Strategy and Action International

What Strategy and Action International does

Strategy and Action International GmbH (SAI) is a private Franco-German business-development consulting firm founded in 1992 in Saarbrücken by CCI France Allemagne (CCFA eV), the bilateral French Chamber of Commerce in Germany. The firm supports French and German SMEs seeking cross-border expansion through five integrated service pillars: strategic consulting and market studies, company establishment in Germany (GmbH creation, business-center domiciliation, subsidiary management), commercial development (outsourced sales force, partner search, marketing and communications), recruitment and HR management (executive search, payroll, VIE hosting), and external-growth/M&A advisory. Underlying this services portfolio is a proprietary 120-line-item business-plan budgeting tool, three physical business centers totaling 2,000–2,500 m² (Saarbrücken, Frankfurt, and a new Strasbourg site launched in September 2025 in partnership with CCI Alsace Eurométropole), and a team of 40+ bilingual specialists.

The firm monetizes through four professional-services and managed-services streams: consulting/advisory fees for market-entry and expansion projects, recruitment placement and HR-management fees, rental and domiciliation revenue from the business centers, and shared external-sales-force engagements. Customer acquisition is direct, project-based, and quote-driven, supported by educational content (webinars on topics such as Industrie 5.0), events, professional social networks, and referral leverage from the parent CCI France Allemagne network. SAI has completed more than 1,800 projects since inception, advises roughly 600 companies annually, completes around 30 recruitment mandates per year, and issues more than 23,000 client invoices annually. Named customers span industrial equipment, life sciences, IoT, automotive, and civic-tech — indicating a deliberately diversified cross-section of Franco-German SMEs and mid-market firms.

Technology underpins the offering in a conventional rather than transformative way: the firm relies on standard B2B infrastructure, Google Analytics, GDPR-compliant data handling, and integration with German (WLW) and French (Europages) B2B directories on behalf of clients. There is no proprietary software platform, no AI/ML capability disclosed, and no app product. Revenue is not publicly disclosed, no external funding rounds have been raised, and the company operates as an organically grown subsidiary of its chamber-of-commerce parent under Managing Director Frédéric Berner.

Name

Strategy and Action International

Legal name

Strategy & Action International GmbH

Website

https://strategy-action.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Strategy and Action International GmbH is a Franco-German consulting firm founded in 1992 under CCI France Allemagne, providing market-entry, subsidiary setup, recruitment, payroll, outsourced sales, and M&A advisory services to French and German SMEs via offices in Saarbrücken, Frankfurt, and Strasbourg.

Ownership category

akta.pro rank

Product category

Franco-German Business Consulting Services

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG), M&A Advisory (Buy-side/Sell-side) (BPAHADAC)

Keywords

• Franco-German business consulting
• German market entry services
• Cross-border M&A advisory
• Subsidiary creation consulting
• International recruitment services

Headquarters

HQ city

Saarbrücken

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consulting and Advisory Services: Fees for strategic consulting, market studies, business plan development, and advisory services for market entry and expansion projects in Germany and France.
2. Recruitment and HR Management Services: Fees for recruitment placement, payroll management, VIE hosting, and HR administration services for Franco-German operations.
3. Business Center Services: Rental revenue from office spaces, coworking desks, meeting rooms, and business address/domiciliation services at Franco-German business centers.
4. External Sales Force Services: Shared commercial team and sales development services for companies lacking dedicated sales resources for German or French markets.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Strategy & Action International GmbH is a Franco-German consulting firm providing integrated services for companies entering the German or French markets. Core offerings span strategic consulting and market studies, subsidiary creation and implantation support (GmbH formation, business address/domiciliation, subsidiary administration), outsourced business development (sales force, partner search, marketing), recruitment and HR management (executive search, payroll, VIE hosting), and external growth/M&A advisory. The firm also operates physical business centers in Saarbrücken, Frankfurt, and Strasbourg.

Product overview

Strategy & Action International is a consulting firm providing integrated Franco-German business development services, founded in 1992 by the French Chamber of Commerce and Industry in Germany (CCI France Allemagne). The company offers a comprehensive suite of services organized around five core pillars: (1) Strategic consulting and market studies, (2) Company establishment and establishment in Germany (GmbH creation, business centers, subsidiary management), (3) Business development (outsourced sales force, partner search, marketing/communication), (4) Recruitment and HR management (recruitment, payroll processing, VIE hosting), and (5) External growth/M&A advisory. Key sub-services include a proprietary business plan budgeting tool, seminars/workshops, customer relationship management, accounting services, and employer of record/portage services. The company operates business centers in Saarbrücken and Frankfurt/Main offering office spaces, coworking, and meeting rooms. With over 1,800 projects completed and more than 40 specialists, SAI positions itself as the N°1 provider for French companies entering the German market.

Differentiator

Problem solved

Functional benefit

Products and services

• Conseil et stratégie Strategic consulting services to evaluate market potential, identify success factors, guide strategic planning, prepare business plans, and connect with financial partners for German market entry. Targeted at French companies seeking structured entry into the German market.
• Implantation en Allemagne Company establishment and setup services in Germany including GmbH creation, business center domicile, and subsidiary management support. Backed by over 1,800 completed implantation projects since 1992.
• Développement commercial B2B business development services including outsourced sales force, partner search and management, and marketing/communication support for French companies entering the German market.
• Recrutement et gestion RH Recruitment and HR management services for hiring in Germany including job profiling, proactive sourcing, candidate selection, contract assistance, payroll management, and VIE hosting.
• Croissance externe External growth and M&A advisory services for company acquisitions in Germany, including project definition, target identification, negotiation support, and post-merger integration assistance.
• Séminaires, workshops et formations Customizable training programs on German market entry including negotiation techniques, recruitment and management, subsidiary creation, and VIE coaching for international volunteers in enterprise.
• Business Plan et financement Business plan development service using a proprietary system evaluating over 120 budget items across 5 categories to plan German market investment and access export financing programs.
• Conseil et études de marché Market research and strategic advisory services to analyze market potential, competition, regulatory context, and develop effective market entry strategies for Germany.
• Création de filiale GmbH Turnkey subsidiary creation service in Germany including legal entity setup, registration, tax number acquisition, and administrative support through their partner network.
• Bureau de représentation Lightweight business address solution providing a German postal address and dedicated phone number without structural charges, ideal for initial market entry.
• Centres d'affaires franco-allemands

Quantifiable outcome

• Over 1,800 projects successfully completed since 1992
• +5 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Business FranceminorStrategic or Co-development Partner · 29 September 2026Collaboration for 'Industrie 5.0' webinar event. Business France Senior Project Manager Stefan Dornier co-presenting on market opportunities in France for German companies.
• BF (Business France)minorStrategic or Co-development Partner · 29 September 2026Event partnership for Industry 5.0 web conference targeting German companies interested in French market.
• CCI Alsace EurométropolecoreStrategic or Co-development Partner · 1 September 2025Joint project for Rhine Business Center in Strasbourg - a shared initiative to support German companies entering the French market. Combines SAI's Franco-German expertise with CCI Alsace's regional business development capabilities.
• CCI France Allemagne (CCFA eV)coreOthers · 1 January 1992Parent organization - the French-German Chamber of Commerce and Industry. Founded by CCFA eV in 1992 to provide integrated consulting, recruitment, and business development services for Franco-German market entry.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Germany Trade & Invest (GTAI): German federal agency supporting foreign companies entering Germany. Provides market intelligence, location consulting, and investment advisory similar to SAI's market entry services, but operates as a government-funded agency rather than a commercial consultancy.
• Roland Berger: Major German-headquartered strategy consulting firm with strong Franco-German cross-border advisory capabilities. Competes for higher-end market entry and corporate strategy engagements but with broader sector and geographic scope.
• KPMG: Global Big 4 firm with significant cross-border M&A advisory, market entry consulting, and tax/regulatory practices. Competes with SAI in cross-border Franco-German mandates, particularly for larger enterprise clients and complex deals.
• Business France: French state agency for international business development, supporting French companies abroad across 80+ countries. It is much larger in scope and budget than SAI and serves as a publicly-funded competitor/partner for cross-border market entry advisory.
• Deloitte: Global Big 4 firm with extensive cross-border advisory, M&A integration, and consulting practices across France and Germany. Competes with SAI on enterprise-level Franco-German engagements, particularly M&A integration and corporate strategy work.

Direct peers

• CCI France Italia: Another sister CCI subsidiary under the CCI France Internationale network, providing Franco-Italian market entry advisory, business setup, and recruitment services. Closely mirrors SAI's service model and target SME client base.
• AHK Paris (Deutsch-Französische Industrie- und Handelskammer): The mirror German-French Chamber of Commerce in Paris, providing parallel cross-border business services from the German side (helping German companies enter France). It offers the same bilateral chamber-backed advisory, recruitment, and market entry model as SAI but for the reverse direction.
• Deutsch-Britische Industrie- und Handelskammer: Bilateral German-British Chamber of Commerce operating the same chamber-backed model as SAI, providing market entry advisory, recruitment, and business services. Operates as a comparable bilateral chamber service organization but for the UK-Germany corridor.
• CCI France UK: Sister subsidiary of CCI France Internationale (the parent network of CCI France Allemagne), helping French SMEs enter the UK market with consulting, recruitment, and business setup services. Operates the same bilateral chamber model as SAI but in a different geographic corridor.

Others

• EuroChambres (Association of European Chambers of Commerce and Industry): Umbrella association representing European chambers of commerce at the EU level. While not a direct competitor, it is a related ecosystem organization that coordinates the broader chamber network of which SAI's parent CCI France Allemagne is a member.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SAI_GmbH

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strategy and Action International