ADS Security Devices Trading

What ADS Security Devices Trading does

ADS Security Devices Trading LLC is a Dubai-headquartered, privately held Hikvision National Distributor operating exclusively within the United Arab Emirates. The company resells Hikvision's full physical-security portfolio, including network IP cameras, Turbo HD analog cameras, DVRs, NVRs, hybrid recorders, access control systems, video intercoms, intruder alarms, thermal imaging and temperature-screening cameras, enterprise network storage, encoders, explosion-proof and anti-corrosion cameras, transmission equipment, and the HikCentral Professional VMS software platform, alongside its own Indoor & Outdoor LED display line and the HiLook budget sub-brand and HikAUTO onboard-security sub-brand. ADS complements hardware resale with end-to-end professional services spanning consultation, system design, installation, and ongoing maintenance, and it positions itself as a one-stop security partner for enterprises, government institutions, SMBs, and consumer customers across verticals such as oil and gas, commercial real estate, retail, logistics, energy, education, healthcare, manufacturing, public transport, safe city, traffic, and buildings.

The business operates on a direct sales model from a single Dubai office (Shop No. 1 Al Thani Building, Al Raffa Street, Al Fahidi), reaching customers via the adscctv.com website, social media, direct phone (+971 50 451 9226), and email ([email protected], [email protected]) under a quote-based, consultative pricing model with no publicly disclosed price points or subscription tiers. Marketing channels emphasize a 'Get A Quote' funnel supported by solution and industry pages and a corporate presence on Facebook, Twitter, LinkedIn, and YouTube. The company is privately held, discloses no investors, parent company, or cap table, and relies entirely on its exclusive distributor relationship with Hikvision as the structural anchor of its UAE business.

Customer reach is claimed at 1,000+ clients, supported by anonymized testimonials across oil and gas, government, and commercial real estate, while enterprise is the primary size-tier segment and SMB and consumer are served through the HiLook sub-brand. Headcount is reported at 51–100 employees, and revenue, funding, M&A activity, leadership changes, patents, awards, and regulatory actions are not disclosed in the available data, leaving financial scale, ownership structure, and governance as material information gaps.

Name

ADS Security Devices Trading

Legal name

ADS Security Devices Trading LLC

Website

https://adscctv.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

ADS Security Devices Trading LLC is the Dubai-based Hikvision National Distributor for the UAE, reselling Hikvision's full CCTV, access control, alarm, thermal, and VMS portfolio and bundling it with consultation, design, installation, and maintenance services for enterprise, government, SMB, and consumer customers across more than ten industry verticals.

Ownership category

akta.pro rank

Product category

Video Surveillance Distribution

NAICS

Security Systems Services (except Locksmiths) (561621), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)

SIC

Radio & Tv Broadcasting & Communications Equipment (3663), Communications Equipment, Nec (3669)

akta.pro primary industry

CCTV/Video Surveillance Monitoring & Management (Operations) (BPABAMAH)

akta.pro secondary industry

Smart Home, IoT & Home Security Distribution (CRAOACAF)

Keywords

• Video surveillance systems
• CCTV distribution
• Access control solutions
• Security system integration
• Intruder alarm systems

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Security Hardware Sales: Sale of Hikvision security products including IP cameras, analog cameras, network cameras, video recorders (DVR, NVR, Hybrid), access control systems, video intercom, alarm systems, thermal cameras, and transmission equipment.
2. Professional Services: Project management, consultation, design, installation, and ongoing maintenance services for security systems. End-to-end services from initial consultation through installation and after-sales support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ADS Security Devices Trading distributes Hikvision's full security and surveillance portfolio in the UAE, including IP and Turbo HD cameras, network and analog recorders, access control, video intercom, intruder alarms, thermal cameras, transmission equipment, and LED displays. The company complements hardware distribution with end-to-end professional services covering project management, consultation, system design, installation, and ongoing maintenance for enterprise, government, SMB, and consumer clients across the UAE.

Product overview

ADS Security Devices Trading operates as a Hikvision National Distributor in the UAE, offering a comprehensive portfolio of physical security and surveillance products. The company provides Hikvision's full range including Network Products (IP cameras, NVRs), Turbo HD Products (analog cameras, DVRs), Hybrid Video Recorders, Access Control, Video Intercom, Alarm systems, Thermal cameras, Temperature Screening Solutions, Enterprise Network Storage, Encoders, Explosion Proof & Anti Corrosion equipment, and the HiLook sub-brand for budget-conscious markets. Product offerings are complemented by LED Display and Control solutions, Onboard Security (HikAUTO), Transmission equipment, Intelligent Traffic systems, and Software including HikCentral Professional VMS platform. The company serves Public Safety, Enterprise (retail, logistics, energy, education), SMB, and Consumer segments through end-to-end services from consultation to installation and maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Network Products (IP Cameras and Network Surveillance) IP-based network cameras and surveillance equipment for video security applications, serving enterprise, government, SMB, and consumer customers in the UAE.
• Turbo HD Products (Analog HD Surveillance) High-definition analog surveillance cameras using Turbo HD technology for legacy and hybrid video security installations.
• Access Control Systems Physical access control systems for managing entry and security permissions across commercial, government, and residential facilities.
• Video Intercom Systems Door entry and communication systems combining video and audio for visitor verification in residential and commercial buildings.
• Intruder Alarm Systems Intruder alarm systems for residential and commercial security applications, including deployments for oil and gas facilities.
• Display and Control (LED Displays) High-brightness commercial LED displays and control room solutions for indoor and outdoor surveillance monitoring.
• Transmission Equipment Network transmission equipment for security camera systems and data communication across surveillance installations.
• Onboard Security (HikAUTO) Vehicle-mounted security solutions for transportation, fleet, and mobile surveillance applications.
• Thermal Imaging Cameras Thermal imaging cameras for temperature screening and enhanced surveillance in low-light or adverse conditions.
• Video Management Software (HikCentral Professional) Centralized video management system (VMS) and network monitoring software for integrated security operations across multiple sites and devices.
• Intelligent Traffic Solutions Traffic monitoring and management solutions for smart city, urban governance, and transportation applications.
• HiLook (Budget Security Sub-brand) Budget-friendly security product line offering essential surveillance features targeted at SMB and consumer markets.
• Video Recorders (DVR, NVR, Hybrid) Recording devices for surveillance systems including Digital Video Recorders (DVR), Network Video Recorders (NVR), and Hybrid Video Recorders supporting both analog and IP camera inputs.
• Enterprise Network Storage Large-capacity storage solutions for enterprise surveillance data management and retention.
• Video Encoders Video encoding devices for converting analog signals to digital IP streams for hybrid surveillance deployments.
• Explosion Proof & Anti-Corrosion Cameras Specialized cameras designed for hazardous environments in oil, gas, and industrial applications requiring explosion-proof or anti-corrosion housing.
• Temperature Screening Solution Thermal-based temperature measurement systems for health and safety monitoring at facilities and entry points.
• Security System Project Management and Installation Services End-to-end professional services including consultation, system design, installation, project management, and ongoing maintenance for security system deployments across the UAE.

Quantifiable outcome

• 1000+ Clients served
• +1 more outcomes

Named customers3 records

Segments14 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• HikvisioncoreChannel Partner/ Reseller/ DistributorADS Security Devices Trading LLC is the National Distributor for Hikvision in the UAE. This exclusive distribution partnership provides access to Hikvision's full portfolio of security products including IP cameras, video management systems, access control, alarm systems, and thermal imaging solutions. The partnership enables ADS to offer cutting-edge security technology with the backing of a global leader in video surveillance.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Securitas AB: Global security services incumbent with significant Middle East operations. Comparable as an integrated provider of guarding, electronic security, and project services — competing with ADS's installation and managed service offering.
• Axis Communications: Network camera and surveillance manufacturer competing head-to-head against Hikvision in enterprise and government bids. Comparable as a premium-priced alternative that channel partners in the UAE push against Hikvision-led offerings like ADS's.
• ADT Inc. Global incumbent in residential and commercial security, monitoring, and installation. While ADT is service-led rather than distribution-led, it competes with ADS in the UAE commercial and SMB segments for installed security contracts.
• Dahua Technology: Largest direct competitor to Hikvision in video surveillance equipment. While ADS distributes Hikvision, Dahua competes for the same projects and channels and often uses its own regional distributors in the UAE — directly threatening Hikvision's (and therefore ADS's) market share.
• Honeywell Building Technologies: Large incumbent in commercial building security, access control, and integrated surveillance. Comparable as a broader-portfolio vendor competing for the same large UAE commercial real estate and smart-city projects ADS targets.
• Bosch Security Systems: Broad-line security equipment manufacturer covering video surveillance, access control, and intrusion — the same solution stack ADS assembles for UAE customers. Competes for the same enterprise and government project awards.

Emerging players

• Verkada: Cloud-native physical security vendor taking share from traditional Hikvision/AXIS-led installations. Comparable as a competing solution stack (cameras + VMS) that UAE enterprise and education buyers may substitute for ADS's Hikvision-centric bundles.

Direct peers

• Anixter (Wesco): Global security and communications products distributor with significant Middle East presence. Highly comparable as a multi-vendor security distribution and integration services business serving enterprise and government accounts — the same buyer segments ADS targets.
• ADI Global Distribution: Global wholesale distributor of security, AV, and low-voltage products. Direct comparable as a pure-play security distributor with an installed-contractor and integrator customer base, similar to ADS's project-management-led motion.

Others

• Genetec: Unified security software platform (VMS, access control) commonly deployed alongside camera hardware. Comparable as an adjacent ecosystem participant whose software often rides on Hikvision hardware — and whose OEM/partnership dynamics can shift ADS's competitive positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/adscctv
• LinkedInlinkedin.com/company/ads-cctv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADS Security Devices Trading