Tania Wiring Devices
Tania Wiring Devices is a family-owned manufacturer of UL-certified electrical wiring devices and lighting controls, offering 850+ SKUs across wall plates, receptacles, switches, GFCI, and USB outlets. It serves residential, commercial, and industrial customers in the US and 10 Latin American countries through authorized distributors and online resellers.
- Company typePrivate
- Founded1958
- HeadquartersMiami Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Tania Wiring Devices does
Tania Wiring Devices is a privately held, family-owned manufacturer and distributor of electrical wiring devices and lighting controls, with origins dating to 1958 when founder Jacobo Benasayag opened Ferreteria El Clavo SRL in Caracas, Venezuela. The company designs and produces UL-certified products across a portfolio of more than 850 SKUs, including wall plates, receptacles, switches, GFCI outlets, and USB charging outlets for residential, commercial, and industrial use. For the Latin American market, the company operates distinct sub-brands and product lines — KOB, DEK, Esty, Mediterranean, and Rosemary — covering different aesthetic and price tiers, plus breakers and electrical panels.
The company operates through a two-tier distribution model: authorized distributors onboarded via a formal application process, online resellers for smaller purchases, and manufacturer representatives covering defined territories. Pricing is quote-based and not publicly disclosed, consistent with B2B electrical distribution norms. The company runs dual websites for the US and LATAM markets, with social media presence (Facebook, Instagram) focused on Latin America. Headquartered in Hallandale Beach, Florida since 2019/2020, Tania Wiring Devices maintains operational warehouses and offices in Panama City (Colon Free Trade Zone), Bogota, and Caracas, giving it a footprint across the Americas. The company has no disclosed external funding, no public listing, and no AI/ML or software-platform components — it is a traditional hardware manufacturer executing incremental geographic and product-line expansion.
Tania Wiring Devices firmographics
Firmographics- Name
- Tania Wiring Devices
- Legal name
- Tania Wiring Devices LLC
- Website
- https://taniawiringdevices.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tania Wiring Devices is a family-owned manufacturer of UL-certified electrical wiring devices and lighting controls, offering 850+ SKUs across wall plates, receptacles, switches, GFCI, and USB outlets. It serves residential, commercial, and industrial customers in the US and 10 Latin American countries through authorized distributors and online resellers.
- Ownership category
- akta.pro rank
Tania Wiring Devices industry classification
Industry- Product category
- Electrical Wiring Devices
- NAICS
- Wiring Device Manufacturing (33593), Current-Carrying Wiring Device Manufacturing (335931), Noncurrent-Carrying Wiring Device Manufacturing (335932), Electrical Equipment Manufacturing (3353)
- SIC
- Electric Lighting & Wiring Equipment (3640), Switchgear & Switchboard Apparatus (3613)
- akta.pro primary industry
- Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF)
- akta.pro secondary industries
- Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA), Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)
Keywords
Where Tania Wiring Devices is headquartered
LocationHeadquarters
- HQ city
- Miami Beach
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Tania Wiring Devices business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wiring Devices and Wall Plates: Manufactures and sells electrical wiring devices including wall plates, receptacles, switches, GFCI outlets, and USB charging outlets. Products are sold through distributors and online resellers across USA and Latin America.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for all products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Tania Wiring Devices product offering
Product offeringCore offering
Tania Wiring Devices designs and manufactures UL-certified electrical wiring devices and lighting controls, offering wall plates (plastic, metal, screwless), receptacles, switches, GFCI safety outlets, and USB charging outlets for residential, commercial, and industrial installations. For the Latin American market the company also supplies breakers, electrical panels, and design-tiered lines (DEK, Línea Eléctrica, Esty, Mediterránea, Rosemary) totaling more than 850 SKUs. Sales are conducted via authorized distributors, online resellers, manufacturer representatives, and an inside-sales quote request system from US headquarters in Hallandale Beach, Florida.
Product overview
Tania Wiring Devices is a manufacturer of electrical wiring devices and lighting controls with over 20 years of experience. The company offers a comprehensive portfolio of UL-certified products for residential, commercial, and industrial use. The core product lines include Wall Plates (plastic, metal, and screwless varieties), Receptacles (standard, decorator, and tamper-resistant), Switches (decorator and toggle styles in various configurations), GFCI outlets (safety devices with weather and tamper resistance), and USB Outlets (integrated charging capabilities). For the Latin American market, the company offers distinct product lines including Línea DEK (standard wiring devices), Línea Eléctrica (cable management, plugs, extensions, and misc electrical components), Línea Esty (modern design in multiple finishes), Línea Mediterránea (classic styling), and Línea Rosemary (premium curved/chrome finishes). The company also distributes breakers and electrical panels for the LATAM market.
Differentiator
Problem solved
Functional benefit
Brands
- KOB: Product brand for electrical components including breakers, switches, receptacles, and wiring devices in the LATAM market
- DEK
- Esty
- Mediterranean
- Rosemary
Products and services
- Wall Plates
- Receptacles
- Switches
- GFCI (Ground Fault Circuit Interrupter)
- USB Outlets
- Línea DEK Latin American product line covering wall plates (tapas), switches (interruptores), receptacles (receptáculos), and GFCI devices, featuring standard size installations with quick push or side wiring, targeted at LATAM distributors and trade buyers.
- Línea Eléctrica Comprehensive electrical line for the Latin American market including canaletas (cable management), enchufes (plugs), extensiones (extensions), interruptores (switches), receptáculos (outlets), multitomas (power strips), sócates (light sockets), and tapas (plates).
- Línea Esty Modern design line for the Latin American market available in Blanco (white), Negro (black), Plata-Blanco (silver-white), and Plata-Negro (silver-black), including switches, outlets with USB charging, coaxial and telephone jacks, and wall plates.
- Línea Mediterránea Mediterranean-style line for the Latin American market available in Blanco (white) and Marfil (ivory), featuring switches with pilot light options, doorbell buttons, American-style outlets, and combination switch/outlet units.
- Línea Rosemary Premium design line for the Latin American market with curved (curvo) and chrome (cromado) finish options, available in Blanco Cromado, Marfil Cromado, Negro Cromado, Plata Cromado, Blanco Curvo, Marfil Curvo, Negro Curvo, and Plata Curvo, including switches with USB charging, coaxial, and telephone outlets.
- Breakers y Tableros Circuit breakers (breakers termomagnéticos) and electrical panels (tableros) for residential and commercial installations in the Latin American market, including single-pole (1 polo) and double-pole (2 polos) breakers ranging from 15A to 100A, plus mini breakers.
Companies that use Tania Wiring Devices
Customer profileSegments3 records
Ideal customer profiles2 records
Tania Wiring Devices technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tania Wiring Devices partnerships and signals
Strategic signalScale indicators4 records
Recent moves10 records
Expansion highlights5 records
Tania Wiring Devices competitors and assessment
Company assessmentDirect peers
- Legrand (Pass & Seymour): Global electrical and digital building infrastructure group whose Pass & Seymour brand competes directly in residential and commercial wiring devices. Comparable UL-listed product depth with broader R&D and smart-device investment.
- Lutron Electronics: Specialist in lighting controls (dimmers, switches, smart shading). Comparable on the lighting controls and switches side of Tania's portfolio, and a key reference point for design/technology leadership Tania would need to match.
- Leviton: Largest US-based manufacturer of wiring devices (switches, receptacles, GFCI, USB) and lighting controls with extensive UL-listed catalog. Direct competitor to Tania across both residential and commercial channels, with much broader US distribution.
- Hubbell: US manufacturer of electrical products including wiring devices under the Hubbell and Bryant brands. Comparable product portfolio in receptacles, switches, and GFCI, with deep electrical distributor relationships across the Americas.
- IDEAL Industries: Manufacturer of electrical products including wiring devices, connectors, and tools under brands like IDEAL and Powr-Fi. Comparable product breadth across devices, hand tools, and accessories that mirror Tania's Koby/Tania portfolio.
- Eaton (Wiring Devices / Cooper): Diversified power management company whose Wiring Devices group (formerly Cooper Wiring Devices) sells receptacles, switches, GFCI, and USB outlets. Directly comparable product lines and distribution channels to Tania.
Broad incumbents
- ABB (GE Electrical): Global electrification and automation company offering wiring devices and electrical distribution products, including legacy GE lines. Overlaps Tania's receptacles, switches, GFCI, and breaker portfolio with broader industrial scale.
- Schneider Electric (Square D / Schneider Wiring): Global energy management and automation company with a wiring devices portfolio (including legacy Square D offerings). Overlaps Tania's receptacles, switches, and breaker lines, particularly relevant given Tania's Breakers y Tableros offering.
Emerging players
- Enerlites: US-based manufacturer of wiring devices, lighting controls, and USB charging outlets sold through online and electrical distribution channels. Comparable mid-market competitor with strong e-commerce positioning.
Regional players
- BTicino: Italian/LATAM wiring devices and home automation brand owned by Legrand. Strong presence across Latin America with similar design-tiered product lines (e.g., LivingLight, Axolute) that overlap Tania's DEK/Esty/Rosemary positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Tania Wiring Devices social profiles
Digital presenceTania Wiring Devices compliance and trust
Trust signalCompliance1 record
Tania Wiring Devices financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tania Wiring Devices leadership team
Management profileNumber of profiles
Profiles1 record
Tania Wiring Devices subsidiaries and ownership
Company hierarchySubsidiaries2 records
Tania Wiring Devices funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tania Wiring Devices M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tania Wiring Devices
What does Tania Wiring Devices do?
Tania Wiring Devices designs and manufactures UL-certified electrical wiring devices and lighting controls, offering wall plates (plastic, metal, screwless), receptacles, switches, GFCI safety outlets, and USB charging outlets for residential, commercial, and industrial installations. For the Latin American market the company also supplies breakers, electrical panels, and design-tiered lines (DEK, Línea Eléctrica, Esty, Mediterránea, Rosemary) totaling more than 850 SKUs. Sales are conducted via authorized distributors, online resellers, manufacturer representatives, and an inside-sales quote request system from US headquarters in Hallandale Beach, Florida.
Is Tania Wiring Devices a public or private company?
Tania Wiring Devices is a private company. It is classified as family owned and is currently operating.
When was Tania Wiring Devices founded?
Tania Wiring Devices was founded in 1958. It employs 11 to 50 people.
Where is Tania Wiring Devices based?
Tania Wiring Devices is headquartered in Miami Beach, United States, in the North America region.
How does Tania Wiring Devices make money?
One revenue line is on record: wiring Devices and Wall Plates.
Who are Tania Wiring Devices's main competitors?
Direct peers on record are Legrand (Pass & Seymour), Lutron Electronics, Leviton, Hubbell, IDEAL Industries and Eaton (Wiring Devices / Cooper). Broad incumbents are ABB (GE Electrical) and Schneider Electric (Square D / Schneider Wiring). Enerlites is listed as an emerging player. BTicino is listed as a regional player.
Does Tania Wiring Devices have an API?
No public API is recorded for Tania Wiring Devices.
What industry is Tania Wiring Devices in?
Tania Wiring Devices's product category is Electrical Wiring Devices. Its primary akta.pro industry code is IMAGAEAF, Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve), with a secondary code of IMAGAEAA, Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards). Its NAICS code is 33593 and its SIC code is 3640.