Advise Wealth Management

What Advise Wealth Management does

Advise Wealth Management, operating through its legal entity GWM Advisory S.A., is a private wealth management firm headquartered in Montevideo, Uruguay, regulated by the Banco Central del Uruguay as a portfolio manager under Comunicación N°2021/233. The firm delivers personalized investment advisory, portfolio construction and ongoing monitoring, opportunity detection, and periodic market, trend, and product reports to high-net-worth individuals, corporate entities, and groups of national and regional advisors. It also offers cross-border advisory on local and global financial products publicly offered in Argentina, distributed through leading investment platforms.

The business runs on a relationship-driven, sales-led distribution model delivered by senior investment advisors and managing partners with more than 20 years of regional wealth management experience. The leadership team is anchored by CEO Miguel Sulichin, Managing Partner & CIO Pablo Sciarra Gianoli, Managing Partner & CFO Agustín Martínez Cooper, and Executive Director Facundo Mella. Revenue is generated through recurring advisory and management fees on managed portfolios, with pricing handled on a quote-based rather than publicly disclosed basis.

The firm operates across four Southern Cone countries with its headquarters in Montevideo's Zonamerica business park and is positioning itself as one of the leading independent advisors in the region. No proprietary technology platform, AI/ML capabilities, funding rounds, M&A activity, or awards were disclosed in available source material.

Name

Advise Wealth Management

Legal name

GWM Advisory S.A.

Website

https://advisewm.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Advise Wealth Management (GWM Advisory S.A.) is a Montevideo-based, Banco Central del Uruguay-regulated portfolio manager providing personalized investment advisory, portfolio construction, and market research to individual and corporate clients across four Southern Cone countries.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), All Other Financial Investment Activities (52399)

SIC

Investment Advice (6282)

akta.pro industry

PRIMARYFSABADAD

Private Banking Advisory & Discretionary Portfolio Management

Financial & Insurance/Banking (Commerical, Retail & Consumer)/Private Banking

SECONDARYFSAAABAD

Advisory Portfolio Management (Non-Discretionary)

Financial & Insurance/Asset & Wealth Management/Private Banking & HNW/UHNW Wealth Management

SECONDARYFSAEAAAO

Business Owner & Executive Financial Planning

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Investment Advisory & Financial Planning

Keywords

• Wealth management
• Investment advisory
• Portfolio management
• Asset management
• Financial advisory

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Investment Advisory Services: Comprehensive advisory services in investment products, portfolio construction and monitoring, opportunity detection, and market/trend/product report drafting. Revenue likely derived from advisory fees, management fees, or a combination, though specific revenue model not explicitly disclosed in available material.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Advise Wealth Management provides personalized investment advisory and portfolio management services to individual and corporate clients. The firm offers comprehensive advisory on local and global financial products, portfolio construction and ongoing monitoring, opportunity detection, and periodic market/trend/product reports. It is regulated by the Central Bank of Uruguay as a portfolio manager (GWM Advisory S.A.).

Product overview

Advise Wealth Management offers a unified advisory platform with multiple integrated service modules. The core offering comprises comprehensive investment advisory, portfolio construction and monitoring, opportunity detection, and market research services. Services are delivered through two client segments: Individual Solutions (personalized investment planning) and Corporate Solutions (business and institutional treasury management). The company operates as a regulated portfolio manager under Uruguay's Central Bank supervision, providing advisory on local and global public investment products across the Southern Cone region.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Solutions (Soluciones para Individuos)

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Itaú Private Bank: Uruguay-based private banking arm of Itaú Unibanco serving HNW clients with portfolio management and advisory. Competes for the same Montevideo-based HNW segment that Advise targets.
• Schroders Wealth Management: Global wealth manager with significant Latin American presence offering discretionary and advisory portfolio management to HNW and UHNW clients. Comparable in core service offering but operates at much larger scale and broader product set.
• UBS Global Wealth Management: One of the world's largest wealth managers serving HNW and UHNW clients with advisory, discretionary portfolio management, and cross-border solutions. Competes with Advise for Southern Cone HNW mandates seeking global diversification.

Regional players

• SURA Asset Management: Latin American pension and investment manager operating across the region including Argentina, Chile, and Uruguay. Comparable in regional footprint and investment management focus, though primarily institutional/pension rather than HNW advisory.

Direct peers

• Portfolio Personal: Argentine online and advisory broker offering portfolio management, advisory, and treasury services to individuals and corporations. Comparable in dual retail HNW + corporate treasury model and Southern Cone reach.
• Balanz Capital: Argentine wealth manager offering personalized investment advisory and portfolio management to individuals and corporate clients across the Southern Cone. Directly comparable in target segment, service mix (advisory + corporate treasury), and regional footprint.
• Bull Market Brokers: Uruguayan brokerage and investment advisory firm providing portfolio management and advisory services to local and regional clients. Directly comparable in domestic market, advisory focus, and corporate treasury offerings.
• Puente Inversiones: Buenos Aires-based independent wealth management and brokerage firm serving HNW individuals and institutions. Comparable as a Southern Cone independent advisor with both retail HNW and corporate treasury offerings.
• Adcap Securities: Argentine independent wealth manager and broker offering personalized advisory, portfolio management, and corporate treasury services. Comparable in independent positioning and Southern Cone cross-border coverage.

Emerging players

• Wealthsimple: Digital-first Canadian wealth manager offering hybrid advisory and self-directed portfolio management. Represents the emerging digital wealth model that Advise lacks and may eventually compete with as Latin American clients adopt digital advice.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/advisewm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advise Wealth Management