What Soitaab USA does

Soitaab USA Inc. is the North American sales, service, and demonstration arm of Italian industrial machine builder Soitaab Impianti S.R.L., founded in 1938. The company designs and manufactures CNC-controlled metal cutting machines across four primary technologies — plasma, oxy-fuel (LineaTech), water jet (WaterTech), and fiber laser (Fiberline, 6kW–30kW) — organized in PRO/RED/NOVA performance tiers. Differentiated offerings include the patented HotWire plasma grate cutting process, the OMNIAtech all-in-one heavy plate fabrication platform integrating cutting, drilling, tapping, milling, and marking on a single gantry, the Dualine plasma/waterjet hybrid, and Tubo-Cut automated pipe cutting. Embedded partner technologies include Hypertherm plasma power supplies, Bosch Rexroth motion and drives, Schneider Electric motors, SigmaNest nesting software, and Friggi band saws, with structural components produced by machining partner Rival.

The business model is direct enterprise capital equipment sales with configuration-based, quote-driven pricing, supplemented by accessories, OEM spare parts, and Gold Medal Service (remote diagnostics, on-site training, and maintenance). Go-to-market combines a direct US field sales team led by Managing Director US Sobhi El Ajami and VP of Sales & Marketing Dave Maxham, an inside sales function, and a growing network of independent capital equipment sales representatives across multiple US regions. Primary end markets are steel fabricators, shipyards, and heavy plate fabricators, with secondary exposure to rail, earth moving and agriculture, pressure vessels, and HVAC. Soitaab also operates Riva Steel, one of the largest steel service centers in Italy, making it the only cutting machine manufacturer that is also a steel service center and giving it continuous in-house validation of its own equipment in production. The company holds ISO 9001:2015 certification and CE certification, with over 8,000 machines installed worldwide since 1938.

Name

Soitaab USA

Legal name

Soitaab USA Inc.

Website

https://soitaabusa.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

251–500 employees

Short description

Soitaab USA is the North American arm of Italian CNC metal cutting machine manufacturer Soitaab Impianti (founded 1938), selling plasma, oxy-fuel, water jet, and fiber laser cutting systems, including the patented HotWire and OMNIAtech multi-process platforms, to steel fabricators, shipyards, and heavy plate fabricators.

Ownership category

akta.pro rank

Product category

Industrial Metal Cutting Machinery

NAICS

Metalworking Machinery Manufacturing (3335), Metalworking Machinery Manufacturing (33351), Cutting Tool and Machine Tool Accessory Manufacturing (333515)

SIC

Machine Tools, Metal Cutting Types (3541), Metalworkg Machinery & Equipment (3540)

akta.pro primary industry

Sheet Metal Machinery (Laser/Plasma/Waterjet Cutting, Punching) (IMAHADAD)

akta.pro secondary industries

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC), Industrial Saws & Cutting Systems (Band/Circular Saws, Abrasive Cutting) (IMAHADAL)

Keywords

• Industrial cutting machines
• CNC metal cutting
• Plasma cutting systems
• Water jet cutting
• Fiber laser cutting

Headquarters

HQ city

Naperville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Metal Cutting Machine Sales: Soitaab generates revenue through the manufacture and sale of industrial CNC cutting machines including plasma, oxy-fuel, fiber laser, waterjet, and combination machines. Machines are sold as complete turn-key solutions with various levels of automation and process capabilities (PRO, RED, NOVA tiers).
2. Accessories and Spare Parts: Sale of accessories including drilling and tapping units, bevel heads, torch carriages, marking systems, automatic tool changers, and spare parts. Automated spare parts warehouse supports fast delivery of OEM components.
3. Service and Support: Gold Medal Service provides on-line, phone, and in-person support. Includes remote diagnostics, on-site training, and maintenance services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Soitaab USA designs, manufactures, and sells CNC-controlled industrial metal cutting machines for industrial fabricators, including plasma, oxy-fuel, water jet, fiber laser, and combination plasma/waterjet systems, plus the OMNIAtech multi-process heavy plate fabrication platform. The company sells these machines as custom-engineered turn-key solutions with accessories, spare parts, and the Gold Medal Service support program to North American shipyards, steel fabricators, rail, earth moving, agriculture, pressure vessel, and HVAC manufacturers.

Product overview

Soitaab USA offers a comprehensive portfolio of industrial metal cutting machines organized into three main technology tiers (PRO, RED, NOVA) across PlasmaTech, LineaTech, and WaterTech product lines. The PRO tier provides entry-level economical solutions with plug-and-play simplicity. The RED tier offers higher performance with enhanced quality and versatility. The NOVA tier represents the most advanced and versatile machines with modular design for demanding industrial applications. Key products include plasma cutters (Plasma PRO/RED/NOVA), oxyfuel/thermal cutters (LineaTech PRO/RED/NOVA), waterjet cutters (WaterTech Pro/Red/Nova), a combination plasma/waterjet system (Dualine), all-in-one heavy fabrication systems (OMNIAtech), and fiber laser cutters (Fiberline). Additional offerings include pipe cutting (Tubo-Cut), plasma grate cutting systems, and band saws. The company also provides a range of accessories including drilling/tapping units, bevel heads, marking systems, and material handling equipment. Soitaab owns one of the largest steel service centers in Italy and operates as both a machine builder and end-user of its own equipment.

Differentiator

Problem solved

Functional benefit

Brands

• PlasmaTech: Plasma cutting machines including Plasma PRO, Plasma RED, and Plasma NOVA models
• LineaTech
• WaterTech
• OMNIAtech
• Fiberline Laser
• Dualine
• Tubo-Cut

Products and services

• Plasma PRO Entry-level plug-and-play plasma cutting solution for industrial fabricators, offering economical and robust performance with Hypertherm plasma power supplies from 45 to 200 amps.
• Plasma RED Mid-range plug-and-play plasma cutting machine offering higher versatility and quality performance, partnered with Hypertherm for plasma supply.
• Plasma NOVA Advanced plasma cutting machine integrating plasma and oxy-fuel cutting, drilling, tapping, bevel cutting, pipe cutting, marking, and automatic material handling in a single setup for complex production requirements.
• LineaTech PRO Economical thermal cutting machine for oxy-fuel flame cutting, plasma cutting, and marking with high definition plasma cutting and cutting parameter management.
• LineaTech RED Double beam structure oxy-fuel cutting machine with front transverse slide through carriages on two linear guides, offering flame cutting, plasma cutting, marking, and integrated drilling station for pre-drilling start holes on thicker materials.
• LineaTech NOVA Most advanced and versatile oxy-fuel cutting machine offering plasma cutting, oxy-fuel, drilling, tapping, and marking with modular design allowing easy addition of work stations for various processes.
• WaterTech Pro Entry-level waterjet cutting solution with integrated water tank, brushless motors with rack and pinion motion, 60,000 PSI HP pump, and dedicated water jet technology software.
• WaterTech Red High-performance waterjet cutting machine featuring bellows protection on all axes and stainless steel water and abrasive tank for performance in hostile environments.
• WaterTech Nova Heavy duty and modular solution for large-size waterjet CNC cutting machines featuring independent watertable, 5-axis bevel head option, and high pressure water pumps from 60,000 to 90,000 PSI.
• Dualine Hybrid cutting machine combining plasma and water jet technologies on the same machine for high productivity of plasma and high quality of water jet in any cutting combination, effectively two machines in one.
• OMNIAtech All-in-one multi-purpose heavy plate fabrication system combining plasma cutting, plasma bevel cutting, oxy-fuel cutting, drilling, tapping, milling, countersinking, and marking on a single gantry with sophisticated CNC controls and rigid double beam construction, powered by Bosch Rexroth motion and drive systems.
• Fiberline Laser Fiber laser cutting machine offering best technology for versatility, accuracy, and high-performance cutting with fiber lasers from 6kW up to 30kW and standard cutting areas from 5' x 10' up to 10' x 80' and larger.
• Plasma Grate Cutting Patented HotWire indirect plasma cutting system using an automatically fed welding wire as an anode beneath the torch, enabling high-speed cutting of interrupted surfaces like grating without direct electrical connection to the workpiece.
• Band Saws Horizontal and vertical band saws and integrated cutting solutions from Friggi, represented by Soitaab in North America, for cutting ingots, slabs, bars, blocks, plates, and exotic metals including stainless steels and titanium.
• Soitaab EASY SLAT CLEANER Self-propelled automated slat cleaner designed to clean machine slats, described as the only self-propelled slat cleaner available on the market.

Quantifiable outcome

• Filter Technology Inc. achieved 160 parts per day with Soitaab Plasma Cutter, compared to up to 3 months to produce the same quantity from their previous supplier.
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Riva SteelcoreStrategic or Co-development PartnerRiva Steel is one of the largest operating steel service centers in Italy. Soitaab owns Riva Steel, making Soitaab the only cutting machine manufacturer that is also a steel service center. This vertical integration allows Soitaab to use all its own machines in daily production, validating their performance before selling to customers while also serving external steel processing clients.
• RivalcoreStrategic or Co-development PartnerRival is a precision machining partner with 45+ years of experience. Rival's machining center offers the largest state-of-the-art milling and machining equipment with working areas up to 20 meters x 5 meters, capable of machining structural beams and load-bearing structures for machine tools as heavy as 60 tons. Rival handles the complete production chain from design through testing and transport, providing turn-key structural components for Soitaab machines.
• HyperthermcoreTechnology or IntegrationSoitaab partners with Hypertherm to offer plasma power supplies for its Plasma RED and Plasma PRO machines. Hypertherm is described as offering the most reliable and technically advanced plasma supply in the market. Plasma power supplies range from 45 amps to 200 amps.
• Bosch RexrothcoreTechnology or IntegrationBosch Rexroth provides motion and drive systems for the OMNIAtech multi-process heavy plate fabrication machine, enabling precision gantry positioning and control.
• Friggi North AmericaminorChannel Partner/ Reseller/ DistributorFriggi is a band saw manufacturer represented by Soitaab in North America. Soitaab offers Friggi horizontal and vertical band saws and other integrated cutting solutions alongside its own product line. Available for cutting ingots, slabs, bars, blocks, plates, and exotic metals including Stainless Steels and Titanium.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• MultiCam: US-based CNC cutting machine OEM offering plasma, waterjet, router, and laser systems through a wide dealer network. Comparable mid-market overlap with Soitaab's PRO-tier machines in the North American fabrication channel.
• Hypertherm: Dominant plasma power-supply supplier that also sells integrated plasma cutting systems and is increasingly competing downstream of Soitaab. Directly comparable plasma-cutting technology base and overlapping steel-fabricator and shipyard customers.

Broad incumbents

• Lincoln Electric: Diversified welding and cutting products manufacturer offering plasma and oxy-fuel cutting tables alongside its welding core. Competes for shipyard and heavy-fabrication capital equipment spend.
• Trumpf: German global leader in sheet-metal fabrication machinery, especially 2D laser cutting. Competes head-on with Soitaab's Fiberline Laser line and broader OMNIA/PlasmaTech product family across US fabrication shops.
• Bystronic: Swiss-based sheet-metal processing equipment OEM with strong US presence in laser cutting and bending. Targets many of the same steel-fabricator and contract-manufacturing buyers as Soitaab.
• ESAB: Global welding and cutting equipment incumbent offering plasma, oxy-fuel, and automation solutions under the ESAB Cutting & Welding Automation banner. Overlaps Soitaab's cutting-machinery portfolio as part of a much larger welding/cutting conglomerate.

Direct peers

• Flow International (Shape Technologies): Pioneer in industrial waterjet cutting systems, now part of Shape Technologies. Competes head-on with Soitaab's WaterTech line for high-pressure waterjet cutting machines in fabrication and aerospace.
• OMAX: US manufacturer of abrasive waterjet cutting machines serving job shops and industrial fabricators. Directly comparable to Soitaab's WaterTech Pro/Red/Nova product family across waterjet applications.
• Messer Cutting Systems: German-based manufacturer of oxy-fuel, plasma, laser, and waterjet cutting machines with a strong shipyard/heavy-fabrication presence. Directly comparable to Soitaab in multi-process heavy plate cutting technology and customer verticals.
• Koike Aronson: US-Japanese manufacturer of portable and mechanized oxy-fuel, plasma, and laser cutting equipment. Direct overlap with Soitaab's LineaTech oxy-fuel and plasma PRO/RED/NOVA product lines for steel fabrication.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Soitaab

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soitaab USA