Excelsior Brewing Company
Excelsior Brewing Company is a family-owned microbrewery in Historic Downtown Excelsior, Minnesota, operating a single taproom with 24 tap lines and selling small-batch craft beer, hard seltzers, THC seltzers, to-go 6-packs, private events, and an upcoming annual subscription program to local Lake Minnetonka consumers and event hosts.
- Company typePrivate
- Founded2012
- HeadquartersExcelsior, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Excelsior Brewing Company does
Excelsior Brewing Company is a family-owned craft microbrewery founded in 2012 and headquartered at 421 3rd Street in Historic Downtown Excelsior, Minnesota. The company operates a single full-production brewery with an on-site taproom configured with 24 tap lines, a live music stage, an outdoor patio, and flexible private and semi-private event spaces. Its product portfolio consists of small-batch craft beers brewed on-site — including IPAs (Hop Waves Hazy IPA, Bridge West Coast IPA), blonde ales (Big Island Blonde, Big Island Citrus Blonde), brown ales, stouts (Spresso Milk Stout, Rip Rap Peanut Butter Cup Stout), sours, radlers, and seasonal specialties — alongside flavored hard seltzers (Black Cherry, Pink Pony Club) and a THC-infused seltzer line (Black Cherry and Lemon Lime, 5mg THC per 12oz).
The business operates a direct-to-consumer model with five distinct revenue streams: on-premise draft sales, to-go 12oz canned beer sold as mix-and-match or pre-built 6-packs ($10 for six cans), private event rentals, branded merchandise through a Square online storefront, and — launching August 10, 2025 — a Community Supported Brewery (CSB) annual subscription priced at $240 per year (or $300 with an add-on pint) that delivers two 6-packs per month plus member events. Pricing on draft beer is $8 per 16oz for most styles, with a Friday happy hour ($6 pints, 12–4 PM). Customer segments center on Excelsior and Lake Minnetonka-area local consumers, families, dog owners, and event hosts. The company has no wholesale distribution footprint, no parent company, no disclosed institutional investors, and a headcount of 1–10.
The company is differentiating through community programming rather than scale: three nights of weekly live music (Wednesday Open Jam, Friday Acoustic, Saturday Full Band), Thursday trivia with Trivia Mafia, recurring Brewery Running Series events, and a stated fundraising/community-cause orientation. It earned a 2024 World Beer Cup Silver Medal for its Big Island Citrus Blonde Ale, which is its primary third-party validation. The CSB subscription is the company's strategic attempt to convert community goodwill into predictable, prepaid winter-season revenue and reduce dependency on walk-in taproom traffic.
Excelsior Brewing Company firmographics
Firmographics- Name
- Excelsior Brewing Company
- Legal name
- Excelsior Brewing Company
- Website
- https://excelsiorbrew.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Excelsior Brewing Company is a family-owned microbrewery in Historic Downtown Excelsior, Minnesota, operating a single taproom with 24 tap lines and selling small-batch craft beer, hard seltzers, THC seltzers, to-go 6-packs, private events, and an upcoming annual subscription program to local Lake Minnetonka consumers and event hosts.
- Ownership category
- akta.pro rank
Excelsior Brewing Company industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (312120), Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Microbreweries & Craft Breweries (THAFALAC)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer Brewing & Brands (CRADAIAA), Beer Brewing & Craft Brewing (AFAFAAAA), Craft Beer Bars & Taprooms (THAFAEAG)
Keywords
Where Excelsior Brewing Company is headquartered
LocationHeadquarters
- HQ city
- Excelsior
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Excelsior Brewing Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Taproom Sales: On-site beer sales at the taproom featuring 24 tap lines. Customers purchase drafts for immediate consumption in a laid-back brewery atmosphere with live music, outdoor patio, and family/dog-friendly environment.
- To-Go Beer Sales: 12oz canned beers sold as mix-and-match or pre-built 6-packs for off-premise consumption. Features rotating selection of flagship and seasonal brews.
- Community Supported Brewery (CSB) Subscription: Annual subscription program launching August 10, 2025. Members pre-pay $240 annually for two 6-packs per month, exclusive access, member events, and community updates. Optional bonus: pint at pickup for additional $60/year.
- Private Event Rentals: Revenue from semi-private party rentals and full taproom rentals for birthdays, corporate events, reunions, and other celebrations.
- Merchandise Sales: Branded merchandise including hats, hoodies, glassware, and stickers sold in taproom and online through Square storefront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 12oz Cans (Mix & Match) |
| Unit Pricing | Pay-as-you-go | Draft Beer Prices |
| Unit Pricing | Pay-as-you-go | THC Seltzer |
| Subscription | Annual | CSB Annual Subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Excelsior Brewing Company product offering
Product offeringCore offering
Excelsior Brewing Company is a family-owned microbrewery producing small-batch craft beer on-site in Historic Downtown Excelsior, Minnesota. It sells its beer through a 24-tap taproom, to-go 12oz canned 6-packs, hard seltzers, THC seltzers, a CSB annual subscription, branded merchandise, and private event rentals paired with live music and trivia.
Product overview
Excelsior Brewing Company is a family-owned microbrewery operating as a full production brewery with a taproom in Historic Downtown Excelsior, Minnesota. The company offers a portfolio of small-batch craft beers brewed on-site, including flagship IPAs (Hop Waves Hazy IPA, Bridge West Coast IPA), Blonde Ales (Big Island Blonde, Big Island Citrus Blonde), Stouts (Spresso Milk Stout, Rip Rap Peanut Butter Cup Stout), Brown Ales, Sours, and seasonal specialties. The product lineup also includes Hard Seltzers (Black Cherry, Pink Pony Club) and THC Seltzers (Black Cherry, Lemon Lime) in 12oz cans and on 24 tap lines. Supporting offerings include a Community Supported Brewery (CSB) subscription program launching August 2025, branded merchandise, and live music/events. The company operates as both a production brewery and a community gathering space.
Differentiator
Problem solved
Functional benefit
Products and services
- Craft Beer (On Tap and Canned 6-Packs) Small-batch craft beers brewed on-site at Excelsior Brewing Company, including hoppy IPAs, smooth lagers, fruity sours, stouts, brown ales, and seasonal specialties. Sold to adult craft beer drinkers as draft pints in the taproom and as 12oz canned mix-and-match or pre-built 6-packs for off-premise consumption.
- Hard Seltzers
Quantifiable outcome
- World Beer Cup Silver Award 2024 - Big Island Citrus Blonde Ale
Companies that use Excelsior Brewing Company
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Excelsior Brewing Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Excelsior Brewing Company partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Excelsior Brewing Company competitors and assessment
Company assessmentDirect peers
- Lift Bridge Brewing Company: Minnesota-based craft brewery with taproom and distribution; directly comparable as a regional craft brewer of similar vintage operating in the same Twin Cities metro/Minnesota craft beer market with comparable product portfolio and taproom-led model.
- Surly Brewing Co. Minnesota craft brewery with destination taproom (Surly Beer Hall), full distribution, and event-driven model. Comparable as a Minnesota craft peer with award-winning beers, family/pet-friendly positioning, and event-led taproom revenue. Larger scale but directly competitive.
- Bent Paddle Brewing Co. Duluth, MN craft brewery with taproom and regional distribution. Comparable as a Minnesota craft beer peer with similar taproom-led GTM, diverse product lineup, and community engagement focus.
- Indeed Brewing Company: Minneapolis craft brewery with taproom and seasonal product rotation. Comparable as a Minnesota craft peer with similar brewery-taproom hybrid model, diverse beer lineup including IPAs and sours, and community-focused event programming.
- Castle Danger Brewery: Two Harbors, MN craft brewery with taproom on the North Shore. Comparable as a Minnesota craft peer with similar small-batch production, taproom-driven model, and lake/tourism-area community gathering positioning similar to Excelsior's Lake Minnetonka setting.
- Third Street Brewhouse: Cold Spring, MN craft brewery with taproom. Comparable as a Minnesota craft peer with similar small-batch brewing and taproom experience model, serving a similar regional Minnesota craft consumer base.
- Fulton Brewing Company: Minneapolis craft brewery with taproom and broad distribution. Comparable as a Minnesota craft peer competing for similar local taproom traffic and craft beer consumer base, with similar flagship and seasonal beer lineup strategy.
Broad incumbents
- Bell's Brewery: Michigan-based craft brewery with national distribution and Eccentric Cafe taproom. Comparable as a broader craft beer incumbent that began as a small operation, providing reference point for craft beer growth trajectory and competitive dynamics in the broader category.
- Founders Brewing Co. Michigan-based craft brewery with national distribution and large taproom. Comparable as a craft beer peer at broader scale, demonstrating the potential trajectory from taproom-led craft brewery to multi-state brand, and provides competitive context for product and pricing.
Regional players
- Two Harbors Brewing / Waconia Brewing area taprooms: Other small craft taprooms in the greater Minnesota lake region. Comparable as regional craft peers competing for similar suburban lake-community consumer base, particularly during summer tourism season.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Excelsior Brewing Company social profiles
Digital presenceExcelsior Brewing Company compliance and trust
Trust signalCompliance1 record
Excelsior Brewing Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Excelsior Brewing Company leadership team
Management profileNumber of profiles
Profiles3 records
Excelsior Brewing Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Excelsior Brewing Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Excelsior Brewing Company
What does Excelsior Brewing Company do?
Excelsior Brewing Company is a family-owned microbrewery producing small-batch craft beer on-site in Historic Downtown Excelsior, Minnesota. It sells its beer through a 24-tap taproom, to-go 12oz canned 6-packs, hard seltzers, THC seltzers, a CSB annual subscription, branded merchandise, and private event rentals paired with live music and trivia.
Is Excelsior Brewing Company a public or private company?
Excelsior Brewing Company is a private company. It is classified as family owned and is currently operating.
When was Excelsior Brewing Company founded?
Excelsior Brewing Company was founded in 2012. It employs 1 to 10 people.
Where is Excelsior Brewing Company based?
Excelsior Brewing Company is headquartered in Excelsior, United States, in the North America region.
How does Excelsior Brewing Company make money?
Five revenue lines are on record. Taproom Sales are the primary driver. The others are to-Go Beer Sales, community Supported Brewery (CSB) Subscription, private Event Rentals and merchandise Sales.
Who are Excelsior Brewing Company's main competitors?
Direct peers on record are Lift Bridge Brewing Company, Surly Brewing Co., Bent Paddle Brewing Co., Indeed Brewing Company, Castle Danger Brewery, Third Street Brewhouse and Fulton Brewing Company. Broad incumbents are Bell's Brewery and Founders Brewing Co.. Two Harbors Brewing / Waconia Brewing area taprooms is listed as a regional player.
Does Excelsior Brewing Company have an API?
No public API is recorded for Excelsior Brewing Company.
What industry is Excelsior Brewing Company in?
Excelsior Brewing Company's product category is Craft Beer. Its primary akta.pro industry code is THAFALAC, Microbreweries & Craft Breweries, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 312120 and its SIC code is 2082.