatre Company: Community theater operating in Portland, Maine with a similar season of plays, musicals, and cabaret-style events. Direct in-market competitor for Portland theater audiences and donors.
- Ogunquit Playhouse: Long-running professional regional theater in southern Maine producing a mix of musicals and plays. Comparable in programming model (musicals, plays, subscription seasons) and regional Maine audience overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Good Theater social profiles
Digital presenceGood Theater financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Theater leadership team
Management profileNumber of profiles
Profiles2 records
Good Theater funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Theater M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Theater
What does Good Theater do?
Good Theater is a non-profit performing arts company that produces and presents live theater at Stevens Square Theater in Portland, Maine. It sells tickets and subscriptions to main stage productions, a Summer Fun concert and cabaret series, and touring-style special events, and also rents its venue for external events. Revenue is generated through ticket sales, subscriptions, sponsorships, and donations from local audiences and community partners.
Is Good Theater a public or private company?
Good Theater is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Good Theater founded?
Good Theater was founded in 2001. It employs 11 to 50 people.
Where is Good Theater based?
Good Theater is headquartered in Portland, United States, in the North America region.
How does Good Theater make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are subscriptions and Flex Passes and sponsorships.
Who are Good Theater's main competitors?
Regional players on record are Sierra Repertory Theatre, American Stage and Merrimack Repertory Theatre. Direct peers are Players' Ring, Portland Stage Company, Theater at Monmouth, Hackmatack Playhouse, Penobscot Theatre Company, Mad Horse Theatre Company and Ogunquit Playhouse.
Does Good Theater have an API?
No public API is recorded for Good Theater.
What industry is Good Theater in?
Good Theater's product category is Live Theater / Performing Arts. Its primary akta.pro industry code is MPAGABAB, Regional & Repertory Theatre Companies, with a secondary code of MPAGABAG, Musical Theatre (Non-Broadway/Fringe). Its NAICS code is 71111 and its SIC code is 7900.