Affinity Cycles
- Company typePrivate
- Founded2007
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Affinity Cycles firmographics
Firmographics- Name
- Affinity Cycles
- Legal name
- Affinity Cycles LLC
- Website
- https://affinitycycles.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Affinity Cycles industry classification
Industry- Product category
- Bicycles and Cycling Equipment
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Sporting Goods Retailers (45911)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industry
- Bike Parts & Components Retail (CRAMAHAB)
Keywords
Where Affinity Cycles is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Affinity Cycles business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Bicycle Frame Sets: Sale of limited edition and collaboration bicycle frame sets at premium price points ($999 for Keith Haring collection)
- Original Bicycle Components: Sale of proprietary bicycle components and parts for enthusiasts
- Soft Goods: Accessories including bar tape, bags, and apparel merchandise
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Affinity x Keith Haring Single Speed Track Frame Set - Colorful: $999.00 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Affinity Cycles product offering
Product offeringCore offering
Affinity Cycles manufactures and sells fixed-gear and single-speed track bicycles, steel frame sets, branded components under the Original Bicycle Components label, cycling soft goods, and limited-edition artist collaboration frames. Offerings are targeted at urban cyclists, messengers, and track bike enthusiasts seeking boutique, design-forward equipment.
Product overview
Affinity Cycles is NYC's original bicycle manufacturing company founded in 2007 in Brooklyn. The company produces limited collections of premium bicycles, frame sets, original bicycle components, and soft goods. Core products include the Lo Pro track bike (the flagship that launched the company and set industry standards), and the Affinity x Keith Haring collaboration frame sets featuring vibrant all-over graphics. Products are engineered for cycling enthusiasts, die-hards, and elite athletes. The company also manufactures original components with precision details and soft goods including bar tape and apparel accessories.
Differentiator
Problem solved
Functional benefit
Products and services
- Lo Pro Track Bike Signature fixed-gear/track bicycle designed by Affinity Cycles for urban and track use.
- Frame Sets Standalone steel bicycle frame sets sold to riders and dealers for custom builds.
- Keith Haring Collaboration Frames
- Original Bicycle Components
- Soft Goods
Companies that use Affinity Cycles
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Affinity Cycles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Affinity Cycles partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- HennessyflagshipIn 2019, Affinity partnered with Hennessy to honor American cycling icon Marshall 'Major' Taylor, paying tribute to the first African American to become a cycling world champion and the second black athlete to win a world championship in any sport.
- J&B ImporterscoreJ&B Importers handles domestic distribution of Affinity Cycles products in the USA. LBS (Local Bike Shops) can source Affinity products through this distributor to support local bicycle retail.
- Keith Haring Foundation / ArtestarflagshipLicensed artwork from Keith Haring Foundation, distributed by Artestar New York, for the Affinity x Keith Haring collaboration collection featuring single speed track frame sets with vibrant all-over graphics.
- Wu Tang ClancoreAffinity collaborated with the famed rap group Wu Tang Clan on custom bicycles, leveraging cultural crossover appeal.
- Levi'scoreAffinity created custom bicycles for Levi's, connecting cycling culture with lifestyle fashion brand.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Affinity Cycles competitors and assessment
Company assessmentDirect peers
- All-City Cycles: Premium steel fixed-gear, track, and road manufacturer positioned in the same enthusiast/niche segment as Affinity. Both compete on hand-built quality, track heritage, and cult brand identity in the US urban cycling market.
- Wabi Cycles: Specialist in track and fixed-gear single-speed bikes sold direct-to-consumer. Competes on price-accessibility while serving the same single-speed/track enthusiast Affinity targets.
- Mission Bicycle Company: Custom and stock steel city/track bike builder with similar artisan positioning, made-in-America manufacturing, and DTC-then-dealer expansion. Targets overlapping urban cycling enthusiasts.
- State Bicycle Co. Direct-to-consumer fixie and track bike brand with comparable urban/cycling-enthusiast customer base. Competes head-to-head with Affinity in the entry-to-mid fixed-gear and track segment with similar online and dealer distribution.
- Pure Cycles: California-based urban bicycle brand focused on single-speed, fixed-gear, and commuter bikes. Directly comparable GTM (DTC + dealers), price tier, and urban-cyclist target customer as Affinity.
- Brooklyn Bicycle Co. Brooklyn-headquartered urban bicycle brand selling single-speed, fixed-gear, and city bikes via DTC. Geographic and product-market overlap with Affinity, including shared NYC heritage positioning.
Broad incumbents
- Specialized Bicycle Components: Global cycling giant with broad road, mountain, and track offerings. While not a direct fixie specialist, its scale, dealer network, and brand reach set the competitive ceiling Affinity operates beneath.
- Trek Bicycle Corporation: One of the world's largest bicycle manufacturers with extensive dealer and DTC channels. Adjacent incumbent defining the mass-market context in which Affinity's premium niche must continue to differentiate.
Emerging players
- SE Bikes: Heritage BMX and track bike brand (SE Racing lineage, Big Ripper) with cult following in lifestyle/track segments. Overlaps with Affinity in fixed-gear culture and limited-edition colorway drops, though broader in BMX.
- Speedvagen: Boutique steel frame builder (part of the Soma/Retrogression ecosystem) producing premium track and road frames. Comparable hand-built, made-in-USA positioning at premium price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks1 record
Key highlights6 records
Customer concentration
Affinity Cycles social profiles
Digital presenceAffinity Cycles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affinity Cycles leadership team
Management profileNumber of profiles
Affinity Cycles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affinity Cycles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affinity Cycles
What does Affinity Cycles do?
Affinity Cycles manufactures and sells fixed-gear and single-speed track bicycles, steel frame sets, branded components under the Original Bicycle Components label, cycling soft goods, and limited-edition artist collaboration frames. Offerings are targeted at urban cyclists, messengers, and track bike enthusiasts seeking boutique, design-forward equipment.
Is Affinity Cycles a public or private company?
Affinity Cycles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Affinity Cycles founded?
Affinity Cycles was founded in 2007. It employs 11 to 50 people.
Where is Affinity Cycles based?
Affinity Cycles is headquartered in Brooklyn, United States, in the North America region.
How does Affinity Cycles make money?
Three revenue lines are on record. Bicycle Frame Sets are the primary driver. The others are original Bicycle Components and soft Goods.
Who are Affinity Cycles's main competitors?
Direct peers on record are All-City Cycles, Wabi Cycles, Mission Bicycle Company, State Bicycle Co., Pure Cycles and Brooklyn Bicycle Co.. Broad incumbents are Specialized Bicycle Components and Trek Bicycle Corporation. Emerging players are SE Bikes and Speedvagen.
Does Affinity Cycles have an API?
No public API is recorded for Affinity Cycles.
What industry is Affinity Cycles in?
Affinity Cycles's product category is Bicycles and Cycling Equipment. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAB, Bike Parts & Components Retail. Its NAICS code is 336991 and its SIC code is 3751.