Joy Living
Joy Living is a Dutch private healthcare provider, founded in 2014 and based in North Holland, that delivers protected living, assisted living, and ambulatory guidance for individuals aged 14 and older with autism spectrum disorder, operating roughly 33 residential placements across Barsingerhorn and Heerhugowaard plus the Cup of Joy day care facility in Alkmaar.
- Company typePrivate
- Founded2014
- HeadquartersBarsingerhorn, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Joy Living does
Joy Living is a Dutch private/non-profit healthcare provider founded in 2014 by Marcha Stam, specializing in supported living and ambulatory guidance for individuals with autism spectrum disorder from age 14 onward. The organization delivers three core service lines — Protected Living (Beschermd Wonen), Assisted Living (Begeleid Wonen), and Ambulatory Guidance (Ambulante Begeleiding) — complemented by internal day care at residential sites and the external Cup of Joy day care facility in central Alkmaar. Care is grounded in a safety-first methodology that the company attributes to the founder's personal lived experience with autism.
The operational footprint comprises four housing sites across two municipalities in North Holland: a renovated farmhouse in Barsingerhorn with 13 residential spaces, a 13-space location at Lek 65 in Heerhugowaard, a 4-space protected home at Zuidwijkring, and a 3-space protected home at the BD location, totaling roughly 33 residential placements. Each property is configured into standard rooms, studios, and self-sufficient apartments to gradate residents toward greater independence. The team is small (11–50 employees) and includes specialized roles such as social domain consultants and directie assistants.
The business model is essentially B2C/B2G healthcare services. Residents must hold a formal autism diagnosis and a VG-3/GGZ 3 classification, and care is funded through Dutch health insurance and municipal social support frameworks (Wlz/Wmo); pricing is not publicly disclosed. The company markets primarily through its own website, joyliving.nl, and delivers services directly without resellers or third-party distribution channels. There is no disclosed external ownership, venture capital, or private equity backing, and the founder continues to serve as Bestuurder (Director).
Joy Living firmographics
Firmographics- Name
- Joy Living
- Legal name
- Joy Living
- Website
- https://joyliving.nl
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Joy Living is a Dutch private healthcare provider, founded in 2014 and based in North Holland, that delivers protected living, assisted living, and ambulatory guidance for individuals aged 14 and older with autism spectrum disorder, operating roughly 33 residential placements across Barsingerhorn and Heerhugowaard plus the Cup of Joy day care facility in Alkmaar.
- Ownership category
- akta.pro rank
Joy Living industry classification
Industry- Product category
- Autism Support and Disability Care Services
- NAICS
- Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)
- akta.pro primary industry
- Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI)
- akta.pro secondary industries
- Respite Care for Adults with Disabilities / Special Needs (HSABAGAI), Special Needs Adult Day Programs (Developmental/Physical Disabilities, Seniors) (HLADAIAI)
Keywords
Where Joy Living is headquartered
LocationHeadquarters
- HQ city
- Barsingerhorn
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
Joy Living business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Others
Distribution channels2 records
Marketing channels1 record
Joy Living product offering
Product offeringCore offering
Joy Living is a Dutch healthcare provider that delivers integrated care and support for individuals with autism from age 14, offering protected residential living, assisted living, ambulatory (home-based) guidance, and day care programs across locations in Barsingerhorn, Heerhugowaard, and Alkmaar. Services are tailored to each resident's needs and funded through Dutch health insurance and municipal social support arrangements, with emphasis on safety, low-stimulation environments, and building independence.
Product overview
Joy Living is a specialized healthcare organization founded in 2014 offering integrated care and guidance for people with autism from age 14. The core portfolio consists of three main service lines: Protected Living (Beschermd Wonen), Assisted Living (Begeleid/Beschermd Wonen), and Ambulatory Guidance (Ambulante Begeleiding). These are complemented by two types of day care programs—internal day care at residential locations and the external Cup of Joy facility in Alkmaar. The organization operates four housing locations across two municipalities: Barsingerhorn (a renovated farmhouse with 13 residential spaces) and three locations in Heerhugowaard (including one at Lek 65 with 13 spaces, a protected home BD with 3 spaces, and a protected living ZW location with 4 spaces). Services are designed to progressively build independence, starting from structured residential support toward greater self-reliance.
Differentiator
Problem solved
Functional benefit
Brands
- Cup of Joy: External day care facility in center of Alkmaar offering meaningful day activities combined with warmth of a cozy meeting place.
Products and services
- Protected Living (Beschermd Wonen) A residential care service providing a safe, stimulating, and supportive environment for people with autism, helping them develop daily living skills and build positive relationships with adults and peers. Targets individuals with autism spectrum disorder with appropriate indication (at least VG-3/GGZ 3).
- Assisted Living (Begeleid/Beschermd Wonen) Supported living accommodation for people with autism in a safe and structured environment, with tailored guidance addressing the unique needs of individuals on the autism spectrum, targeting young people aged 14 and above preparing for independent living.
- Ambulatory Guidance (Ambulante Begeleiding) Support services delivered in the person's own familiar environment, aimed at independence, well-being, and participation in society, including practical assistance, psychosocial support, and help navigating official institutions.
- Internal Day Care (Interne Dagbesteding) Structured day programs at Joy Living's residential locations offering meaningful daily activities such as cooking, woodworking, ICT, gardening, and job search assistance, with a focus on personal growth and social development.
- Cup of Joy - External Day Care External day care facility in the center of Alkmaar combining purposeful daytime activities with a cozy meeting place, promoting social contacts, personal growth, and confidence in a warm and friendly atmosphere.
Companies that use Joy Living
Customer profileSegments3 records
Ideal customer profiles3 records
Joy Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Joy Living partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Joy Living competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Joy Living social profiles
Digital presenceJoy Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joy Living leadership team
Management profileNumber of profiles
Profiles3 records
Joy Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joy Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joy Living
What does Joy Living do?
Joy Living is a Dutch healthcare provider that delivers integrated care and support for individuals with autism from age 14, offering protected residential living, assisted living, ambulatory (home-based) guidance, and day care programs across locations in Barsingerhorn, Heerhugowaard, and Alkmaar. Services are tailored to each resident's needs and funded through Dutch health insurance and municipal social support arrangements, with emphasis on safety, low-stimulation environments, and building independence.
Is Joy Living a public or private company?
Joy Living is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Joy Living founded?
Joy Living was founded in 2014. It employs 11 to 50 people.
Where is Joy Living based?
Joy Living is headquartered in Barsingerhorn, Netherlands, in the Europe region.
Does Joy Living have an API?
No public API is recorded for Joy Living.
What industry is Joy Living in?
Joy Living's product category is Autism Support and Disability Care Services. Its primary akta.pro industry code is HLADABAI, Behavioral Health–Capable Assisted Living (Mental Health/SUD Support), with a secondary code of HSABAGAI, Respite Care for Adults with Disabilities / Special Needs. Its NAICS code is 6232 and its SIC code is 8050.