What Black Beans does

Black Beans is a privately held Brazilian Martech (marketing and technology) agency headquartered in the ABC region of São Paulo, formed in 2022 from the merger of two predecessor firms — Agência Incandescente and Solare Interativa. The company delivers seven integrated service lines: strategic digital marketing planning, inbound marketing, performance campaigns (Facebook/Instagram Ads, Google Ads including Search, Display, and YouTube, plus remarketing and lookalike audiences), social media management, marketing and sales integration (centered on RD Station CRM with lead scoring and chatbot workflows), web development (sites, hotsites, landing pages, e-commerce, and applications built on WordPress, HTML/CSS, JavaScript, PHP, and Bootstrap), and visual identity design. It also operates Lamartine (lamartine.design) as a design-focused sub-brand spun out of the predecessor agency in August 2020. Core integration partners include RD Station for marketing automation and CRM, Huggy for chatbot and intelligent customer service, and Pluga for workflow automation.

The company is sales-led, pricing on quote-based custom subscription and project packages billed annually, and goes to market through direct engagement via its website contact forms and WhatsApp, supported by remote service delivery that enables national reach from São Paulo. It targets primary verticals including real estate developers and industrial/B2B firms, with additional exposure to e-commerce/retail and professional services. Documented case-study outcomes include a 1,058x ROI on the Residencial Uniq Mallet real estate launch (Construtora Nossolar), R$1.5M+ in sales attributed to the PRAFESTA CRM implementation, a ROAS of 625 on the Bem Viver Jaú campaign (Fato Controller), and Google Position 0 rankings for Flukka. Black Beans has won Agência Digital do Ano at the Prêmio ABCCOM for five consecutive years (2018–2022), accumulating 4 gold, 5 silver, and 5 bronze awards in 2022 alone, and currently ranks third among the most-awarded agencies in the ABC region. Leadership comprises CEO Vinicius Lucio, Creative Director Luana Fernandes (specialized in AI), and CMO Fagner de Sousa, with co-founder Benício Filho linked to the Atlantic Hub internationalization ecosystem and Core Angels Atlantic investment network.

Name

Black Beans

Legal name

Black Beans

Website

https://blackbeans.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Black Beans is a privately held Brazilian Martech agency in the ABC region of São Paulo, formed in 2022 from the merger of Agência Incandescente and Solare Interativa, delivering integrated digital marketing, performance advertising, inbound marketing, CRM/automation, web development, and visual identity services to mid-market and enterprise clients across real estate, industrial/B2B, retail, and professional services verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

São Bernardo Do Campo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing strategic planning, inbound marketing, performance campaigns, social media management, web development, and visual identity services on retainer and project basis

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Black Beans is a Martech agency that delivers integrated digital marketing services for businesses, combining strategy, automation, data intelligence, web development, and creativity. Its portfolio spans Strategic Digital Marketing Planning, Inbound Marketing, Digital Performance Campaigns (Facebook/Instagram/Google Ads), Social Media Management, Marketing and Sales Integration (CRM, lead scoring, chatbots), Web Development, and Visual Identity design. Services are sold to business clients across real estate, industrial/B2B, e-commerce, and professional services verticals on a project or recurring retainer basis.

Product overview

Black Beans is a Martech (Marketing + Technology) company offering a portfolio of integrated digital marketing and web development services. The core offering consists of seven service lines: Strategic Digital Marketing Planning, Inbound Marketing (full funnel), Digital Performance Campaigns (paid media), Social Media Management, Marketing and Sales Integration (CRM/automation), Web Development (sites, landing pages, e-commerce, apps), and Visual Identity Design. These services are unified under the Black Beans brand, which was created through the fusion of two predecessor agencies (Incandescente and Solare Interativa). The company also operates Lamartine as a design-focused sub-brand. The integrated approach combines strategy, automation, data intelligence, and creativity to deliver scalable performance solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Planejamento Estratégico de Marketing Digital Strategic marketing planning service for business clients, including persona definition based on data, investment-versus-results projection, creative concept pieces, communication tone, and action timelines. Designed for marketing and commercial leaders seeking structured digital strategies aligned to business objectives.
• Inbound Marketing Full sales funnel service combining relationship marketing, content, and automation to attract, nurture, and convert leads. Includes automation flows, SEO and organic positioning, consumer journey tracking, and conversion-focused CTAs and landing pages. Built for B2B and B2C businesses looking to build predictable lead pipelines.
• Campanhas de Performance Digital Data-driven paid media campaign operations with continuous testing and optimization across Facebook Ads, Instagram Ads, Google Ads (Search, Display, YouTube), lookalike audiences, and remarketing. Includes media management and real-time cost-versus-results monitoring for clients seeking measurable ROAS.
• Gestão de Redes Sociais Strategic social media content management service covering topic calendars, social customer service, boosted posts, community management, and creativity-driven relationship building across platforms. Built for brands seeking to grow presence, community engagement, and organic reach.
• Integração Marketing e Vendas Full-funnel marketing-and-sales alignment service including CRM implementation and management (notably RD Station), performance campaigns focused on leads, lead scoring, and intelligent chatbot and customer service integration. Designed for businesses seeking to align marketing output with sales conversion.
• Desenvolvimento Web Web development service delivering fast, functional, conversion-optimized websites, hotsites, landing pages, e-commerce stores, and applications. Built with HTML, CSS/SASS, Bootstrap, JavaScript/jQuery, PHP, and WordPress. Targeted at businesses needing high-performance digital experiences with documented PageSpeed scores of 99.
• Identidade Visual Visual identity design service that condenses brand values, objectives, mission, vision, and goals into logos, brand books, digital and print graphic materials, and presentations. Built for companies seeking to establish or refresh brand recognition through cohesive identity systems.
• Lamartine (Design Spin-off) Design-focused spin-off brand associated with Black Beans, specializing in visual identity and website development. Focuses on creating strong brand marks and premium web experiences as a differentiation strategy within the group's portfolio.

Quantifiable outcome

• 1,058x return on ad spend for real estate campaign
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Atlantic HubcoreStrategic or Co-development PartnerInternational business development partner helping Brazilian companies expand to Portugal and European markets. Part of co-founder Benício Filho's internationalization ecosystem including Conexão Europa.
• RD StationcoreTechnology or IntegrationMarketing automation platform partner for CRM implementation, lead scoring, marketing automation, and email marketing campaigns. Primary technology platform used across client campaigns.
• LamartineminorStrategic or Co-development PartnerSpin-off design agency specializing in visual identity and web development. Created from Incandescente's creative team to focus on graphic and web design services.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Artplan: Established Brazilian advertising agency with integrated digital, content, and media capabilities; competes for enterprise brand and performance engagements in the same Brazilian market as Black Beans but with a broader portfolio.
• DPZ&T: One of Brazil's largest full-service advertising agencies offering creative, media, and digital services across enterprise accounts; competes for the same brand-awareness and campaign RFPs Black Beans targets but at significantly larger scale.
• MullenLowe Brasil: Global advertising network's Brazilian operation offering creative, media, digital, and Martech services; competes for the same large-enterprise integrated marketing RFPs as Black Beans, with deeper international reach.
• Isobar Brasil: Global digital-first agency network with Brazilian presence, offering experience design, commerce, CRM, and marketing technology services; competes in the same Martech/digital transformation space as Black Beans at enterprise tier.
• Ogilvy Brasil: Global advertising network's Brazilian operation offering brand strategy, creative, digital, and CX services; competes for the same enterprise brand-building and integrated campaigns as Black Beans but at significantly larger scale and with global capabilities.
• Publicis Brasil: Global advertising holding company's Brazilian operation offering creative, media, digital, data, and Martech services through Publicis Worldwide, Leo Burnett, Sapient, and other brands; competes for enterprise integrated engagements in the same Brazilian market.
• Deloitte Digital Brasil: Global consulting firm's digital agency arm operating in Brazil, offering marketing transformation, Martech implementation, and CRM services; competes for large-enterprise marketing-and-sales integration mandates where Black Beans also plays.

Direct peers

• Tamer: Brazilian performance and digital marketing agency of comparable size, focused on data-driven campaigns, paid media, and inbound marketing for mid-market and enterprise clients — directly comparable service mix and GTM motion to Black Beans.
• Brivia: Brazilian digital agency offering strategy, performance, social media, and CRM/automation services with a comparable Martech-style positioning to Black Beans, serving similar B2B and consumer clients.
• WGK: Brazilian digital marketing agency offering performance campaigns, social media, web development, and inbound marketing — closely overlapping service portfolio and serving a similar mid-market to enterprise client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AgenciaBlackBeans
• Facebookfacebook.com/blackbeansagencia
• Instagraminstagram.com/agenciablackbeans

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Beans