Fintegrity

What Fintegrity does

Fintegrity AB is a Gothenburg-based, founder-owned financial services firm founded in 2016 that delivers corporate-grade financial advisory to Nordic small and medium-sized enterprises that historically lacked access to such services. The firm operates a team-based delivery model in which a bench of more than 23 specialists (acting CEO Catherine Möller and co-founder Johanna Jageteg, M&A project managers, valuation and corporate finance project managers, and a roster of financial advisors called 'Ekonomisk rådgivare') is matched to client engagements rather than assigning a single consultant.

The product portfolio has six offerings: CFO as a Service (CFOaaS), Corporate Finance advisory, Company Transactions/M&A, the Clarity financial analysis and planning tool, Financing Procurement, and tiered Options Programs for employee incentives. Revenue is generated through a mix of channels: subscription-based CFOaaS engagements customized to client needs, a publicly disclosed Clarity subscription at 25,000 SEK per month with bundled implementation and advisory, transaction-based success fees on M&A mandates with hourly or hybrid alternatives, project-based fixed fees on Corporate Finance work, and tiered package pricing on Options Programs. M&A buyer reach is described as pan-Nordic with European extensions via a register of hundreds of serial acquirers.

The go-to-market is sales-led and content-led in Swedish, using a free introductory workshop as the first engagement step, supported by free downloadable guides, a webinar program, a LinkedIn presence, and a customer case-study library spanning e-commerce (Postery), health tech (Weekly Revolt), pharmaceutical processing equipment (Gotapack), EV charging installations (Laddboxkillarna), interior design (LAYERED), and construction and equipment rental (M3 Schakt). The firm has no disclosed institutional investors, no public funding rounds, and operates from a single Gothenburg headquarters at Västra Hamngatan 20.

Name

Fintegrity

Legal name

Fintegrity AB

Website

https://fintegrity.se

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Fintegrity AB is a Gothenburg-based financial services firm providing team-based CFO as a Service, Corporate Finance advisory, M&A, the Clarity SaaS analytics tool, and employee options programs to Nordic growth-stage SMEs that historically lacked access to corporate-grade financial services.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Finance Services (6199)

akta.pro primary industry

Debt & Capital Advisory (Debt Raising, Refinancing, Private Credit) (BPAHAOAD)

Keywords

• CFO advisory services
• Corporate finance consulting
• M&A advisory
• Financial planning software
• Options program services

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. CFO as a Service (CFOaaS): Subscription-based service providing access to a team of financial specialists. Customers pay a fixed monthly subscription fee customized to their needs. The service adapts as the client's business grows through different phases.
2. Clarity Software Platform: Monthly subscription SaaS product priced at 25,000 SEK per month. Includes tool implementation, license costs, and advisory services. Has 6-month commitment with 2-month termination notice.
3. M&A / Corporate Transactions: Transaction-based fees, typically structured as a percentage of transaction value (success fee). Also offers hourly or hybrid models. Services include company sales, acquisitions, mergers, capital raising, and exit planning.
4. Corporate Finance Advisory: Project-based professional services including company valuations, options valuations, scenario analysis, due diligence, Pre-IPO programs, financing procurement, bank procurement, and financial communication. Typically fixed pricing based on scope and complexity.
5. Options Programs: Advisory and administrative services for employee stock option programs. Packages include Small, Medium, Pro, and Custom tiers with different pricing based on scope and number of participants.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Fintegrity provides outsourced CFO, corporate finance, and M&A advisory services to Swedish and Nordic SMEs on a subscription and project basis. Its flagship CFOaaS offering delivers a full team of financial specialists (CFO strategy, accounting, M&A, corporate finance) tailored to growth-stage companies, complemented by Corporate Finance advisory, Företagstransaktioner (company sales, acquisitions, mergers), an Optionsprogram service for employee stock options, and the Clarity SaaS financial analysis and planning tool.

Product overview

Fintegrity operates as a financial services firm offering a portfolio of advisory and software-based services. Its core offering is CFOaaS (CFO as a Service), a subscription-based model providing access to a team of CFO-level competencies rather than a single individual. This is complemented by Corporate Finance advisory (covering valuation, due diligence, financing procurement, and financial communication) and Company Transactions/M&A services (company sales, acquisitions, and exit planning). The product portfolio also includes Clarity, a financial analysis and planning SaaS tool featuring automated reporting and KPI dashboards; Optionsprogram, an employee stock option program service available in multiple tiers; and Finansieringsupphandling, a financing procurement module. Together, these services target small and medium-sized companies seeking access to large-company financial capabilities on a flexible, scalable basis.

Differentiator

Problem solved

Functional benefit

Brands

• Clarity: Analysis and planning tool for smaller growth companies. A financial tool combined with advisory services for companies that don't need full CFOaaS from the start. Clarity provides dashboards, liquidity reports, results, budget and forecast tracking at a cost of 25,000 SEK per month.

Products and services

• CFOaaS (CFO as a Service) Subscription-based outsourced CFO offering for SMEs and growth-stage companies, providing access to a team of specialists (CFO strategy, accounting, corporate finance, M&A) rather than a single individual. Scales with the client through startup, growth, expansion, and maturity phases on a customized monthly subscription.
• Corporate Finance Project-based advisory covering company valuation, options valuation, scenario analysis, due diligence, Pre-IPO programs, financing procurement, bank procurement, financial communication, and analyst coverage. Pricing is typically fixed based on scope and complexity.
• Företagstransaktioner (Company Transactions / M&A) M&A advisory for SMEs covering company sales, acquisitions, mergers, capital raising, and exit planning. Fees are typically structured as a percentage of transaction value (success fee), with hourly or hybrid models available; buyer register includes hundreds of serial acquirers across Europe.
• Clarity SaaS financial analysis and planning tool for growth companies providing automated reporting, KPI dashboards, liquidity reports, results vs budget vs forecast comparisons, and integration with operational data sources. Priced at 25,000 SEK per month, bundled with implementation, license, and advisory services.
• Optionsprogram (Employee Stock Options Program) Advisory and administrative services for employee stock option programs, available in Small (up to 3 persons), Medium (3–15 persons, including employee presentation), Pro (15–40 persons, including securities register and personal logins), and Custom (international teams or complex requirements) tiers on a multi-year contract.

Quantifiable outcome

• Helped one customer increase sale value by nearly 60% through valuation adjustments and risk-reducing changes during negotiation process
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Acuity CFO: Acuity CFO offers fractional CFO and financial leadership services to SMEs and growth-stage companies, mirroring Fintegrity's core subscription CFOaaS offering and SME target segment.
• B2B CFO: B2B CFO is a US-based firm providing fractional CFO services to growth-stage and mid-market companies, very similar in target customer and subscription delivery model to Fintegrity's CFOaaS offering.
• Spotlight Reporting: Spotlight Reporting provides financial reporting, dashboards, and forecasting software used by accounting and advisory firms serving SMEs — directly comparable to Clarity's advisory-bundled SaaS positioning.
• Fathom: Fathom is a financial reporting, forecasting, and analytics SaaS for accountants and SMEs — directly comparable to Fintegrity's Clarity tool in functionality and target user.
• Chief Outsiders: Chief Outsiders provides fractional C-suite executives (including CFOs) to mid-market companies in North America. Directly comparable business model to Fintegrity's outsourced, team-based executive finance services.

Broad incumbents

• Visma: Visma is a major Nordic provider of accounting, ERP, and financial management software for SMEs. Adjacent competitor to Fintegrity's Clarity offering and adjacent to CFOaaS through embedded accounting workflows for the same target segment.
• Deloitte Sweden: Deloitte Sweden is a Big 4 firm providing corporate finance advisory, transaction services, and finance transformation consulting. Competes with Fintegrity for SME advisory mandates, though from a much broader portfolio.
• KPMG Sweden: KPMG Sweden is a Big 4 firm offering corporate finance, M&A advisory, and CFO-related consulting. Overlaps with Fintegrity's services but operates at broader scale and serves both SMEs and large enterprises.

Regional players

• Pareto Securities: Pareto Securities is a Nordic investment bank focused on M&A, equity research, and corporate finance. Comparable to Fintegrity on the M&A advisory dimension, but serving larger transactions across the Nordic region.
• Carnegie Investment Bank: Carnegie is a Nordic investment bank providing corporate finance and M&A advisory. Comparable to Fintegrity on the corporate finance / M&A advisory dimension, but operating at a larger deal scale within the same Nordic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fintegrity-ab
• Facebookfacebook.com/fintegrity.se

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fintegrity