InfoBest Ltd

What InfoBest Ltd does

InfoBest Ltd is a UK-based private limited company headquartered in Southend-on-Sea, Essex, that operates a digital lead generation platform targeted at tradespeople and small local service businesses across the UK. Its core offering is a cost-per-lead B2B service covering 100+ trade verticals (pest control, locksmiths, glaziers, builders, home removals, loft conversions, building surveys, etc.), with regionally variable pricing (East Midlands, Greater London, North East, South East, North West) and no monthly account fees; clients can pause campaigns and pay only for delivered leads sent in real time via email with SMS backup. The company complements this with a consumer-facing local business directory (covering glaziers, locksmiths, and pest control) and ancillary modules including Metaverse Integration Services (virtual showrooms and advertising), Big Data Solutions (dynamic reports and dashboards), and CRM integrations with Zoho, FreshWorks, and Zapier. Operations are founder-led by Barry Walker (15+ years of digital marketing experience) with a team of 1-10 employees, no disclosed external funding, and a sales-led GTM motion focused on personalized service without agency overhead; the company claims 1M+ users, 2,000+ teams, 14+ countries, and 5M+ business enquiries generated annually, though all operational offices and pricing are UK-domestic and these scale metrics are unsupported by audited financials.

Name

InfoBest Ltd

Legal name

InfoBest Ltd

Website

https://infobest.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

InfoBest Ltd is a UK-based, founder-led digital marketing agency that sells cost-per-lead generation and a local trade directory to tradespeople and small local service businesses across 100+ UK trade verticals, with no monthly fees and ancillary metaverse and big data modules.

Ownership category

akta.pro rank

Product category

Lead Generation and Digital Marketing Services

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519), Web Search Portals and All Other Information Services (519290)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• Lead generation services
• Digital marketing solutions
• Local business directory
• PPC campaign management
• Trade lead advertising

Headquarters

HQ city

Southend-on-sea

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations

Revenue model

1. Cost Per Lead Advertising: InfoBest charges clients based on cost per lead generated through their PPC and digital marketing campaigns. Pricing varies by industry (pest control, locksmiths, glaziers, builders, etc.) and geographic region within the UK. The company offers flexible budget management with no monthly account fees.
2. Website Design Services: Free conversion-optimized website design provided with each lead generation campaign

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

InfoBest provides digital lead generation services to UK tradespeople and local service businesses via PPC, social, and directory marketing campaigns, complemented by a proprietary local search directory (InfoBest Local Search) that connects consumers with glaziers, locksmiths, and pest control providers. Campaigns are priced on a per-lead basis across 100+ trade categories, with free conversion-optimised website design, real-time email/SMS lead delivery, and integrations with Zapier, FreshWorks, and Zoho.

Product overview

InfoBest Ltd operates as a digital information technology solutions provider with two core offerings: a Local Search directory service connecting consumers with professional tradespeople (glaziers, locksmiths, pest control) and a comprehensive Lead Generation platform serving over 100 trade industries. The company also offers supplementary modules including Metaverse Integration Services for virtual showrooms and immersive advertising, Big Data Solutions with dynamic reporting dashboards, CRM Systems integration, and marketing campaign management. The product portfolio is unified through shared infrastructure for server-side architecture, front-end and back-end development, and integration with third-party tools like Zoho, FreshWorks, and Zapier.

Differentiator

Problem solved

Functional benefit

Products and services

• InfoBest Lead Generation Digital marketing and lead generation service that delivers qualified customer enquiries to UK tradespeople and local service businesses (pest control, locksmiths, glaziers, builders, home services) on a pay-per-lead basis via Google/Yahoo PPC, social media targeting, and premium directory placement. Includes free conversion-optimised website design, real-time email/SMS lead delivery, flexible campaign pausing, and a two-lead free trial.
• InfoBest Local Search UK local business directory website that connects end consumers with vetted professional service providers including glaziers, locksmiths, and pest control companies, with quote request functionality for consumers and lead delivery for listed tradespeople.
• Metaverse Integration Services Consulting and implementation service that enables businesses to create virtual showrooms, immersive advertising, and geographic-targeted metaverse experiences for customer interaction and marketing campaigns.
• Big Data Solutions Analytics and reporting service providing dynamic dashboards and reports that help clients measure campaign ROI and make data-informed decisions.
• CRM Systems Integration Integration service connecting InfoBest lead generation and marketing workflows with third-party CRMs and automation tools (Zapier, FreshWorks, Zoho) to manage client interactions, automate follow-ups, and improve customer retention.
• Marketing Campaigns ROI-driven marketing campaign management service spanning PPC marketing, social media marketing, premium directory marketing, and organic SEO services including back-link building.

Quantifiable outcome

• Two free leads for trial before committing
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• TrustpilotminorGTM or Marketing PartnerThird-party review platform where InfoBest collects customer reviews. Customers may receive review requests via email on Trustpilot or Google Maps.
• BarkminorGTM or Marketing PartnerQuote comparison service mentioned on InfoBest's local directory pages. Bark powers the 'Request a Free Quote' functionality for pest control, locksmith, and glazing services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Checkatrade: Major UK trade directory and vetted-tradesperson platform with both consumer-facing search and lead-generation services for trades businesses. Direct competitor for the same SMB tradesperson customer base.
• Rated People: UK platform that matches homeowners with local tradespeople and generates leads for vetted trades across categories like plumbing, building, and electrical. Overlaps directly with InfoBest's vertical coverage and CPL model.
• TrustATrader: UK directory connecting consumers with reviewed tradespeople, offering lead generation services for member trades. Comparable in targeting trades SMBs and selling on a per-lead/per-membership basis.
• Bark: UK-focused marketplace and lead-generation platform that connects consumers with local professionals across trades and services. Already embedded in InfoBest's own directory pages as the quote-comparison engine, making it the closest direct comparator.

Broad incumbents

• Angi (formerly Angie's List): Large US home-services marketplace generating leads for trades and home professionals. Similar CPL economics and trades vertical focus, but operates at national scale with a public-company profile.
• Local Heroes (British Gas): British Gas-owned trades platform offering vetted engineer matching in categories such as plumbing, electrical, and heating. Competes for the same UK trades lead-gen wallet but with parent-company scale and brand trust.
• Thumbtack: US-based lead-generation marketplace for local professionals across hundreds of service categories. Comparable business model (pay per lead, local services focus) but at vastly larger scale and US-focused.
• Yell.com: UK's leading online directory and digital marketing services provider for SMBs, including trades businesses. Overlaps with InfoBest on directory listings and digital marketing services for the same customer segment.

Others

• Lead Forensics: B2B lead-generation and visitor identification software vendor. Comparable in being a lead-gen-focused UK technology business, but serves B2B sales teams rather than local trades SMBs.

Regional players

• Hipages: Australia's leading tradie marketplace connecting consumers with licensed tradespeople. Comparable trades-focused lead-gen model, but serves the Australian market rather than the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InfoBest Ltd