Schiffmann Aussenwerbung

Name

Schiffmann Aussenwerbung

Legal name

Schiffmann Außenwerbung GmbH

Website

https://schiffmann-aussenwerbung.de

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Outdoor Advertising (Out-of-Home / OOH)

NAICS

Advertising Agencies (54181), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

akta.pro secondary industries

Transit & Transport OOH Advertising (Bus, Rail, Airport) (MPAAAKAC), Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches) (MPAAAKAD), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)

Keywords

• Out-of-home advertising
• Transit advertising
• Poster advertising
• Digital out-of-home
• Billboard advertising

Headquarters

HQ city

Freiburg

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Billboard and Street Furniture Advertising: Rental of advertising space on physical billboards, City-Light-Poster (CLP) vitrines, and street furniture (bus shelters) across multiple German cities. Revenue is generated through short- and medium-term rental contracts with advertisers and agencies.
2. Transit/Vehicle Advertising: Marketing of advertising space on buses, trams (Straßenbahnen), and other public transit vehicles. Contracts range from single vehicle partial wraps to full fleet campaigns, managed through dedicated regional subsidiaries.
3. Digital Out-of-Home (DOOH): Rental of digital advertising screens in public spaces, with creative optimization based on real-time data (e.g., weather, time of day, pollen levels) for dynamic content delivery.
4. LKW/Mobile Billboard Advertising: Through the POSTERmobil subsidiary, the company markets advertising space on trucks (LKW) that travel nationally, providing mobile billboard coverage across Germany.
5. Media Planning and Campaign Services: Through Werbeservice Südwest GmbH & Co. KG, the company provides strategic campaign planning, cross-market media buying, and execution services for OOH campaigns, including formats beyond Schiffmann's own network.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Schiffmann Aussenwerbung sells advertising space on physical billboards, public transit vehicles (buses, trams, Stadtbahnen), and digital out-of-home (DOOH) screens across multiple German cities. Its core offering is the planning, marketing, and rental of outdoor advertising inventory including traffic advertising (vehicle wraps and interior ads), classical poster formats (18/1 Großfläche, Ganzsäule, City-Light-Poster), and digital screens, supplemented by a self-service online booking tool for standard poster formats.

Product overview

Schiffmann Aussenwerbung is an Out-of-Home (OOH) advertising company offering a comprehensive portfolio of outdoor advertising solutions. The core offering consists of three main product categories: Verkehrswerbung (traffic advertising on buses and trains), Plakatwerbung (classic poster advertising), and Digital Out-of-Home (DOOH digital screens). Supporting products include Stadtmöbel (urban street furniture with advertising vitrines), Werbegrundstücke (private property advertising), and an online booking tool for self-service campaign configuration. The portfolio also includes POSTERmobil (truck advertising brand), the Werbeservice Südwest agency for strategic campaign planning, and the recently acquired Heitmann Verkehrsmittelwerbung for expanded transit advertising in northern Germany. Formats span from standard 18/1 Großfläche posters to premium Ganzsäule columns and illuminated City-Light-Posters, with digital DOOH screens complementing the traditional analog formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Verkehrswerbung (Transit Advertising) Advertising on public transportation vehicles including buses and trams, offering full or partial vehicle wrapping, interior advertising, and fleet-level campaigns for advertisers seeking commuter and pedestrian reach.
• Plakatwerbung (Poster Advertising) Classical outdoor poster advertising in various formats including 18/1 Großfläche, Ganzsäule, City-Light-Poster, and City-Star, placed on public and private grounds in cities across Germany.
• Digital Out-of-Home (DOOH) Digital outdoor advertising screens displaying dynamic content in public spaces, with creative optimization based on real-time data and design guidelines for digital advertising carriers.
• Stadtmöbel (Street Furniture Advertising) Urban street furniture including passenger shelters with illuminated City-Light-Poster vitrines for advertising placement in public spaces.
• Werbegrundstücke (Private Property Advertising) Outdoor advertising placement on privately owned land, offering placement options for outdoor advertising on private properties.
• Werbeservice Südwest (Full-Service OOH Agency) Full-service advertising agency providing strategic planning, cross-market media buying, and campaign execution for Out-of-Home advertising across Germany, including formats beyond Schiffmann's own network.
• POSTERmobil (LKW/Truck Mobile Billboard Advertising) Mobile billboard advertising on commercial truck fleets (LKW) traveling throughout Germany, providing nationally mobile advertising coverage.
• Online-Buchungstool (Online Booking Tool) Self-service online booking system allowing customers to configure and book standard poster advertising formats including Großfläche, Ganzsäule, and City-Light-Boards directly via the website.

Quantifiable outcome

• Over 80 million annual transit passengers reached in Freiburg alone (pre-2020), rising to 321 million in Hamburg (2023)
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Zaun-Kreisel GmbHminorGTM or Marketing Partner · 6 July 2026Zaun-Kreisel GmbH (regional crafts business) commissioned Verkehrswerbung Nord Schiffmann + Boguhn to execute a full-wrap bus advertising campaign on HochstiftBewegt vehicles. This represents a customer engagement rather than a formal partnership, but signals active client acquisition in the transit advertising segment.
• medirata GmbHcoreStrategic or Co-development Partner · 28 May 2026Schiffmann entered a partnership with medirata GmbH, originating from their shared participation in the 'LUST AUF GUT' network. The partnership aims to combine creative brand communication with effective outdoor advertising. medirata will integrate Schiffmann's OOH capabilities into its clients' communication strategies, while Schiffmann leverages medirata's creative expertise for campaign content development.
• LUST AUF GUT NetworkminorGTM or Marketing Partner · 28 May 2026Schiffmann joined the 'LUST AUF GUT' network (Republic of Culture platform), which unites companies and projects committed to quality, responsibility, and values-driven business. The network publishes a magazine in which Schiffmann is featured, and connects member companies for mutual promotion.
• HochstiftBewegtcoreChannel Partner/ Reseller/ Distributor · 11 March 2026HochstiftBewegt (public transport operator for Kreise Paderborn and Höxter) partnered with Verkehrswerbung Nord Schiffmann + Boguhn GmbH & Co. KG to open its regional bus fleet for advertising for the first time. Schiffmann serves as the exclusive marketing partner for the fleet's advertising space. The inaugural campaign featured three buses for BeSte Stadtwerke.
• Verkehrsbetriebe im Landkreis TuttlingenminorChannel Partner/ Reseller/ Distributor · 13 January 2026Verkehrswerbung Lloyd Schiffmann took over marketing of all advertising space on the bus fleet of the Landkreis Tuttlingen as of January 1, 2026. This expands the company's transit advertising presence in the southern Germany market.
• Heitmann Verkehrsmittelwerbung GmbH & Co. KGcoreStrategic or Co-development Partner · 1 July 2025Verkehrswerbung Nord Schiffmann + Boguhn GmbH & Co. KG acquired Heitmann Verkehrsmittelwerbung GmbH & Co. KG with effect from July 1, 2025. The acquisition, formalized on June 30, 2025, strengthens Schiffmann's position in transit advertising and brings additional capacity and customer relationships. Lutz Boguhn continues to manage the merged business.
• POSTERmobil GmbHcoreStrategic or Co-development Partner · 1 January 2023POSTERmobil (mobile LKW/truck billboard advertising, founded 1994) was integrated into the Schiffmann Gruppe effective January 1, 2023. The acquisition extends Schiffmann's OOH portfolio to include nationally traveling mobile advertising surfaces. Achim Erbslöh founded POSTERmobil and sold the company to Schiffmann after nearly 28 years.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Emerging players

• HYGH AG: Berlin-based DOOH marketplace operator connecting programmatic digital-out-of-home networks. Comparable to Schiffmann's growing DOOH stream at the digital/programmatic layer where Schiffmann still has limited exposure.
• Goldbach Germany (SMI): DOOH and cross-media advertising sales house active in DACH with programmatic OOH and digital signage. Overlaps with Werbeservice Südwest's media-buying and DOOH planning services for agency and national brand clients.

Direct peers

• DSM Deutsche Städte Medien GmbH: German municipal outdoor advertising company specialised in street furniture and City-Light-Poster vitrines in medium-sized German cities. Direct competitor for Schiffmann's Stadtmöbel joint ventures and SMB poster customers.
• Plakativ GmbH: Independent German outdoor advertising agency planning and booking OOH campaigns across formats and networks. Closest direct peer to Werbeservice Südwest as a competing OOH-specialist agency for cross-market campaign execution.

Regional players

• Verkehrswerbung Castenow: Independent German transit and bus advertising specialist with regional municipal fleet contracts. Closest direct mid-market peer to Schiffmann in the "specialist transit advertising operator" niche outside the major national incumbents.

Others

• Mediaplus Group: Independent German media agency with strong OOH planning and buying practice. Comparable to Werbeservice Südwest as a strategic planning counterpart for national advertisers on multi-city OOH campaigns.

Broad incumbents

• Wall GmbH: German OOH and street furniture specialist (acquired by Ströer in 2023) operating City-Light-Poster vitrines, Ganzsäulen columns, and DOOH networks. Strong overlap with Schiffmann's poster and street furniture product portfolio and similar SMB / national advertiser customer base.
• Clear Channel Germany: Operates static and digital OOH in Germany including airport, transit, and roadside formats. Comparable to Schiffmann via a multi-city transit and poster network and a similar mix of national and regional advertisers.
• Ströer SE & Co. KGaA: Germany's largest out-of-home advertising operator with a national static and digital OOH network, transit advertising, and the public video inventory (Infoscreen/Wall). Directly comparable to Schiffmann across all core OOH formats and customer segments, but at significantly larger scale.
• JCDecaux Deutschland: Subsidiary of the global JCDecaux Group operating street furniture advertising (bus shelters, city columns) and transport advertising across major German cities. Competes directly with Schiffmann in street furniture and transit formats where both have municipal concessions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/schiffmann-au%C3%9Fenwerbung-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schiffmann Aussenwerbung