Europress

What Europress does

Europress Group Oy is a privately held Finnish industrial manufacturer founded in 1977 in Kerava, Finland, designing and producing waste compactors and vertical balers (Balex and CombiMax product families) for commercial, industrial, retail, and municipal customers. The company operates a vertically integrated business combining hardware manufacturing at its consolidated Kerava facility with the Europress SMART IoT platform, a connected-fleet system available in three subscription tiers (SMART Intro, SMART Insights, SMART Integrated) that monitors fill levels, predicts maintenance needs, and automates emptying requests across more than 13,000 connected devices out of 30,000+ total units delivered worldwide. Revenue is generated through a mix of hardware sales (new compactors and balers, plus a refurbished secondary market), recurring SMART subscriptions, service and maintenance contracts, and equipment rental, supported by a multi-channel go-to-market comprising direct field sales across Finnish regions, wholly-owned subsidiaries in Sweden (1996), Norway (2001), and Poland (2019), and an international dealer/distributor network spanning Europe and Australia. The company reported €53 million in annual net sales for 2023, employs 279 people across five countries, and serves reference customers including Citycon, K-Citymarket, SOK, Olvi Brewery, Tamro, VanHeede Environment Group, and Fortum. In January 2025, founder Matti Turunen transitioned CEO responsibilities to Petri Salermo, who rejoined the company after 24 years at Lassila & Tikanoja's environmental services division.

Name

Europress

Legal name

Europress Group Oy

Website

https://europressgroup.com/fi/

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

251–500 employees

Short description

Europress is a manufacturing firm that produces and supplies equipments and solutions for waste management.

Ownership category

akta.pro rank

Product category

Waste Management Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (3333), Electronic and Precision Equipment Repair and Maintenance (81121)

SIC

Refuse Systems (4953), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Industrial Waste Handling & Compaction Equipment (Balers, Compactors) (IMAHALAI)

akta.pro secondary industries

Stationary Compaction & Baling Services (On-site/Transfer) (BPALABAI), Compactor, Container & Roll-off Services (Rental, Service & Logistics) (EUAIAGAC)

Keywords

• Waste compactors
• Vertical waste balers
• IoT waste monitoring
• Smart waste management
• Recycling equipment

Headquarters

HQ city

Kerava

HQ country

Finland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Waste Compactors and Balers (Hardware Sales): Sale of smart waste compactors (e.g., CombiMax, Combi, DuoMax, VERSAMAX, H&G Screw Compactor) and balers (Balex-20/25/30/40/50, B-Max, B-Max Compact, BT-3 Minibaler, BP-660 Bin Press). Products are sold directly and through distributors globally.
2. Europress SMART Digital Services: IoT-based subscription service tiers (SMART Intro, SMART Insights, SMART Integrated) providing real-time monitoring, fill-level predictions, automated emptying requests, and remote diagnostics. Sold as a subscription add-on to hardware.
3. Service and Maintenance: Maintenance services, service agreements, spare parts, and field service technicians covering Finland and international markets. The company has a service organization with dedicated technicians (e.g., Topias Sorvali) who provide on-site support.
4. Equipment Rental: Europress offers equipment rental, particularly noted in the Swedish market where customers rent waste management devices. The rental model provides flexibility and supports recurring revenue.
5. Fully Refurbished Machines: The company sells fully refurbished machines, providing a lower-cost entry point and extending the lifecycle of returned equipment.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Europress designs, manufactures, and services waste compactors and vertical waste balers from its factory in Kerava, Finland, and sells them through direct sales and international dealers to commercial, industrial, and municipal customers. The hardware is increasingly bundled with the proprietary Europress SMART IoT subscription service, which connects machines to a cloud platform for real-time fill-level monitoring, predictive maintenance, and automated emptying requests. The company also provides maintenance services, equipment rental, fully refurbished machines, and a 24/7 SMART Center remote support operation.

Product overview

Europress is a Finnish manufacturer of smart waste management equipment offering a comprehensive portfolio centered on two core product lines: vertical waste balers (Balex series: Balex-20, Balex-25, Balex-30, Balex-40, Balex-50, B-Max, B-Max Compact, BT-3, BP-660, Balex-C) and waste compactors (CombiMax series: CombiMax, CombiMax SMARTSolar, CombiMax XL, CombiMax HD, CombiMax FR, CombiMax Wet, CombiMax Twin, Combio, CombioMOD; DuoMax series: DuoMax, DuoMax XL, DuoMega GT; and standalone models: EPC, H&G Screw Compactor, VERSAMAX, CombiFlex). These hardware products are complemented and enhanced by the Europress SMART digital IoT platform, a cloud-based monitoring and fleet management system available in three subscription tiers (SMART Intro, SMART Insights, SMART Integrated) that connects equipment to an intelligent network providing real-time fill level monitoring, predictive analytics, and automated emptying notifications. Supporting offerings include the SMARTwaste mobile app, SMART Center 24/7 support, scale solutions (Scaletipper X1), SMART Retrofit for upgrading legacy equipment, and fully refurbished machines. The architecture combines robust Finnish-manufactured mechanical equipment with intelligent digital services to deliver integrated waste management solutions for commercial, industrial, and municipal customers across Northern Europe and international markets.

Differentiator

Problem solved

Functional benefit

Brands

• Europress SMART: Digital services system connecting waste compactors and balers to an intelligent network, providing real-time data on equipment status and enabling informed decision-making for waste management optimization.
• Balex
• CombiMax

Products and services

• Balex-20 vertical waste baler Vertical waste baler for compacting cardboard, plastic, and other recyclable materials into dense bales. Designed for commercial and industrial waste streams.
• Balex-25 vertical waste baler Vertical waste baler for compacting cardboard, plastic, and other recyclable materials into dense bales.
• Balex-30 vertical waste baler Popular vertical waste baler with 30 tons of compression force producing dense 280–320 kg bales. Features cross-cylinder design for compact footprint.
• Balex-40 vertical waste baler Larger vertical waste baler with higher compression force for industrial-scale baling operations.
• Balex-50 vertical waste baler Largest vertical waste baler in the Balex lineup for high-volume baling requirements.
• B-Max vertical waste baler Vertical waste baler designed for demanding conditions with robust construction.
• B-Max Compact vertical waste baler Compact version of the B-Max baler for facilities with limited space.
• BT-3 Minibaler Mini baler for smaller volume waste baling needs in retail and office environments.
• BP-660 Bin Press Bin press for compacting waste from bins and containers into manageable units.
• Balex-C baler Specialized baler designed for compacting metal cans and metal packaging waste.
• CombiMax & Combi waste compactor Standard waste compactor with container for collecting and compacting various waste fractions. Combi Narrow variant available for tight spaces.
• CombiMax SMARTSolar waste compactor Solar-powered waste compactor integrating photovoltaic panels with SMART monitoring for emission-free waste compaction.
• CombiMax XL waste compactor Extra-large capacity waste compactor for high-volume waste generation facilities.
• CombiMax HD waste compactor Heavy-duty waste compactor designed for tough Scandinavian conditions and demanding industrial use.
• CombiFlex waste compactor Flexible waste compactor with adaptable configuration for various waste management requirements.
• CombiMax FR waste compactor Fire-resistant waste compactor with enhanced safety features for fire-risk environments.
• Combio waste compactor Waste compactor designed for efficient waste collection and compaction in commercial settings.
• CombioMOD waste compactor Modular waste compactor with adaptable design for customized waste management solutions.
• CombiMax Wet waste compactor Waste compactor designed for wet or moist waste materials, featuring corrosion-resistant components.
• CombiMax Twin waste compactor Twin-chamber waste compactor for facilities requiring simultaneous compaction of different waste streams.
• DuoMax & Duo waste compactor Dual-function waste compactor combining two compaction units in one system.
• DuoMax XL waste compactor Extra-large version of the DuoMax dual compactor for high-capacity operations.
• DuoMega GT waste compactor High-capacity dual compactor system designed for large-scale waste management operations.
• EPC & MiniEPC waste compactors Economy and compact waste compactor models for smaller facilities and budget-conscious installations.
• H&G Screw Compactor Screw-type compactor using continuous compression for processing wet organic waste, cardboard, and other materials.
• VERSAMAX waste compactor Versatile waste compactor designed for adaptability across multiple waste fractions and facility types.
• Scaletipper X1 tipping device Tipping device with integrated weighing scale for measuring waste volumes and weights during collection.
• Europress Scale Solutions Weighing solutions integrated with waste management equipment for tracking waste volumes and operational efficiency.
• SMART Retrofit kit Retrofit kit enabling older non-SMART Europress equipment to be upgraded with SMART IoT connectivity and monitoring capabilities.
• Europress SMART digital IoT platform Digital IoT platform connecting waste compactors and balers to cloud-based monitoring, providing real-time fill level data, predictive maintenance alerts, and fleet management through SMART Intro, SMART Insights, and SMART Integrated subscription tiers. Available as a subscription add-on to hardware.
• SMARTwaste mobile application Mobile application for iOS and Android enabling real-time monitoring of fill levels, push notifications, equipment photos, manual location updates, and weight data from scale tippers. Available in multiple languages.
• SMART Center 24/7 remote support 24/7 remote monitoring and support center providing expert assistance and remote troubleshooting for SMART-equipped equipment.
• Service & Maintenance Comprehensive maintenance services including preventive maintenance, repairs, and dedicated service technicians for Europress equipment across Finland and international markets.
• Fully Refurbished Machines Certified pre-owned Europress waste compactors and balers professionally refurbished to like-new condition, providing a lower-cost entry point and extending the lifecycle of returned equipment.
• Bio Container Multi-purpose 6m3 container for biodegradable waste collection, available with floor heating, ozone, or cooler options for organic and food waste handling.

Quantifiable outcome

• 40% lower total annual waste management costs vs. unmanaged waste collection
• +7 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CityconcoreTechnology or IntegrationCitycon, a leading Nordic shopping center and real estate developer, uses Europress SMART to optimize waste management across its properties. Citycon has publicly endorsed the SMART system as helping them stay at the forefront of waste management development.
• VanHeede Environment GroupcoreTechnology or IntegrationVanHeede Environment Group, one of Belgium's leading waste and recycling operators, uses Europress SMART to remotely diagnose and resolve technical issues for its customers. The company reports solving 90% of technical issues remotely and reducing maintenance visits.
• WorkPowerminorChannel Partner/ Reseller/ DistributorWorkPower is Europress's recruitment partner for production staff. When Europress is not actively hiring, prospective candidates can submit open applications through WorkPower, which are reviewed regularly.
• ReTec MiljøminorChannel Partner/ Reseller/ DistributorReTec Miljø is Europress's Norwegian distributor, representing Europress at trade fairs including HI2019 Tech & Industry Scandinavia in Herning, Denmark.
• NBS AGminorChannel Partner/ Reseller/ DistributorNBS AG is Europress's Swiss distributor, showcasing Balex® balers at EMPACK2019 Zürich and ICE Europe 2019 trade shows.
• WastePro (Australia)minorChannel Partner/ Reseller/ DistributorWastePro is Europress's Australian partner, distributing Europress compactors and balers in the Australian market. Mentioned in Expressive magazine as an international installation partner.
• Finnish Work Association (Suomalainen työ ry)minorStrategic or Co-development PartnerEuropress collaborated with the Finnish Work Association on editorial content for the Expressive customer magazine. Jokke Eljala, Research Manager at the association, contributed a guest article on positive Finnish work culture.
• CaverionminorStrategic or Co-development PartnerCaverion, a property management company, is mentioned in relation to Easton Helsinki shopping centre. Property Manager Hannu Isoniemi from Caverion works with Europress on waste management solutions for the property.

Scale indicators14 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Marathon Equipment (Maren): One of the largest North American manufacturers of waste compactors, balers, and recycling equipment serving waste haulers, retail, and industrial customers. Directly comparable to Europress's compactor and baler product lines across retail and industrial verticals.
• Harmony Enterprises: US-based manufacturer of vertical and horizontal balers, compactors, and recycling equipment for retail, manufacturing, and distribution customers. Closely mirrors Europress's baler-focused product strategy and customer base.
• Avermann Maschinenfabrik: German manufacturer of waste compaction and baling systems for industrial and commercial customers across Europe. Competes head-to-head with Europress in the European market with comparable baler and compactor offerings.
• Presona: Swedish manufacturer of waste balers and compaction systems based in southern Sweden. A direct Nordic peer with overlapping product lines and customer segments in retail, manufacturing, and recycling.
• SSI Compaction Systems: US manufacturer of stationary and self-contained compactors, balers, and waste-handling systems. Directly comparable in product categories and customer verticals to Europress.
• Cram-A-Lot (J.V. Manufacturing): US-based manufacturer of vertical balers, horizontal balers, and compactors for retail, manufacturing, and recycling customers. Closely comparable mid-sized competitor with similar product breadth.

Emerging players

• Enevo: Finland-headquartered smart waste sensor and analytics company providing fill-level monitoring and collection optimization as a software service. Closely comparable to Europress SMART's IoT subscription layer, though as a pure-play software provider rather than equipment OEM.
• Sensoneo: Slovak smart waste management IoT provider offering ultrasonic fill-level sensors, route optimization, and analytics. Competes with Europress SMART on the data and monitoring layer, particularly in European municipal and waste-operator accounts.

Broad incumbents

• Komptech: Austrian manufacturer of shredders, turners, separators, and composting equipment for the mechanical-biological waste treatment industry. A broader-incumbent peer serving adjacent waste-processing categories with overlap in industrial waste customers.
• Tomra: Norwegian-headquartered global leader in sensor-based sorting and collection technologies for recycling and waste streams. A broad-incumbent peer operating in adjacent circular-economy and reverse-vending/waste-sorting categories with overlapping enterprise customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EPWastehandling

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Europress