What Viking Supply does

Viking Supply, based in Hebron, Kentucky, specializes in water and sewer pipe products for municipalities and contractors, and operates as part of the broader CITCO Water regional water and wastewater solutions network. CITCO Water (founded circa 1934) provides chemical treatment solutions, smart metering and IoT-enabled water management, integrated technology systems, hardware (pipe, valves, fittings), inventory management programs, and repair services to municipal water and wastewater utilities (primary segment) and industrial customers (secondary segment) across 11 locations in 8 US states: West Virginia, Kentucky, North Carolina, South Carolina, Tennessee, Virginia, and Pennsylvania. The product portfolio includes proprietary programs (Clean Chemical Program, Clean Inventory Program, Smart City Program) and resells third-party smart metering hardware from Diehl Metering and Sensus Metering; the company also operates a manufacturing site in Pineville, NC.

The business model is direct sales through regional offices supported by an inside sales team, with quote-based pricing tailored to individual customer needs. Revenue streams span one-time hardware and chemical sales, smart meter hardware sales and installation, and professional services for repair and technical support. Marketing relies on content (case studies, blog, videos), events and training programs, and direct phone outreach. The company is privately held with no parent or external investor disclosed, led by CEO Jeff Morrison. In March 2026 the company announced the acquisition of Pump & Process Equipment, Inc. and Legacy Environmental, expanding into process equipment and environmental services, and it received the ACD Responsible Distribution Award in 2023 for responsible chemical distribution practices.

Name

Viking Supply

Legal name

CITCO Water

Website

https://vikingsupply-ky.com

Company type

Private

Founded year

1934

Operating status

Operating

Short description

Viking Supply, based in Hebron, KY, supplies water and sewer pipe products to municipalities and contractors and operates within the CITCO Water network of 11 locations across 8 US states, serving municipal and industrial water/wastewater customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Hebron

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Chemical Solutions Sales: Sale of water treatment chemicals, odor control, and corrosion control products to municipal and industrial customers.
2. Smart Meter and Technology Solutions: Sale and installation of smart meters, IoT devices, and integrated technology systems for water management.
3. Hardware (Pipe, Valves, Fittings): Sale of pipe, valves, fittings, and related hardware products for water infrastructure.
4. Service and Repair: Repair services and technical support for water and wastewater systems.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Viking Supply distributes water and sewer pipe products to municipalities and contractors. The company's core offering centers on physical pipe, valves, and fittings used in water and sewer infrastructure projects. It operates from Hebron, Kentucky as a regional supplier serving organizational buyers in the public works and construction sectors.

Product overview

CITCO Water is a water and wastewater solutions provider offering a comprehensive portfolio of products and services spanning chemical treatment, smart metering/IoT technology, integrated systems, hardware, inventory management, and repair services. The company operates multiple programs including Clean Chemical, Clean Inventory, and Smart City that provide customers with cost-effective solutions for capital-challenged situations. Their product portfolio includes smart solutions featuring Diehl Metering and Sensus Metering brands, chemical solutions, hardware (pipe, valves, fittings), and integrated technology solutions. The company has been in business for over 90 years and serves customers across multiple states.

Differentiator

Problem solved

Functional benefit

Brands

• CitcoOne: A program under CITCO Water focusing on comprehensive water solutions and customer service excellence.
• Clean Chemical Program
• Clean Inventory
• Smart City

Products and services

• Water and Sewer Pipe Products Distribution of water and sewer pipe products supplied to municipalities and all types of contractors for infrastructure, repair, and construction projects.

Quantifiable outcome

• Helping customers save time, money, and resources

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• EJ Prescott: Regional distributor of water, wastewater, and utility infrastructure products across the Northeast and Midwest US. Comparable product categories but a different geographic footprint than Viking Supply.

Broad incumbents

• HD Supply (Waterworks): Large facilities and infrastructure maintenance distributor with a dedicated waterworks segment serving municipalities. A much larger incumbent that competes directly with Viking Supply in water/sewer pipe distribution.
• Ferguson Enterprises: Large publicly traded distributor of plumbing, heating, and waterworks products with a dedicated Ferguson Waterworks arm serving municipalities. Overlaps with Viking Supply in pipe and waterworks distribution but operates at far greater scale and breadth.

Direct peers

• Consolidated Pipe & Supply: Regional wholesale distributor of pipe, valves, fittings, and waterworks products serving utility, industrial, and contractor customers in the Southeast US. Direct overlap with Viking Supply's product mix and regional focus.
• Core & Main: Leading US distributor of water, sewer, and storm drain products to municipalities and contractors. Direct competitor to Viking Supply's core business, with overlapping municipal customer base and similar product categories.
• Hajoca Corporation: Privately held wholesale distributor of plumbing, heating, cooling, and waterworks products serving contractors and municipalities across the US. Comparable mid-market regional wholesaler with a similar customer mix to Viking Supply.
• Winsupply: Cooperative-style wholesale distributor of plumbing, HVAC, and waterworks supplies to contractors. Similar go-to-market as Viking Supply, selling pipe and related infrastructure products through local branches.

Others

• Mueller Water Products: Manufacturer of water infrastructure products including valves, hydrants, and pipe-related fittings. Adjacent to Viking Supply as a supplier upstream in the same municipal waterworks channel rather than a direct competitor.
• Advanced Drainage Systems: Leading manufacturer of water management and drainage products including HDPE pipe used in storm and sewer applications. Comparable end-market exposure to municipal water/sewer but operates as a manufacturer rather than distributor.
• McWane: Manufacturer of ductile iron pipe, fittings, valves, and hydrants for water and wastewater infrastructure. Adjacent to Viking Supply as a key product supplier in the same municipal waterworks channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=i-MnVNWGzaM

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viking Supply