Newzealand

What Newzealand does

Newzealand is a privately held French B2B communication agency founded in 2006 and headquartered in Lyon with a secondary office in Paris. The firm operates with a 9-person team across roles spanning client partnership, project management, art direction, web design, video production, and motion design, co-led by two associés (partners), Simon Jacquet and Antoine Couloudon. The agency serves enterprise and public-sector clients across sports (Ligue Nationale de Rugby, Lyon Hockey Club, Gerflor sports surfaces), healthcare and medical devices (Innothera, Gibaud), social housing (Est Métropole Habitat, Rhône Saône Habitat, ABC HLM), nonprofit (Chiens Guides d'Aveugles), and industrial/logistics (SAMAT, SPM, Carrières du Cheval Blanc).

The agency's core service stack comprises four pillars — Audit & Strategy, Branding, Digital, and Content Creation — supported by an in-house creative sub-brand, NZ-Prod, which handles video and motion design. Its technical and methodological differentiator is a proprietary 10-step eco-design framework covering responsible KPIs, UX, accessibility (RGAA/WCAG), lightweight display, optimized development, hosting, SEO, launch, and recycling phases. The agency is certified in three areas: the Méthode Bilan Carbone (carbon footprint assessment), RSE Agences Actives (Afnor/AACC corporate social responsibility), and Design Thinking appliqué à l'économie circulaire. These are operationalized via a Positive Impact Charter signed on 2022-12-02. The agency's own website carries a Website Carbon Calculator A+ rating at 0.07–0.08g CO2 per page view, demonstrating internal application of its eco-design discipline.

Commercially, Newzealand operates a sales-led B2B motion through direct consultation, with project-based, custom pricing and multi-year contract engagements. Distribution is regionally focused on France via direct outreach from its Lyon and Paris offices, supported by a HubSpot-powered newsletter, LinkedIn presence, blog-driven thought leadership, and case study references. Go-to-market is consultative rather than productized: scoping, pricing, and engagement terms are tailored per project. The customer base is enterprise-leaning, anchored by multi-year programs such as the LNR mental health plan (€1M over 5 years) and recurring Gerflor campaigns including Paris 2024 Olympic storytelling. Revenue figures are not publicly disclosed, and the firm has not raised external institutional funding.

Name

Newzealand

Legal name

Newzealand

Website

https://newzealand.fr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Newzealand is a French B2B communication agency in Lyon and Paris that delivers audit, branding, digital, and content services to enterprise and public-sector clients, differentiated by certified eco-design, carbon measurement, and accessibility expertise.

Ownership category

akta.pro rank

Product category

Communication and Marketing Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Management Services (8741), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

B2B/ABM Creative Agencies (MPAAAAAI), Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)

Keywords

• Communication agency
• Brand strategy
• Digital marketing
• Content creation
• Responsible communication

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Communication Consulting Services: B2B professional services including audit and strategy, branding, digital (web design, accessibility), and content creation. Revenue generated through project-based engagements and ongoing client relationships with organizations seeking responsible communication solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Newzealand is a French B2B communication agency that delivers integrated communication services spanning audit and strategy, branding, digital, and content creation for organizations across sports, healthcare, social housing, industrial, and nonprofit sectors. The agency pairs creative output with a responsible communication approach centered on eco-design and a 10-step methodology for sustainable creative production. It operates a creative production sub-brand called NZ-Prod that supports the agency's visual and multimedia deliverables.

Product overview

Newzealand is a French communication agency offering four core services: Audit & Strategy (communication audits, brand diagnostics, carbon footprint assessments), Branding (positioning, naming, brand design), Digital (websites, UX/UI, mobile apps, digital marketing), and Content Creation (video, motion design, copywriting). The agency operates NZ-Prod, its creative studio for audiovisual content production. The company specializes in responsible communication, integrating eco-design principles through its proprietary 10-step methodology to minimize environmental impact across all projects.

Differentiator

Problem solved

Functional benefit

Brands

• NZ-Prod: Creative studio operated by Newzealand for video production, motion design, and content creation

Products and services

• Audit & Strategy
• Branding
• Digital
• Content Creation
• NZ-Prod
• Eco-design Methodology

Quantifiable outcome

• Website carbon footprint reduced to A+ rating (0.07g CO2 per page view)
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• BCW FrancecoreStrategic or Co-development Partner · 1 January 2018Co-realization partnership with BCW France for major LNR rugby communication campaigns including 'XV Nuances de jeu' awareness campaign and 2023 Rugby World Cup support campaign. Joint development of multi-format video content and integrated communication strategies.
• Empreinte DigitaleminorImplementation/ SI/ Consulting PartnerCooperation with digital accessibility expert for RGAA compliance audits on client websites. Empreinte Digitale provides specialized accessibility expertise and certification testing for projects requiring formal accessibility compliance.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 84.Paris: Independent Parisian creative agency specializing in branding, content, digital and social campaigns. Closest comparable in size (mid-sized independent) and integrated service offering.
• Rosa Paris: Independent French agency focusing on brand strategy, advertising and digital content with a strong emphasis on creative responsibility and meaningful work. Similar positioned independent alternative for responsible-comm briefs.
• Agence NOUS: French independent agency with explicit focus on responsible, sustainable and committed communication. Closest direct head-to-head on the 'responsible communication' positioning in the French mid-market.
• BETC: Leading independent French creative agency (Havas network) offering integrated branding, digital and content services. Most directly comparable in scope (full-service integrated) and aspirationally in responsible/sustainable positioning.

Broad incumbents

• Havas Paris: Major French creative network offering integrated advertising, branding, digital, and content services alongside growing ESG capabilities. Comparable competition for enterprise brand and digital mandates in France.
• Publicis France: Largest French advertising and communications group with extensive ESG and sustainability practices across its agencies. Comparable as a competitor for enterprise communication RFPs, though far broader in scope than Newzealand's specialized responsible-comm focus.
• TBWA\Paris: Network-led creative agency combining branding, digital and content production under one roof, with strong sustainability positioning. Comparable for clients seeking integrated creative with ethical sourcing.
• MullenLowe Paris: Network creative agency providing integrated branding, advertising and digital services in France. Comparable competitor for cross-channel enterprise communication briefs, especially those with sustainability themes.

Emerging players

• Utopies: French sustainable development consultancy offering CSR reporting and responsible communication advisory. Comparable for the sustainability/ESG advisory component of Newzealand's 'Audit & Strategy' offering.
• Greenflex: French consultancy specializing in sustainable transformation, CSR strategy and responsible communication. Adjacent competitor for the ESG/responsible-comm audit and strategy work that Newzealand provides.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agence-newzealand
• Facebookfacebook.com/olivierblanchot.newzealand

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newzealand