OneMidwest Financial Partners

Name

OneMidwest Financial Partners

Legal name

OneMidwest Financial Partners

Website

https://onemidwestfp.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Financial planning services
• Insurance agency services
• Retirement income planning
• Business succession planning
• Long-term care insurance

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance Products: Life insurance (term, whole, universal, variable universal, survivorship), disability insurance, and long-term care insurance products sold through agency appointments.
2. Financial Products: Annuities, IRAs (Traditional and Roth), retirement accounts, and investment products offered through OneAmerica Securities.
3. Financial Planning Services: Full-service financial planning including retirement planning, business planning, estate planning, and tax planning services for individuals, families, and business owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

OneMidwest Financial Partners is an independent insurance and financial services agency offering a coordinated portfolio of insurance products (life, disability, long-term care) and investment products (annuities, IRAs, retirement accounts), complemented by comprehensive financial planning services for individuals, families, business owners, and retirees. Distributed through licensed financial professionals under a general agency appointment with OneAmerica Financial's insurance companies.

Product overview

OneMidwest Financial Partners operates as a financial services agency offering a coordinated portfolio of insurance and investment products. The core offering includes Life Insurance (Term and Permanent varieties), Disability Insurance, and Retirement Planning services, supplemented by Wealth Building Cornerstones (a financial education system), Business Planning, Charitable Giving strategies, Retiree Services including Medicare support, Long Term Care solutions, and Full-Service Financial Planning. Investments in Annuities and IRAs are offered alongside these insurance products. All products are distributed through a general agency appointment with OneAmerica Financial's insurance companies, with securities offered through OneAmerica Securities, Inc.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Building Cornerstones (WBC) A macro-economic financial planning methodology that helps pre-retirees understand how retirement income streams work to efficiently allocate retirement savings in pre-retirement years.
• Business Planning Comprehensive business planning services covering financial statements, business continuation concepts, employer-owned life insurance, key employee insurance, buy-sell agreements, and executive compensation arrangements for business owners.
• Life Insurance Life insurance products including Term Life Insurance (10-30 year coverage) and Permanent Life Insurance (Whole Life, Universal Life, Variable Universal Life, and Survivorship Life Insurance).
• Disability Insurance Income replacement insurance protecting against illness or injury, available as individual disability income insurance or employer-provided disability income insurance.
• Charitable Giving Philanthropic planning services including charitable remainder annuity/unitrust, charitable pooled income funds, charitable gift annuities, charitable lead trusts, and wealth replacement techniques using life insurance.
• Retiree Services Medicare-focused services including education workshops, Medicare Supplements, long-term care, ancillary benefits (vision, dental, cancer, accidents, hearing, fitness), and plan comparison assistance.
• Full-Service Financial Planning Comprehensive financial planning covering personal investing, insurance, annuities, IRAs, retirement planning, lifestyle changes, giving strategies, education planning, and special needs planning.
• Long Term Care Asset-based long-term care products offered through OneAmerica Financial, using life insurance and annuities to provide long-term care benefits, with assets passing to beneficiaries if care is never needed.
• Retirement Planning Retirement income planning services covering Social Security optimization, employer qualified benefits, personal savings, IRAs (including Roth), 401(k), 403(b), 457 deferred compensation plans, SEPs, SIMPLE plans, and rollovers.
• Investments (Annuities, IRAs) Investment products including annuities and Individual Retirement Accounts (IRAs) offered through OneAmerica Securities, Inc., designed to help clients achieve retirement security.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• OneAmerica FinancialcoreStrategic or Co-development PartnerOneMidwest Financial Partners is a general agency appointed with the insurance companies of OneAmerica Financial. OneAmerica Financial is a mutual organization with companies tracing roots back to 1877, offering life insurance, retirement products, and employee benefits. OneAmerica Securities, Inc., a Registered Investment Advisor and Member FINRA/SIPC, provides securities products. The partnership provides access to a broad portfolio of insurance and financial products distributed through OneMidwest's network of financial professionals.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Principal Financial Group: Diversified financial services firm offering retirement, investment, and insurance products through employer and advisor channels — overlaps OneMidwest's retirement and small-business owner segments.
• OneAmerica Financial: Mutual financial services company (roots to 1877) that OneMidwest is appointed with; offers life insurance, retirement, and employee benefits through its own and partner distribution — the firm's core carrier and a broad incumbent in the same product set.

Direct peers

• MassMutual: Mutual insurer with an agent/advisor force offering life insurance, disability income, annuities, retirement, and wealth management — closely aligned with OneMidwest's integrated insurance + financial planning offering.
• Ameriprise Financial: Large independent advisor network offering financial planning, insurance, annuities, and investments — directly comparable to OneMidwest's face-to-face, planning-led service model.
• Edward Jones: Branch-based financial advisory firm serving individuals and families with retirement, insurance, and investment solutions — analogous to OneMidwest's community-rooted, advisor-driven model.
• Northwestern Mutual: Operates a career advisor (financial representative) network distributing life insurance, disability income, long-term care, and investment products — directly comparable to OneMidwest's advisor-led, insurance-and-financial-planning agency model.
• New York Life: Mutual life insurer distributing life, long-term care, retirement income, and investment products through a career agent network — mirroring OneMidwest's career-financial-professional distribution approach.

Others

• LPL Financial: Largest independent broker-dealer in the US, providing compliance, technology, and product access to independent financial advisors — comparable enabling ecosystem to what OneAmerica Securities provides to OneMidwest.
• Kestra Financial: Independent wealth management platform supporting financial professionals with insurance and investment capabilities — comparable enabling/distribution infrastructure for independent advisor firms.
• Cetera Financial Group: Independent broker-dealer network supporting thousands of financial advisors with insurance, investment, and planning infrastructure — analogous infrastructure layer that an agency like OneMidwest could leverage to scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OneMidwest Financial Partners