Forward Lift
Forward Lift is a Mesa, Arizona-based company that sells vehicle lifts, including car lifts and motorcycle lifts, operating as a sub-brand within the Rotary Solutions portfolio, with 11-50 employees.
- Company typePrivate
- Founded-
- HeadquartersMesa, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Forward Lift does
Forward Lift is a Mesa, Arizona-based private, for-profit company that offers vehicle lifts, specifically car lifts and motorcycle lifts. The firm operates at a small scale, with a headcount in the 11-50 employee range, and its digital presence is consolidated under the rotarysolutions.com domain, where the forwardlift.com URL redirects to a Rotary Solutions brand hub page. This positioning suggests Forward Lift functions as a specialized sub-brand within a broader industrial/automotive equipment portfolio rather than as a fully independent operation.
No further detail on product specifications, underlying mechanical or electronic technology, manufacturing approach, pricing, distribution channels, customer segments, certifications, patents, or management is available in the source data. The corporate ownership structure, founding year, legal entity, operating geographies, and financial performance are all unspecified; the available source data is limited to a firmographic snapshot and a redirect page.
The business model cannot be characterized with specificity from the evidence. The company appears to generate revenue by selling vehicle-lift hardware to automotive aftermarket customers, but the pricing model (one-time equipment sale, leasing, installation services), go-to-market motion (direct, dealer, distributor), and customer mix are not disclosed. The lack of disclosed revenue, funding history, or M&A activity indicates Forward Lift is either a small privately held operating unit or a brand managed within a larger parent entity.
Forward Lift firmographics
Firmographics- Name
- Forward Lift
- Website
- https://forwardlift.com
- Company type
- Private
- Headcount range
- 11–50 employees
- Short description
- Forward Lift is a Mesa, Arizona-based company that sells vehicle lifts, including car lifts and motorcycle lifts, operating as a sub-brand within the Rotary Solutions portfolio, with 11-50 employees.
- Ownership category
- akta.pro rank
Forward Lift industry classification
Industry- Product category
- Vehicle Lifting Equipment
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Construction Machinery & Equip (3531)
- akta.pro primary industry
- Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)
Keywords
Where Forward Lift is headquartered
LocationHeadquarters
- HQ city
- Mesa
- HQ country
- United States
- HQ region
- North America
Markets served
Forward Lift business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Forward Lift product offering
Product offeringCore offering
Forward Lift designs, manufactures, and sells vehicle lifting equipment, specifically car lifts and motorcycle lifts. The company serves automotive service businesses and vehicle owners requiring safe and reliable lifting solutions for maintenance, repair, and storage applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Lifts Vehicle lifting equipment designed to safely raise cars for maintenance, repair, inspection, and storage applications. Targeted at automotive service shops, dealerships, and individual vehicle owners.
- Motorcycle Lifts Lifting equipment specifically designed for motorcycles, used by service facilities, motorcycle dealerships, and individual motorcycle owners for maintenance, repair, and storage.
Companies that use Forward Lift
Customer profileIdeal customer profiles2 records
Forward Lift technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Forward Lift partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Forward Lift competitors and assessment
Company assessmentMarket position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Forward Lift financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forward Lift leadership team
Management profileNumber of profiles
Forward Lift funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forward Lift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forward Lift
What does Forward Lift do?
Forward Lift designs, manufactures, and sells vehicle lifting equipment, specifically car lifts and motorcycle lifts. The company serves automotive service businesses and vehicle owners requiring safe and reliable lifting solutions for maintenance, repair, and storage applications.
When was Forward Lift founded?
Forward Lift was founded in -1. It employs 11 to 50 people.
Where is Forward Lift based?
Forward Lift is headquartered in Mesa, United States, in the North America region.
Does Forward Lift have an API?
No public API is recorded for Forward Lift.
What industry is Forward Lift in?
Forward Lift's product category is Vehicle Lifting Equipment. Its primary akta.pro industry code is IMACAFAD, Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers). Its NAICS code is 333924 and its SIC code is 3531.