Garantum Strukturerade Produkter Aktiebolag

Name

Garantum Strukturerade Produkter Aktiebolag

Legal name

Garantum Strukturerade Produkter Aktiebolag

Website

https://garantum.se

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Agencies, Brokerages, and Other Insurance Related Activities (5242), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Discretionary Portfolio Management (Retail) (FSAAAAAH)

akta.pro secondary industries

Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE), Estate & Legacy Planning Advisory (FSAEAAAG), Rollover & Distribution Advisory (IRA/401(k) Rollovers) (FSAEABAG)

Keywords

• Wealth management services
• Structured products
• Discretionary portfolio management
• Investment advisory
• Private banking

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Advisory and Management Fees: Fees charged for wealth management advisory services, discretionary portfolio management, and ongoing customer service. Transparent cost models where clients either receive discounts from placements covering advisory fees or pay advisory fees separately.
2. Financial Product Commissions: Commissions from distribution of third-party funds, structured products, and insurance products through the advisory network and investment platform.
3. Fund Management (Aktie-Ansvar): Revenue from managing proprietary funds including equity funds, bond funds, and multi-asset allocation strategies. Aktie-Ansvar, founded 1965, is one of Sweden's oldest fund management companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Garantum is a privately owned Swedish financial services group that delivers wealth management through personalized advisory, discretionary portfolio management, curated funds, structured products (where it is the largest arranger in the Nordics), and integrated insurance solutions. Services are distributed via a network of affiliated advisors across 33 cities in Sweden and Norway, complemented by a digital investment platform for self-service account opening and fund purchases.

Product overview

Garantum is a wealth management company offering a comprehensive suite of financial services centered on personalized advisory and investment management. The core offering consists of five integrated service lines: Wealth Advisory (Förmögenhetsrådgivning), Discretionary Management (Diskretionär förvaltning), Funds (Fonder), Structured Products (Strukturerade produkter), and Insurance (Försäkring). The Private Banking sub-brand serves high-net-worth clients with sophisticated solutions including exit planning and generational wealth transfer. Through its Aktie-Ansvar subsidiary (founded 1965), Garantum manages equity, fixed income, and global asset allocation funds. The company operates with approximately 190 employees and 140 affiliated advisors across 33 cities in Sweden and Norway, positioning itself as a leading provider of individually tailored wealth management solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Aktie-Ansvar: Fund company focusing on equity management, fixed income management, and global asset allocation. Founded in 1965, it is one of Sweden's oldest fund companies.

Products and services

• Förmögenhetsrådgivning (Wealth Advisory) Personalized wealth advisory services providing individualized financial guidance based on each client's unique circumstances, goals, and risk profile. Includes private banking, pension planning, and local advisor access across Sweden and Norway.
• Diskretionär förvaltning (Discretionary Management) Professional discretionary portfolio management where experienced managers handle investment decisions on behalf of clients based on their risk profile and investment horizon.
• Fonder (Funds) Curated fund marketplace offering carefully selected funds across various categories, regions, and strategies to help clients build diversified, long-term portfolios.
• Strukturerade produkter (Structured Products) Capital-protected and flexible investment products that allow clients to benefit from market opportunities while managing risk levels according to individual preferences. Garantum is the largest arranger of structured products in the Nordics.
• Försäkring (Insurance) Insurance solutions integrated within the wealth management offering, providing comprehensive financial planning including life and pension insurance administration.
• Private Banking Exclusive wealth management services for high-net-worth individuals and entrepreneurs, offering sophisticated investment solutions, tax and legal advisory, exit planning, generational wealth transfer, and personalized service.
• Aktie-Ansvar Fund Management One of Sweden's oldest fund management companies (established 1965), a subsidiary of the Garantum group, focusing on three areas: equity management, fixed income management, and global asset allocation.
• Aktie-Ansvar High Yield Fund A corporate bond fund investing primarily in Nordic high-yield credits, managed by Karin Haraldsson, who previously co-founded and managed one of Sweden's largest high-yield funds at Lannebo Fonder.

Quantifiable outcome

• SEK 93 billion in structured product volume arranged since founding in 2004
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature3 records

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Avanza: Avanza is one of Sweden's largest online wealth and investment platforms, providing discretionary management, fund access, and self-directed investing — serving the same mass-affluent and HNW customer base as Garantum.
• Söderberg & Partners: Söderberg & Partners is a major Swedish wealth advisory and insurance brokerage firm with a large affiliated advisor network, closely mirroring Garantum's human-led advisory and product distribution model.
• Carnegie Fonder: Carnegie is a Nordic investment bank and asset manager offering discretionary management and structured products to private and institutional clients, overlapping directly with Garantum's investment offering and target segments.
• Lannebo Fonder: Lannebo Fonder is a Swedish active asset manager specializing in equity and fixed-income funds; relevant peer due to overlapping fund product set and shared talent pool (e.g., senior fixed-income hires moving between the two).
• Nordnet: Nordnet is a leading Nordic online brokerage and wealth platform offering funds, structured products, and advisory services to retail and affluent investors, directly competing with Garantum across investment distribution in Sweden and Norway.

Broad incumbents

• SEB Private Banking: SEB's private banking and asset management arm serves HNW and entrepreneur clients with discretionary portfolios and wealth planning; broad-incumbent peer to Garantum's Private Banking segment.
• Nordea Wealth Management: Nordea is the largest Nordic universal bank with a sizable private banking and wealth management franchise, including structured products issuance — competing with Garantum on a broader, less-niche basis.
• Handelsbanken Wealth & Asset Management: Handelsbanken's wealth and asset management division offers advisory and discretionary services to private-banking clients across the Nordics, representing a broader incumbent peer with deeper capital base than Garantum.

Regional players

• DNB Wealth Management: DNB is the largest Norwegian financial group with a substantial wealth management offering; comparable to Garantum's Norway operations but operating primarily in the Norwegian market.

Others

• Pareto Securities: Pareto is a Nordic investment bank focused on equity sales, research, and structured products distribution; adjacent peer as a competitor for issuance mandates and HNW distribution in the Nordics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/garantumfk
• YouTubeyoutube.com/channel/UC0WfpsmjWcX6WVbM2Lrg4Kw
• Facebookfacebook.com/garantum
• LinkedInlinkedin.com/company/1266202/admin
• Instagraminstagram.com/garantumfk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garantum Strukturerade Produkter Aktiebolag