Kulturrejser Europa
Kulturrejser Europa is a Danish group travel operator offering curated cultural trips across European destinations for Danish-speaking consumers, operating since 1989 as part of the Smilrejser brand family.
- Company typePrivate
- Founded1991
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Kulturrejser Europa does
Kulturrejser Europa is a Danish cultural group travel operator, operating as a brand within the Smilrejser family and headquartered at Folke Bernadottes Allé 5 in Copenhagen, Denmark. Founded in 1989, the company has run continuously for 35 years serving Danish-speaking travelers with curated group trips across European destinations including Italy, Portugal, France, Sweden, Albania, Madeira, Spain, and England.
The product is a catalog of pre-packaged cultural group tours sold on a per-person basis, with prices ranging from 7,995 DKK to 19,990 DKK. The company has extended its format with new active offerings including e-bike tours, and holds Travelife Partner certification, a sustainability standard for tour operators. Distribution is direct-to-consumer via the company website and phone-based booking — there is no third-party reseller or agency channel indicated in the available data.
Kulturrejser Europa is privately held and 100% Danish-owned, operating with a small team of 11–50 employees. The business model is straightforward consumer travel retail: assemble cultural itineraries, price per traveler, sell via owned channels, and operate the trips. There is no disclosed revenue, funding, M&A, or partnership activity beyond its placement under the Smilrejser parent structure. The company carries a 4.7/5 Trustpilot rating, indicating strong consumer satisfaction in its niche.
Kulturrejser Europa firmographics
Firmographics- Name
- Kulturrejser Europa
- Legal name
- Smilrejser
- Website
- https://www.kulturrejser-europa.dk
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kulturrejser Europa is a Danish group travel operator offering curated cultural trips across European destinations for Danish-speaking consumers, operating since 1989 as part of the Smilrejser brand family.
- Ownership category
- akta.pro rank
Kulturrejser Europa industry classification
Industry- Product category
- Cultural Travel Services
- NAICS
- Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation, Land (48711)
- SIC
- Transportation Services (4700)
- akta.pro industry
- Culture, Heritage & Arts Itinerary PlanningGroup & Small-Group Custom Itinerary PlanningEscorted Coach & Bus Package Tour OperatorsTravel & Hospitality/Travel Agencies, Tour Operators & OTAs/Tour Operators (Multi-Day Package Tours)Multi-Activity & Expedition Packages (Guided Adventure Trips)Travel & Hospitality/Tours, Attractions & Experiences/Adventure & Outdoor Experiences (Hiking, Rafting, Zipline, Safaris)Rail Journey Package Tour OperatorsTravel & Hospitality/Travel Agencies, Tour Operators & OTAs/Tour Operators (Multi-Day Package Tours)
Keywords
Where Kulturrejser Europa is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Kulturrejser Europa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Travel Package Sales: Smilrejser generates revenue by selling complete travel packages to Danish consumers. Packages include accommodations, transportation, excursions, meals, and Danish-speaking tour leadership. Revenue is generated through one-time booking fees per traveler per trip.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Amalfi a la carte - 8 days in Italy from 8,995 DKK |
| Unit Pricing | Pay-as-you-go | Paris city break - 4 days in France from 7,995 DKK |
| Unit Pricing | Pay-as-you-go | Gotland summer - 5 days in Sweden from 9,995 DKK |
| Unit Pricing | Pay-as-you-go | Cinque Terre - 8 days in Italy from 12,495 DKK |
| Unit Pricing | Pay-as-you-go | Douro River Cruise - 8 days in Portugal from 19,990 DKK |
| Unit Pricing | Pay-as-you-go | Madeira All Inclusive - 8 days in Portugal from 10,995 DKK |
| Unit Pricing | Pay-as-you-go | Portugal Discovery - 10 days from 15,495 DKK |
| Unit Pricing | Pay-as-you-go | Italy by E-bike - 8 days from 15,995 DKK |
| Unit Pricing | Pay-as-you-go | Authentic Albania - 8 days from 12,295 DKK |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Kulturrejser Europa product offering
Product offeringCore offering
Kulturrejser Europa is the cultural-tour product category of Danish travel company Smilrejser, selling multi-day group travel packages to European destinations including Italy, Portugal, France, Sweden, Albania, and Madeira. Each package bundles accommodation, transportation, excursions, many meals, and an accompanying Danish-speaking tour leader who narrates history and culture throughout the journey. Departures are listed and booked through a website-based travel calendar with per-person 'from' pricing in DKK.
Product overview
Smilrejser operates as a Danish-owned group travel company (100% dansk ejet) with 35 years of experience organizing quality travel packages for Danish-speaking travelers. The product portfolio consists of a unified platform offering multiple travel package categories: cultural trips (Kulturrejser), city breaks (Storbyferier), river cruises (Flodkrydstogter), hiking trips (Vandreferier), garden tours (Haverejser), train tours (Togrejser), long-term holidays (Langtidsferier), and round trips (Rundrejser). All packages feature Danish-speaking tour leaders. The company also offers supplementary services including a travel calendar (Rejsekalender) for browsing trips, travel insurance (Rejseforsikring), gift cards (Gavekort), and newsletters. The platform serves customers across destinations including Portugal, Italy, France, England, Spain, Sweden, Albania, and Madeira.
Differentiator
Problem solved
Functional benefit
Brands
- Kulturrejser Europa: Cultural travels to Europe - one of the company's main travel type categories featuring destinations like Miltenberg in Bavaria, Germany.
Products and services
- Kulturrejser (Cultural Trips)
Companies that use Kulturrejser Europa
Customer profileSegments3 records
Ideal customer profiles2 records
Kulturrejser Europa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kulturrejser Europa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RejsegarantifondencoreRejsegarantifonden (Travel Guarantee Fund) is a Danish travel guarantee scheme that provides financial protection for Danish travelers in case of bankruptcy. Displayed on website footer as trust indicator.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Kulturrejser Europa competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses2 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Kulturrejser Europa social profiles
Digital presenceKulturrejser Europa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kulturrejser Europa leadership team
Management profileNumber of profiles
Kulturrejser Europa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kulturrejser Europa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kulturrejser Europa
What does Kulturrejser Europa do?
Kulturrejser Europa is the cultural-tour product category of Danish travel company Smilrejser, selling multi-day group travel packages to European destinations including Italy, Portugal, France, Sweden, Albania, and Madeira. Each package bundles accommodation, transportation, excursions, many meals, and an accompanying Danish-speaking tour leader who narrates history and culture throughout the journey. Departures are listed and booked through a website-based travel calendar with per-person 'from' pricing in DKK.
Is Kulturrejser Europa a public or private company?
Kulturrejser Europa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kulturrejser Europa founded?
Kulturrejser Europa was founded in 1991. It employs 11 to 50 people.
Where is Kulturrejser Europa based?
Kulturrejser Europa is headquartered in Copenhagen, Denmark, in the Europe region.
How does Kulturrejser Europa make money?
One revenue line is on record: travel Package Sales.
Does Kulturrejser Europa have an API?
No public API is recorded for Kulturrejser Europa.
What industry is Kulturrejser Europa in?
Kulturrejser Europa's product category is Cultural Travel Services. Its primary akta.pro industry code is THAKAOAK, Culture, Heritage & Arts Itinerary Planning, with a secondary code of THAKAOAF, Group & Small-Group Custom Itinerary Planning. Its NAICS code is 561520 and its SIC code is 4700.