Ashiana
Ashiana Housing Ltd is a Delhi-based, publicly listed Indian residential developer (founded 1986) building Senior Living, Kid Centric, Premium, and Elite homes across 9+ cities, serving end-user buyers with direct sales and a lifetime in-house maintenance commitment.
- Company typePublic
- Founded1986
- HeadquartersNew Delhi, India
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ashiana does
Ashiana Housing Ltd is a Delhi-based, publicly listed Indian real estate developer founded in 1986 that builds and sells residential housing across four thematic product lines: Senior Living Homes (for residents aged 55+), Kid Centric Homes (family communities with child development amenities), Premium Homes, and Elite Homes, with an add-on Care Homes assisted-living layer. The company operates across 9+ Indian cities — Bhiwadi-Delhi-NCR, Chennai, Jaipur, Jamshedpur, Jodhpur, Pune, Lavasa, and Gurgaon — and has delivered more than 19,000 homes spanning 30+ million sq ft, with another 23+ million sq ft currently under in-house maintenance management. Its core operating technology is a vertically integrated development stack: in-house architectural and construction teams, phase-wise planning with transparent fund utilization, intelligent space design emphasizing natural light and privacy, and an in-house lifetime maintenance service that spans electricians to community events. This stack is paired with a direct-to-consumer sales model — no intermediaries — through project-site sales teams, supplemented by content marketing (website, blog, financial calculators), the 'Adding Zindagi to Years' senior living podcast, organic social/resident testimonials, annual community festivals, and earned PR coverage.
Ashiana monetizes through one-time residential unit sales (one-time license revenue model), with unit prices ranging from approximately Rs 2.11–2.15 crore for premium 4-BHK towers (Ashiana Tarang) to multi-phase developments such as Ashiana Oma (Rs 558.60 crore total investment, 490 units in Jaipur) and senior living communities (record FY26 sales of Rs 570.2 crore, 25% of revenue). Its customer base is entirely retail end-users segmented by life stage: senior citizens/retirees (primary growth segment), families with children, and premium/elite buyers. Recent strategic emphasis is on scaling senior living through large southern and western land bank acquisitions and on operationalizing assisted care via a strategic partnership with Epoch Elder Care, while maintaining a JV-funded premium housing pipeline in Jaipur and Pune.
Ashiana firmographics
Firmographics- Name
- Ashiana
- Legal name
- Ashiana Housing Ltd
- Website
- https://ashianahousing.com
- Company type
- Public
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Ashiana Housing Ltd is a Delhi-based, publicly listed Indian residential developer (founded 1986) building Senior Living, Kid Centric, Premium, and Elite homes across 9+ cities, serving end-user buyers with direct sales and a lifetime in-house maintenance commitment.
- Ownership category
- akta.pro rank
Ashiana industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- Assisted Living Facilities for the Elderly (623312), Residential Property Managers (531311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)
- SIC
- Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG)
- akta.pro secondary industry
- Senior & Assisted Living Residential Property Management (BPAJAFAE)
Keywords
Where Ashiana is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices10 records
Markets served
Ashiana business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Residential Property Sales: Revenue generated from the sale of residential apartments and villas across multiple project categories including Senior Living, Kid Centric Homes, Premium Homes, and Elite Homes. Ashiana sells homes directly to end-user customers through its direct sales channels.
- Senior Living Housing: Senior living segment is a key growth driver contributing 25% of total revenue in FY26. The company reported record senior living sales of Rs 570.2 crore in FY26, representing 49% year-over-year growth from Rs 382.9 crore in FY25.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Premium residential (Ashiana Oma, Jaipur) — 490 total units across phases, targeting end-users seeking spacious premium residences with integrated lifestyle amenities. |
| Unit Pricing | Multi-year contract | Ashiana Tarang — Final 24-unit 4-BHK tower priced between ₹2.11 crore and ₹2.15 crore per unit. |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Ashiana product offering
Product offeringCore offering
Ashiana Housing Ltd is a real estate developer that builds and sells residential housing projects across India, with a flagship focus on Senior Living Homes for citizens aged 55+ and additional offerings in Kid Centric Homes, Premium Homes, and Elite Homes. The company also operates Care Homes providing assisted living and clinical care for seniors through a partnership with Epoch Elder Care. Customers purchase physical residential units (apartments and villas) directly from Ashiana's project sites across Delhi-NCR, Chennai, Jaipur, Pune, and other Indian cities.
Product overview
Ashiana Housing is a Delhi-based real estate developer (since 1986) offering multiple residential product lines: Senior Living Homes (55+), Kid Centric Homes, Premium Homes, and Elite Homes, with associated Care Homes for assisted living. The portfolio includes named projects like Ashiana Oma, Ashiana Malhar, Ashiana Swarang, Ashiana Tarang, and Ashiana Aaroham. The company operates across 9+ locations in India including Bhiwadi-Delhi-NCR, Chennai, Jaipur, Jamshedpur, Jodhpur, Pune, and Gurgaon. The company also produces the 'Adding Zindagi to Years' senior living podcast. With 45+ years of experience, 19,000+ homes delivered, and 55+ projects across India, Ashiana positions itself as India's No.1 Senior Living brand for the 9th consecutive year.
Differentiator
Problem solved
Functional benefit
Brands
- Ashiana Senior Living: Senior living homes for citizens aged 55+ with comprehensive care and community facilities
- Ashiana Kid Centric Homes
- Ashiana Premium Homes
- Ashiana Elite Homes
- Ashiana Care Homes
Products and services
- Senior Living Homes Age-specific residential housing solutions for senior citizens aged 55+, featuring community living, care services, and lifestyle amenities designed for retirees. Includes 9 operational projects across Bhiwadi-Delhi-NCR, Chennai, Lavasa-Pune, and Pune.
- Kid Centric Homes Family-focused residential projects with child development facilities, gated communities, and amenities designed for holistic child development during formative years. Targets end-user families with children.
- Premium Homes Well-designed residential homes with optimal space utilisation, ample open spaces, and comfortable living amenities in well-planned communities. Examples include Ashiana Tarang in Bhiwadi (final 24-unit 4-BHK tower).
- Elite Homes Luxury residential offerings targeting premium buyers in premium locations, including projects like Ashiana ONE44 in Jaipur.
- Care Homes (Assisted Living) Assisted living and care services for seniors requiring additional support, including clinical protocols and person-centred care. Operationally managed in partnership with Epoch Elder Care.
- Ashiana Oma Premium residential project in Jaipur, Rajasthan spanning 10.35 acres with 490 total units, targeting end-user buyers seeking spacious premium residences with integrated lifestyle amenities.
- Ashiana Malhar (Phase 4) Residential project in Pune with multiple phases, Phase 4 featuring 110 homes with mountain views and Vastu-oriented layouts targeting premium home buyers.
- Ashiana Swarang Senior living project in Chennai with Phase-2 featuring 402 total units, targeting retirees aged 55+ in the southern Indian market.
- Ashiana Tarang (Final Tower) Residential project in Bhiwadi Sector 24 featuring final 24-unit 4-BHK tower priced between Rs 2.11 crore and Rs 2.15 crore per unit, targeting premium home buyers in Delhi-NCR.
- Ashiana Aaroham Kid-centric residential project in Gurugram, Haryana, sold 242 homes for Rs 767.23 crore targeting families with children seeking holistic child development environments.
Quantifiable outcome
- 49% year-over-year growth in senior living sales to Rs 570.2 crore in FY26
- +3 more outcomes
Companies that use Ashiana
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Ashiana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ashiana partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Development Partner (Joint Venture)minorAshiana Oma premium residential project in Jaipur (10.35 acres, 490 units) is being developed under a joint venture arrangement with a development partner. Joint Managing Director Ankur Gupta stated the project targets end-user customers seeking spacious premium residences with integrated lifestyle amenities.
- Epoch Elder CarecoreAshiana Housing announced a partnership with Epoch Elder Care, under which Epoch Elder Care will assume full operational responsibility for Ashiana Care Homes in Bhiwadi. Epoch brings its clinical protocols and person-centred care model to the facility, enhancing the quality of assisted living services at Ashiana Care Homes.
Scale indicators10 records
Recent moves10 records
Expansion highlights5 records
Ashiana competitors and assessment
Company assessmentBroad incumbents
- DLF Limited: India's largest listed real estate developer with diversified residential, commercial, and retail portfolios. Comparable to Ashiana on residential development in India but operates at much larger scale with broader category exposure beyond Ashiana's focused senior/kid-centric positioning.
- Tata Housing (Tata Realty and Infrastructure): Large Indian residential developer under the Tata Group, building premium and affordable housing across multiple cities. Comparable to Ashiana on residential product and pan-India presence but at significantly larger scale and with broader portfolio diversification.
Direct peers
- Brigade Enterprises: Bengaluru-headquartered listed Indian developer with residential, commercial, and senior living projects. Directly comparable to Ashiana on residential real estate development, public listing, and overlap in southern Indian markets like Chennai and Bengaluru.
- Oberoi Realty: Premium Mumbai-focused listed Indian developer building luxury and premium residential projects. Comparable to Ashiana's Premium Homes and Elite Homes categories on product positioning and direct-sales model for end-user buyers.
- Sobha Limited: Listed Indian real estate developer focused on premium residential projects with in-house construction capabilities, similar to Ashiana's design-led, in-house construction approach. Comparable on premium residential product, Indian listing, and direct-to-customer sales model.
- Mahindra Lifespace Developers: Listed Indian residential developer within the Mahindra Group, focused on integrated cities and residential communities. Comparable to Ashiana on residential development, listed Indian entity, and overlap in markets like Jaipur where the Mahindra World City lease was terminated.
- Godrej Properties: One of India's largest listed residential real estate developers with a pan-India presence across metros and Tier 2 cities. Comparable to Ashiana on residential development model, project categories, and direct-to-consumer sales motion in Indian markets.
- Prestige Estates Projects: Large listed Indian residential and commercial developer with significant southern India exposure. Comparable to Ashiana on residential project portfolio, public market listing, and geographic overlap in southern cities where Ashiana is expanding senior living.
- Columbia Pacific Communities: India's largest senior living operator by number of communities, offering independent and assisted living for retirees. Comparable to Ashiana on senior living product, target customer (55+), and pan-India ambition in the same niche.
- Antara Senior Living: Operates senior living communities in India targeting the 55+ demographic with assisted living and care services. Directly comparable to Ashiana's flagship Senior Living segment, competing for the same end-customer and category leadership in India.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Ashiana social profiles
Digital presenceAshiana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ashiana leadership team
Management profileNumber of profiles
Profiles2 records
Ashiana funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ashiana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ashiana
What does Ashiana do?
Ashiana Housing Ltd is a real estate developer that builds and sells residential housing projects across India, with a flagship focus on Senior Living Homes for citizens aged 55+ and additional offerings in Kid Centric Homes, Premium Homes, and Elite Homes. The company also operates Care Homes providing assisted living and clinical care for seniors through a partnership with Epoch Elder Care. Customers purchase physical residential units (apartments and villas) directly from Ashiana's project sites across Delhi-NCR, Chennai, Jaipur, Pune, and other Indian cities.
Is Ashiana a public or private company?
Ashiana is a public company. It is classified as public and is currently operating.
When was Ashiana founded?
Ashiana was founded in 1986. It employs 1,001 to 5,000 people.
Where is Ashiana based?
Ashiana is headquartered in New Delhi, India, in the Asia region.
How does Ashiana make money?
Two revenue lines are on record. Residential Property Sales are the primary driver. The others are senior Living Housing.
Who are Ashiana's main competitors?
Broad incumbents on record are DLF Limited and Tata Housing (Tata Realty and Infrastructure). Direct peers are Brigade Enterprises, Oberoi Realty, Sobha Limited, Mahindra Lifespace Developers, Godrej Properties, Prestige Estates Projects, Columbia Pacific Communities and Antara Senior Living.
Does Ashiana have an API?
No public API is recorded for Ashiana.
What industry is Ashiana in?
Ashiana's product category is Residential Real Estate Development. Its primary akta.pro industry code is HLADAAAG, Independent Living Real Estate Owners/Operators (REITs & Management Companies), with a secondary code of BPAJAFAE, Senior & Assisted Living Residential Property Management. Its NAICS code is 623312 and its SIC code is 6513.