Dos Lunas Cheese
Dos Lunas Cheese is an Austin, Texas-based artisan producer of aged raw cow's milk cheeses, sourced exclusively from Stryk Jersey Farm's closed A2/A2 herd. The founder-led company sells 10+ aged varieties via DTC e-commerce, subscriptions, farmers markets, and event catering.
- Company typePrivate
- Founded2011
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dos Lunas Cheese does
Dos Lunas Cheese (legal entity: Dos Lunas Artisan Cheese) is an Austin, Texas-based artisan producer of aged raw cow's milk cheese founded in 2009 by cheesemaker and affineur Joaquin Avellan, with operations support from his daughter Electra Avellan. The company produces approximately 10 retail cheese varieties aged from 60 days to 17 years, including cheddars, farmers cheeses, and blue cheeses, with unit pricing from $9.99 to $24.00. All milk is sourced exclusively from Stryk Jersey Farm in Schulenburg, Texas, a closed herd of 60 grass-fed A2/A2 Jersey cows that has had no outside animals introduced since the 1950s. Cheeses are made with vegetable rennet (vegetarian), Non-GMO ingredients, and reflect seasonal grass-driven terroir variation.
The company's core technical differentiators are its aging programs: the Estelar is marinated in its own whey for 8-16 years producing lactic crystals; Susurro is a bacterial-rind blue cheese cave-aged 12-16 months; and certain batches are aged up to 17 years. Beyond cheese production, the company operates cheese tastings by appointment at its maturation grounds south of Austin, featuring 18 varieties including rare aged cheddars not available for sale.
Dos Lunas generates revenue through four streams: (1) direct e-commerce sales via its own website with weekly Tuesday overnight or 2-day shipping, (2) the Cheeses of the Month Club subscription (6- or 12-month terms shipping monthly), (3) event catering with custom cheese towers sold via inquiry, and (4) digital gift cards in $25-$100 denominations. Distribution is also regional through four Austin-area farmers markets (SFC Downtown, Cedar Park, Mueller Park, Domain Mall) and a handful of Texas retail and restaurant partners. Customer segments include individual artisan-cheese enthusiasts, subscription members, event hosts, and Austin-area chefs, with no large institutional accounts or wholesale anchors visible in the data.
Dos Lunas Cheese firmographics
Firmographics- Name
- Dos Lunas Cheese
- Legal name
- Dos Lunas Artisan Cheese
- Website
- https://doslunascheese.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dos Lunas Cheese is an Austin, Texas-based artisan producer of aged raw cow's milk cheeses, sourced exclusively from Stryk Jersey Farm's closed A2/A2 herd. The founder-led company sells 10+ aged varieties via DTC e-commerce, subscriptions, farmers markets, and event catering.
- Ownership category
- akta.pro rank
Dos Lunas Cheese industry classification
Industry- Product category
- Artisan Cheese
- NAICS
- Cheese Manufacturing (311513), Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151)
- SIC
- Dairy Products (2020), Food And Kindred Products (2000)
- akta.pro primary industry
- Cheese Manufacturing (AFAKAKAB)
- akta.pro secondary industries
- Cheese Aging/Affineur Services (Maturation & Cave-Aging) (AFAHABAH), Fresh/Natural Cheese Manufacturing (Unripened & Soft) (AFAHABAA), Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue) (AFAHABAB)
Keywords
Where Dos Lunas Cheese is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Dos Lunas Cheese business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel
Revenue model
- Direct E-commerce Cheese Sales: Online sales of artisan aged raw milk cheeses through the company's website. Products include Cheddar varieties, farmers cheeses, blue cheeses, and specialty aged cheeses. Orders are shipped overnight or 2-day on Tuesdays with a Monday 5pm cutoff.
- Cheese Subscription (Cheeses of the Month Club): Monthly subscription delivering approximately 1 lb of three different raw-milk cheeses (farmhouse-style, cheddars, and/or cave-aged varieties). Available in 6-month or 12-month terms, shipped monthly on the 1st business day with a guided tasting experience.
- Event Catering: Cheese towers and catering services for special events, sold via inquiry form on the event catering page.
- Gift Cards: Digital gift cards sold in denominations of $25, $50, $75, and $100 through the online shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual cheese products priced per pound or per unit |
| One time/ perpetual license | Pay-as-you-go | Gift cards in fixed denominations |
| Subscription | Monthly | Cheeses of the Month Club - Monthly cheese subscription |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Dos Lunas Cheese product offering
Product offeringCore offering
Dos Lunas Cheese produces aged raw cow's milk artisan cheeses using 100% A2/A2 raw milk from Stryk Jersey Farm's closed Jersey herd in Schulenburg, Texas. The portfolio includes 18 varieties aged from 60 days up to 17 years (cheddars, farmers cheeses, blue cheeses, and whey-marinated specialties), sold via direct e-commerce, a monthly subscription club, farmers markets, Texas retail/restaurant partners, and event catering.
Product overview
Dos Lunas Cheese is an artisan raw cow's milk cheese company specializing in aged cheeses. The product portfolio includes 10 distinct cheese varieties (Estelar, Guayanés, Especial, Black Pepper Cheddar, Chipotle Scotch Cheddar, 7 Year Cheddar, Araguaney, Azulejo Blue, Año Amarillo, and Susurro) ranging from 1 year to 17 years of aging, with prices from $9.99 to $24.00. Beyond retail cheese sales, the company offers a Cheeses of the Month Club subscription (6 or 12 month terms), cheese tasting experiences by appointment, and event catering with cheese towers. The company sources 100% A2/A2 raw milk from Stryk Jersey Farm in Schulenburg, Texas, uses vegetable rennet (making all cheeses vegetarian), and operates beyond organic standards without formal certification. The company has previously sold additional varieties including Ricotta Fresca, 3 Cheese Packs, and Cumin Seed Cheddar.
Differentiator
Problem solved
Functional benefit
Products and services
- Dos Lunas Estelar A Clasico Farmers cheese aged and marinated in its own whey for 8 to 16 years depending on the batch. Features sweet creamy and milky flavor profile with subtle funky and stinky notes.
- Guayanés Fresh farmers cheese aged 60-120+ days with high whey content making it very creamy. Feta-like texture with subtle sharpness reflecting the terroir of raw milk.
- Dos Lunas Especial Aged 3+ years, very tart and sharp with bitter tones. Made with animal rennet (one of only two cheeses with animal rennet). Half cream, high moisture farmer's cheese.
- Dos Lunas Black Pepper Cheddar Aged 15+ years with freshly cracked black pepper infused into the cheese. Creamier than typical cheddar with agreeable tartness and peppercorn flavor spikes.
- Dos Lunas Chipotle Scotch Cheddar Aged 5-6 years marinated in 12-year Glenlivet Scotch and infused with cracked smoky chipotle peppers. Balanced tartness with spicy finish.
- Dos Lunas 7 Year Cheddar Aged 365+ days, sharp, milky and tangy cheddar cheese.
- Araguaney Aged 7+ years, creamy and dry farmer's cheese with buttery flavor and subtle tartness. Suitable for frying or searing.
- Azulejo Blue Cheese Cave aged 2+ years with caramel texture and buttery notes. Mild blue cheese for those who don't typically enjoy blue cheese, with mushroom and earthy finish.
- Año Amarillo Cheese (Yellow Year Cheese) Suspended at room temp 60+ days, marinated in extra virgin olive oil. Dry, buttery with subtle tartness and salty flavor. Perfect for grating on pastas and omelettes.
- Susurro (Funky and Stinky Blue Cheese) Cave aged 12-16 months, the company's only bacterial rind cheese. Full cream with sweet tones, pungent flavor that sustains on the palate for hours.
- Dos Lunas Cheese Gift Card Gift cards available in denominations of $25, $50, $75, and $100 for purchase of cheese products.
- Cheeses of the Month Club (Cheese Subscription) Monthly cheese subscription delivering approximately 1 lb of three different raw-milk cheeses (farmhouse-style, cheddars, and/or cave-aged) with selection notes. Available in 6-month or 12-month terms, shipped on the 1st business day of each month.
- Cheese Tasting Experience By-appointment cheese tasting experience held at the deck and garden of the company's cheese maturing grounds south of Austin. Features 18 varieties of cheeses including exotic aged cheddars not available for sale.
- Event Catering (Cheese Towers) Custom cheese tower catering service for special events, with customers contacting the company to place orders via inquiry form.
Quantifiable outcome
- 18 varieties of cheese produced, including exotic aged cheddars not available for retail
- +1 more outcomes
Companies that use Dos Lunas Cheese
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Dos Lunas Cheese technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Dos Lunas Cheese partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Stryk Jersey Farm (Bob and Darlene Stryk)coreExclusive raw milk supply partnership with Stryk Jersey Farm in Schulenburg, Texas. Bob and Darlene Stryk operate a closed Jersey herd of 60 cows that have grazed on grass and roamed in sunshine for decades. Since the 1950s, no outside cow has been brought onto the farm. All cows are verified A2/A2 through regular testing. This is the sole source of all raw milk used in every Dos Lunas cheese product.
- Dominican Joe CoffeeminorCharitable retail partnership where Dos Lunas cheese sticks are sold at Dominican Joe Coffee shop locations, with proceeds supporting education initiatives for children in the Dominican Republic through the Makarios organization.
- Makarios InternationalminorNonprofit charitable organization receiving support through the sale of Dos Lunas cheese sticks at Dominican Joe Coffee locations. The partnership provides education to children in the Dominican Republic.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Dos Lunas Cheese competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Dos Lunas Cheese social profiles
Digital presenceDos Lunas Cheese financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dos Lunas Cheese leadership team
Management profileNumber of profiles
Profiles2 records
Dos Lunas Cheese funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dos Lunas Cheese M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dos Lunas Cheese
What does Dos Lunas Cheese do?
Dos Lunas Cheese produces aged raw cow's milk artisan cheeses using 100% A2/A2 raw milk from Stryk Jersey Farm's closed Jersey herd in Schulenburg, Texas. The portfolio includes 18 varieties aged from 60 days up to 17 years (cheddars, farmers cheeses, blue cheeses, and whey-marinated specialties), sold via direct e-commerce, a monthly subscription club, farmers markets, Texas retail/restaurant partners, and event catering.
Is Dos Lunas Cheese a public or private company?
Dos Lunas Cheese is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dos Lunas Cheese founded?
Dos Lunas Cheese was founded in 2011. It employs 1 to 10 people.
Where is Dos Lunas Cheese based?
Dos Lunas Cheese is headquartered in Austin, United States, in the North America region.
How does Dos Lunas Cheese make money?
Four revenue lines are on record. Direct E-commerce Cheese Sales are the primary driver. The others are cheese Subscription (Cheeses of the Month Club), event Catering and gift Cards.
Does Dos Lunas Cheese have an API?
No public API is recorded for Dos Lunas Cheese.
What industry is Dos Lunas Cheese in?
Dos Lunas Cheese's product category is Artisan Cheese. Its primary akta.pro industry code is AFAKAKAB, Cheese Manufacturing, with a secondary code of AFAHABAH, Cheese Aging/Affineur Services (Maturation & Cave-Aging). Its NAICS code is 311513 and its SIC code is 2020.