JP International

What JP International does

JP International, LLC is a Bothell, Washington-based boutique management consulting firm founded in 2008 to assist US start-up and mid-sized organizations with international market expansion. The firm operates with 1–10 employees and is led by founder and CEO Joe Plastino, who previously served as Senior Vice President of the International Division at Precor and as Managing Director of two Precor European subsidiaries. The company delivers three interconnected service lines: (1) strategic consulting covering international market entry, sales and distribution channel development, manufacturing and sourcing partner identification, supply chain structuring, and overseas office establishment; (2) end-to-end product development support spanning industrial design, engineering, prototyping, manufacturing coordination, and marketing; and (3) digital out-of-home media consulting for turn-key advertising network rollouts. No proprietary technology products, software platforms, or AI-driven tools are described; the firm's offering is built on human advisory expertise and a curated network of specialist partners. Geographic reach is delivered through affiliate offices in China, Japan, and Europe supplementing the US headquarters. Revenue is generated through quote-based, project-tied professional services engagements with pricing not publicly disclosed. Notable disclosed clients include Captivate Network, Precor, ClubCom (a Zoom Media division), HealthyLogics, Anytime Fitness Japan, and Style for Life/vibeRx, spanning digital out-of-home media, fitness equipment, fitness franchising, and health technology verticals.

Name

JP International

Legal name

JP International, LLC

Website

https://jpi-llc.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

JP International, LLC is a Bothell, Washington-based boutique consulting firm helping US start-up and mid-sized companies expand internationally through market entry strategy, distribution channel development, supply chain structuring, and product launch support.

Ownership category

akta.pro rank

Product category

International Business Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHACAA

Strategy & Corporate Development Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

Keywords

• International business consulting
• Market entry strategy
• Sales channel development
• Supply chain consulting
• Product launch services

Headquarters

HQ city

Bothell

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting Services: Professional consulting services for international business expansion, including strategy development, sales and distribution channel building, supply chain structuring, and partnership facilitation. Engagements range from market research to interim executive management roles.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

JP International provides international business consulting services to start-up and mid-sized US organizations seeking to expand outside the United States. Core engagements cover market opportunity research, sales and distribution channel development, manufacturing and sourcing partner identification, supply chain structuring, overseas office establishment, and end-to-end product launch coordination. Complementary offerings include digital out-of-home media network consulting and interim executive management support.

Product overview

JP International is a consulting firm that offers three interconnected service lines: Strategic Consulting Services for international market entry, distribution, and supply chain management; Product Development Services providing end-to-end support from industrial design through global launch; and Digital Out-of-Home Media Consulting for advertising network establishment. These services work together to guide clients from product concept through international market deployment.

Differentiator

Problem solved

Functional benefit

Products and services

• International Business Consulting Services Strategic consulting engagements for start-up and mid-sized US organizations expanding outside the United States, covering international market opportunity research, sales and distribution channel development, manufacturing and sourcing partner identification, supply chain structuring and management, overseas office establishment, partnership facilitation, and interim executive management support.
• Product Development Services End-to-end product development support for clients launching new product offerings on a global basis, including industrial design, engineering, prototyping, manufacturing partner coordination, creative development, and marketing resources; clients can also engage the firm on individual components of this matrix.
• Digital Out-of-Home Media Consulting Hands-on consulting for establishing turn-key digital and advertising networks in the Out-of-Home media sector, including production projects, content provider coordination, agency relationships, video networks, and integration of hardware and software providers.

Quantifiable outcome

• Assisted Anytime Fitness Japan in securing master franchise rights and building organization for capital raising
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Globalization Partners: Specializes in enabling companies to expand internationally across more than 180 countries via employer-of-record and global expansion services. Highly comparable to JP International on the international market-entry value proposition, though operating at much larger scale and with proprietary technology platforms.
• Velocity Global: Provides global expansion services including entity setup, payroll, and compliance for companies entering new markets. Comparable to JP International in serving US-based mid-sized organizations seeking international reach, with overlapping advisory and execution services.
• Kreab: Global communications and public affairs advisory with strong Asia and Europe presence. Comparable to JP International in serving companies expanding internationally with senior-led, relationship-driven advisory engagements.

Broad incumbents

• Kearney: Global management consultancy with strong operations, sourcing, and supply chain practices. Comparable to JP International's supply chain restructuring work (e.g., the Style for Life engagement) at enterprise scale.
• McKinsey & Company: Global management consulting leader with deep practices in strategy, operations, and international expansion. JP International competes for portions of the same international-strategy mandate pool, though McKinsey addresses this from a vastly larger scale and broader service portfolio.
• Boston Consulting Group (BCG): Global strategy consultancy with extensive international expansion and operations practices. Overlaps with JP International's strategic market-entry advisory for mid- and large-cap clients, particularly in consumer and industrial products.
• Bain & Company: Global strategy consulting firm with strong practices in cross-border M&A, consumer products, and international market entry — adjacent to JP International's franchise/expansion advisory work and serving some of the same enterprise clients.
• Strategy& (PwC): Strategy consulting arm of PwC with a dedicated international expansion and cross-border M&A practice. Overlaps with JP International in helping organizations structure overseas entry, partnerships, and channel development.

Others

• Fiducient Advisors (formerly ROC Group): Mid-market-focused advisory and consulting firm serving non-profit, institutional, and corporate clients on strategy and operations. Relevant peer in the 'small advisory firm with senior-led engagements' segment, though with a different vertical mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jp-international---llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JP International