University of East - West Medicine
The University of East-West Medicine is a private, BPPE-accredited Traditional Chinese Medicine school in Sunnyvale, California, offering master's and doctoral acupuncture degrees, continuing education, and on-campus clinic services to prospective and licensed acupuncturists.
- Company typePrivate
- Founded1998
- HeadquartersSunnyvale, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What University of East - West Medicine does
The University of East-West Medicine (UEWM) is a private, BPPE-accredited postsecondary institution founded in 1997/1998 in Sunnyvale, California, that delivers Traditional Chinese Medicine (TCM) education primarily to individuals seeking California licensure as acupuncturists. Its core academic offerings are the Master of Acupuncture with a Chinese Herbal Medicine Specialization (MAcCHM) and the Doctor of Acupuncture with a Chinese Herbal Medicine Specialization (DAcCHM), with the doctoral program graduating its first cohort in June 2026. The institution claims an 88% first-time pass rate on the California Acupuncture Board License Exam (2018 results) among accredited Bay Area schools and runs both English and bilingual Chinese-language programming. Complementary offerings include continuing education (CEU/PDA) courses for licensed practitioners, therapeutic Tai Chi and Qigong workshops, and clinical training through an on-campus teaching clinic and a specialist clinic serving faculty, alumni, and the broader community.
UEWM monetizes primarily through tuition and program fees for its degree programs, supplemented by per-session CEU/PDA course fees (e.g., $40 regular, $35 early bird, alumni discounts) and revenue from its teaching and specialist clinics. Go-to-market is sales-led and event-driven: rolling admissions across three terms per year (Spring, Summer, Fall), supported by open houses, community health seminars, Tai Chi workshops, and online CEU courses that double as marketing and brand-building channels. The university serves three distinct personas — prospective TCM students (primary), licensed acupuncturists seeking continuing education credits, and clinic patients seeking TCM treatments — through both on-campus and hybrid/online formats. International students are supported via F-1 visa authorization and study-abroad exchange agreements with Beijing University of Chinese Medicine, Heilongjiang Chinese Medicine University, and AnHui College of Traditional Chinese Medicine.
The institution is independently owned, with no disclosed parent company, external investment, or recapitalization events. Leadership is led by President Dr. Yingqiu Wang and Board Chairman Amy Yang, with additional senior figures including Vice Presidents Gao Jinglian and Liu Bei, and a dedicated Academic Committee chaired by Professor Dahe Liu. Strategic positioning is built around regulatory accreditation, bilingual curriculum, integrative-medicine branding, and high-stakes licensing outcomes, with academic alliances (notably the co-founding of the International Medical Tai Chi and Qigong Association with Harvard Medical School, Massachusetts General Hospital, and Tufts Medical School) reinforcing credibility in Western integrative medicine circles.
University of East - West Medicine firmographics
Firmographics- Name
- University of East - West Medicine
- Legal name
- University of East-West Medicine
- Website
- https://uewm.edu
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The University of East-West Medicine is a private, BPPE-accredited Traditional Chinese Medicine school in Sunnyvale, California, offering master's and doctoral acupuncture degrees, continuing education, and on-campus clinic services to prospective and licensed acupuncturists.
- Ownership category
- akta.pro rank
University of East - West Medicine industry classification
Industry- Product category
- Traditional Chinese Medicine Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Technical and Trade Schools (61151)
- SIC
- Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Allied Health & Rehabilitation Sciences Schools (PT/OT/SLP, etc.) (EDAHAGAH)
- akta.pro secondary industry
- Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH)
Keywords
Where University of East - West Medicine is headquartered
LocationHeadquarters
- HQ city
- Sunnyvale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
University of East - West Medicine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tuition and Fees: Revenue generated from degree programs (MAcCHM, DAcCHM), continuing education courses, and clinic services
- CEU/PDA Courses: Continuing education units for licensed acupuncturists including live and online courses
- Clinic Services: Teaching clinic and specialist clinic providing acupuncture and TCM treatments to patients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Tai Chi Workshop - 15 weeks |
| Subscription | Pay-as-you-go | CEU Classes per session |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
University of East - West Medicine product offering
Product offeringCore offering
The University of East-West Medicine (UEWM) is a private postsecondary institution in Sunnyvale, California that delivers Traditional Chinese Medicine (TCM) education through accredited Master's (MAcCHM) and Doctoral (DAcCHM) degree programs, continuing education courses (CEU/PDA) for licensed acupuncturists, therapeutic Tai Chi and Qigong wellness workshops, and supervised clinical services through its Teaching Clinic and Specialist Clinic. The institution combines Eastern and Western medicine curricula to prepare graduates for the California Acupuncture Board License Exam and NCCAOM certification.
Product overview
The University of East-West Medicine is a vision-driven, advanced Traditional Chinese Medicine educational institution committed to being a leader in Traditional Chinese and Integrative Medicine. The institution offers a portfolio of educational programs and clinical services including the MAcCHM (Master of Acupuncture with Chinese Herbal Medicine Specialization) and DAcCHM (Doctor of Acupuncture with Chinese Herbal Medicine Specialization) degree programs, continuing education courses (CEU/PDA), therapeutic wellness programs such as Tai Chi Qigong, and clinical training through its Teaching Clinic and Specialist Clinic. The institution also provides study abroad opportunities with partner universities in China.
Differentiator
Problem solved
Functional benefit
Brands
- UEWM Acupuncture Clinic: Teaching clinic operated by the university providing acupuncture services and student internships
- Zhang Zhongjing Institute of Chinese Medicine
Products and services
- Master of Acupuncture with a Chinese Herbal Medicine Specialization (MAcCHM) A master's degree program that prepares students to become licensed acupuncturists, combining acupuncture training with Chinese herbal medicine specialization. Graduates are eligible to sit for the California Acupuncture Board License Exam (CALE) and NCCAOM Certification Exam.
- Doctor of Acupuncture with a Chinese Herbal Medicine Specialization (DAcCHM) An advanced doctoral program in acupuncture and Chinese medicine, providing specialized training for practitioners seeking advanced clinical and academic expertise. The program graduated its first cohort in June 2026.
- UEWM Teaching Clinic A teaching clinic where students gain practical clinical experience under supervision, offering acupuncture and TCM treatments to community patients at reduced costs.
- UEWM Specialist Clinic A specialist clinic providing integrative medicine services to patients, open to UEWM faculties, alumni, TCM practitioners, and other medical practitioners.
- Live CEU, PDA and EE Courses Continuing education courses offering CEU (California Acupuncture Board) and PDA (NCCAOM) certification credits for licensed acupuncturists, available in live in-person and online formats.
- Online CEU, PDA and EE Courses Online continuing education courses for acupuncture professionals, providing certification credits accessible remotely via Zoom and web platforms.
- Therapeutic Tai Chi Qigong (EL101) A therapeutic course teaching Yang's and Chang's Taiji, Ba Duan Jin, and traditional Qigong, offered as a 15-week session to help relieve tension, body aches, improve sleep, and maintain cardiovascular health.
- Study Abroad Program International exchange programs with partner institutions including Beijing University of Chinese Medicine, Heilongjiang Chinese Medicine University, and AnHui College of Traditional Chinese Medicine for student and faculty exchanges.
Quantifiable outcome
- 88% first-time pass rate on California Acupuncture Board License Exam (2018)
- +1 more outcomes
Companies that use University of East - West Medicine
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
University of East - West Medicine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
University of East - West Medicine partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Beijing University of Chinese MedicinecoreStudent and faculty exchange agreements for academic and research development. UEWM assists current students and alumni to apply for study abroad programs.
- Heilongjiang Chinese Medicine UniversitycoreExchange agreements for student and faculty exchanges and academic research development. Collaboration signed between institutions.
- AnHui College of Traditional Chinese MedicinecoreStudent and faculty exchange program for academic and research development.
- International Medical Tai Chi and Qigong Association (iMTQA)coreCo-founded by UEWM with Harvard Medical School doctors, Massachusetts General Hospital Benson and Henry Institute, Tufts Medical School, Shenzhen University of China, and Chinese University of Hong Kong. Purpose: promote Medical Tai Chi and Qigong practice in Western medicine.
- Heilongjiang University of TCMminorVice President Professor Sun Zhong Ren and Dean of International Education College Professor Wang Ai Ping visited UEWM and signed collaboration contract.
- HGS Fertility AcademyminorCo-organized Silicon Valley Seminar on Better Fertility addressing male sperm production decline and IVF standards.
- World Federation of Integrative Health (WFIH)coreUEWM organizes the 9th World Conference on Integrative Medicine with WFIH, bringing together leading experts in integrative medicine.
- Cheng's Acupuncture American Heritage CenterminorEstablished at UEWM with Dr. Cheng Kai and Dr. Yang Jinsheng, descendants of famous TCM professional Cheng Xinnong.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
University of East - West Medicine competitors and assessment
Company assessmentDirect peers
- Oregon College of Oriental Medicine: Portland-based graduate school offering master's and doctoral degrees in acupuncture and Oriental medicine. Direct peer in specialty focus, doctoral expansion, and integrative medicine curriculum, though serving the Pacific Northwest rather than California.
- Yo San University of Traditional Chinese Medicine: Los Angeles-based TCM school offering master's and doctoral programs in acupuncture and herbal medicine. Direct peer in scope (TCM-only curriculum), degree mix, and target California licensure pathway, competing in the same Southern California student pool.
- Dongguk University Los Angeles: Los Angeles branch of a major Korean Buddhist university offering acupuncture and Oriental medicine master's and doctoral programs. Comparable to UEWM in California-focused TCM curriculum, bilingual/bicultural positioning, and doctoral program offering.
- Emperor's College of Traditional Oriental Medicine: Santa Monica-based acupuncture and Oriental medicine school offering master's and doctoral degrees. Comparable to UEWM in curriculum focus, California licensure orientation, and bilingual program offerings, with a similarly small specialized footprint.
- Five Branches University: A California-based TCM and integrative medicine school with Santa Cruz and San Jose campuses, offering master's and doctoral programs in acupuncture and Oriental medicine. Directly comparable to UEWM on program mix, California licensure focus, and Bay Area student market.
- Bastyr University: Washington-based integrative health university offering acupuncture and Oriental medicine programs alongside naturopathic medicine and nutrition. Comparable in integrative medicine philosophy and doctoral training, though broader in scope and significantly larger than UEWM.
- American College of Traditional Chinese Medicine (at CIIS): San Francisco-based TCM school, now part of California Institute of Integral Studies, offering master's and doctoral acupuncture programs. Direct Bay Area peer to UEWM sharing the same California licensure pathway and local student market.
- Pacific College of Health and Sciences: The largest U.S. institution focused on acupuncture, TCM, and integrative health, offering master's and doctoral degrees across multiple campuses (San Diego, New York, Chicago) and online. It is the closest direct peer to UEWM in curriculum, target student, and licensing-exam positioning, but operates at materially larger scale.
- Maryland University of Integrative Health: Maryland-based university offering master's and doctoral programs in acupuncture, Oriental medicine, and integrative health. Direct peer in TCM curriculum and doctoral-degree expansion strategy, though operating primarily on the U.S. East Coast.
Broad incumbents
- National University of Health Sciences: Illinois-based integrative health sciences university offering acupuncture and Oriental medicine alongside chiropractic and naturopathic programs. Broader incumbent with multi-disciplinary scope; overlaps with UEWM only on the acupuncture/TCM program but at greater institutional scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
University of East - West Medicine social profiles
Digital presenceUniversity of East - West Medicine compliance and trust
Trust signalCompliance1 record
University of East - West Medicine financial estimates
Financial estimateRevenue estimate
Valuation estimate
University of East - West Medicine leadership team
Management profileNumber of profiles
Profiles1 record
University of East - West Medicine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
University of East - West Medicine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about University of East - West Medicine
What does University of East - West Medicine do?
The University of East-West Medicine (UEWM) is a private postsecondary institution in Sunnyvale, California that delivers Traditional Chinese Medicine (TCM) education through accredited Master's (MAcCHM) and Doctoral (DAcCHM) degree programs, continuing education courses (CEU/PDA) for licensed acupuncturists, therapeutic Tai Chi and Qigong wellness workshops, and supervised clinical services through its Teaching Clinic and Specialist Clinic. The institution combines Eastern and Western medicine curricula to prepare graduates for the California Acupuncture Board License Exam and NCCAOM certification.
Is University of East - West Medicine a public or private company?
University of East - West Medicine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was University of East - West Medicine founded?
University of East - West Medicine was founded in 1998. It employs 11 to 50 people.
Where is University of East - West Medicine based?
University of East - West Medicine is headquartered in Sunnyvale, United States, in the North America region.
How does University of East - West Medicine make money?
Three revenue lines are on record. Tuition and Fees are the primary driver. The others are CEU/PDA Courses and clinic Services.
Who are University of East - West Medicine's main competitors?
Direct peers on record are Oregon College of Oriental Medicine, Yo San University of Traditional Chinese Medicine, Dongguk University Los Angeles, Emperor's College of Traditional Oriental Medicine, Five Branches University, Bastyr University, American College of Traditional Chinese Medicine (at CIIS), Pacific College of Health and Sciences and Maryland University of Integrative Health. National University of Health Sciences is listed as a broad incumbent.
Does University of East - West Medicine have an API?
No public API is recorded for University of East - West Medicine.
What industry is University of East - West Medicine in?
University of East - West Medicine's product category is Traditional Chinese Medicine Education. Its primary akta.pro industry code is EDAHAGAH, Allied Health & Rehabilitation Sciences Schools (PT/OT/SLP, etc.), with a secondary code of EDAAAHAH, Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices). Its NAICS code is 6113 and its SIC code is 8200.