Klein Russo
Klein Russo is an independent Italian full-service creative advertising agency founded in 2008, serving enterprise brands across banking, fashion, telecom, food and beverage, and media sectors with brand strategy, campaigns, and production from its Rome headquarters.
- Company typePrivate
- Founded2008
- HeadquartersRoma, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Klein Russo does
Klein Russo (legal entity KLEINRUSSO SRL) is an independent full-service creative advertising agency founded in 2008 by Fabrizio Russo and Sofia Klein and headquartered in Rome, Italy. The firm provides advertising campaigns, brand strategy, creative development, web design and development, content creation, and production services. Its client base is concentrated among Italian enterprise brands, with named engagements across banking (BPER Banca, BNL BNP Paribas, Intesa Sanpaolo), fashion and luxury (Giorgio Armani, Liu Jo), telecommunications (TIM, Sparkle), food and beverage (Molinari, Maxibon, Peroni), automotive (Škoda, Free Now), sports streaming (DAZN), media (LA7, ANSA, Gazzetta dello Sport, Condé Nast), retail (Despar, Tigotà, Yoox), and postal/government (Poste Italiane), plus NGO work (Greenpeace, CISP).
The agency is structured around four partners with complementary backgrounds: Chairman Fabrizio Russo (formerly Global Creative Director at Coca-Cola and ECD/CEO at TBWA Italia), CEO Sandro Volpe (Bocconi-trained planner with automotive and banking sector experience), Client Director Manuela Bartelli (former TBWA Italy), and Chief Creative Officer Antonio Fatini (multidisciplinary background spanning advertising, editorial, entertainment, and founder of Soundwall). The operating model is explicitly flat and talent-first, with senior partners directly engaged in client work rather than relying on layered account management. Klein Russo is part of SG Company, an independent Italian communications group, and operates its headquarters at Via Giano Parrasio 15 in Rome with a Milan office at Piazza Oberdan 2/A co-located with the parent group.
Klein Russo generates revenue through professional services billing for full-service creative and strategic engagements, priced on a project basis depending on scope. The firm holds ISO 9001:2015 certification (since 2018), a Code of Ethics (adopted 2021), UNI PdR 125:2022 Gender Equality certification (2025), and an EcoVadis Silver Medal with a score of 76/100 (2025), positioning it for ESG-vetted enterprise procurement. Revenue figures, pricing terms, and funding history are not publicly disclosed.
Klein Russo firmographics
Firmographics- Name
- Klein Russo
- Legal name
- KLEINRUSSO SRL
- Website
- https://kleinrusso.it
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Klein Russo is an independent Italian full-service creative advertising agency founded in 2008, serving enterprise brands across banking, fashion, telecom, food and beverage, and media sectors with brand strategy, campaigns, and production from its Rome headquarters.
- Ownership category
- akta.pro rank
Klein Russo industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Creative Boutique Agencies (MPAAAAAB)
Keywords
Where Klein Russo is headquartered
LocationHeadquarters
- HQ city
- Roma
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Klein Russo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Creative Agency Services: Klein Russo generates revenue through full-service creative agency work, including strategy, creativity, and production services for brand campaigns and communications.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Klein Russo product offering
Product offeringCore offering
Klein Russo is an independent full-service creative advertising agency that develops brand campaigns, advertising communications, creative strategy, and production services for enterprise clients. The agency operates across strategy, creativity, and production, providing end-to-end brand communication work including campaign development, content creation, and digital/web design for Italian and international brands.
Product overview
Klein Russo is an independent full-service creative advertising agency founded in 2008. The company offers creative strategy, advertising campaigns, and brand communication services. Their featured work includes campaigns for clients such as DAZN, Teamsystem, Molinari, and Maxibon, spanning sectors including sports broadcasting, technology/business AI, food and beverage. The agency operates as a service-based firm rather than a product/software company.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Services Full-service advertising and creative agency offering encompassing strategy, creative development, and production for clients across sectors including banking, fashion, telecommunications, retail, food and beverage, media, and non-profit.
- Brand Strategy and Campaign Development Strategic planning and campaign development services delivering insights, positioning, and creative direction for brand campaigns across multiple sectors.
- Creative Production Services Production services for advertising campaigns including content creation for campaigns spanning sports broadcasting, technology/business AI, food and beverage, and other sectors.
Companies that use Klein Russo
Customer profileNamed customers30 records
Segments1 record
Ideal customer profiles1 record
Klein Russo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Klein Russo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SG CompanyparentKlein Russo is part of SG Company, an independent Italian group that combines excellence of communication agencies to offer a portfolio of products and services with high added value from creative, executive, and human perspectives.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Klein Russo competitors and assessment
Company assessmentBroad incumbents
- VML Italy: Italian presence of VML (WPP). Comparable as a creative and brand experience agency operating in Italy, competing for similar enterprise communications mandates.
- Dentsu Creative Italy: Italian creative arm of Dentsu. Comparable as a full-service creative and communications agency operating in Italy, competing for enterprise brand mandates across telco, retail, and media sectors.
- Leo Burnett Italy: Italian arm of Leo Burnett (Publicis). Comparable as a creative-led full-service agency in Italy serving enterprise brand campaigns across similar industries (FMCG, banking, telco).
- Publicis Italy: Italian arm of the Publicis global advertising network. Comparable as an Italy-based full-service creative and communications agency serving enterprise clients, with broader network resources (media, digital, data) behind it.
- Ogilvy Italy: Italian operations of Ogilvy (WPP). Comparable as a full-service creative and brand communications agency competing for the same enterprise Italian clients, with the advantage of global delivery capability.
- Grey Italy: Italian operations of Grey (WPP). Comparable as a global-network full-service creative agency with an Italian office, pursuing similar enterprise creative mandates including FMCG and fashion.
- McCann Italy: Italian operations of McCann (IPG). Comparable as a long-established Italian full-service creative agency serving enterprise clients across FMCG, telco, and retail.
Direct peers
- DLV BBDO: Italy-based BBDO-affiliated creative advertising agency. Comparable as a full-service Italian creative shop serving enterprise Italian brands with integrated advertising and brand communication services.
- TBWA\Italia: Italian arm of TBWA\, one of Italy's leading creative advertising networks. Directly comparable as a full-service Italian creative agency serving enterprise clients — and the former employer of Klein Russo's chairman Fabrizio Russo, who served there as Executive Creative Director and CEO.
- Armando Testa: Italy's largest independent creative advertising agency, headquartered in Turin. Comparable as a long-standing Italian independent full-service agency serving major FMCG and enterprise clients across similar sectors (food, beverage, retail).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Klein Russo social profiles
Digital presenceKlein Russo compliance and trust
Trust signalCompliance4 records
Klein Russo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Klein Russo leadership team
Management profileNumber of profiles
Profiles4 records
Klein Russo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Klein Russo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Klein Russo
What does Klein Russo do?
Klein Russo is an independent full-service creative advertising agency that develops brand campaigns, advertising communications, creative strategy, and production services for enterprise clients. The agency operates across strategy, creativity, and production, providing end-to-end brand communication work including campaign development, content creation, and digital/web design for Italian and international brands.
Is Klein Russo a public or private company?
Klein Russo is a private company. It is classified as corporate owned and is currently operating.
When was Klein Russo founded?
Klein Russo was founded in 2008. It employs 11 to 50 people.
Where is Klein Russo based?
Klein Russo is headquartered in Roma, Italy, in the Europe region.
How does Klein Russo make money?
One revenue line is on record: creative Agency Services.
Who are Klein Russo's main competitors?
Broad incumbents on record are VML Italy, Dentsu Creative Italy, Leo Burnett Italy, Publicis Italy, Ogilvy Italy, Grey Italy and McCann Italy. Direct peers are DLV BBDO, TBWA\Italia and Armando Testa.
Does Klein Russo have an API?
No public API is recorded for Klein Russo.
What industry is Klein Russo in?
Klein Russo's product category is Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAB, Creative Boutique Agencies. Its NAICS code is 5418 and its SIC code is 7311.