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Mercanta

Full company profile

uuid002co85

Namestring
Mercanta
Websiteurl
coffeehunter.com
Company typeenum
Private
Founded yearint
1996
Descriptiontext

Mercanta is a UK-based supplier of green coffee, founded in 1996 by Stephen Hurst, who continues to serve as managing director. The company operates from Kingston Upon Thames and sources coffee from Latin America and the Caribbean, positioning it as an intermediary between origin producers and downstream buyers in the specialty coffee value chain. Its public-facing brand, coffeehunter.com, suggests a focus on the specialty segment rather than commodity green coffee, where provenance, cup quality, and direct-trade relationships are central to the value proposition.

The company's products and services are not detailed in the available data, but its role as a green coffee supplier implies it purchases unroasted beans at origin, manages logistics and quality control, and sells to roasters and other buyers. The firm is privately held, has 11–50 employees, and has no recorded external funding rounds, suggesting it has been funded through operating cash flow since inception. Stephen Hurst's continued leadership indicates founder-led continuity rather than professionalized management succession.

The data set is notably thin on commercial specifics — no pricing model, no customer logos, no revenue disclosure, no partnership details, and no technology stack are documented. This limits granular assessment of business model mechanics, but the overall profile is consistent with a niche, relationship-driven specialty coffee importer with a long operating history.

Short descriptiontext

Mercanta is a UK-based specialty green coffee supplier founded in 1996, sourcing unroasted beans from Latin America and the Caribbean to serve downstream roasters and buyers. The founder-led, private firm operates from Kingston Upon Thames with 11–50 employees.

Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersKingston Upon Thames, United Kingdom
HQ citystring
Kingston Upon Thames
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
green coffee supply, specialty coffee sourcing, coffee bean import, single origin coffee, coffee wholesale
Industry1 code
1Ethnic Beverages Wholesale (Specialty/Import)
CodeAFAIAIAGPrimaryYes
NAICS code1 code
  • Coffee and Tea Manufacturing31192
SIC code1 code
  • Wholesale-Groceries & Related Products5140
Product category
Green Coffee Supply
Social media profiles3 records
Cost components4 values
Supply Chain, Operations, Personnel, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Mercanta is a supplier of green (unroasted) coffees, sourcing and providing specialty and single-origin green coffee beans to commercial buyers. Operating from Kingston Upon Thames in the United Kingdom, the company acts as an importer and distributor serving the specialty coffee trade, with its presence anchored at coffeehunter.com.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Green Coffee Beans
Recent move2 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Mercanta

Green Coffee Supplycoffeehunter.com

Mercanta is a UK-based specialty green coffee supplier founded in 1996, sourcing unroasted beans from Latin America and the Caribbean to serve downstream roasters and buyers. The founder-led, private firm operates from Kingston Upon Thames with 11–50 employees.

What Mercanta does

Mercanta is a UK-based supplier of green coffee, founded in 1996 by Stephen Hurst, who continues to serve as managing director. The company operates from Kingston Upon Thames and sources coffee from Latin America and the Caribbean, positioning it as an intermediary between origin producers and downstream buyers in the specialty coffee value chain. Its public-facing brand, coffeehunter.com, suggests a focus on the specialty segment rather than commodity green coffee, where provenance, cup quality, and direct-trade relationships are central to the value proposition.

The company's products and services are not detailed in the available data, but its role as a green coffee supplier implies it purchases unroasted beans at origin, manages logistics and quality control, and sells to roasters and other buyers. The firm is privately held, has 11–50 employees, and has no recorded external funding rounds, suggesting it has been funded through operating cash flow since inception. Stephen Hurst's continued leadership indicates founder-led continuity rather than professionalized management succession.

The data set is notably thin on commercial specifics — no pricing model, no customer logos, no revenue disclosure, no partnership details, and no technology stack are documented. This limits granular assessment of business model mechanics, but the overall profile is consistent with a niche, relationship-driven specialty coffee importer with a long operating history.

Mercanta firmographics

Firmographics
Name
Mercanta
Website
https://coffeehunter.com
Company type
Private
Founded year
1996
Headcount range
11–50 employees
Short description
Mercanta is a UK-based specialty green coffee supplier founded in 1996, sourcing unroasted beans from Latin America and the Caribbean to serve downstream roasters and buyers. The founder-led, private firm operates from Kingston Upon Thames with 11–50 employees.
Ownership category
akta.pro rank

Mercanta industry classification

Industry
Product category
Green Coffee Supply
NAICS
Coffee and Tea Manufacturing (31192)
SIC
Wholesale-Groceries & Related Products (5140)
akta.pro primary industry
Ethnic Beverages Wholesale (Specialty/Import) (AFAIAIAG)

Keywords

  • Green coffee supply
  • Specialty coffee sourcing
  • Coffee bean import
  • Single origin coffee
  • Coffee wholesale

Where Mercanta is headquartered

Location

Headquarters

HQ city
Kingston Upon Thames
HQ country
United Kingdom
HQ region
Europe

Markets served

Mercanta business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Supply Chain, Operations, Personnel, Marketing or Sales

Mercanta product offering

Product offering

Core offering

Mercanta is a supplier of green (unroasted) coffees, sourcing and providing specialty and single-origin green coffee beans to commercial buyers. Operating from Kingston Upon Thames in the United Kingdom, the company acts as an importer and distributor serving the specialty coffee trade, with its presence anchored at coffeehunter.com.

Differentiator

Problem solved

Functional benefit

Products and services

  • Green Coffee Beans

Companies that use Mercanta

Customer profile

Ideal customer profiles1 record

Mercanta technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Mercanta partnerships and signals

Strategic signal

Recent moves2 records

Expansion highlights2 records

Mercanta competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Mercanta social profiles

Digital presence

Mercanta financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mercanta leadership team

Management profile

Number of profiles

Profiles1 record

Mercanta funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mercanta M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercanta

What does Mercanta do?

Mercanta is a supplier of green (unroasted) coffees, sourcing and providing specialty and single-origin green coffee beans to commercial buyers. Operating from Kingston Upon Thames in the United Kingdom, the company acts as an importer and distributor serving the specialty coffee trade, with its presence anchored at coffeehunter.com.

When was Mercanta founded?

Mercanta was founded in 1996. It employs 11 to 50 people.

Where is Mercanta based?

Mercanta is headquartered in Kingston Upon Thames, United Kingdom, in the Europe region.

Does Mercanta have an API?

No public API is recorded for Mercanta.

What industry is Mercanta in?

Mercanta's product category is Green Coffee Supply. Its primary akta.pro industry code is AFAIAIAG, Ethnic Beverages Wholesale (Specialty/Import). Its NAICS code is 31192 and its SIC code is 5140.

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Live signals
CoffeehunterCoffee SeasonalityThis article, published by specialty coffee trader Mercanta, provides an educational overview of global coffee harvest seasonality across major producing regions, covering timing, logistics, and quality factors for origins in South America, Central America, East Africa, and the Democratic Republic of Congo. It details country-specific harvest windows, shipping timelines, and logistical challenges such as mountainous terrain, infrastructure limitations, and weather disruptions that affect the availability of freshly harvested coffees in international markets.AlgranoBetter pricing for sustainable coffee? Here are some examplesThe article examines how the global coffee industry is attempting to address supply chain inequalities through various alternative pricing models that move beyond the C market commodities benchmark, which critics argue ignores production costs, quality, and origin. It explores six initiatives: Fairtrade's minimum price of US$1.80/lb plus premium, Equal Profit Sàrl's Transparent Profit and Equal Profit certifications, Algrano's direct pricing platform, the Specialty Coffee Transaction Guide's market data, Mercanta's US$1.80/lb FOB price guarantee, and Sustainable Harvest's Verified Living Income model piloted at US$1.89/lb with ASOPEP in Colombia. These initiatives aim to shift power dynamics by helping coffee farmers transition from price-takers to price-makers while ensuring production costs and sustainable livelihoods are factored into pricing.