What Colégio Positivo does

Colégio Positivo is a privately-held network of K-12 schools (Rede Positivo) operating eleven or more physical units across four cities in Southern Brazil — Curitiba (seven units including the LEED Gold-certified Positivo International School), Joinville (regular and bilingual units), Londrina, and Ponta Grossa. The network delivers the full Brazilian private-school pathway from Educação Infantil (early childhood) through Ensino Médio (high school), with three differentiated product layers: a core national-curriculum K-12 program, an Ensino Bilíngue (Portuguese/English) track, and a premium International Baccalaureate (IB) Continuum offering (PYP, MYP, DP) at Positivo International School — one of only three schools in Brazil and the only one in Southern Brazil with full IB Continuum certification.

The network's underlying platform rests on the Centro de Inovação Pedagógica, Pesquisa e Desenvolvimento (CIPP), a centralized in-house pedagogical R&D and teacher-training center that drives curriculum design, teacher professional development, and methodological consistency across all units. Supporting capabilities include LEED Gold-certified sustainable infrastructure at the flagship campus, the Positivo Extracurricular (PEX) program (sports, arts, cultural activities), a reading-culture initiative (Manifesto pela Leitura / Virando a Página), recurring community events (InovaMente, Positivo's Cup, College Fair), and a CSR partnership with Instituto Positivo that has reached more than 20,000 beneficiaries in Paraná. A new Educação Digital e Computação curriculum component is being integrated in 2026 in response to Deliberação CEE/PR n.º 04/2025.

The business model is B2C tuition-based, with recurring annual or monthly fees collected from families across the 13+ year K-12 student lifecycle. Go-to-market is direct-to-consumer: families select their city and unit via the institutional website, schedule on-site visits, and engage enrollment support through WhatsApp. Pricing is not publicly disclosed and is communicated during the visit/contact funnel. There are no disclosed funding rounds, M&A activity, parent-company ownership, headcount figures, or financial statements in the source data.

Name

Colégio Positivo

Legal name

Colégio Positivo

Website

https://colegiopositivo.com.br

Company type

Private

Operating status

Operating

Short description

Colégio Positivo is a private Brazilian K-12 school network (Rede Positivo) operating 11+ units across four cities in Paraná and Santa Catarina, serving families from early childhood through high school with bilingual and International Baccalaureate (IB) Continuum programs.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition and School Fees: Colégio Positivo generates revenue primarily through tuition fees charged to families for educational services spanning Educação Infantil through Ensino Médio, including bilingual and international programs. Revenue is recurring on a periodic (typically annual or monthly) billing cycle aligned with the school year.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Colégio Positivo is a private K-12 school network delivering comprehensive education from Educação Infantil (Early Childhood) through Ensino Médio (High School) at 11+ physical school units across four Brazilian cities in Paraná and Santa Catarina. Core offerings include standard academic programs, bilingual Portuguese/English education, and the premium Positivo International School with full International Baccalaureate (IB) Continuum certification, supplemented by extracurricular activities (PEX), college counseling, and a centralized pedagogical innovation center (CIPP) supporting curriculum and teacher development across the network.

Product overview

Colégio Positivo operates as a network of private schools (Rede Positivo) offering comprehensive educational services from Early Childhood Education (Educação Infantil) through High School (Ensino Médio), with specialized programs including Bilingual Education (Ensino Bilíngue) and the premium Positivo International School with International Baccalaureate (IB) certification. The network provides extracurricular activities through Positivo Extracurricular (PEX), pedagogical innovation support via CIPP (Centro de Inovação Pedagógica, Pesquisa e Desenvolvimento), and specialized programs like the reading initiative 'Virando a Página', sports events like Positivo's Cup, and social impact programs such as Humanizando-se. Schools are located in Curitiba, Joinville, Londrina, and Ponta Grossa.

Differentiator

Problem solved

Functional benefit

Brands

• Colégio Positivo – Água Verde: Unit located in Água Verde neighborhood, Curitiba
• Colégio Positivo – Ângelo Sampaio
• Colégio Positivo – Boa Vista
• Colégio Positivo – Hauer
• Colégio Positivo – Jardim Ambiental
• Colégio Positivo – Júnior
• Colégio Positivo – Joinville
• Colégio Positivo – Joinville Bilíngue
• Colégio Positivo – Londrina
• Colégio Positivo – Master
• Positivo International School
• Centro de Inovação Pedagógica, Pesquisa e Desenvolvimento (CIPP)

Products and services

• Educação Infantil (Early Childhood Education) Early childhood education program for children aged approximately 0 to 5 years, focusing on cognitive, emotional, and social development through play-based learning, school adaptation, and foundational learning readiness across Rede Positivo school units.
• Ensino Fundamental – Anos Iniciais (Elementary School) Elementary school program covering grades 1 through 5 of Ensino Fundamental for students aged 6 to 10, emphasizing literacy, numeracy, interdisciplinary projects, and the development of learning autonomy.
• Ensino Fundamental – Anos Finais (Middle School) Middle school program covering grades 6 through 9 of Ensino Fundamental for students aged 11 to 14, preparing them for high school through subject specialization, research projects, and extracurricular activities.
• Ensino Médio (High School) High school program for students aged 15 to 17 covering grades 10 through 12 of Ensino Médio, providing college preparation including vestibular, SAT, and IB Diploma pathways, along with international university placement support and dedicated college counseling.
• Ensino Bilíngue (Bilingual Education) Bilingual education program from Educação Infantil through Ensino Médio that teaches subjects in both Portuguese and English, developing language fluency, multitasking, concentration, intercultural sensitivity, and preparing students for international certifications and global university pathways.
• Positivo International School (IB Programme) Premium international school offering the full International Baccalaureate Continuum — Primary Years Programme (PYP), Middle Years Programme (MYP), and Diploma Programme (DP) — from Educação Infantil through Ensino Médio. One of only three schools in Brazil and the only one in Southern Brazil with full IB Continuum certification, housed in a LEED Gold-certified campus in Curitiba.
• Positivo Extracurricular (PEX) Comprehensive extracurricular activities program available across all Rede Positivo school units, offering sports (swimming, basketball, futsal, volleyball, handball, rhythmic gymnastics), cultural activities, robotics, and skill development workshops to promote student well-being and competencies.

Quantifiable outcome

• Positivo International School students from 2019–2021: 70% enrolled in Brazilian universities, including top national institutions (PUC-PR, UFPR)
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Instituto PositivocoreOthers · 1 January 2025The partnership between Instituto Positivo and Rede Positivo schools facilitates responsible disposal of furniture, equipment, and educational materials donated to municipal education secretariats and civil society organizations in Paraná. The initiative has benefited more than 20,000 people. Instituto Positivo handles identification of recipient institutions, documentation review, logistics coordination, and post-donation follow-up visits.
• United Nations Sustainable Development Goals (UN SDGs)minorOthersPositivo International School aligns its sustainability curriculum and EcoPonto initiative with the UN Sustainable Development Goals (ODS), incorporating global sustainability principles into the school's educational framework and student projects.
• Green Building Council (LEED Certification Body)coreOthersThe Green Building Council granted LEED Gold certification to Positivo International School's campus, recognizing it as the first school in Brazil to reach Gold level in sustainable construction. The certification process evaluated the school's infrastructure for resource efficiency, environmental impact reduction, and sustainable culture promotion.
• Operário Ferroviário Esporte ClubeminorOthersStudents from the Master unit partnered with the Operário Ferroviário Esporte Clube to obtain a signed team jersey for a charity raffle (rifa solidária) organized through the Humanizando-se project. The raffle raises funds for future social actions, with proceeds supporting institutions serving people with disabilities, the elderly, children in vulnerable situations, and animal welfare organizations.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• British School of Curitiba: International school operating in Curitiba, sharing the same geographic catchment as Positivo International School. Comparable as a direct local competitor for internationally-oriented families in Curitiba.

Direct peers

• Maple Bear: Brazilian-Canadian bilingual school network operating across Brazil with a franchise model. Comparable as a multi-unit bilingual education platform targeting middle- and upper-class families seeking English immersion.
• Pueri Domus: São Paulo private K-12 school with established international/IB offerings. Directly comparable on the international curriculum and premium positioning axis.
• Escola Graduada: Traditional private K-12 school in São Paulo with a long-standing reputation and bilingual programs. Comparable as an established Brazilian private K-12 institution targeting similar urban, middle-to-upper-class families.
• Colégio São Luís: Jesuit private K-12 school in São Paulo with a long-standing reputation for academic excellence and holistic education. Comparable as an established Brazilian premium private K-12 brand with multi-decade heritage.
• Escola Internacional de Alphaville: International school in the Alphaville region of São Paulo offering IB and other international curricula. Comparable as a Brazilian IB-credentialed international school serving affluent families.
• Colégio Bandeirantes: Premium private K-12 school in São Paulo offering full academic programs through high school with strong university placement track record. Comparable as a high-end Brazilian private K-12 competitor targeting affluent families seeking rigorous academic preparation.
• Colégio Santa Maria: Premium private K-12 school in São Paulo with bilingual and international tracks. Comparable as a similarly positioned full-lifecycle private school with international orientation.
• Colégio Visconde de Porto Seguro: Premium private K-12 school in São Paulo with bilingual and international programs, including IB pathway. Comparable as a premium São Paulo private school competing for similar high-income, internationally-oriented families.

Broad incumbents

• Cogna Educação: Large publicly listed Brazilian education company with K-12, higher education, and digital learning assets. Comparable as a broad incumbent in the Brazilian education sector with K-12 exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/colegiopositivo
• Facebookfacebook.com/ColegioPositivo.Oficial
• Instagraminstagram.com/colegiopositivo
• TikToktiktok.com/@colegiopositivo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colégio Positivo