Futbolete

What Futbolete does

Futbolete is a digital sports media property that publishes news, analysis, match schedules, transfer-market updates, and results centered on Colombian football (Liga BetPlay/FPC and the Selección Colombia) as well as international competitions such as LaLiga, the Premier League, and the 2026 World Cup. Founded in 2009 and operated by the Spanish legal entity FUTBOLETE S.L. (registered in Getafe, Madrid), with a stated presence in Bogotá, Colombia, the company serves Spanish-speaking football fans across Colombia, Latin America, and Spain. It positions itself around independent, bylined journalism with a clear separation of advertising from editorial content, and extends beyond football through its "Taalk" section covering banking, labor, and lottery topics.

The product is delivered through the futbolete.com website and social channels (TikTok, Facebook, X, and Instagram), organized into sub-brands including FutboleTOP (Fútbol de Marca, Futboleteras, La Liga, non-professional football) and Futboleteando (coverage of clubs such as América de Cali, Atlético Nacional, Deportivo Cali, Junior, DIM, Santa Fe, and Millonarios). Technically, the platform is a WordPress-based publishing stack running on OVH.COM hosting, fronted by Cloudflare for CDN/security, using Google Analytics for traffic measurement, Google Adsense for display advertising, and Mailchimp for newsletter/email marketing. There is no public API, no proprietary technology, and no mobile app.

The business is primarily direct-to-consumer, with most editorial content free to access, and monetization concentrated in a secondary B2B advertising motion. Revenue streams comprise display advertising (the primary stream, via Google Adsense and direct advertiser relationships), sponsored content/patrocinio (third parties funding editorial content or events), and a freemium subscription tier for select premium content and services. Specific pricing and advertising rates are not publicly disclosed. No funding rounds, institutional investors, or external ownership are identified in the source material, and no quantified readership or revenue figures are disclosed.

Name

Futbolete

Legal name

FUTBOLETE S.L.

Website

https://futbolete.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Futbolete is a Spanish-registered, Colombia-focused digital sports media platform delivering news, analysis, schedules, and transfer updates on Colombian and international football to Spanish-speaking fans, monetizing primarily through display advertising, sponsored content, and a freemium subscription tier.

Ownership category

akta.pro rank

Product category

Sports Digital Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Creator Publishing & Membership Platforms (Writer-Centric) (MPACAIAD)

Keywords

• Sports digital media
• Football news
• Colombian football coverage
• Sports journalism
• Editorial content

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Display Advertising: The primary revenue stream. Futbolete sells display advertising space to advertisers and sponsors who wish to reach its readership audience. The platform utilizes Google Adsense and direct advertiser relationships. The editorial team maintains strict independence from advertisers — advertising content is clearly labeled as 'Anuncio' or equivalent to distinguish it from editorial content.
2. Subscription / Premium Content: Free access to most content. Certain premium services and content require prior subscription and payment, as stated in the Terms and Conditions. These paid offerings are identified on the platform with instructions for registration and acceptance of general contracting conditions.
3. Sponsored Content / Patrocinio: Third parties may fully or partially fund editorial content or events on Futbolete.com or Futbolete Plus in exchange for brand visibility. Sponsored editorial content and events must be approved by the Editor-in-Chief or designated person based on established guidelines. Editorial independence is maintained — sponsors finance content but do not influence editorial decisions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Futbolete is a digital sports news platform that publishes independent journalism and editorial content focused on Colombian football (Liga BetPlay, FPC), international football leagues (La Liga, Premier League), and the Selección Colombia national team. It distributes this content via its own website and active social media channels, monetizing through display advertising, sponsored content, and premium subscriptions.

Product overview

Futbolete is a digital sports news platform offering comprehensive coverage primarily focused on Colombian football (Liga Betplay/FPC), international football, La Seleccion (Colombia National Team), LaLiga, and broader sports content. The platform operates as a unified news website with integrated sections for live match information, transfer market news, lottery results, and lifestyle topics.

Differentiator

Problem solved

Functional benefit

Brands

• FutboleTOP: Sub-section covering additional content including Futbol de Marca, Futboleteras, La Liga, and Fútbol No Profesional
• Futboleteando

Products and services

• Futbolete.com

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• OVH.COMminorOthersOVH.COM provides web hosting services for Futbolete's servers. Data hosting on OVH.COM ensures quality and continuity of service. OVH.COM is adherent to the 'Puerto Seguro' principles per decision 2000/520/CE regarding data protection standards.
• Mailchimp (Intuit)minorOthersMailchimp provides email subscription and newsletter distribution services for Futbolete, handling the delivery of newsletters, invitations, blog updates, coupons, and promotional communications to registered users. Mailchimp is adherent to the 'Puerto Seguro' data protection principles.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• MARCA: Spain's flagship sports newspaper with massive digital reach across Spanish-speaking football fans. A broad incumbent that overlaps heavily with Futbolete's content and audience but operates at much larger scale across many sports.
• Fox Sports (LATAM digital): Latin American digital sports media brand covering major leagues including Liga MX and South American football. Comparable to Futbolete as a digital football publisher monetized through advertising, but operating across multiple sports and markets.
• ESPN Digital / ESPN Deportes: Global sports media giant with a dedicated Spanish-language Latin American site. Comparable advertising-supported digital sports publishing model and overlapping football coverage, with vastly greater resources and brand recognition.

Direct peers

• Goal: Global digital football (soccer) news platform covering leagues worldwide with advertising and editorial sponsorship models. Directly comparable to Futbolete in core product (football news, schedules, transfer coverage) and digital-only distribution, though at significantly larger scale.
• AS (Spanish newspaper): Major Spanish-language sports daily with a large digital property covering LaLiga and global football. Comparable to Futbolete in Spanish-language football coverage and dual print/digital advertising revenue model.
• The Athletic: Subscription-supported digital sports journalism outlet covering leagues and clubs in depth. Comparable to Futbolete in its mix of club-level football coverage and paywalled premium content, though focused on English-speaking markets.
• Bleacher Report: US-based digital-first sports media brand built on social distribution, display advertising, and a writer/creator network. Comparable to Futbolete in digital-native sports publishing model and reliance on social platforms for audience development.
• Win Sports: Colombian pay-TV channel and digital platform holding primary Liga BetPlay broadcasting rights. Closest direct peer given shared Colombian football focus; competes for the same audience attention on the same league calendar.
• 90min (football vertical): Digital football-focused media brand publishing news, transfers, and live coverage across European and global leagues. Comparable to Futbolete in football-only editorial focus and advertising-supported digital publishing model.

Regional players

• Caracol Sports: Sports vertical of Colombia's largest broadcaster, providing free and subscription digital football coverage. Direct regional peer in the Colombian market with overlapping Liga BetPlay and Selección Colombia coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/futbolete
• Facebookfacebook.com/futbolete
• Instagraminstagram.com/futbolete_fans
• TikToktiktok.com/@futbolete
• LinkedInlinkedin.com/company/1582256

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Futbolete