Australian Botanical Products

Name

Australian Botanical Products

Legal name

Australian Botanical Products Pty Ltd

Website

https://www.auroma.com.au

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Australian Botanical Products, trading as Auroma Essential Oils, produces and supplies pure essential oils, certified organic oils, carrier oils, fragrance oils, personal care bases, and botanical raw materials for B2B manufacturers in flavour, fragrance, pharmaceutical, and cosmetic industries and for DTC consumers including aromatherapists, massage therapists, and DIY formulators across Australia.

Ownership category

akta.pro rank

Product category

Essential Oils and Botanical Ingredients

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Natural Extracts & Essential Oils (Botanical/Citrus/Herb/Spice Extracts) (AFAJADAB)

akta.pro secondary industry

Flavors, Fragrances & Aroma Chemicals (IMAEABAE)

Keywords

• Essential oil supply
• Botanical ingredients
• Aromatherapy products
• Carrier oils
• Fragrance oils

Headquarters

HQ city

Hallam

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer and B2B sales of essential oils, carrier oils, fragrance oils, personal care bases, raw materials, and packaging accessories through the auroma.com.au Shopify storefront. Products sold in various sizes from 10ml retail packs to 20kg commercial containers.
2. Retail Shop Sales: Physical retail location at 1 Chapel Street, Lynbrook, Victoria serving walk-in customers. Shop operates Monday to Friday, 9am-5pm. Additional business customer service via dedicated phone line for B2B accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Australian Botanical Products (Auroma Essential Oils) supplies and distributes a broad portfolio of botanical and aromatherapy products including pure essential oils, certified organic essential oils, ready-made blends, carrier oils, fragrance oils, personal care bases, raw materials, and packaging accessories. Products are sold in retail sizes (10ml-100ml) for individual consumers and in commercial volumes (1kg-20kg) for manufacturers, formulators, and professional users across the flavour, fragrance, pharmaceutical, and cosmetic industries.

Product overview

Auroma Essential Oils operates as a single e-commerce platform offering a comprehensive portfolio of botanical and aromatherapy products. The core offerings consist of Pure Essential Oils, Certified Organic Essential Oils, Essential Oil Blends, Carrier Oils, and Fragrance Oils, which form the foundation of the product range. Supporting these core products are add-on modules including Personal Care Bases and DIY Kits for formulation, Raw Materials for DIY manufacturing, Massage and Body Oil Bases, and Packaging and Accessories including Diffusers. The platform serves both small-batch makers and commercial manufacturers in the flavour, fragrance, pharmaceutical, and cosmetic industries, as well as aromatherapists, massage therapists, and individual consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Pure Essential Oils Single-origin, unadulterated essential oils valued for authentic aroma profiles, consistency, and versatility across applications in home care, personal care, wellness, fragrance, and aromatherapy formulations. Sold in retail sizes (10ml-100ml) and commercial volumes (1kg-20kg).
• Certified Organic Essential Oils Essential oils sourced from accredited organic producers, cultivated and processed according to recognized organic certification standards, supporting clean and transparent supply chains.
• Essential Oil Blends Expertly crafted combinations of pure essential oils designed to create balanced, synergistic aromas for relaxation, energizing, focus, and restoration purposes.
• Carrier Oils and Butters Plant-based oils used as diluting agents for essential oils, suitable for massage, skincare, and formulation applications. Includes vegetable oils, butters, and infused oils.
• Fragrance Oils Concentrated aromatic oils including floral, fruity, gourmand, green/fresh, and woody/amber scent profiles for personal care, home care, and cosmetic formulations.
• Personal Care Bases and DIY Kits Ready-to-use base formulations including conditioner, body lotion, shampoo, shower gel, body butter, and cleansing lotion for professional and DIY personal care product manufacturing.
• Raw Materials Bulk ingredients including clays, floral and fruit waters, gums and waxes, soap bases, candle kits, and Bio-Glitter for DIY product creation and manufacturing.
• Massage and Body Oil Bases High-quality base materials for massage oils, body oils, and balms, chosen for skin feel, stability, and blend compatibility.
• Packaging and Accessories Containers and tools including bottles, jars, caps, closures, diffusers, and dispensers for packaging and storing essential oils and personal care products.
• Diffusers Ultrasonic and waterless diffusers for dispersing essential oils into the air for aromatherapy applications.

Quantifiable outcome

• 40+ years of dedicated research and sourcing in the essential oil industry
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• doTERRA International: Global multi-level marketing leader in essential oils with extensive pure and certified organic oil ranges. Directly comparable to Australian Botanical Products in core product (essential oils), target market (wellness/aromatherapy consumers and formulators), and category authority claims.
• Young Living Essential Oils: Vertically integrated essential oils company with proprietary 'Seed to Seal' sourcing and a global MLM distribution model. Comparable product mix (essential oils, blends, carrier oils, personal care) and overlapping aromatherapy/wellness customer base.
• Plant Therapy Essential Oils: US-based direct-to-consumer essential oil and carrier oil retailer with KidSafe line and DIY formulation supplies. Direct e-commerce competitor with overlapping product portfolio (pure oils, carrier oils, personal care bases, DIY ingredients).
• Edens Garden: Family-owned essential oils company offering 100% pure single oils, blends, carrier oils and natural products via direct e-commerce. Closely comparable business model, product mix, and target customer base to Australian Botanical Products.
• Mountain Rose Herbs: US-based supplier of organic herbs, essential oils, carrier oils and botanical ingredients for both consumers and manufacturers. Directly comparable in bulk/B2B ingredient distribution, organic certification focus, and DIY/wellness customer segments.
• Bulk Apothecary: US-based bulk supplier of essential oils, carrier oils, soap bases, candle making supplies, and personal care ingredients. Highly comparable B2B bulk ingredient model targeting manufacturers and DIY formulators, with overlapping product categories.
• Aromatics International: US-based specialty essential oil supplier focusing on small-batch, artisanal, and certified organic oils with strong B2B and therapist customer base. Comparable sourcing quality narrative, certified organic positioning, and target segments (aromatherapists and manufacturers).

Broad incumbents

• NOW Foods (NOW Solutions): Large US-based natural products manufacturer with a broad essential oils and aromatherapy line (NOW Solutions) as part of a wider supplement and personal care portfolio. Comparable in essential oils and carrier oils, but operates at a much broader scale across many health categories.

Regional players

• Perfect Potion: Australian aromatherapy company producing essential oils, natural skin care and wellness products. Most direct regional competitor to Australian Botanical Products in the Australian consumer aromatherapy market with overlapping product mix.
• Oil Garden: Australian essential oils and aromatherapy brand distributed through pharmacies and health food stores nationally. Comparable in essential oil range and Australian consumer/wellness focus, competing in the same domestic channel landscape.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/auromaaus
• Facebookfacebook.com/www.auroma.com.au
• Instagraminstagram.com/AuromaAustralia
• LinkedInlinkedin.com/company/aromatic-ingredients-australia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Botanical Products