Kidrated

What Kidrated does

KidRated is a London-based, privately-held content and reviews platform, founded in 2013, that aggregates reviews written primarily by children and teenagers of family-friendly attractions, theatres, theme parks, museums, and days out across Greater London and select day-trip destinations. The site functions as an editorial discovery layer: it organizes content by age band (toddlers, primary, teens), by accessibility need (SEND, neurodivergent, wheelchair-friendly), by weather (rainy days), by neighborhood (Camden, Greenwich, Hyde Park & Kensington, Hackney, Brent, Ealing, Wimbledon, East London), and by interest (100 Quirky Things, Best Museums, Active Kids, Birthdays). Its only product is the website itself — there is no mobile app, no API, and no enterprise layer. The platform's underlying technology is a conventional content-managed editorial site with structured category and location taxonomy, not a proprietary recommendation or booking engine.

KidRated is monetized exclusively through affiliate commissions: the company embeds outbound tracking links and dedicated ticket booking pages with Tixculture (theatre), GetYourGuide (attractions), Merlin Entertainment (Merlin Annual Pass plus Madame Tussauds, SEA LIFE, London Dungeon, Shrek's Adventure), Legoland Windsor, Chessington World of Adventures, and Thorpe Park. Editorial content is free for users, and the user-generated review engine is sustained by a monthly £100 Amazon voucher competition that incentivizes kids, teens, and parents to submit reviews. The go-to-market motion is content-first and SEO-led, with a blog, email newsletter signup, and social handles as supporting channels.

At 1–10 employees and with roughly $457k of disclosed seed funding (plus a 2015 Wayra UK accelerator placement), KidRated operates at the scale of an independent, founder-run niche publisher. Ownership, investor lineup, headcount trends, and revenue figures are not disclosed in available sources; the company is actively publishing content into 2026, confirming ongoing operations but offering no public quantitative signal of growth.

Name

Kidrated

Website

https://Kidrated.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

KidRated is a London-based content and reviews platform where children and teenagers write authentic reviews of family-friendly attractions, theatres, theme parks, and days out in Greater London, monetized exclusively through affiliate ticket commissions.

Ownership category

akta.pro rank

Product category

Family Activity Reviews and Directory

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Kids & Family Curated Content Platforms (MPACAKAL)

akta.pro secondary industries

Kids Party Entertainment (Clowns, Magicians, Characters) (HSACACAG), Children’s & Youth Theatre (MPAGABAE), Parent–Child Play & Interaction Programs (EDACALAF)

Keywords

• Family activity reviews
• London attractions directory
• Kids activities guide
• Affiliate ticket booking
• Family days out

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Commission: Kidrated earns commissions through affiliate links embedded throughout the site, directing users to purchase tickets for attractions, theatres, theme parks, and other activities. The site features Special Offer Tickets section linking to theatre tickets, attraction tickets, Merlin Annual Pass, Legoland Fun Pass, Chessington Fun Pass, and Thorpe Park Fun Pass. Revenue is generated on a per-transaction basis when users click through and purchase.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Kidrated is a content-driven reviews and discovery platform for family-friendly activities, attractions, and days out in London. Children, teens, and parents contribute and consume authentic peer reviews alongside curated thematic, neighbourhood, and age-based guides. The company monetises through affiliate commissions when users purchase theatre tickets, attraction tickets, theme park passes, and Merlin annual passes via embedded partner links.

Product overview

KidRated is a family-focused content and reviews platform that serves as a discovery engine for child-friendly activities in London. The core offering consists of a reviews platform where kids, teens, and parents contribute real ratings and reviews of attractions, venues, and experiences. The platform is structured around Themed Activity Guides (covering Quirky Things, Rainy Days, Free Days Out, Theatre Shows, SEND/Accessible options, and seasonal content), Local Area Guides (Camden, East London, Greenwich, Hyde Park, Brent, Ealing, Wimbledon, Hackney), and Ticket Booking Services through affiliate partnerships with ticketing platforms and attractions including Merlin's UK venues, Legoland, Chessington, and Thorpe Park. Content is organized by age-appropriate filters for toddlers, preschoolers, primary school children (ages 5-11), teenagers, and neurodivergent/SEND children. The platform generates revenue through affiliate commissions on ticket sales while providing free editorial content to families.

Differentiator

Problem solved

Functional benefit

Products and services

• KidRated Reviews Platform A family-focused reviews and ratings platform where kids, teens, and parents can discover, rate, and review child-friendly activities, attractions, and days out in London. Features real reviews written by children and teenagers alongside curated recommendations, organised by age group, location, weather, and accessibility needs.
• Affiliate Ticket Booking Service Affiliate ticket booking service covering West End and family theatre shows, London attractions, Merlin Annual Passes, Legoland Fun Pass, Chessington Fun Pass, and Thorpe Park Fun Pass. Operated via partner integrations with Tixculture, GetYourGuide, and Merlin Entertainment; Kidrated earns commissions on resulting ticket sales.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• TixculturecoreChannel Partner/ Reseller/ DistributorKidrated operates a dedicated theatre ticket booking page through Tixculture, offering families access to West End shows and family-friendly performances. Kidrated receives affiliate commissions for ticket sales generated through their referral links.
• GetYourGuidecoreChannel Partner/ Reseller/ DistributorGetYourGuide is featured as the booking engine powering the site, enabling ticket sales for London attractions. Kidrated receives commissions on attraction tickets booked through their platform.
• Merlin EntertainmentcoreChannel Partner/ Reseller/ DistributorKidrated features promotional links for Merlin Annual Pass and money-saving deals on Merlin's top UK attractions including Madame Tussauds, SEA LIFE London Aquarium, The London Dungeon, Shrek's Adventure, and other Merlin properties.
• Legoland WindsorminorChannel Partner/ Reseller/ DistributorAffiliate partnership driving Legoland Fun Pass sales through dedicated landing pages and recommendations within family activity guides.
• Chessington World of AdventuresminorChannel Partner/ Reseller/ DistributorAffiliate partnership for Chessington Fun Pass sales, featured in special offers and family attraction guides.
• Thorpe ParkminorChannel Partner/ Reseller/ DistributorAffiliate partnership for Thorpe Park Fun Pass sales, integrated into theme park and thrill-seeker guides.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• VisitLondon: Official London tourism destination platform featuring attractions, events, and things to do — comparable to Kidrated's London coverage but operator-driven and broader in audience, not kid-specific.
• Mumsnet: UK's largest parenting forum and content platform with substantial coverage of family days out, attraction reviews, and London activities — comparable in target audience but much broader scope than Kidrated's dedicated activity focus.
• Netmums: UK parenting platform with extensive local guides for family activities and days out — comparable to Kidrated's audience and family-activity coverage but as part of a broader parenting content destination.
• Time Out London: Major London-focused editorial and events platform covering activities, attractions, restaurants, and things to do — overlapping with Kidrated's content and discovery mission but targeting a much broader adult audience beyond just families.

Direct peers

• Family Days Out: UK family activity directory listing days out, attractions, and things to do with kids — directly comparable niche family-activity review and discovery platform operating across the UK.
• Day Out With The Kids: UK family activity directory offering searchable days out, attractions, and reviews across the country with age filters — directly comparable to Kidrated's core offering but with broader UK geographic reach.
• Hoop: UK family activity discovery app helping parents find kids classes, events, and days out nearby — directly comparable mobile-first family activity discovery product with similar target user.
• LittleBird: UK family activities discovery platform offering curated kids activities, classes, and events — comparable audience and use case though operating through a different distribution model than Kidrated's blog-led approach.

Others

• GetYourGuide: Major global activity and attraction booking platform with extensive London inventory — Kidrated's affiliate partner and infrastructure provider, also a partial competitive threat as a direct activity discovery destination.

Emerging players

• Fever: Immersive experiences marketplace featuring family-friendly attractions and experiences in London and major cities — partial overlap with Kidrated's attractions discovery and ticketing flow, and an active affiliate partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/kidratedlondon
• Facebookfacebook.com/kidrated
• LinkedInlinkedin.com/company/kidrated

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kidrated