Goecke

What Goecke does

Goecke GmbH & Co. KG is a German family-owned B2B supplier of surveying equipment and accessories, headquartered in Schwelm, Germany, with a wholly-owned Austrian subsidiary (GOECKE AUSTRIA GmbH) in Thallern. Founded approximately 60-90 years ago (firmographics cite 1935; product copy and company history cite 60+ years from 1960), the company is led by managing directors Harald Goecke and Max Goecke and operates a KG (Kommanditgesellschaft) structure. Goecke generates revenue through three streams: sale of proprietary surveying marking materials (survey bolts, markers, prism holders, marking spray), authorized dealership of premium surveying instruments (primarily Leica Geosystems, with secondary lines from GeoFennel, NEDO, Topcon, QBL/Geomax, Theis, and Trimble repair services), and custom manufacturing of project-specific marking products (custom-labeled super head bolts, brass plug bolts, and plastic survey marks with custom inscriptions and numbering).

The technology stack includes in-house metal and plastic processing for marking products, distribution of Senceive wireless monitoring systems and SuessCo digital infrastructure sensors (2D, 3D, and 6D variants for crack and structural monitoring), and the Locator One autonomous GNSS-based monitoring system for bridges, sheet pile walls, slopes, dams, quarries, and water levels. Goecke's go-to-market combines an e-commerce online shop with a B2B order hotline, telephone-based enterprise sales, on-site training for high-value instrument purchases, and instrument rental/testing programs (up to two weeks for high-value equipment with rent credited toward purchase). Pricing is transaction-based with volume discounts (5% at €300+, 8% at €600+, 10% at €1,000+) and a €10 small-order surcharge for orders under €50; custom manufacturing is quote-based with minimum order quantities of 200-5,000 pieces depending on product type.

The company serves surveying professionals, construction and civil engineering firms, and public sector/government entities across Germany and Austria, with pre-qualified supplier status (AVPQ) for public procurement. The company has held carbon-neutral shipping status (via GLS) for over 80% of shipments since October 2019 and continues to launch new products annually, with the 2025 catalog emphasizing digital monitoring, ergonomic marking tools, and drone/laser scanning accessories.

Name

Goecke

Legal name

Goecke GmbH & Co. KG

Website

https://goecke.de

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Goecke GmbH & Co. KG is a German family-owned B2B supplier of surveying equipment, marking materials, and custom-manufactured survey products, serving construction, surveying, and public sector customers across Germany and Austria as an authorized Leica dealer and distributor of digital monitoring systems.

Ownership category

akta.pro rank

Headquarters

HQ city

Schwelm

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Surveying Accessories: Sale of surveying marking materials including survey bolts, markers, plastic survey marks, prism holders, targets, and marking spray. Revenue generated through online shop and direct sales to B2B customers.
2. Surveying Instruments Distribution: Authorized Leica dealer selling high-value surveying instruments including laser rangefinders, theodolites, total stations, automatic levels, and construction lasers. Instruments sourced from Leica and other manufacturers.
3. Custom Manufacturing: Custom production of specialized surveying marking products including custom-labeled super head bolts (5,000+ minimum), custom brass plug bolts (200+ minimum), and custom plastic survey head plates (1,000+ minimum) with custom inscriptions, colors, and numbering.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Goecke supplies surveying instruments, EDM and GNSS accessories, marking materials, and digital infrastructure monitoring systems to professional surveyors and construction companies. The company is an authorized Leica dealer and also runs its own in-house manufacturing of custom surveying bolts, brass plug bolts, plastic survey marks, and related metal/plastic components. It distributes products via its online shop at goecke.de, a telephone hotline, and a physical retail location in Bad Berleburg, with a subsidiary in Austria.

Product overview

Goecke GmbH & Co. KG is a German B2B supplier and authorized Leica dealer of surveying equipment (Vermessungstechnik) offering a comprehensive product portfolio organized across 9 main categories: Vermarkungsmaterial (marking materials including SuessCo Sensors for digital infrastructure monitoring with 2D/3D/6D variants, boundary markers, survey bolts), Tunnelvermessung und Monitoring (tunnel surveying with Locator One GNSS monitoring and Senceive wireless systems), Vermessungsinstrumente (surveying instruments featuring LEICA DISTO laser distance meters and accessories), EDM-und GNSS-Zubehör (prism poles, antenna rods, tripods), Markierspray Farben und Stifte (marking sprays), Vermessungszubehör (surveying accessories), Industrie- und Gleisvermessung (railway surveying), and various tools. The company also provides Custom Design (Sonderanfertigungen) services for custom plastic surveying marks (from 1,000 pcs), special head bolts (from 5,000 pcs), and brass plug bolts (from 200 pcs) with custom inscriptions and numbering. Products range from sensor-based monitoring systems for infrastructure safety to marking tools, precision instruments, and hand tools for surveying applications.

Differentiator

Problem solved

Functional benefit

Products and services

• SuessCo 2D-Sensor (crack monitoring sensor) Digital 2D crack and joint monitoring sensor for continuous infrastructure and structural monitoring. Targeted at surveying professionals and infrastructure operators.
• SuessCo Sensors (3D/6D sensor product line) Broader SuessCo sensor product line (including 3D and 6D variants) for digital infrastructure monitoring, distributed to surveying and construction professionals.
• Senceive Wireless Monitoring System Wireless infrastructure monitoring system for continuous structural and geotechnical monitoring. Marketed to surveying professionals and construction companies.
• Locator One GNSS Monitoring System GNSS-based monitoring system for continuous positioning and deformation monitoring of structures and infrastructure.
• SiteStamp Marking Tool Marking tool for surveying points and reference marks on hard surfaces. Used by surveying professionals.
• LEICA DISTO Laser Distance Meters Laser distance meters sold under the Leica brand as part of Goecke's authorized Leica dealer offering, for measurement professionals and construction users.
• Tachylock Ultra (theft protection for surveying equipment) Anti-theft device for tachymeters and surveying instruments. Used by surveying professionals to secure equipment on job sites.
• Absteckfix Marking Tool (for spherical prisms) Marking tool designed for use with spherical prisms in surveying stakeout workflows.
• Markierschablonen (marking templates for laser scanning) Marking templates used as targets and references in laser scanning workflows.
• Zielzeichen für Laserscanning (targets for laser scanning) Reference targets for laser scanning measurements, used by surveying and scanning professionals.
• Custom Superkopfbolzen (Superkopfbolzen Sonderaufschriften) Custom head bolts with special inscriptions, manufactured in-house for surveying reference points.
• Custom Brass Plug Bolts (Messing-Dübelbolzen Sonderanfertigungen) Custom-manufactured brass plug bolts produced to surveyor specifications as reference and anchor points.
• Custom Plastic Surveying Marks (Kunststoff-Vermessungsmarken) Custom-produced plastic survey marks for surveying reference points, manufactured in-house.
• Marking Spray, Paints and Pens (Markierspray, Farben und Stifte) Sprays, paints, and marking pens used by surveyors and construction professionals for marking points and lines on various surfaces.
• EDM and GNSS Accessories (prism poles, antenna rods, tripods, surveying equipment) Range of EDM and GNSS accessories including prism poles, antenna rods, and tripods supplied to surveying professionals.
• Leica Vermessungsinstrumente (theodolites, total stations, automatic levels, construction lasers) Authorized Leica dealer offering of branded surveying instruments including theodolites, total stations, automatic levels, and construction lasers for surveying and construction professionals.
• Sonderanfertigungen (Custom Manufacturing Service) Custom manufacturing service for surveying bolts, brass plug bolts, plastic survey marks, stamping blanks, OGELI surveying nails, and related metal/plastic components, produced to customer specifications using in-house tools.

Quantifiable outcome

• Climate-neutral shipment delivery for over 80% of packages since October 2019
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Leica GeosystemscoreChannel Partner/ Reseller/ DistributorAuthorized Leica dealer offering Leica surveying instruments including theodolites, total stations, laser rangefinders (DISTO series), automatic levels, and construction lasers. As an authorized dealer, they provide access to Leica's decades-long expertise and quality products alongside their proprietary accessory range.
• GeoFennelminorChannel Partner/ Reseller/ DistributorOffered upon request as an alternative surveying instrument manufacturer alongside their primary Leica offerings.
• NEDOminorChannel Partner/ Reseller/ DistributorAvailable upon request as a surveying instrument option, including NEDO PRIMUS 2 series accessories and TUBUS 2 duct lasers.
• QBL/GeomaxminorChannel Partner/ Reseller/ DistributorOffered upon request as an alternative surveying instrument manufacturer alongside their primary Leica offerings.
• TopconminorChannel Partner/ Reseller/ DistributorAvailable upon request as an alternative surveying instrument manufacturer. Repairs and maintenance handled through manufacturer-authorized partner workshops.
• TheisminorChannel Partner/ Reseller/ DistributorOffered upon request as an alternative surveying instrument manufacturer alongside their primary Leica offerings.
• SenceivecoreTechnology or IntegrationWireless monitoring system for tunnel surveying and structural monitoring. Goecke serves as the distributor for Senceive products in their market, offering cable-free monitoring solutions for construction and infrastructure projects.
• SuessCo SensorscoreTechnology or IntegrationDigital infrastructure monitoring solutions including 2D crack sensors and 6D sensors for monitoring position changes and temperature data. Products capture spatial measurements and transmit wirelessly to monitoring platforms.
• GLS (General Logistics Systems)minorOthersPrimary logistics partner for shipments. Since October 2019, over 80% of Goecke's shipments are delivered 100% climate-neutral through GLS.
• Trimble (including Geodimeter, Spectra Precision, ZEISS)minorChannel Partner/ Reseller/ DistributorRepair and maintenance services provided for Trimble instruments (including Geodimeter, Spectra Precision, ZEISS brands) through manufacturer-authorized partner workshops.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Senceive: UK-based provider of wireless structural monitoring systems for tunnels, rails, and infrastructure. Goecke is a distributor for Senceive in DACH, making Senceive both a partner and an adjacent competitor in the infrastructure monitoring category where Goecke also offers Locator One and SuessCo.
• SECO Manufacturing: US-based manufacturer of surveying accessories, prisms, brackets, and GNSS equipment. Comparable to Goecke as a third-party surveying-accessory manufacturer, though operating from a different geography and serving global OEM and dealer channels.
• Berntsen International: US manufacturer of survey monuments, markers, and boundary products — directly analogous to Goecke's custom marking and survey-bolt lines — with similar custom inscription and numbering capabilities.

Broad incumbents

• Trimble Geospatial: Global surveying and geospatial technology OEM with broad instrument and software portfolio. Goecke offers Trimble repair services and represents the brand as a secondary line, competing for instrument sales in the same German surveying market.
• Leica Geosystems: Global surveying instrument OEM and the dominant supplier of theodolites, total stations, GNSS, and laser distance meters. Goecke is an authorized Leica dealer, making Leica a channel partner and broad incumbent against whom Goecke positions its proprietary accessories and custom products.

Direct peers

• Rothbucher Systeme: German manufacturer of mini-prisms, reflector targets, and surveying accessories. Featured alongside Goecke's own offerings (e.g., Rothbucher Miniprisma RSMP) and competes in the same DACH surveying-accessory category.
• Topcon Positioning: Major manufacturer of surveying instruments (total stations, GNSS, lasers) distributed in DACH. Goecke carries Topcon instruments as a secondary line, making it a direct peer in the surveying equipment distribution market.
• GeoFennel: Manufacturer of surveying lasers, levels, and accessories headquartered in Germany. Offered by Goecke as an alternative instrument line, making it a direct peer in leveling, laser, and accessory categories.
• NEDO GmbH: German manufacturer of surveying lasers, levels, and duct lasers (e.g., PRIMUS 2, TUBUS 2). Carried by Goecke as a secondary line and a direct competitor in German surveying instrument and accessory sales.
• GeoMax (part of Hexagon): Surveying instrument brand offering GNSS, total stations, and lasers at value-tier price points. Distributed by Goecke as a secondary line, directly competing with Leica and Topcon instruments in the same DACH dealer channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goecke