What Novacart does

Novacart S.p.A. is a privately held Italian manufacturer, founded in 1926 and headquartered in Garbagnate Monastero (Lecco), that produces paper and cardboard products for cooking and food presentation. Its core catalog spans baking molds (panettone, shallow panettone, pie, plum cake, and proprietary series such as P, M, Gardenia/GBM, Ecos, Optima, and NTS), single-portion baking cups (including cups for automatic lines and tulip cups), and presentation items (cardboard trays, Apollo doilies, plates, and disks). The underlying technology centers on highly automated, computer-controlled paper and cardboard manufacturing that yields functional differentiators: papers resistant to oven temperatures above 220°C, freezing down to -40°C, and grease/fats without pre-buttering, plus proprietary innovations including the patented Gardenia series, patented Apollo doilies, inkless customization, and the award-winning ISO.ICE air-gap thermal-insulation ice cream tub.

The company operates as the Novacart Group, comprising ten production sites worldwide and wholly owned subsidiaries including Novacart USA, Novacart China, Novacart Brazil, Cart Service (Spain), Paper Tech (UK), Technopapier and Nordia (France), Siluett (Sweden), Baki Packi (India), and Neupack (Switzerland). It serves four horizontal B2B segments: large-scale food industry manufacturers, confectionery professionals and artisans, large-scale retail trade requiring custom-branded packaging, and wholesale distributors. Reported annual production volumes (dated 01/01/2026) include 296,905,259 baking molds, 3,463,894,689 baking cups, and 494,842,098 other products.

Revenue is generated through hardware/product sales of these paper and cardboard goods, sold via a global distributor network spanning over 80 countries and through direct/enterprise field sales for large industrial and retail accounts requiring customized solutions. Pricing is not publicly disclosed; there is no e-commerce, and orders flow through quotation-based B2B relationships and local distributors. Customer acquisition leans heavily on trade-show participation (Interpack, Bakery China, NACS Show, IDDBA, Sweets & Snacks, Saudi Food Manufacturing) supplemented by organic social channels. The company holds extensive certifications (ISO 9001, ISO 14001, ISO 27001, BRC Packaging, FSC, OK Compost, Kosher, Halal) and reports a stated share capital of €4,200,000 with no disclosed external funding.

Name

Novacart

Legal name

Novacart S.p.A.

Website

https://novacart.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

101–250 employees

Short description

Novacart is a family-owned Italian manufacturer (founded 1926) of paper and cardboard baking molds, cups, and food-presentation products, serving food-industry manufacturers, confectionery professionals, and large retailers via distributors across 80+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Monastero

HQ country

Italy

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Baking Molds and Paper Cups Sales: Novacart generates revenue through the manufacture and sale of paper and cardboard baking molds, paper baking cups, and presentation products. The company sells millions of pieces daily, producing 296,905,259 baking molds, 3,463,894,689 baking cups, and 494,842,098 other products. Products are sold through distributors globally, with direct sales to industrial customers and large retailers.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels5 records

Core offering

Novacart manufactures paper and cardboard baking molds, single-portion baking cups, and food presentation products (trays, doilies, plates) for the confectionery and food industry. Products are made of paper resistant to oven temperatures up to 220°C and freezing down to -40°C, and include patented lines such as the Gardenìa baking mold series, Apollo doilies, and the award-winning ISO.ICE compostable ice cream tub. The company produces hundreds of millions of baking molds and billions of baking cups annually across 10 production sites worldwide.

Product overview

Novacart is a full-cycle manufacturer of paper and cardboard baking molds and food-use products, founded in 1926. The product portfolio includes: (1) Baking Molds - Panettone molds, shallow Panettone molds, pie molds, and various series (P, M, MBB, FV, Ecos, Optima, Easy Bake, Plumk, NTS) for different applications; (2) Single Portion Baking Cups - Tulip cups, baking cups for automatic lines, display baking cups; (3) Presentation Products - Apollo doilies (patented), cardboard trays (OY series), plates and disks, cardboard supports; (4) New Innovations - ISO.ICE ice cream tub (award-winning 2026), Inkless customizable baking molds. The products are designed for oven baking up to 220°C, freezing, and microwave use, with emphasis on sustainability including FSC-certified materials and compostable options.

Differentiator

Problem solved

Functional benefit

Brands

• ISO.ICE: Innovative compostable and recyclable paper ice cream tub with thermal insulation properties, awarded Best Packaging 2026
• Inkless
• Punto Rosso
• Gardenia Series
• Apollo Doilies

Products and services

• Panettone Baking Molds Paper baking molds for panettone made of simple or microwave paper, resistant to oven temperatures up to 220°C and freezing. Available in various sizes with side bands in pure calendered cellulose. Tall panettone molds also available in vertical wave paper for 500gr, 750gr and 1000gr sizes.
• Shallow Panettone Baking Molds Baking molds for shallow panettone with side bands of pure cellulose microwave paper and microwave bottom. Resistant to oven temperatures up to 220°C and to food fats and oils.
• Pie Baking Molds Pie baking molds made of microwave paper or pure cellulose cardboard, resistant to oven temperatures above 220°C and freezing. Resistant to food fats and do not need to be buttered before use; designed to enhance presentation without additional packaging.
• Baking Cups for Automatic Lines Single portion paper baking cups resistant to oven temperatures up to over 220°C, freezing up to -40°C and food fats. Suitable for automatic spiraling machines and do not need to be buttered before use.
• Tulip Cups Paper tulip-shaped baking cups for single portion baking and presentation of pastries.
• Plum Cake Molds (PM Series) Paper and cardboard rectangular baking molds for plum cake, available in various sizes. Resistant to oven temperatures above 220°C, with side bands in pure cellulose.
• Cardboard Trays (OY Series) Cardboard trays coated with PET film, resistant to fats. Available in various shapes and sizes with optional dome covers for presenting pastries and small baked goods.
• Apollo Doilies Novacart patent - elegant doilies made of solid cardboard with PET film coating for food contact. Feature anti-slip embossed center and lace border decoration. Resistant to alcohol, fats and humidity.
• Plates and Disks Cardboard plates and disks coated with waterproof PET film resistant to fats. Available in various sizes, shapes and colors (gold, silver) for presenting pastries and cakes.
• Display Baking Cups Paper baking cups for presenting single-portion pastries and small baked goods. Made of pure cellulose paper, available in various shapes and dimensions.
• ISO.ICE Ice Cream Tub Award-winning ice cream tub made of compostable and recyclable HOME-COMPOST paper material. Features innovative air gap technology for thermal insulation without plastic films or expanded polymers, designed for gelato shops.
• Inkless Baking Molds Customizable baking molds that do not use traditional ink printing, allowing custom graphics while reducing environmental impact.
• Air Fryer Baking Cups Paper cups specifically designed for air fryer cooking applications, expanding the product portfolio into new cooking appliance use cases.
• Muffin Trays (NTS Series) Paper baking trays for muffins, designed for oven use and food presentation.
• Gardenia Series (GBM) - Novacart Patent Patent-protected baking molds series for cakes with distinctive Gardenia design.

Quantifiable outcome

• Oven temperatures up to 220°C resistance
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• SedexminorOthersNovacart is a member of Sedex, an international membership organization supporting ethical and responsible business practices in global supply chains. This membership demonstrates commitment to supply chain transparency and ethical sourcing standards.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Huhtamäki Oyj: Global food packaging manufacturer offering paper-based bakery, foodservice, and consumer goods packaging. Highly comparable as a broader incumbent serving overlapping B2B food customers with paper/board formats, though much larger and more diversified than Novacart.
• Sealed Air Corporation: Global food packaging company with protective and food-contact solutions including Cryovac and other brands. Comparable as a broad incumbent serving food industry customers, though more plastic-focused and complementary rather than direct.
• Smurfit Kappa Group: Global paper-based packaging leader with extensive European paper mill and converting footprint. Comparable in paper packaging for consumer/food end markets and serves as a key competitor for industrial food packaging contracts.
• Pactiv Evergreen Inc. Large food and beverage packaging manufacturer with paper-based foodservice products including baking cups and cartons. Comparable as a broad incumbent in food-service paper packaging sold to similar end customers.
• Graphic Packaging Holding Company: Large paperboard packaging producer serving food and beverage customers globally. Comparable in paperboard-based food packaging substrate, though focused on folding cartons rather than baking molds specifically.
• Sonoco Products Company: Diversified global packaging manufacturer with paperboard and consumer packaging segments serving food end markets. Comparable as a broader incumbent with paper-based offerings touching food packaging customers.
• Mondi plc: Integrated paper and packaging group with significant European operations and specialty kraft paper offerings. Comparable as a broad incumbent in paper-based packaging with potential to expand into food-contact applications like Novacart's.

Direct peers

• Reynolds Consumer Products: Manufacturer of consumer paper products including baking cups, parchment, and foil baking lines sold through retail. Comparable as a direct peer in paper baking cups/cases sold at scale, though distributed more via retail than industrial B2B channels.
• SAGA S.r.l. Italian paper packaging producer specializing in baking molds, cake doilies, and similar paper food-contact products. Comparable as a direct peer with overlapping product categories, Italian/European heritage, and confectionery/food-industry customer base.

Emerging players

• Ahlstrom Holding: Specialty fiber-based materials producer with food and consumer packaging segments. Comparable as a potential disruptor with advanced specialty paper capabilities that could enter food-contact baking mold applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/novacartgroup
• LinkedInlinkedin.com/company/novacart-s.p.a.
• Instagraminstagram.com/novacartgroup
• Xx.com/novacartspa

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novacart