CustomEyes
CustomEyes is a three-location optometry practice in the Kansas City metro offering eye exams, prescription management, and designer eyewear to individual consumer patients, operating as a subsidiary of AEG Vision.
- Company typePrivate
- Founded2002
- HeadquartersMartinsburg, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What CustomEyes does
CustomEyes is a multi-location optometry practice operating three brick-and-mortar clinics in the Kansas City metropolitan area — Mission, KS; Lenexa, KS; and Lee's Summit, MO. The firm provides comprehensive eye exams, prescription management, and a selection of designer eyewear including frames positioned around personalization, sustainability, smart-technology integration, blue light protection, and vintage-modern styling. Revenue is generated through professional optometry service fees and one-time eyewear sales to individual consumer patients via a direct-to-consumer go-to-market model executed at physical storefronts with online appointment scheduling as a digital front door.
The practice is structured as a professional corporation (legal entity Paige Hedgpath, O.D., P.C.) and operates as a subsidiary within AEG Vision, a strategic operating network that provides shared operational, HR, and compliance infrastructure across affiliated practices. Pricing is not publicly disclosed and is determined during in-person patient consultations; the practice does not publish a fee schedule or offer subscription or subscription-adjacent pricing. Marketing is executed primarily through location-based SEO pages and trend-focused content marketing, including a 2026 Eyewear Trends Guide published as a top-of-funnel awareness asset.
The underlying technology stack is not disclosed; there is no proprietary platform, mobile app, AI/ML capability, or third-party integration enumerated in the source data. The competitive moat rests on local physical distribution across three KC-area submarkets, affiliation with the AEG Vision network, and trend-led merchandising rather than on technology differentiation. No funding rounds, M&A activity, patents, regulatory actions, or named enterprise customers are present in the available data.
CustomEyes firmographics
Firmographics- Name
- CustomEyes
- Legal name
- Paige Hedgpath, O.D., P.C.
- Website
- https://customeyeskc.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CustomEyes is a three-location optometry practice in the Kansas City metro offering eye exams, prescription management, and designer eyewear to individual consumer patients, operating as a subsidiary of AEG Vision.
- Ownership category
- akta.pro rank
CustomEyes industry classification
Industry- Product category
- Optometry Services
- NAICS
- Offices of Optometrists (62132), Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industries
- Comprehensive Eye Exams & Vision Care (HLAKAKAA), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Prescription Eyewear Frames (Optical) (CRAAAKAA)
Keywords
Where CustomEyes is headquartered
LocationHeadquarters
- HQ city
- Martinsburg
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
CustomEyes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Eye Care Services: Professional optometry services including comprehensive eye exams, vision testing, and prescription management delivered at physical practice locations.
- Eyewear Sales: Sale of prescription eyeglasses, sunglasses, and designer eyewear frames to patients during in-person visits at practice locations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
CustomEyes product offering
Product offeringCore offering
CustomEyes operates physical optometry practice locations providing comprehensive eye exams, prescription management, and consultation with eye doctors, alongside the sale of designer eyewear frames and prescription glasses. The practice serves patients in the Kansas City metropolitan area with eye care services and eyewear products featuring personalization, sustainability, and blue light protection options.
Product overview
CustomEyes is an optometry practice network offering eye care services and eyewear products. The company operates multiple locations in the Kansas City area (Mission, Lenexa, Lee's Summit) and previously operated eight locations in Chicago and Evanston. Their offering includes comprehensive eye exams conducted by eye doctors and a selection of designer eyewear featuring personalization, sustainability, smart technology, and comfort-focused design. The practice is part of AEG Vision and publishes trend guides to promote their eyewear offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- CustomEyes Eye Care Services Comprehensive optometry services including eye exams and eye doctor consultations offered at multiple Kansas City area locations in Mission, Lenexa, and Lee's Summit.
- Designer Eyewear Products Designer eyewear frames and prescription glasses offered to patients featuring personalization options, sustainable materials, smart technology integration, blue light protection, and vintage-inspired designs with modern finishes.
Companies that use CustomEyes
Customer profileSegments1 record
Ideal customer profiles1 record
CustomEyes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CustomEyes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AEG VisioncoreCustomEyes is proudly part of AEG Vision, suggesting a parent company or franchise relationship. AEG Vision is referenced as the overarching organization managing the CustomEyes optometry practice network, providing operational infrastructure and support across multiple locations.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
CustomEyes competitors and assessment
Company assessmentBroad incumbents
- Visionworks: National optical retailer providing eye exams, eyeglasses, and contact lenses across hundreds of US locations. Comparable in core offering to CustomEyes with a broader geographic and assortment footprint.
- Target Optical: Optical retail offering inside Target stores, providing eye exams and eyeglasses. Comparable in-store retail optometry model, though anchored within a general merchandise retailer rather than a dedicated clinic.
- LensCrafters: Largest US optical retail chain (EssilorLuxottica) offering eye exams and eyewear. Competes with CustomEyes for routine exams and frames but at far broader scale and with a wider assortment of branded frames.
- Pearle Vision: Established franchised optical chain (EssilorLuxottica) offering comprehensive eye exams and eyewear. Overlaps with CustomEyes on the optometry-plus-eyewear service model with a multi-location franchise structure.
- Costco Optical: Optical department within Costco warehouse clubs offering eye exams and competitively priced eyewear. Competes for the same value-oriented consumer patient base that CustomEyes also serves in the KC metro.
Direct peers
- EyeMart Express: Value-oriented optical retail chain offering eye exams and same-day eyewear. Directly comparable to CustomEyes on multi-location retail optometry with an emphasis on speed and affordability.
- America's Best Contacts & Eyeglasses: High-volume optical retail chain offering eye exams and two-pair deals on eyewear. Directly competes on price and convenience for the same consumer patient base CustomEyes serves in its local market.
- Stanton Optical: Multi-state optical retail chain focused on affordable eye exams, eyeglasses, and contact lenses. Comparable mid-market positioning to CustomEyes with a similar multi-location retail clinic model.
- Warby Parker: Direct-to-consumer eyewear and eye exam retailer with both online and physical stores. Highly comparable to CustomEyes on the retail optical side, though it operates at vastly greater scale and with a vertically integrated brand model.
Others
- AEG Vision: CustomEyes' parent company and optometry practice consolidator. Not a direct competitor but a structural peer as the platform owner managing multiple regional optometry brands under one operational umbrella.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
CustomEyes social profiles
Digital presenceCustomEyes financial estimates
Financial estimateRevenue estimate
Valuation estimate
CustomEyes leadership team
Management profileNumber of profiles
Profiles2 records
CustomEyes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CustomEyes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CustomEyes
What does CustomEyes do?
CustomEyes operates physical optometry practice locations providing comprehensive eye exams, prescription management, and consultation with eye doctors, alongside the sale of designer eyewear frames and prescription glasses. The practice serves patients in the Kansas City metropolitan area with eye care services and eyewear products featuring personalization, sustainability, and blue light protection options.
Is CustomEyes a public or private company?
CustomEyes is a private company. It is classified as corporate owned and is currently operating.
When was CustomEyes founded?
CustomEyes was founded in 2002. It employs 11 to 50 people.
Where is CustomEyes based?
CustomEyes is headquartered in Martinsburg, United States, in the North America region.
How does CustomEyes make money?
Two revenue lines are on record. Eye Care Services are the primary driver. The others are eyewear Sales.
Who are CustomEyes's main competitors?
Broad incumbents on record are Visionworks, Target Optical, LensCrafters, Pearle Vision and Costco Optical. Direct peers are EyeMart Express, America's Best Contacts & Eyeglasses, Stanton Optical and Warby Parker. AEG Vision is listed as an others.
Does CustomEyes have an API?
No public API is recorded for CustomEyes.
What industry is CustomEyes in?
CustomEyes's product category is Optometry Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 62132 and its SIC code is 3851.