Pocono Record

What Pocono Record does

Pocono Record is a local newspaper publication serving Monroe County, Pennsylvania, headquartered at 511 Lenox St., Stroudsburg. It operates as a print newspaper published six days per week (Sunday through Friday) alongside a daily-updated digital platform at poconorecord.com covering local government, public safety, business, high school and community sports, and community events. The publication is owned by Gannett Corp. (NYSE: GCI) as part of the USA TODAY Network, one of the largest newspaper publishers in the United States, and operates with a small newsroom staff of four to five journalists under shared corporate technology and advertising infrastructure.

The company's product portfolio spans a core news website, an eNewspaper digital replica platform, print edition delivery, and ancillary revenue services including obituary placements, classifieds and legal public notices, a Jobcase-powered jobs marketplace, real estate listings, email newsletters, and display advertising solutions. Its technology stack consists of a standard content management system, digital newspaper platform, newsletter management system, and third-party job marketplace integrations with Jobcase, Indeed, and ZipRecruiter. There are no proprietary AI features, patents, or technology IP disclosed.

Pocono Record generates revenue through five primary streams: recurring print and digital subscriptions (sold via subscribe.poconorecord.com and customer service at 1-800-530-6310), display advertising (sold through Gannett's advertising.usatoday.com platform), classified and legal public notice fees, obituary placement fees, and job posting transaction fees distributed through the Jobcase/Indeed/ZipRecruiter network. Its customer base consists of Monroe County residents seeking local news coverage and local businesses purchasing advertising and classified placements. The publication's specific financial performance is not publicly disclosed, as it is consolidated within Gannett Corp.'s corporate reporting.

Name

Pocono Record

Legal name

Pocono Record

Website

https://poconorecord.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pocono Record is a local newspaper serving Monroe County, Pennsylvania, delivering print editions six days per week and daily digital content via its website and eNewspaper platform. Owned by Gannett Corp. as part of the USA TODAY Network, it generates revenue from subscriptions, display advertising, classifieds, obituaries, and a job marketplace.

Ownership category

akta.pro rank

Product category

Local Newspaper / Community News

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper publishing
• Community news coverage
• Digital news subscription
• Classified advertising
• Obituary placement services

Headquarters

HQ city

Stroudsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Revenue: Print and digital subscriptions for newspaper access, with eNewspaper available to subscribers.
2. Display Advertising: Display ads sold to local businesses through advertising.usatoday.com platform.
3. Classifieds and Legal Ads: Classified ads, legal/public notices, employment ads placed through classifieds portal.
4. Obituaries: Obituary placements for families and funeral directors.
5. Job Marketplace: Job listings distributed to Jobcase, Indeed, and ZipRecruiter networks with revenue from posting fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Pocono Record is a local newspaper serving Monroe County, Pennsylvania, providing local news, sports, government coverage, obituaries, public notices, and community information through a print edition (published six days a week, Sunday through Friday) and a comprehensive digital platform including the poconorecord.com website, eNewspaper digital edition, and email newsletters. The publication also operates ancillary revenue services including a jobs marketplace, classifieds portal, real estate listings, and display advertising for local businesses.

Product overview

Pocono Record is a local news publication operated as a print and digital outlet based in Stroudsburg, Pennsylvania, owned by Gannett Corp. as part of the USA TODAY Network. The company offers a dual-product model combining a print newspaper (published six days a week, Sunday through Friday) with a comprehensive digital platform. The core digital product (Pocono Record Website) provides news coverage across local government, business, public safety, and sports. Additional offerings include eNewspaper (digital edition), Jobs Marketplace (job board), Obituaries service, Classifieds, Real Estate listings, Newsletters, and Display Advertising services.

Differentiator

Problem solved

Functional benefit

Products and services

• Pocono Record Website
• eNewspaper Digital replica of the print edition accessible online, available to subscribers for reading the publication electronically from any device.
• Print Edition Physical newspaper printed six days a week (Sunday through Friday) delivered to subscribers in Monroe County, PA, providing the traditional print journalism experience.
• Obituaries Obituary listings and placement services for families and funeral directors in the Poconos region, enabling paid obituary submissions and public memorial notices.
• Classifieds & Marketplace Online marketplace for classified ads including employment, vehicles, real estate, and general classifieds serving the Monroe County and Poconos region.
• Jobs Marketplace Job board connecting employers with job seekers in the Stroudsburg, PA area, powered by Jobcase with distribution to 100+ million job seekers across Indeed and ZipRecruiter networks.
• Real Estate Listings Real estate marketplace for property listings in the Poconos region, allowing agents and homeowners to list properties for local buyers.
• Newsletters Email newsletter subscriptions providing daily and periodic news updates to subscribers, delivering curated local journalism directly to inboxes.
• Public Notices Legal public notice listings including government announcements, meeting notices, and official publications, serving legal requirements for public disclosure in Monroe County.
• Display Advertising Advertising solutions for businesses including display ads, banner advertisements, and sponsored content options sold through the Gannett/USA TODAY Network advertising platform.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• USA TODAY NetworkcoreOthersAffiliated network of local news outlets. The Pocono Record is part of the USA TODAY Network, sharing editorial standards (Principles of Ethical Conduct for Newsrooms), technology platforms, and cross-promotional opportunities with other network properties.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• USA Today: Flagship national newspaper of the USA TODAY Network and sibling brand of Pocono Record via Gannett. Comparable as a news/publishing operation sharing tech stack, ad platform (advertising.usatoday.com), and editorial standards, though operating at national scale.
• WNEP-TV: Local ABC affiliate TV station covering NEPA including Monroe County. Competes for local news, weather, and advertising dollars in the same Monroe County audience, operating from broadcast/digital rather than print.
• WBRE-TV: NBC affiliate covering the Poconos/Wilkes-Barre market (PA Homepage). Directly competes with Pocono Record on local news coverage and advertising in Monroe County via broadcast and associated digital properties.

Direct peers

• Standard-Speaker: Daily newspaper serving Hazleton and Luzerne County, PA, also part of the Gannett/USA TODAY Network. Directly comparable as a small-market Pennsylvania print+digital daily with the same subscription and advertising model.
• The Morning Call: Daily newspaper serving the adjacent Lehigh Valley region (Allentown/Bethlehem), also owned by Gannett as part of the USA TODAY Network. Directly comparable as a Pennsylvania regional newspaper with print + digital subscription model, advertising platform, and Jobcase/classified integrations sharing the same Gannett tech stack.
• Citizens' Voice: Daily newspaper serving Wilkes-Barre and the surrounding Wyoming Valley, owned by Gannett. Comparable Pennsylvania print+digital local news outlet sharing the USA TODAY Network infrastructure and similar SMB advertiser base in NEPA.
• Times News (Lehighton, PA): Daily newspaper serving Carbon County and parts of the Poconos region, also owned by Gannett. Comparable as a hyperlocal Pennsylvania paper sharing Gannett's platform, subscription mechanism, and revenue model (subscriptions, display ads, classifieds, obituaries).

Others

• Pocono Mountains Visitors Bureau: Regional tourism marketing organization publishing content about Poconos events, attractions, and lifestyle—overlapping coverage with Pocono Record's lifestyle/Things-to-Do and real estate verticals. Indirect ecosystem participant rather than direct news competitor.

Emerging players

• Patch.com: Hyperlocal digital news network that covers many U.S. communities including the Poconos region. Competes with Pocono Record on digital local news advertising and audience attention, though without print or local sports monopoly.

Regional players

• River Reporter: Independent weekly newspaper covering the Upper Delaware River region, including parts of Pike and Wayne counties adjacent to Monroe County. Comparable as a hyperlocal Poconos-region print/digital publication, though operating at smaller scale and independent of Gannett.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/poconorecord
• Instagraminstagram.com/poconorecord
• TikToktiktok.com/@poconorecord
• Xx.com/PoconoRecord

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pocono Record