Roller Skating Association

Name

Roller Skating Association

Legal name

Roller Skating Association International

Website

https://rollerskating.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

Roller Skating Association International is a 1937-founded non-profit trade association serving U.S. roller skating rink owners, operators, coaches, judges, manufacturers, and athletes through membership services, certification programs, events, and industry publications.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Annual membership fees providing access to industry information, specialized publications, exclusive purchasing discounts, national marketing programs, educational seminars, weekly Zoom meetings, members-only Facebook group, annual convention, trade shows, Rinksider Magazine, and weekly newsletters.
2. RSA Member Shop and Merchandise: Sale of promotional materials including banners, posters, brochures, books, DVDs, activity books, postcards, stickers, invitations, skate bags, cups, cards, pins, patches, name badges, tokens, and digital downloads through Big Commerce platform and RedBubble merchandise store.
3. Coaching and Judging Materials: Sale of coaching materials, instructor guides, and judging manuals ($45 hard copy), study guides (free download), plus commission test fees ($10 per test) and annual judge registration fees ($4).
4. Event Registrations: RSA Convention & Trade Show, Sk8 Expo Conference, and SRSTA Artistic Conference registration fees.
5. Advertising and Sponsorships: Advertising page for promotional services and corporate sponsorship opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

The Roller Skating Association International is a non-profit trade association that provides membership-based services, instructional programs, certification testing, events, and marketing programs for the roller skating industry. It operates instructional programs (Learn to Skate Program and the 12-category Roller Skating Achievement Program), coaching and judging certification through SRSTA, recurring events (annual Convention & Trade Show, Sk8 Expo Conference, SRSTA Artistic Conference), and operates the Atlas member portal, a Rink Directory, a Member Shop, and an affiliated Roller Skating Foundation providing grants and scholarships.

Product overview

The Roller Skating Association International operates as a trade association serving the roller skating industry since 1937. Its product portfolio centers on membership-based services and educational programs: RSA membership provides access to industry information, purchasing discounts, marketing programs, and networking through weekly meetings, annual conventions (RSA Convention & Trade Show, Sk8 Expo), and the members-only Atlas portal. The association offers two major instructional programs: the Learn to Skate Program (with separate tracks for children and adults, featuring Roller Roo and Super Skater levels) and the Roller Skating Achievement Program (with 12 skating categories offering progressive Bronze, Silver, Gold pins and medals). Supporting infrastructure includes a Judging Program for commission-based judge certification, SRSTA coaching membership with benefits, a Kids Skate Free Club for child enrollment at member rinks, and a Rink Directory for locating member facilities. E-commerce operations include the RSA Member Shop (Big Commerce-based) and RSA Merch Shop (RedBubble-based) for branded merchandise. The Roller Skating Foundation provides grants for schools and scholarships for athletes and member families.

Differentiator

Problem solved

Functional benefit

Brands

• Roller Skating Achievement Program: A testing program with 12 skating categories including American Team Dance, International Dance, Figures, Freestyle, Roller Hockey, and Speed Skating
• Learn to Skate Program
• SRSTA (Society of Roller Skating Teachers Association)
• Kids Skate Free Club
• Rinksider Magazine

Products and services

• RSA Membership Annual trade association membership providing rink owners, operators, coaches, judges, and suppliers with access to industry information, specialized publications, purchasing discounts, national marketing programs, educational seminars, weekly Zoom meetings, members-only Facebook group, annual convention, trade shows, Rinksider Magazine, and weekly newsletters.
• Learn to Skate Program Comprehensive instructional program for teaching basic roller skating skills to children and adults, with certified instructor licensing, comprehensive materials kits including posters, skills sets, evaluation sheets, and certificates for each level.
• Roller Skating Achievement Program Comprehensive skill-progression testing program with 12 skating categories including American Team Dance, Solo Dance, International Dance, Circle Figures, Loop Figures, Freestyle Skating, In-Line Freestyle, Roller Hockey, Quad Speed Skating, In-line Speed Skating, and Super Skater beginners test. Skaters earn Bronze, Silver, and Gold lapel pins progressing to final Gold Medal tests. Established in 1939 as the RSROA Proficiency Tests.
• Kids Skate Free Club National marketing program providing free roller skating opportunities for children at participating RSA member rinks, promoting youth skating and affordable family recreation.
• RSA Judging Program Commission-based judge certification program with study materials, testing, and annual registration covering multiple disciplines including American Dance, Figures, Freestyle, and International Dance. Includes $45 printed RSA Judges Manual, $10 commission test administration fee per test, and $4 annual registration.
• SRSTA Coaching Membership Coaching association membership for the Society of Roller Skating Teachers Association (SRSTA) providing recognition, financial incentives ($1 per Achievement Program test conducted), communication tools, exemptions, scholarship opportunities, and awards for artistic, speed, and hockey coaches.
• RSA Convention & Trade Show Annual industry convention and trade show featuring educational sessions, vendor exhibits, and networking events for rink owners, operators, and industry professionals.
• Sk8 Expo Conference Fall conference event combining educational sessions, trade show, and networking opportunities for industry members, held at Florida destinations such as Margaritaville Beach Resort in Hollywood, Florida (scheduled for 2026).
• SRSTA Artistic Conference Conference focused on artistic roller skating, including coaching and judging components.
• RSA Member Shop BigCommerce-powered online store for RSA members and rink owners to purchase promotional materials, signage, supplies, and official merchandise including banners, posters, brochures, books, DVDs, activity books, postcards, stickers, invitations, skate bags, cups, cards, pins, patches, name badges, tokens, and digital downloads.
• RSA Merch Shop RedBubble-based print-on-demand store offering RSA branded merchandise including apparel, accessories, and items featuring licensed characters Roller Roo and Kooky.
• Rink Directory Searchable online directory of RSA member skating rinks across the United States and internationally, searchable by location, category (Adult Skate, Birthday Parties, Roller Hockey, Speed Team, etc.), and keyword with advanced search capabilities.

Quantifiable outcome

• RSA membership cited by rink owners as critical to business survival and success during COVID-19 pandemic

Named customers1 record

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Roller Skating FoundationcoreOthersThe Roller Skating Foundation is an affiliated organization offering grants to schools ($18,000 available) and scholarships ($13,000 available) to roller skating athletes, family members, or employees of RSA member rinks. The foundation also conducts educational outreach to teachers, PTO/PTAs, scout leaders, and school principals.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bowling Proprietors' Association of America (BPAA): Trade association for bowling center owners and operators, providing a near-perfect structural analog: a non-profit trade association serving a similar venue-based, family-recreation industry with membership dues, conventions, educational programming, and member discounts. Directly comparable business model and customer base.
• USA Hockey: National governing body for ice hockey in the US, with overlapping membership disciplines (rink operators, coaches, judges, athletes) and a comparable role as the certifying and event-organizing body for one of the categories RSA also governs (roller hockey). Direct peer in the sport-governance and member-services model.
• US Figure Skating: National governing body and membership organization for figure skating in the United States, providing the closest direct analog as a single-sport membership association serving athletes, coaches, judges, and ice rink operators — a structural peer to RSA's role in roller skating.
• International Roller Sports Federation (World Skate): International federation governing roller sports globally, including artistic skating, roller hockey, and speed skating — the same disciplines RSA supports. Comparable as the international counterpart and an adjacent trade/governance body for the same sport.
• International Association of Trampoline Parks (IATP): Trade association for the trampoline park industry, serving venue operators with similar member benefits, networking events, and educational programming. Highly comparable as a venue-based recreation trade association competing for the same family entertainment dollar.

Broad incumbents

• National Ski Areas Association (NSAA): Larger trade association for ski area operators, providing a comparable venue-operator trade association model with many shared customer profiles (family recreation venues) and trade-show-driven engagement. Operates at larger scale and a different sport but structurally analogous.
• YMCA of the USA: Large national membership organization operating recreational facilities, providing a comparable membership-based, multi-venue recreation organization with similar member engagement and program delivery. Comparable at the business model level (non-profit, membership-funded, program-driven).

Emerging players

• USA Skateboarding: National governing body for skateboarding in the US, addressing adjacent roller/wheeled-sport athlete segments. Comparable as a single-sport membership/governance organization opening up athlete and instructor pathways that overlap with RSA's Inline Speed Skating and In-Line Freestyle disciplines.
• USA Climbing: National governing body for competitive climbing, comparable as a small national sports association providing membership, certification, and competition pathways. Useful structural analog for an emerging sport membership organization with similar revenue mix.
• Skatepark Association of the USA (SPRA): Trade association representing skatepark developers, operators, and advocates, with a smaller, more emerging footprint than RSA. Comparable as a niche roller/skate-focused trade association serving venue operators and growing participation in skateboarding and inline skating.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roller Skating Association