Good Coffee Farms

What Good Coffee Farms does

Good Coffee Farms (GOOD COFFEE FARMS株式会社) is a Japan-domiciled farm-to-cup specialty coffee company founded in 2019 by Guatemalan-born Carlos Melen and incorporated in Japan in 2020. Headquartered in Nihonbashi, Chuo-ku, Tokyo, the company works directly with over 250 smallholder farmers, cooperatives, and award-winning producers in Guatemala, Colombia, and Brazil to source, import, roast, and distribute traceable specialty coffee under its own brand and through OEM/private-label partnerships. Its portfolio spans single-origin roasted beans, drip coffee bags, upcycled cascara (coffee cherry) tea and alcoholic beverages, cold-brew packs, and gift sets, sold through its own online shop, monthly subscriptions (Light ¥3,500, Standard ¥5,500, Drip ¥3,150), B2B wholesale (35 kg sacks to 18-ton containers, ¥1,820–¥6,390/kg), a flagship Café & Bar in Nihonbashi, and the trademarked MyFarm Contract™ multi-year co-production program (210 kg–18 ton containers).

The company's technical foundation is its self-developed, proprietary bicycle-powered pulper — a mechanical device that de-pulps coffee cherries with no water, electricity, or fuel — paired with Japanese-style vinyl greenhouse drying and a diversified fermentation portfolio (traditional, anaerobic, double-anaerobic, yeast, and Japanese koji). These tools are deployed at smallholder farms and reportedly triple farmer earnings by removing intermediaries and enabling hand-selection of fully ripened cherries. Vertically integrated operations span origin production, import/export, roasting, retail e-commerce, a DTC flagship café, B2B wholesale to 200+ Japanese specialty roasters and 150+ partner roasters, and OEM/private-label drip bag production from a 1,000-unit minimum.

Go-to-market combines direct-to-consumer (online shop, subscriptions, flagship café), channel partners (wholesale to roasters, cafés, restaurants, offices, and hotels; OEM/private branding), and a community-led motion anchored by long-term relationships with 200+ Japanese partner roasters and shops, plus Instagram-driven brand amplification and earned media. Pricing ranges from ¥580 café drinks to multi-year MyFarm Contract quotes sized by container volume, with subscription and contract structures providing a layer of recurring or multi-year revenue alongside transactional retail and wholesale.

Name

Good Coffee Farms

Legal name

GOOD COFFEE FARMS株式会社

Website

https://goodcoffeefarms.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Good Coffee Farms is a Japan-based farm-to-cup specialty coffee company that sources directly from 250+ smallholder farmers in Guatemala, Colombia, and Brazil using its proprietary bicycle-powered pulpers, and sells roasted beans, drip bags, cascara tea, subscriptions, and B2B green coffee to 200+ Japanese roasters, cafés, and consumers via wholesale, DTC e-commerce, OEM, and its Nihonbashi flagship café.

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industries

Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee wholesale
• Farm-to-cup coffee
• Green coffee beans
• Coffee subscription service
• Specialty coffee retail

Headquarters

HQ city

Chuo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct e-commerce retail: One-time online purchases of single-origin roasted beans, drip bags, gift sets, cascara tea, and accessories through the company's own online shop, plus monthly coffee subscription plans (Light ¥3,500, Standard ¥5,500, Drip ¥3,150) billed monthly and auto-renewed.
2. Subscription coffee deliveries: Recurring monthly coffee subscriptions (3 process-based variants) shipped bi-weekly (2nd and 4th week) with free domestic shipping; customers can customize from the 2nd month onward.
3. Wholesale green and roasted coffee (B2B): B2B wholesale of green coffee beans (35 kg sacks to full 18-ton containers) from Guatemala, Colombia, and Brazil, and roasted beans sold in volume to cafés, restaurants, offices, and hotels; OEM/private branding available; original drip bags produced from 1,000-unit MOQ. Pricing is per-kg with volume tiers (1, 5, 10, 20+ sacks).
4. MyFarm Contract multi-year partnerships: Multi-year co-production contracts starting at 210 kg MOQ up to full 18-ton containers, where the partner selects a plot, customizes processing, and pays for exclusive farm use and brand collaboration services.
5. Café & Bar retail sales: Walk-in retail at the flagship Nihonbashi café & bar serving coffee, non-coffee, alcoholic beverages (Coffee Cherry IPA, Cascara Rum Cola, Gin Tonic), sweets (cheesecake, donuts), burritos, and morning/lunch sets; ~50% of customers are international visitors.
6. OEM and private branding services: OEM/private-label roasted coffee for retail and wholesale partners, including custom drip bag production from 1,000 units and optional logo printing on coffee bags (at extra cost).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Good Coffee Farms produces sustainable, regenerative farm-to-cup specialty coffee using its proprietary bicycle-powered pulping technology that requires no water, electricity, or fuel. The company works directly with over 250 smallholder farmers and cooperatives across Guatemala, Colombia, and Brazil, then sells green and roasted beans wholesale to 200+ Japanese specialty roasters and cafés, retails single-origin roasted beans, drip bags, and cascara tea through its own online shop, runs a flagship café in Nihonbashi (Tokyo), and offers the MyFarm Contract multi-year co-production partnership program for exclusive private-lot coffee.

Product overview

GOOD COFFEE FARMS offers a single integrated farm-to-cup coffee platform that spans production, import/export, and distribution, anchored by its proprietary eco-friendly bicycle-powered pulping technology. Its product portfolio is organized around several connected offerings: a retail Online Shop (Specialty Coffee Beans, Drip Coffee Bags, Coffee Cherry Tea / Cascara, Cold Brew Bags, and Drip Bag Gift Boxes); a Monthly Coffee Subscription service (Light, Standard, and Drip plans); Wholesale channels for green and roasted beans (with OEM/private branding); the MyFarm Contract™ multi-year partnership program for co-producing custom lots; and the GOOD COFFEE FARMS Café & Bar in Nihonbashi, Tokyo, which doubles as a flagship retail experience and showcases YNK-area collaboration products. The bicycle-pulped "Bicycle Blend" and Koji Process Honey lines cut across retail, gift, and subscription offerings, tying the catalog together around the company's sustainable processing technology.

Differentiator

Problem solved

Functional benefit

Brands

• MyFarm Contract: Multi-year farm-plot co-production program (MyFarm契約™) under which clients develop exclusive specialty coffee on dedicated farm plots with partner farmers.
• GOOD COFFEE FARMS Café & Bar

Products and services

• Specialty Coffee Beans (Retail)
• Drip Coffee Bags
• Coffee Cherry Tea (Cascara)
• Drip Bag Gift Boxes
• Cold Brew Coffee Bag Pack
• Monthly Coffee Subscription
• Wholesale Green Coffee Beans
• Wholesale Roasted Coffee Beans
• Wholesale Cascara
• MyFarm Contract™
• GOOD COFFEE FARMS Café & Bar (Nihonbashi)

Quantifiable outcome

• Farmers' earnings have tripled through shipping without intermediaries and careful hand-picking of fully ripened cherries.
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered flagship collaboration partner, minor, core and flagship origin asset.

• Eitaro Sōhonpo (榮太樓總本鋪)flagship collaboration partnerGTM or Marketing PartnerLong-established Nihonbashi Japanese confectionery founded in 1818. Co-developed the flagship Brown Sugar Soy Latte (黒みつソイラテ) using Okinawan brown sugar syrup and Bonsoy soy milk, sold at the flagship café and promoted on the YNK collaboration page.
• Momoroku (桃六)flagship collaboration partnerGTM or Marketing PartnerSixth-generation Kyobashi Japanese confectionery founded in 1869. Co-developed the Sweet Red Bean Butter Toast (桃六あんバタートースト) pairing Momoroku's red bean paste with Kamakura SANTi shokupan, sold at the flagship café and promoted on the YNK collaboration page.
• Tokyo Tatemono (東京建物)minorGTM or Marketing PartnerReal-estate developer that presents the "YNK Area" (Yaesu-Nihonbashi-Kyobashi) cultural content surrounding the café via its Culture Magazine YNKs platform.
• Kamakura SANTiminorChannel Partner/ Reseller/ DistributorKamakura patisserie supplying the thick-cut shokupan bread used in the Momoroku collaboration Sweet Red Bean Butter Toast and as a standalone morning toast item at the flagship café.
• Bonsoy (soy milk)minorChannel Partner/ Reseller/ DistributorAustralian organic soy milk brand featured as the featured milk for the Eitaro Brown Sugar Soy Latte at the flagship café; marketed for its rich, creamy texture that complements coffee.
• Los Nogales Farm (Finca Los Nogales)coreStrategic or Co-development Partner30-hectare specialty coffee farm in Pitalito, Huila, Colombia (Yellow Bourbon, Orange Bourbon, Caturra). Partnered with GOOD COFFEE FARMS in 2023 and adopted the bicycle-powered pulper; produces award-winning Dry Washed lots with Most & Yeast fermentation.
• La Primavera Farm (Finca La Primavera)coreStrategic or Co-development Partner6-hectare farm in Bruselas, Huila, Colombia (Pink Bourbon 50% / Caturra 50%) run by Q-Grader José Oliver Galindez. Featured at the 2025 Osaka Expo Colombia Pavilion; produces Dry Washed lots for GCF and supports local Cup of Excellence producers.
• Sitio Cassandro (Everaldo Cassandro)coreStrategic or Co-development Partner3.4-hectare farm in Brejetuba, Espirito Santo, Brazil (Catucaí 785); family farm producing Anaerobic Dry Washed micro-lots (Lot 23B-W8) and planning to adopt the GCF bicycle pulper for the next harvest.
• Simonesia Community (José Cláudio & Creonisio Cláudio)coreStrategic or Co-development PartnerSmallholder community in the Caparaó region of Minas Gerais, Brazil (Catuai and Catucaí varieties); produces pulped natural and honey-processed lots (e.g., 23B-H4) and is researching optimal drying methods with FAF.
• Quiché Community (Lucía)coreStrategic or Co-development PartnerCommunity-led lot from Joyabaj, Quiché, Guatemala (Caturra 40%, Lempira 15%, Catuai 15%, Bourbon 15%, Typica 15%); joined GOOD COFFEE FARMS in 2023 and uses the bicycle pulper with double fermentation (56h total).
• New Oriente Community (El Pinal, El Chorro, La Brea, San Antonio farms)coreStrategic or Co-development PartnerFour-farm community in Colis, Jalapa, New Oriente, Guatemala (Pache 60%, Catuai 20%, Pacas 20%); produces community Dry Washed lots (e.g., 4G-W1) with bicycle pulping and 22-day vinyl greenhouse drying.
• Naranjales Farm (owner Carlos Melen)flagship origin assetStrategic or Co-development Partner3.6-hectare farm in Colis, Jalapa, Guatemala, gifted to founder Carlos Melen by the producer community in recognition of his support; produces Honey and Koji-process fermented lots (e.g., 4G-H18, 4G-H19, Koji Process Honey) with all revenue reinvested into the community.
• La Carol Farm (Yurany)coreStrategic or Co-development Partner13-hectare farm in Colombia (Colombia 50% / Castillo 50%); produces Dry Anaerobic Fermentation Dry Washed lots (23C-W6J) in partnership with GCF and adopts the bicycle pulper.
• Don Creto (Elias Morales family farms in Chimaltenango)minorStrategic or Co-development PartnerGuatemalan farm in San Martín Jilotepeque (Chimaltenango) producing a special Bourbon/Typica/Pache blend (Don Creto) using a traditional wooden hand-cranked eco-pulper.
• Liquidámbar Farm (Elmer, Liquidámbar in San Pedro Pinula)flagship origin assetStrategic or Co-development Partner14-hectare farm in Jalapa, Guatemala (Catuai 90%, Pacamara 5%, Geisha 5%); produces Anaerobic Fermentation Pacamara Natural micro-lots (e.g., 4G-N17, 23G-N15) using African beds and shade-grown cultivation.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Glitch Coffee & Roasters: Tokyo specialty roaster and café operating in Jimbocho and Kanda. Competes head-on for the same specialty wholesale accounts, café footfall, and direct-trade storytelling niche in the Japanese market.
• Onibus Coffee: Tokyo-based specialty roaster with a flagship café in Nakameguro and a roasting facility in Kamakura. Operates a similar farm-to-cup, DTC + café + wholesale model targeting the same Japanese specialty consumer and roaster community as GCF.
• Saza Coffee: Japanese specialty coffee company with cafés, roastery, and direct farmer sourcing. Closely comparable on origin partnerships and Japan-centric DTC + café + wholesale business model.
• Sarutahiko Coffee: Tokyo specialty roaster with multiple cafés and a strong e-commerce subscription presence. Directly comparable on monthly subscription, single-origin DTC, and Japanese wholesale distribution.
• Maruyama Coffee: Long-established Japanese specialty roaster with cafés in Karuizawa, Tokyo, and other locations. Comparable mix of direct farmer relationships, roastery, café retail, and wholesale to domestic accounts.
• Koffee Mameya: Tokyo specialty coffee bar focused on bean curation and brewing consultation. Overlaps with GCF on specialty wholesale relationships and the experience-led café concept, though it does not roast at scale.

Broad incumbents

• Blue Bottle Coffee: US-origin specialty coffee chain that expanded into Japan with multiple Tokyo cafés. Overlaps with GCF on premium single-origin sourcing, café-led brand experience, and subscription e-commerce.
• % Arabica: Kyoto-founded specialty coffee brand with global cafés and roasteries. A broader incumbent that shares GCF's DTC-plus-café playbook and Japanese origin brand, but at significantly larger scale and geography.

Emerging players

• Sustainable Harvest: US-based specialty coffee importer with a Relationship Coffee model sourcing directly from smallholder cooperatives in Latin America. Comparable to GCF on the B2B green-bean import, direct trade farmer relationships, and impact-driven narrative.
• Caravela Coffee: Latin American-origin specialty green coffee importer with PECA producer-education programs. Mirrors GCF's approach of combining direct smallholder sourcing with quality-focused programs and education services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/goodcoffeefarms
• Xx.com/goodcoffeefarms

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Coffee Farms