What Eastronics does

Eastronics is an Israeli value-added high-technology distributor and integration company headquartered in Tel Aviv, established in 1955. The company positions itself as the largest hi-tech distributor in Israel, distributing embedded computing components, modules, systems, and storage products on behalf of major global vendors including Intel, Kontron, Advantech, ASUS, AIC, Broadcom, Lenovo, Solidigm, Western Digital, Fujitsu, and BittWare. Its product portfolio spans Intel embedded processors and chipsets, computer-on-modules (COM Express, COM-HPC, SMARC, Qseven), industrial motherboards, single board computers, rugged embedded systems, server platforms (HPC, GPGPU, NEBS), SSD/HDD/Optane storage, and Ethernet/optical transceiver components.

The company's business model combines product distribution with professional integration services and custom OEM/ODM engagements. Revenue is generated through hardware resale of partner products and through professional services such as system integration, turn-key project execution, board design support, and BIOS/Slim Bootloader services, all priced on a quote-based, multi-year contract basis. The go-to-market is sales-led: dedicated Application Engineers and account managers support customers from initial project definition through production, with each project staffed by an account manager, technical manager, and logistic project manager.

Eastronics serves a broad set of Israeli verticals including Defense/Military, Medical, Industrial, Communication/Telecom, Transportation/Automotive, Data Center, and AI, and supports use cases spanning Edge AI, IoT/Industrial 4.0, Cyber Security, and Storage. The company reaches customers through its website, LinkedIn presence, technical webinars, and embedded systems training courses, and emphasizes long-term product lifecycle support, BOM freeze management, RMA/repair services, and certification assistance as the basis for customer engagement.

Name

Eastronics

Legal name

Eastronics

Website

https://oem.easx.co.il/

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Eastronics, founded in 1955 in Tel Aviv, is Israel's largest hi-tech distributor of embedded computing components and systems. It distributes products from Intel, Kontron, Advantech, and others while providing integration, OEM/ODM, and turn-key services.

Ownership category

akta.pro rank

Product category

Embedded Computing Distribution and Integration Services

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Computer and Peripheral Equipment Manufacturing (3341), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Other Communications Equipment Manufacturing (33429)

SIC

Electronic Computers (3571), Services-Computer Integrated Systems Design (7373), Computer Peripheral Equipment, Nec (3577), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

Industrial Embedded Computers (Box PCs) (HDACALAF)

akta.pro secondary industries

Advanced SoCs & Application Processors (HDAHAAAB), Embedded & Industrial Network Interfaces (PCIe/M.2/SOM/SoC NICs) (HDAFAEAI), Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC), Integrated Modular Avionics (IMA) & Avionics Computing Platforms (IMABAFAI)

Keywords

• Embedded computing distribution
• OEM integration services
• ODM turnkey solutions
• Industrial embedded modules
• Board design support services

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom OEM/ODM Solutions: Customized service for tailored solutions from design stage through prototype and product integration, including longevity, BOM freeze, long-term support and RMA process.
2. Product Distribution: Distribution and resale of embedded computing components and systems from major technology vendors including Intel, Kontron, Advantech, and others. Revenue generated through product sales with volume-based pricing.
3. Turn-Key Project Services: Boutique OEM integration services including design, manufacturing, integration, QA, packaging, logistics, RMA/repair services, and certification support. Dedicated project teams assigned to each engagement.
4. System Integration: Boutique-level integration services with personal, dedicated approach. Each project assigned with Account Manager, Technical Manager and Logistic Project Manager.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels4 records

Core offering

Eastronics is an Israeli value-added hi-tech distributor (established 1955) that distributes embedded computing components, modules, systems, servers, storage, and networking products from world-leading vendors including Intel, Kontron, Advantech, ASUS, AIC, Broadcom, Lenovo, Solidigm, Western Digital, Fujitsu, and BittWare. The company complements distribution with boutique OEM integration services, turn-key project execution, custom OEM/ODM solutions, board design support, BIOS/Slim Bootloader services, and technical training programs for embedded computing markets.

Product overview

Eastronics is an Israeli high-tech distributor (established 1955) offering embedded computing components, modules, systems, servers, storage solutions, and professional services. The product portfolio centers on Intel architecture-based solutions distributed through partnerships with Intel, Kontron, Advantech, ASUS, AIC, Broadcom, Lenovo, Western Digital, Fujitsu, BittWare, and Solidigm. The core offering includes Intel embedded processors, chipsets, and Ethernet controllers; Kontron computer-on-modules (COM Express, COM-HPC, SMARC, Qseven, SOM) in various form factors; industrial motherboards and single board computers; adapters for RAID, Ethernet, GPU, frame grabbers, and wireless; embedded systems including rugged computers, panel PCs, transportation/automotive computers, NUC, and network appliances; industrial and commercial servers (embedded, HPC, GPGPU, NEBS/DC, branded Fujitsu, workstations); memory and storage products (SSD, HDD, Optane persistent memory); and optical/photonic transceivers. Professional services encompass system integration, turn-key projects, board design support, BIOS/Slim Bootloader services, and technical training courses. Solution verticals include AI, Defense, Storage, IoT Industrial 4.0, Data Center, Cyber Security, Medical, Industrial, and Communication/Telecom sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Embedded Components & Systems Group: A specialized division within Eastronics focused on embedded computing technology solutions, representing products from Intel, Kontron, Advantech, and other leading embedded systems vendors.

Products and services

• Intel Chipsets Intel chipsets providing longevity, low latency, and I/O capabilities for embedded applications including AI, Defense, Medical, IoT, and Industrial uses.
• Intel IA Processors Intel processors including Xeon, Core, Celeron, and Atom CPUs designed for embedded applications with Deep Learning Boost, extended temperature support, and functional safety collateral.
• Intel Ethernet Controllers Ethernet controllers from 1GbE to 100GbE across Intel 800, 700, XXV710, XL710, V710, and X710 families with RDMA support for iWARP and RoCEv2.
• COM Express Module Kontron COM Express modules in mini, compact, and basic form factors with Type 6, 7, and 10 pin-outs for server-grade and embedded applications.
• SMARC Module Low-power embedded architecture platform for Computer-on-Modules based on ARM and X86 technology, designed for harsh industrial environments.
• COM-HPC Module High-Performance Computing Computer-on-Module standard complementing COM Express for AI, 5G, and high-throughput applications supporting PCIe Gen4/5, USB 3.2/4.0, and 100GbE.
• Qseven Module Low-power embedded architecture platform for Computer-on-Modules supporting ARM and X86 technology for mobile, embedded, and connected solutions.
• Kontron System-on-Module (SOM) System-on-Module combining microprocessor, flash, RAM, and power supply on a small PCB with rich peripheral interfaces for embedded, industrial, and medical applications.
• Industrial Motherboards Industrial motherboards with longevity up to 7 years in Mini STX, Mini ITX, µATX, and ATX form factors with Intel processors for AI, edge computing, displays, POS/KIOSK, and medical.
• Single Board Computer (SBC) Complete computer on a single circuit board in 2.5-inch (pITX) and 3.5-inch form factors with soldered Intel or ARM processors, including Tinker Board and Raspberry Pi variants.
• RAID & HBA Adapters MegaRAID controller cards and SAS/SATA/NVMe Host Bus Adapters for data protection, storage connectivity, and performance optimization in direct-attached storage environments.
• Ethernet Adapters Intel and Broadcom Ethernet network adapters from 1G to 200G supporting PCIe NIC and OCP form factors with RDMA, low latency, and virtualization features.
• GPU Adapters Graphics processing units for gaming, content creation, machine learning, and AI applications with parallel processing capabilities.
• Frame Grabber Adapters Machine vision components that capture individual still frames from analog or digital video streams for industrial inspection and processing applications.
• Wireless Adapters (Wi-Fi) Intel Wi-Fi 6E solutions for Home, Business, and Gaming segments with high-speed channels and low latency performance.
• Rugged Computers Industrial computer platforms from Kontron and Advantech with extended temperature, longevity, rich I/O, TSN capability, automotive/aircraft certification, and vibration resistance.
• Panel PC & Display Industrial monitors, panel PCs, medical monitors, and video wall displays in sizes from 6.5-inch to 86-inch with touch screen options, IP65 ratings, and long-term availability.
• Homeland Security Systems Ruggedized computers with military certifications (IP56/7), COMe and SMARC modules with extended temperature, and military-grade components for defense applications.
• System Integration Services Boutique OEM integration and turnkey solution services with dedicated account manager, technical manager, and logistic project manager for tailored solutions.
• POS/KIOSK Systems Kiosk solutions with boards, rugged computers, mini PCs with rich I/O, longevity, low power; displays from 7-inch to 21.5-inch with sunlight readability and touch screens.
• Digital Signage Screens from Advantech for conference rooms and digital signage with 24x7 operation, up to 86-inch with HD/UHD, narrow bezels, and high nits brightness.
• Transportation/Automotive Computers Automotive certified rugged computers from Advantech and Kontron with Intel processors for autonomous vehicle applications including AI, machine learning, and CNN processing.
• Intel NUC Next Unit of Computing mini PCs with soldered Atom, Core, and Xeon processors, M.2 slots, SODIMM memory support, and Intel Optane/Thunderbolt options.
• https://oem.easx.co.il/wp-content/uploads/2021/12/FWA-1010VC_LndgPgDiagram1-300x174.png Network appliances from Advantech and Kontron with security features including UTM, IPS, NGFW, extended temperature, and passive cooling in 1U and 2U form factors.
• HPC Servers High-Performance Computing servers for simulation, modeling, autonomous driving, seismic analysis, precision medicine, and financial risk assessment with CPUs, fabric, memory, storage, and accelerators.
• Embedded Server Intel-based embedded servers including single-node and multi-node configurations, server chassis, and server boards for edge-to-cloud workloads.
• Industrial Server Industrial servers and storage including multi-node servers, GPU servers, and server boards with Intel Xeon, DDR4, IPMI 2.0, and quad LAN support.
• Fujitsu PRIMERGY Servers Fujitsu branded servers including PRIMERGY RX rack systems, tower systems, and CX scale-out systems for data centers, cloud computing, HPC, and service providers.
• GPGPU Server General Purpose GPU servers from ASUS and Advantech with Intel Xeon Scalable processors for AI, deep learning, and video analytics with thousands of parallel processing cores.
• NEBS & DC Servers Network Equipment Building Standards compliant and data center servers from Kontron and Advantech with dual-socket processing, accelerated performance, and carrier-grade features.
• Lenovo Workstations Lenovo ThinkStation and ThinkCentre workstations with Intel Xeon processors and NVIDIA Quadro graphics for complex modeling, rendering, and geophysical analysis.
• SSD (Solid State Drives) Intel and Western Digital SSDs including client and data center variants with storage flexibility, stability, and efficiency; Intel Optane memory for accelerated storage.
• HDD (Hard Disk Drives) Western Digital Ultrastar DC series HDDs including HC550 with EAMR technology, HC500-series for cloud environments, and HA210 for Tier 2 data centers.
• Intel Optane Persistent Memory Memory DIMMs connecting to memory slots that function in memory mode or storage mode with AES 256-bit encryption, enabling larger data sets and increased server utility.
• Ethernet Optics Intel and Broadcom fiber optic solutions for networking applications providing MMF and SMF interconnects with discrete component and integrated products.
• Ethernet Photonics Intel and Broadcom silicon photonics solutions enabling high-bandwidth data transfer over longer distances than traditional electronics with 100G to 400G+ capabilities.
• Intel Graphics Solutions Intel Arc Graphics (Xe HPG), Iris Xe Max Graphics, Iris Xe Graphics, and Intel Server GPU for gaming, content creation, and Android cloud gaming.
• Commercial Off-The-Shelf (COTS) Systems Standard and tailor-made COTS systems and displays for Industrial, IoT, HPC, AI, Medical, Automotive, and networking applications.
• Turn-Key Projects Full project lifecycle services including design, manufacturing, integration, QA, packaging with customer branding, hub/warehouse services, RMA/repair, and end-of-life updates.
• Board Design Support Services Board design support for Intel Architecture through Eastronics and Intel FAEs including schematic review, signal integrity, board bring-up, and testing support.
• BIOS and Slim Bootloader Services BIOS and Slim Bootloader professional services through Eastronics and Intel FAEs including managing third-party BIOS and SBL vendors.
• Embedded Systems Training Course Training course covering embedded systems design based on Intel Architecture including computer-on-module carrier board design for PICMG.
• BrainChip Akida Neuromorphic Processor Neuromorphic processor for Edge AI with on-chip incremental learning, high-speed inference, and low power consumption; available as AI SoC device or AI IP.

Quantifiable outcome

• Reduce time-to-market through rapid prototype development and integration services
• +1 more outcomes

Segments10 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, major and supporting.

• IntelcoreTechnology or IntegrationIntel Corporation is a major technology partner providing IA Processors, NUC Mini PCs, Server Products, Chipsets, Graphics Processing Units, Wireless Products, Optane-based SSD, Ethernet Products, FPGA & Programmable Devices. Eastronics distributes Intel embedded components and systems for various industries including AI, Defense, Medical, IoT, Storage, Industrial, and Data Center applications.
• KontroncoreTechnology or IntegrationKontron is a global leader in Embedded Computing Technology (ECT). Eastronics distributes Kontron's embedded modules, COM Express products, SMARC modules, Qseven modules, rugged computers, transportation computers, defense computers, panel PCs, network appliances, and servers. Products support IoT and Industry 4.0 applications with secure hardware and middleware.
• AdvantechcoreTechnology or IntegrationAdvantech is a global leader of IoT intelligent systems and embedded platforms providing end-to-end services for embedded boards integration, systems, software, displays and peripherals. Eastronics distributes Advantech's industrial servers, GPU servers, medical computers, medical carts, panel PCs, digital signage, embedded automation computers, and network security appliances.
• ASUSmajorTechnology or IntegrationASUS is a multinational computer company offering comprehensive portfolio of hardware, IoT, AI and software solutions. Eastronics distributes ASUS motherboards, servers, workstations, GPU servers, and Tinker Board SBC products for embedded applications.
• AICmajorTechnology or IntegrationAIC is a leading provider of OEM/ODM, COTS and Server and Storage solutions with expert in-house design, manufacturing and validation capabilities. Eastronics distributes AIC's server and storage solutions with flexible and configurable form factors.
• BroadcomcoreTechnology or IntegrationBroadcom offers diverse semiconductor and infrastructure software solutions including data center switches, routers, RAID, SAS, SATA, NVMe, Fibre Channel Host Bus Adapters, Ethernet NICs, and fiber optic solutions. Eastronics distributes Broadcom's server storage products and silicon photonics platforms.
• LenovomajorTechnology or IntegrationLenovo is one of the world's leading personal technology companies producing innovative PCs, workstations, servers, supercomputers, and electronic storage devices. Eastronics distributes Lenovo's Workstation product line including ThinkStation and ThinkCentre families.
• SolidigmmajorTechnology or IntegrationSolidigm is a leading global provider of innovative NAND flash memory solutions, formed from Intel's memory products combined with SK hynix's scale. Eastronics distributes Solidigm's NAND flash memory solutions enabling customers to fuel human advancement.
• Western DigitalmajorTechnology or IntegrationWestern Digital is a computer hard-disk-drive manufacturer and data storage company designing, manufacturing and selling data technology products including storage devices, data center systems and cloud storage services. Eastronics distributes Western Digital's Data Center Drives and Platforms including Ultrastar series HDDs.
• FujitsumajorTechnology or IntegrationFujitsu enables productivity, collaboration, and sustainability from data center to workplace with high-quality, secure products including PRIMERGY servers, ETERNUS storage solutions, and workplace devices addressing embedded challenges.
• BittWaresupportingTechnology or IntegrationBittWare, a Molex company, provides Enterprise-class compute, network, storage and sensor processing accelerator products featuring Intel FPGA technology. Eastronics distributes BittWare's TeraBox FPGA integrated servers and Intel FPGA accelerator cards.
• BrainChipsupportingTechnology or IntegrationBrainChip provides Akida neural processor based on event processing technology with inherently lower power than conventional neural network accelerators. Eastronics offers webinars on developing optimized edge systems with BrainChip's Akida neuromorphic processor for AI applications.

Scale indicators3 records

Direct peers

• Arrow Electronics: Global value-added distributor of electronic components and embedded computing solutions. Directly comparable as a broad-line embedded/industrial distributor offering design-in support, integration services, and global logistics — the principal competitive alternative for embedded computing customers.
• Avnet: One of the world's largest electronic component distributors with deep embedded computing, industrial, and integration offerings (Avnet Embedded). Directly comparable value-added distribution model with similar vendor portfolio (Intel, Broadcom, etc.) and global reach.
• Rutronik: European family-owned broad-line distributor of electronic components with a strong embedded computing focus. Closely comparable as a privately-held, regionally-focused embedded distributor with significant design-in/engineering services.
• WPG Holdings: Asia-Pacific-headquartered semiconductor and component distributor and one of the largest globally. Comparable as a value-added distributor for semiconductor and embedded computing vendors with similar portfolio breadth.
• Future Electronics: Privately-held global electronic components distributor with strong embedded, storage, and connectivity lines. Comparable as a privately-held broad-line distributor with engineering support services and similar customer base in industrial and embedded markets.
• Macnica: Japan-based semiconductor and embedded computing distributor with strong EMEA/APAC presence. Comparable as an embedded-focused distributor offering design-in support, evaluation boards, and integration services.
• Transfer Multisort Elektronik (TME): European electronic components distributor with broad embedded and industrial lines. Comparable as a regional embedded/components distributor serving industrial and OEM customers with catalog plus value-added service.

Broad incumbents

• Kontron: One of Eastronics' core principals (also a vendor) and a global leader in embedded computing. While a supplier partner, Kontron also sells direct, making it both a partner and competitor for high-value embedded module and system business.
• Advantech: Global IoT intelligent systems and embedded platforms leader and Eastronics core principal. Like Kontron, Advantech sells direct and through distributors, making it an incumbent competitor as well as a partner.

Regional players

• Tamuz Group: Israeli electronic components and embedded solutions distributor. Comparable as a domestic Israeli peer competing for the same local OEM/ODM customers and similar design-in engineering roles.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eastronics-intel-and-embedded-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastronics