What MUV Fitness Downtown Spokane does

MUV Fitness Downtown Spokane is part of MUV Brands, a privately held multi-concept fitness company founded in 2014 by Joel Tallman. The company operates 13 gym locations across Washington, Oregon, Colorado, and South Carolina, serving more than 75,000 members with a workforce of approximately 750 employees. MUV positions itself as a results-driven, community-oriented ("tribe") fitness club, offering comprehensive amenities including cardio and strength equipment, functional training turf, basketball and racquetball courts, swimming pools, hydromassage, MUV Kids childcare, and MUVIE entertainment centers.

The product surface spans over 80 group fitness class types (Barre, cycling, yoga, Zumba, Les Mills formats, and proprietary programs such as MUV Tribe with heart-rate monitoring, XTR1000 HIIT, and MUV Force functional training) along with one-on-one and two-on-one personal training, the 12-week MUV It & Lose It weight loss challenge with documented body composition outcomes, and nutrition counseling supported by dotFIT supplements. The MUV Studios sub-brand adds dedicated boutique-style cycling, barre, training, and recovery studios. Distribution is via company-owned physical locations and an online signup portal (join.muvfitness.com), supplemented by a dedicated B2B corporate wellness sales motion targeting enterprise clients including Providence, OHSU, Travelers, Washington Trust Bank, Avista, and others.

Revenue is generated through recurring monthly and annual gym membership subscriptions, personal training session fees, and corporate wellness program contracts. The company launched a franchise division in 2017, signaling a structural shift toward capital-light expansion. MUV is founder-controlled with no disclosed institutional investment or public listing, and financial figures including revenue are not publicly disclosed. Industry recognition includes Club Industry's 2017 Top Health Clubs award.

Name

MUV Fitness Downtown Spokane

Legal name

MUV Fitness

Website

https://muvfitness.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

MUV Fitness is a multi-location fitness club chain operating 13 gyms across Washington, Oregon, Colorado, and South Carolina, serving over 75,000 members with group classes, personal training, weight loss programs, childcare, and corporate wellness offerings under the MUV Brands umbrella.

Ownership category

akta.pro rank

Product category

Health and Fitness Clubs

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports-Specific Group Conditioning (HSADABAK)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Small-Group Personal Training (Semi-Private) (HSADAAAN), Weight Loss & Body Transformation Training (HSADAAAC), Strength & Conditioning / Athletic Performance Training (HSADAEAB), Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD)

Keywords

• Health club memberships
• Group fitness classes
• Personal training services
• Corporate wellness programs
• Weight loss programs

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Membership Subscriptions: Monthly and annual gym memberships providing access to facilities, equipment, group fitness classes, and various amenities depending on membership tier.
2. Personal Training: One-on-one and two-on-one personal training sessions with certified trainers for customized fitness programs.
3. Corporate Wellness Programs: B2B wellness partnerships providing employee gym memberships, personal training sessions, and wellness consulting services to corporate clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MUV Fitness operates multi-location health clubs offering recurring memberships that grant access to cardio and strength equipment, swimming pools, basketball and racquetball courts, hydromassage, and over 80 group fitness class types including Barre, cycling, yoga, Zumba, HIIT, Pilates, and Les Mills programs. Signature branded programming includes MUV Tribe small group functional training, XTR1000 HIIT, MUV Barre, MUV Force, and the structured 12-week MUV It & Lose It weight loss challenge, complemented by certified personal training and corporate wellness partnerships.

Product overview

MUV Fitness is a multi-location health club chain offering comprehensive fitness facilities with modern amenities and signature programming. The core offering includes group fitness classes (over 80 varieties including Barre, cycling, yoga, Zumba, HIIT, and Les Mills programs), personal training, and small group training (MUV Tribe, MUV Barre, MUV Force, XTR1000). Supporting services include the MUV It & Lose It weight loss challenge, nutrition counseling with dotFIT supplements, and MUV Kids childcare. Facilities feature state-of-the-art cardio and strength equipment, functional training turf areas, hydromassage, and specialized studios. MUV Brands operates 13 locations across Colorado, Oregon, South Carolina, and Washington with over 75,000 members. Founded in 2014 by Joel Tallman, the company has expanded from a single concept to three unique fitness concepts including the MUV Studios brand.

Differentiator

Problem solved

Functional benefit

Brands

• MUV It & Lose It: Weight loss and fitness challenge program offered at MUV Fitness locations
• MUV Training
• MUV Kids
• MUV Studios

Products and services

• Group Fitness Classes

Quantifiable outcome

• Members have lost 18-41 pounds during the 12-week MUV It & Lose It program
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered minor.

• TravelersminorGTM or Marketing PartnerCorporate wellness partner providing employee fitness benefits through MUV Fitness memberships and wellness programs.
• Richland County Sheriff's DepartmentminorGTM or Marketing PartnerLaw enforcement agency partnered for employee wellness through corporate fitness membership program.
• Washington Trust BankminorGTM or Marketing PartnerFinancial institution corporate wellness partner offering MUV Fitness memberships to employees.
• AvistaminorGTM or Marketing PartnerUtility company corporate wellness partner providing employee access to MUV Fitness facilities.
• Numerica Credit UnionminorGTM or Marketing PartnerCredit union corporate wellness partner for employee fitness benefits.
• Northern Quest Resort and CasinominorGTM or Marketing PartnerHospitality company corporate wellness partner offering MUV Fitness to employees.
• The Oregon ClinicminorGTM or Marketing PartnerMedical practice corporate wellness partner providing employee fitness benefits.
• OHSU (Oregon Health & Science University)minorGTM or Marketing PartnerAcademic medical center corporate wellness partner for employee wellness program.
• ProvidenceminorGTM or Marketing PartnerHealthcare system corporate wellness partner offering MUV Fitness memberships to employees.
• Nephron Pharmaceuticals CorporationminorGTM or Marketing PartnerPharmaceutical company corporate wellness partner for employee fitness benefits.
• Colite InternationalminorGTM or Marketing PartnerCorporate wellness partner providing MUV Fitness memberships to employees.
• Northeastern MutualminorGTM or Marketing PartnerInsurance company corporate wellness partner for employee wellness benefits.
• dotFITminorStrategic or Co-development PartnerSupplement and vitamin provider featured at MUV Fitness facilities for member nutrition support and supplementation recommendations.

Scale indicators6 records

Recent moves7 records

Expansion highlights3 records

Emerging players

• F45 Training: Global boutique functional training franchise with a 45-minute group class format. Comparable to MUV's small-group functional training (MUV Tribe, MUV Force) and competes for the same premium-spending fitness consumer.
• Orangetheory Fitness: Boutique heart-rate-monitored group training franchise. Comparable to MUV's MUV Tribe and XTR1000 programming concepts, capturing the premium boutique segment that MUV Studios also targets.
• Xponential Fitness (Club Pilates, CycleBar): Multi-brand boutique fitness franchisor (Club Pilates, CycleBar, StretchLab, etc.). Comparable to MUV's MUV Studios sub-brand strategy of operating boutique concepts alongside the core full-service club offering.

Direct peers

• Anytime Fitness: Largest 24-hour fitness franchise globally with a similar franchise-led, multi-location growth model and broad amenities. Comparable to MUV in unit economics and franchise expansion approach, though with a smaller-format footprint.
• Crunch Fitness: Multi-location fitness club with a strong group-class offering, personal training, and franchise expansion — comparable to MUV in product breadth and mid-tier pricing, with growing national footprint.
• Gold's Gym: Iconic multi-location fitness club chain offering full-service amenities, group classes, and personal training with a franchised operating model — closely comparable to MUV Fitness in product mix, pricing tier, and franchise-based growth strategy.
• 24 Hour Fitness: Large-format multi-location fitness chain with group classes, personal training, pools, and family-friendly amenities in a comparable price tier — directly competes with MUV for the same full-service member.
• LA Fitness / Esporta Fitness: Full-service multi-location fitness club operator offering pools, basketball courts, group classes, and personal training in a similar mid-tier price segment — direct overlap with MUV's amenity-rich, full-service club model.

Broad incumbents

• Planet Fitness: Dominant low-cost fitness franchise with 2,000+ locations. Comparable to MUV as a multi-location fitness operator but competes at the opposite price point ($10–$25/month), constraining MUV's pricing power in shared geographies.
• Life Time Group Holdings: Public, premium large-format fitness club operator with resorts-style amenities, group classes, and family programming. Comparable to MUV's full-service positioning but at a meaningfully higher price point and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/muvfitness
• Facebookfacebook.com/MuvFitnessMain
• Instagraminstagram.com/muvfitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MUV Fitness Downtown Spokane