Brennenstuhl
Brennenstuhl is a family-owned German manufacturer of over 700 electrical power distribution and LED lighting products — including cable reels, power strips, LED work lights, e-mobility chargers, and smart home devices — sold across Europe and select international markets through retail, B2B, and e-commerce channels.
- Company typePrivate
- Founded1960
- HeadquartersBaar, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Brennenstuhl does
Brennenstuhl is a family-owned German manufacturer (legal entity: Hugo Brennenstuhl GmbH & Co Kommanditgesellschaft, headquartered in Tübingen) that designs, produces, and distributes a portfolio of over 700 electrical power distribution and LED lighting products. The core catalog spans power strips (Steckdosenleisten) with and without surge protection rated at 13,500A, cable reels (Kabeltrommeln) for indoor and outdoor (IP44/IP54) use, power distributors, extension cables, LED construction floodlights, LED handheld and area lights, flashlights, and night lights. Adjacent product lines include e-mobility EV charging cables and adapters, USB-C PD and Qi2 wireless power banks, timers, travel adapters, plugs and sockets, and smoke/hazard detectors. The company operates three sub-brands: brennenstuhl® Professional (heavy-duty cable reels and jobsite lighting for tradespeople), brennenstuhl® Adventure (CEE camping cables, solar LED outdoor lamps, portable power for outdoor use), and ALEA-Power (USB charging socket cubes and power strips). The smart home line (brennenstuhl Connect) offers WiFi-connected bulbs, sockets, and detectors controllable via app or voice assistants.
The business model is hardware sales through a hybrid channel mix: a dedicated B2B Service Portal for wholesalers and retailers, digital retail partnerships via Commerce Connector linking to online marketplaces including Amazon.de (affiliate program), physical retail placement in large European electronics stores (400m²+) and grocery chains (800m²+), and a direct e-commerce storefront on brennenstuhl.com. Pricing is not publicly disclosed and is handled through the B2B portal for trade customers. The company serves four primary customer segments: end consumers for home and garden use, professional tradespeople, outdoor/camping enthusiasts, and B2B resellers. Geographic distribution covers 20+ European countries plus selected markets in Asia (China), the Middle East (Turkey, Egypt), and Eurasia (Russia). Brennenstuhl is family-managed with Dr. Wolfgang Dehler-Brennenstuhl and Dipl.-Kfm. Sebastian Brennenstuhl serving as Managing Directors (Geschäftsführer), and D. Kailer as the personally liable partner representing H. Brennenstuhl GmbH. The company maintains ISO 45001-aligned health and safety practices, is WEEE and BattG compliant, and has endorsed the amfori BSCI Code of Conduct for supply chain social compliance.
Brennenstuhl firmographics
Firmographics- Name
- Brennenstuhl
- Legal name
- Hugo Brennenstuhl GmbH & Co Kommanditgesellschaft
- Website
- https://brennenstuhl.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brennenstuhl is a family-owned German manufacturer of over 700 electrical power distribution and LED lighting products — including cable reels, power strips, LED work lights, e-mobility chargers, and smart home devices — sold across Europe and select international markets through retail, B2B, and e-commerce channels.
- Ownership category
- akta.pro rank
Brennenstuhl industry classification
Industry- Product category
- Electrical Power Distribution Equipment
- NAICS
- Electric Lighting Equipment Manufacturing (33513), Wiring Device Manufacturing (33593)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)
- akta.pro secondary industries
- Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail (CRAMAAAG), Low-Voltage Outdoor Lighting Installation (HSAIAHAB)
Keywords
Where Brennenstuhl is headquartered
LocationHeadquarters
- HQ city
- Baar
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Brennenstuhl business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Hardware Product Sales: Brennenstuhl generates revenue primarily through the sale of physical electrical and lighting products including cable reels, extension leads, power strips, LED lights, e-mobility charging equipment, and smart home devices. Products are sold through B2B channels (portal, distributors) and B2C channels (retail, e-commerce).
Go-to-market motion2 records
Distribution channels5 records
Marketing channels11 records
Brennenstuhl product offering
Product offeringCore offering
Brennenstuhl manufactures and distributes electrical power distribution and lighting products — primarily cable reels, extension cords, power strips, surge protection devices, and LED work/site lighting — sold under its own brand to end consumers through retail and e-commerce and to professional and B2B customers through a dedicated B2B Service Portal. The company also offers smart-home compatible power and lighting accessories and IP-rated outdoor power solutions for trade and outdoor use.
Product overview
Brennenstuhl is a German electrical equipment manufacturer offering over 700 products across the light and power distribution domain. The portfolio is organized into two main product categories — power distribution (Steckdosenleisten, Kabeltrommeln, Stromverteiler, Verlängerungskabel, Stecker & Kupplungen) and LED lighting (LED Baustrahler & Arbeitsleuchten, LED Strahler, LED Taschenlampen/Handlampen/Nachtlichter) — plus several adjacent product lines including Smart Home (brennenstuhl Connect WiFi devices), E-Mobility charging solutions, Chargers/Power Banks/Wireless Chargers, Remote Control Sets (Funksteckdosen), Timers, Travel Adapters, Smoke/Hazard Detectors, and Accessories. The company operates two specialized sub-brands: Professional (heavy-duty cable reels and construction lights for tradespeople) and Adventure (portable power and lighting for camping and outdoor use). Products range from consumer-grade household items to industrial-grade CEE-connected cable reels. The company does not offer a unified software platform but sells standalone hardware products, some of which (Smart Home and Remote Controllers) include companion app control.
Differentiator
Problem solved
Functional benefit
Brands
- brennenstuhl® Professional: Product line focused on professional trade applications, featuring heavy-duty cable reels and construction site lighting equipment.
- brennenstuhl® Adventure
- ALEA-Power
Products and services
- Cable reels
Companies that use Brennenstuhl
Customer profileSegments4 records
Ideal customer profiles3 records
Brennenstuhl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Brennenstuhl partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Commerce Connector GmbHminorConversion tracking partner that enables online retail links on the brennenstuhl website. When users click through to purchase, Commerce Connector tracks sales for commission.
- Zendesk, Inc.coreCloud-based customer support platform used for processing and managing customer service requests through the service portal (service.brennenstuhl.com). Data processed under EU Standard Contractual Clauses.
- bbg bitbase group GmbHminorWhistleblower portal service provider for the compliance reporting system operated according to HinSchG (Whistleblower Protection Act), LkSG (Supply Chain Due Diligence Act), and Code of Conduct.
- Amazon EU PartnerprogrammminorAffiliate marketing partnership where brennenstuhl earns advertising fees through affiliate links to Amazon.de products.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Brennenstuhl competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Brennenstuhl social profiles
Digital presenceBrennenstuhl compliance and trust
Trust signalCompliance4 records
Brennenstuhl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brennenstuhl leadership team
Management profileNumber of profiles
Profiles3 records
Brennenstuhl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brennenstuhl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brennenstuhl
What does Brennenstuhl do?
Brennenstuhl manufactures and distributes electrical power distribution and lighting products — primarily cable reels, extension cords, power strips, surge protection devices, and LED work/site lighting — sold under its own brand to end consumers through retail and e-commerce and to professional and B2B customers through a dedicated B2B Service Portal. The company also offers smart-home compatible power and lighting accessories and IP-rated outdoor power solutions for trade and outdoor use.
Is Brennenstuhl a public or private company?
Brennenstuhl is a private company. It is classified as family owned and is currently operating.
When was Brennenstuhl founded?
Brennenstuhl was founded in 1960. It employs 11 to 50 people.
Where is Brennenstuhl based?
Brennenstuhl is headquartered in Baar, Switzerland, in the Europe region.
How does Brennenstuhl make money?
One revenue line is on record: hardware Product Sales.
Does Brennenstuhl have an API?
No public API is recorded for Brennenstuhl.
What industry is Brennenstuhl in?
Brennenstuhl's product category is Electrical Power Distribution Equipment. Its primary akta.pro industry code is IMAGAIAB, Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior), with a secondary code of CRAMAAAG, Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail. Its NAICS code is 33513 and its SIC code is 3640.