La Dolce Vita

What La Dolce Vita does

La Dolce Vita is a privately held, founder-led creative agency based in Middelburg, Zeeland, the Netherlands, providing web design, graphic design and marketing services to small and medium-sized businesses, entrepreneurs, hospitality operators, municipalities and nonprofit organizations. The firm's service offering is organized around three core pillars — Webdesign (websites and webshops), Grafisch Ontwerp (corporate identity, logo, print and packaging design) and Marketing (campaign strategy and social media) — supplemented by specialized modules in rebranding, city branding, packaging and e-commerce webshop development. The team is led by founder Marcel Urgert (Art Director & Marketing Advisor, ~30 years of experience) alongside Arlette van Sebille (Concepting & Communication), operating as a two-person core with no disclosed external investors or parent company.

The agency runs on a project-based, quote-driven professional services model with no publicly disclosed pricing or rate card; the firm positions its rates as 'bijzonder vriendelijk' (particularly friendly) and its delivery style as personal, consultative and craft-led. Go-to-market is direct-to-client and regional, relying on the firm's portfolio website, word-of-mouth referrals within the Zeeland business community, and personal outreach; the customer base is highly diversified across verticals (hospitality, healthcare, real estate, food and beverage, retail, finance, insurance, government and nonprofit) and spans both the Netherlands and Belgium.

There is no proprietary technology platform, no API surface, no AI or ML capabilities, and no patents or trademarks disclosed. Scale indicators (single headquarters address, two-person core team, founder-owned structure, absence of funding events) characterize the firm as a boutique regional agency; its competitive position rests on long-tenured creative talent, local brand recognition built over 25+ years, and price flexibility in the Dutch SMB market rather than on technology differentiation or scale advantages.

Name

La Dolce Vita

Legal name

La Dolce Vita

Website

https://lamiadolcevita.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

La Dolce Vita is a privately held, two-person creative agency in Middelburg, Zeeland, Netherlands, offering web design, graphic design and marketing services to SMBs, hospitality operators, municipalities and nonprofit clients in the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Advertising & Design Services

NAICS

Advertising Agencies (54181), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• Advertising agency services
• Web design services
• Graphic design services
• Brand identity design
• Marketing campaign services

Headquarters

HQ city

Middelburg

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Web Design Services: Custom website design and development services for businesses, including responsive design and CMS integration. Project-based pricing.
2. Graphic Design Services: Brand identity, logo design, house style development, and printed materials including brochures, flyers, and packaging design.
3. Marketing Services: Marketing campaigns, social media strategy, rebranding campaigns, and marketing consulting services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

La Dolce Vita is a boutique advertising and design agency that provides web design (websites and webshops), graphic design and brand identity (logos, huisstijl, brochures, packaging, and print materials), and marketing services (campaigns, social media, and rebranding) to local entrepreneurs and SMBs in Zeeland, Netherlands. Work is delivered as custom, project-based creative services by a small founder-led team.

Product overview

La Dolce Vita is a full-service advertising and design agency offering three core services: Webdesign (websites and webshops), Grafisch Ontwerp (graphic design and brand identity), and Marketing (strategy and campaigns). These core services are supported by specialized modules including logo and huisstijl (brand identity) design, webshop development, brochure and print design, product packaging design, marketing campaigns, city branding and marketing, and rebranding services. The portfolio demonstrates a diverse range of clients across Zeeland and beyond, including municipalities, hospitality businesses, retail brands, and non-profit organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Webdesign (Web Design) Design and development of professional websites and webshops for businesses, focusing on structure, aesthetics, online visibility, and user experience. Sold as a project-based professional service.
• Grafisch Ontwerp (Graphic Design) Visual identity and graphic design services for businesses, including logo design, corporate branding (huisstijl), brochures, flyers, posters, banners, and other print materials. Delivered as project-based professional design work.
• Marketing Marketing strategy, campaigns, social media strategy, content creation, advertising, and brand positioning services to increase visibility and reach target audiences. Delivered as project-based consulting and execution work.

Quantifiable outcome

• Successful rebranding campaign for Kemkens reaching 500,000+ social media engagements

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Native: Amsterdam-based creative agency focused on brand strategy, identity, and campaign development. Comparable service mix and client type to La Dolce Vita's integrated creative offerings.
• Fitzroy: Amsterdam-based independent full-service creative agency offering branding, design and campaign work. Comparable to La Dolce Vita in offering integrated creative services across brand identity, graphic design, and marketing for commercial clients.
• Studio Dumbar: Rotterdam-based design studio specializing in visual identity, brand design, and city/cultural branding. Comparable for its emphasis on brand identity and identity-driven city projects similar to La Dolce Vita's Veere Stad work.
• Dawn: Amsterdam-based creative agency working across brand, design, digital and campaign work. Comparable integrated creative agency model targeting consumer and B2B clients in the same Dutch market.
• Mijksenaar: Dutch design agency specializing in wayfinding, information design, and brand identity. Overlaps with La Dolce Vita in brand identity and visual communication, particularly for public-sector and institutional clients.
• Wefilm: Dutch creative and content agency producing brand films, campaigns, and integrated marketing communications. Comparable for campaign execution and content-driven marketing work, a service La Dolce Vita also offers.
• Selmore: Dutch independent creative agency focused on brand strategy, identity design, and campaigns. Directly comparable to La Dolce Vita in delivering brand-building creative services for a mix of B2B and consumer clients.
• Vorm & Visie: Dutch creative agency offering branding, graphic design, web design and marketing services. Direct peer across the same integrated service stack La Dolce Vita provides to SMB and mid-market clients.

Broad incumbents

• Total Design: Long-established Amsterdam design and branding agency with a broader portfolio across identity, digital, and communication design. Comparable in core identity and design services, though significantly larger and serving national/international clients.

Regional players

• Carosserieel: Belgian creative agency based in Antwerp offering branding, graphic design, and digital services. Comparable as a regional full-service creative peer operating across Benelux, matching La Dolce Vita's expansion footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Dolce Vita