What Ukrinform does

Ukrinform is Ukraine's state-owned national information agency, founded in 1918 and headquartered in Kyiv. It operates as the country's primary wire service, publishing 24/7 news across twelve editorial rubrics — including War, Reconstruction, Politics, Economy, Fact-checks, World, Regions, Society, Culture, Diaspora, and Sports — and distributing that content in seven languages (Ukrainian, English, German, Spanish, French, Japanese and Polish) through dedicated country-domain websites, a flagship ukrinform.ua portal, and social channels including YouTube (Ukrinform TV, Ukrinform Press Center), Telegram and Instagram.

The agency's product stack centers on its news wire and is augmented by a self-serve account and subscription platform («NewsHub» at newshub.ukrinform.com), a commercial photography library («Photobank» at photonew.ukrinform.com), themed newsletter subscriptions (morning news, evening news, reconstruction, weekly exclusives, war coverage, society), banner advertising placements, an events and press-center service (eventsnew.ukrinform.com) providing announcement, photography, and multilingual content distribution, and a professional information services arm supplying journalists, editors, photographers, translators and analysts to clients. The technical architecture is a conventional multilingual publishing and media-services platform; no proprietary technology stack, API surface or AI capabilities are disclosed.

Commercially, Ukrinform generates revenue across three streams — recurring subscription products, banner advertising on its digital properties, and professional media services sold to businesses and organizations — with pricing not publicly disclosed and managed through direct sales and contact-based engagement. The agency is also the first and only Ukrainian member of the European Alliance of Information Agencies and a member of the Association of National Information Agencies of Black Sea Countries, partnering with 50+ international media organizations for cross-border news exchange. As a state entity, Ukrinform sits within Ukraine's public information infrastructure rather than operating as a venture-backed or publicly listed company.

Name

Ukrinform

Legal name

Українське національне інформаційне агентство «Укрінформ»

Website

https://ukrinform.ua

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

251–500 employees

Short description

Ukrinform is Ukraine's state-owned national news agency, founded in 1918, publishing verified news across twelve rubrics in seven languages and serving general, government, and media audiences via its website, subscription products, Photobank, and press-center services.

Ownership category

akta.pro rank

Product category

News Agency Services

NAICS

Broadcasting and Content Providers (516), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

News Agencies & Wire Services (General & Specialized) (MPAJADAE)

Keywords

• National news agency
• Multilingual news wire
• Press center services
• Photo bank services
• Media subscription services

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Subscription Services: News subscriptions offered in multiple languages including morning news, evening news, reconstruction news, weekly exclusives, and war coverage
2. Advertising Services: Banner advertising placements on the website and digital platforms
3. Professional Media Services: Photo services, press release writing, event coverage, video production, and PR materials for businesses and organizations

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ukrinform is Ukraine's national information agency that produces and distributes verified news content across 12 topic rubrics (War, Reconstruction, Politics, Economy, Fact-checks, World, Regions, Society, Culture, Diaspora, Sports) in 7 languages. It supplements its news wire with professional media services including the Photobank photo service, press center and conference organization, banner advertising, newsletter subscriptions, and video content via Ukrinform TV YouTube channels.

Product overview

Ukrinform is a Ukrainian national news agency offering a comprehensive news and media ecosystem. The core offering is the news agency service providing real-time news across 12 topic rubrics (War, Reconstruction, Politics, Economy, Fact-checks, World, Regions, Society, Culture, Diaspora, Sports). The portfolio includes NewsHub as the subscription and account management platform, Photobank for photo services, and newsletter subscription products delivering thematic digests. The agency also provides professional information services, banner advertising, press center and conference organization, and video content via Ukrinform TV YouTube channels. News is delivered in 7 languages: Ukrainian, English, German, Spanish, French, Japanese, and Polish.

Differentiator

Problem solved

Functional benefit

Brands

• Фотобанк (Photobank): A photo bank service providing professional photography

Products and services

• Ukrinform News Agency Service The core news wire service of the Ukrainian National Information Agency providing comprehensive news coverage across 12 topic rubrics (War, Reconstruction, Politics, Economy, Fact-checks, World, Regions, Society, Culture, Diaspora, Sports) in 7 languages for Ukrainian and international audiences.
• NewsHub Platform Personal account platform enabling users to manage news subscriptions, access subscription products, and submit service requests. Includes registration and login functionality for customers and partners.
• Photobank (Фотобанк) Photo service providing professional photography coverage and image library for media, commercial, and editorial use. Operates as a sub-brand of Ukrinform.
• Newsletter Subscriptions Thematic and news-based email subscription products including morning news, evening news, reconstruction news, weekly exclusives, Ukraine war coverage, and society topics.
• Professional Information Services Professional information services providing journalists, editors, photographers, media organizers, translators, and analysts to support clients and partners with media-related needs.
• Banner Advertising Internet advertising service featuring graphical banner placements on Ukrinform's websites, search engines, and aggregator platforms reaching a global audience.
• Press Center and Conference Services Full media coverage services for events including announcements, press release preparation, photography, content placement in seven languages, media distribution, and additional services. Organizes press conferences and media events at the agency's facilities.
• Ukrinform TV (Video Content) Video content platform featuring news coverage, interviews, documentaries, and visual journalism distributed via YouTube channels including Ukrinform TV and Ukrinform Press Center.

Quantifiable outcome

• News distributed in 7 languages to global audience

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• European Alliance of Information AgenciescoreStrategic or Co-development PartnerUkrinform is the first and only Ukrainian member of the European Alliance of Information Agencies, representing Ukraine in this prestigious continental organization of national news agencies.
• Association of National Information Agencies of Black Sea CountriescoreStrategic or Co-development PartnerUkrinform is a member of the Association of National Information Agencies of Black Sea Countries, collaborating with other national agencies in the region for news exchange and cooperation.
• 50+ International Media PartnersminorChannel Partner/ Reseller/ DistributorUkrinform cooperates with over 50 foreign media partners worldwide for information exchange, content distribution, and international news coverage.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Xinhua News Agency: Chinese state-owned national news agency with multilingual wire distribution and global partnerships; directly comparable as a large state-operated national information agency.
• TASS: Russian state-owned national news agency operating as an official wire service covering politics, conflict, and international affairs; closest structural analog as a state-owned national wire in the same region.
• Interfax-Ukraine: Major private Ukrainian news agency providing wire services to domestic and international clients; a direct Ukrainian-market competitor offering comparable business and political news distribution.
• Associated Press (AP): US-headquartered international news cooperative with wire, photo, and video distribution to global media partners; mirrors Ukrinform's role as a national agency supplying content to 50+ partner outlets.
• Reuters: Global wire service operating a news agency model across text, photo, and video; directly comparable to Ukrinform in core function of distributing verified international news to media partners and end users.
• Anadolu Agency: Turkish state-affiliated national news agency distributing content in multiple languages globally; comparable as a state-linked wire serving regional and international outlets with multilingual output.
• Agence France-Presse (AFP): French international wire service delivering news, photos, and video in multiple languages to global subscribers; highly comparable multilingual wire model to Ukrinform's 7-language operation.
• Press Trust of India (PTI): Large multi-language wire service for India distributing news, photo, and video to subscribers worldwide; comparable scale and breadth as a non-Western national news agency.
• Deutsche Presse-Agentur (dpa): German national wire service operating in multiple languages with photo and video offerings; similar function to Ukrinform as a European national agency serving media partners.

Regional players

• Polish Press Agency (PAP): Polish national news wire covering Central Europe and operating multilingual feeds; a regional peer with a similar national-agency mandate serving neighboring markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/UkrinformTV
• Instagraminstagram.com/ukrinform

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ukrinform