Royal Roots

What Royal Roots does

Royal Roots Global Inc. is a privately held cross-border business strategy advisory firm established in 1999 and headquartered at 875 North Michigan Avenue in Chicago, Illinois. The firm provides fact-based and knowledge-based advisory services to senior executives and businesses seeking to expand into or operate across Asia (with a particular focus on China), the U.K., Europe, and Africa. Its core offering centers on strategy formulation and execution, building and managing networks of international contacts, and facilitating business communication and negotiations, including win-win strategy design.

The firm's product surface consists of a single integrated advisory service complemented by a content/IP program built around the quarterly China Call Report (published continuously since 2000) and a series of White Papers, China Business Insight Series reports, and Insights into Chinese Ways publications. Distribution is entirely direct: senior executives are reached through thought-leadership content, direct engagement, and industry presence, with services delivered via custom, quote-based consulting engagements on multi-year contracts. Royal Roots discloses no proprietary technology, no AI components, no app, and no API; its moat is the accumulated expertise, network, and publication archive built over 26+ years of operation. The firm is privately held with no disclosed investors, parent company, subsidiaries, M&A activity, or management team bios beyond a general contact email and phone line.

Name

Royal Roots

Legal name

Royal Roots Global Inc.

Website

https://rroots.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Royal Roots Global Inc. is a Chicago-based, privately held cross-border business strategy advisory firm, founded in 1999, that helps senior executives and businesses expand into Asia (especially China), the U.K., Europe, and Africa through custom consulting engagements and a quarterly China-focused publication.

Ownership category

akta.pro rank

Product category

Cross-border Business Strategy Advisory

NAICS

Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Services (8741), International Affairs (9721)

akta.pro primary industry

Digital Trade & E-Commerce Development (BPADAMAL)

Keywords

• Cross-border advisory
• International strategy consulting
• Market entry advisory
• Business negotiation facilitation
• China business advisory

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Advisory Services: Fee-based consulting engagements providing cross-border business strategy, negotiation facilitation, and network development for clients expanding into international markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Royal Roots Global Inc. is a cross-border business strategy advisory firm that helps senior executives and businesses formulate and implement strategies, build and manage networks of contacts, and conduct business negotiations for cross-border operations. Services are fact-based and knowledge-based, providing economic-development insight to clients expanding into Asia (especially China), the U.K. and Europe, and Africa.

Product overview

Royal Roots Global Inc. is a cross-border business strategy advisory firm established in 1999, headquartered in Chicago, U.S.A. The company offers a single integrated service offering centered on advisory services for cross-border business strategy, supplemented by two distinct publication products: the China Call Report (a quarterly publication providing China-centric opportunities and insights) and Short Reports (White Papers, China Business Insight Series, and Insights into Chinese Ways Series covering timely market topics). The advisory services provide fact-based and knowledge-based consulting, economic-development insight, and assistance with cross-border business operations across Asia, the U.K., Europe, and Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• Cross-Border Business Strategy Advisory Fact-based and knowledge-based advisory services providing economic-development insight and assisting clients with cross-border business operations in Asia (especially China), the U.K., Europe, and Africa. Includes business communication, negotiation facilitation, network building, and win-win strategy formulation and execution. Target customers are senior executives and business leaders pursuing international expansion.
• China Call Report A quarterly publication produced by Royal Roots Global Inc. that informs senior executives in different parts of the world about China-centric business opportunities and market insights. Issues are published in English (and selected issues in Chinese) and are accessible via the Royal Roots website.
• Short Reports (White Papers / China Business Insight Series / Insights into Chinese Ways) Timely market reports authored by Royal Roots covering White Papers, the China Business Insight Series, and Insights into Chinese Ways Series. Topics addressed include China climate policy, biodiversity, carbon markets, and bilateral trade relations, intended for senior executives and China-watchers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Expansion highlights3 records

Broad incumbents

• McKinsey & Company: Global management consulting giant with a substantial China and Asia practice serving senior executive clients on cross-border strategy. Operates as a broad incumbent competing for the same enterprise client budget as Royal Roots, though at vastly greater scale and brand recognition.
• APCO Worldwide: Global public affairs and strategic communications advisory firm with deep China and Asia practices. Comparable to Royal Roots as a broader incumbent serving senior-executive clients with cross-border advisory, though APCO operates at much greater scale across multiple continents.
• Boston Consulting Group: Global management consulting firm with established China and Asia offices serving C-suite clients on cross-border strategy. Comparable as a broad incumbent in the same cross-border strategy advisory category, competing for senior-executive mandates.
• Bain & Company: Global management consulting firm with significant Asia-Pacific operations and cross-border strategy capabilities. Comparable as a broad incumbent targeting senior-executive clients on international expansion and cross-border strategy mandates.
• Kearney: Global management consulting firm with established Asia-Pacific operations and cross-border strategic advisory capabilities. Comparable as a broad incumbent competing for enterprise-level international strategy work that overlaps with Royal Roots' advisory offering.

Direct peers

• Silk Road Associates: Boutique advisory firm focused on cross-border business between China and the rest of the world. Closely comparable to Royal Roots in target clientele (senior executives expanding into/from China) and specialized China advisory services.
• Dezan Shira & Associates: Asia-focused business advisory firm headquartered in Singapore that helps multinationals establish and expand operations across Asia, including China, with a strong publication platform (China Briefing). Directly comparable to Royal Roots in cross-border Asia advisory niche and content-led GTM.
• Acclime: Asia-focused corporate services and market entry advisory firm with operations across multiple Asian markets. Comparable to Royal Roots in cross-border market entry advisory and multi-country Asia coverage.
• Trivium China: Beijing-based business advisory firm specializing in China market entry, public policy advisory, and corporate strategy for multinational clients. Closely comparable to Royal Roots in the cross-border China advisory niche and senior-executive client base.

Emerging players

• China-Britain Business Council: UK-based non-profit membership organization facilitating business between the UK and China through advisory, networking, and research. Comparable to Royal Roots in facilitating UK-China cross-border business advisory and network-building for senior-executive clientele.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Roots