Auriens

What Auriens does

Auriens operates Auriens Chelsea, a single luxury later living community at 2 Dovehouse Street, London SW3 6BF, comprising 42 leasehold apartments priced from £2.75m to £9.5m, with a parallel rental tier from just over £20,000 per month. The company targets ultra-high-net-worth individuals aged 65 and over (average resident age 80+, 73% female) seeking to downsize from large central London homes without sacrificing location, service, or social standing. The integrated service stack spans 24-hour concierge, Culfords Restaurant, a 15m pool and vitality pool, a gym, a cinema, wine cellar, art room, and gardens designed by Andy Sturgeon, with wellness delivered via the Kyros Project (blood biomarker testing, personalised fitness) and the STRETCH cognitive training programme in partnership with Clarendon Tutors.

Revenue is generated through five streams: one-time leasehold apartment sales, recurring apartment rentals, ongoing service charges, fee-based care services delivered through wholly-owned subsidiary Draycott Nursing & Care, and ancillary revenue from on-site dining, bar, and event hosting at Culfords Restaurant. A deferred management fee (exit fee) is payable on resale, creating a transactional revenue event separate from initial sale. The operational technology stack is modest: Building Information Modeling was used during construction (earning the 2020 BIM Award for Project of the Year over £50m with Multiplex), wellness diagnostics rely on third-party biomarker science, and the proprietary "accessible design" features (load-bearing surfaces, lowered kitchen units, arthritis-friendly taps) are physical product features rather than software platforms.

The company is registered in England and Wales as Auriens Chelsea Management Limited (company number 11601446) and is privately held, reportedly backed by a US private equity group per City A.M. reporting. The head office is at 18 Culford Gardens, London SW3 2ST, with the operating site at 2 Dovehouse Street. The go-to-market is enterprise-field-sales: dedicated Resident Advisors run a consultative process through show apartment viewings, coffee mornings, and a Try Before You Buy programme, supported by The Third Act podcast, premium earned media (Financial Times, Telegraph, Country & Town House), and the FT "Later Life Stories" content partnership. ARCO Approved Operator status provides regulatory grounding in the UK Integrated Retirement Community category.

Name

Auriens

Legal name

Auriens Chelsea Management Limited

Website

https://auriens.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Auriens operates a single 42-apartment luxury later living community in Chelsea, London, selling and renting ultra-premium residences from £2.75m to over £20,000/month to high-net-worth retirees aged 65+, with integrated care, wellness, dining, and concierge services delivered under the Auriens and Draycott Nursing & Care brands.

Ownership category

akta.pro rank

Product category

Luxury Later Living / Senior Living Community

NAICS

Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Hotels & Motels (7011)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

akta.pro secondary industry

Luxury serviced apartments (premium) (THAMACAE)

Keywords

• Luxury retirement living
• Senior care services
• Later living community
• Luxury apartments Chelsea
• Wellness hospitality

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Apartment Sales: Purchase of apartments on a leasehold basis with prices ranging from £2.75m for one-bedroom to £9.5m for penthouse. An exit fee (deferred management fee) is payable when apartment is sold or upon change of ownership interests.
2. Apartment Rental: Monthly rental of apartments starting from just over £20,000 per month, offering flexibility without long-term commitment
3. Care and Support Services: Additional fee-based care services through Draycott Nursing & Care subsidiary, including personalised support plans, nursing care, and wellness programmes
4. Dining and Hospitality Services: Revenue from restaurant dining, bar services, and event hosting at Culfords Restaurant
5. Service Charges: Ongoing service charges for amenities including concierge, housekeeping, maintenance, and community facilities

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Auriens operates a single luxury later living retirement community at 2 Dovehouse Street, Chelsea, London, comprising 42 leasehold apartments (one-bedroom, two-bedroom, and two-bedroom-plus configurations) available for outright purchase (from £2.75m to £9.5m) or monthly rental (from £20,000+). Residents receive access to on-site hospitality, fine dining, spa, swimming pool, gym, 24-hour concierge, and integrated nursing and care services delivered through the Draycott Nursing & Care subsidiary, with a Try Before You Buy residency option for prospective residents.

Product overview

Auriens is a luxury later living retirement community operator offering a unified platform of residential, lifestyle, wellness, and care services at its Auriens Chelsea property. The core offering comprises spacious apartments (one-bed, two-bed, and two-bed-plus configurations) available through purchase or rental models, complemented by flexible Try Before You Buy options. The integrated service portfolio includes on-site dining (Culfords Restaurant), comprehensive wellbeing and spa facilities, a medical Recovery Suite, 24-hour concierge services, and affiliated nursing care through subsidiary Draycott Nursing & Care. The company also produces branded content through The Third Act podcast. All services are designed to support active ageing and provide residents with a hotel-like lifestyle with comprehensive support.

Differentiator

Problem solved

Functional benefit

Products and services

• Auriens Chelsea Later Living Community

Quantifiable outcome

• 64% of residents aged 75+ showed increased skeletal muscle mass after fitness programme and one year at Auriens
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• English National Ballet SchoolcoreStrategic or Co-development PartnerAuriens sponsors a talented student through the newly created Auriens Scholarship, supporting their three years of training at the school. Dancers from the ENBS Graduate Artists Programme visit Auriens Chelsea to present performances such as 'A Tchaikovsky Fairytale' during Christmas season.
• Russell SimpsoncoreGTM or Marketing PartnerPartnership with family-run estate agency with over 50 years of experience in Chelsea. Russell Simpson is known for its independent approach, deep local knowledge, and commitment to matching buyers with exceptional homes.
• Kyros ProjectcoreTechnology or IntegrationPartnership with wellness collective founded by Gideon Remfry, one of London's top personal trainers. Kyros provides science-backed wellness assessments including blood biomarker testing, personalised fitness programmes, and ongoing wellness support for residents.
• The Kensington and Chelsea FoundationminorGTM or Marketing PartnerCharitable partnership with independent charity dedicated to supporting vulnerable residents in the local borough. Aims to strengthen vital services in skills and employment, mental health, and education.
• Financial TimescoreGTM or Marketing PartnerContent partnership for 'Later Life Stories' series profiling individuals who redefine later life, including Daphne Selfe, Lynn Ruth Miller, Sir Robin Knox-Johnston, and others. Positions Auriens as thought leader in later living.
• Draycott Nursing & CarecoreStrategic or Co-development PartnerSubsidiary of Auriens Group providing on-site nursing and care services to residents. Offers personalised care plans, daily visits, and flexible support. Care costs significantly lower than equivalent in-home service due to efficiencies of permanent on-site team.
• Clarendon TutorsminorStrategic or Co-development PartnerPartnership to deliver STRETCH™ cognitive training programme at Auriens - an innovative cognitive training programme designed to challenge and strengthen the brain.
• Brompton Private WealthminorOthersPrincipal Partner Practice of St. James's Place providing financial advisory services to residents. Offers guidance on purchase models, rental vs buying decisions, and wealth management.
• Associated Retirement Community Operators (ARCO)coreOthersAuriens is a member of ARCO which represents Integrated Retirement Communities in Great Britain. As an 'Approved Operator', Auriens complies with ARCO Consumer Code requirements.
• Ebury CommsminorGTM or Marketing PartnerPR and media communications agency handling press enquiries for Auriens.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/auriens-residences

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auriens