Strobele

What Strobele does

Ströbele AG (operating as Ströbele Kommunikation) is an owner-operated communication agency headquartered in Romanshorn, Thurgau, Switzerland, founded in 1973. The company operates four integrated divisions: a full-service advertising agency (Werbeagentur), an in-house printing press (Druckerei), local regional newspapers (Lokalzeitungen), and a retail print shop (Print-Shop). Its core technology combines traditional print production capabilities, including ICC color profile management (ISO Coated, ISO Uncoated, ISO Newspaper) and prepress expertise, with digital execution across websites, social media, and trade fair booth design. Services are delivered as cross-media solutions that combine offline and online channels for synergies across the customer communication lifecycle.

The business model is diversified across four revenue streams: professional services fees for agency strategy, design, and digital work; transaction-based printing for catalogs, flyers, and personalized mailings; recurring revenue from subscription and advertising in local Thurgau newspapers; and retail counter sales at the print shop. Pricing is quote-based for B2B work with 30-day payment terms. The go-to-market is direct sales from the Romanshorn office targeting SMEs across all industries in Eastern Switzerland (Ostschweiz). Notable customers include Eponet AG, Sika Automotives AG, Schaffner AG, Inauen Heizung, Bischof Haus-Wartung, and Romanshorner Lenz. The company is member of Gewerbeverband Thurgau, viscom, and AVR industry associations.

The company is undergoing a leadership succession: Markus Wilda is designated to become Managing Director from April 2026, succeeding founder Stefan Ströbele, who will remain in a reduced capacity until end of 2027. Ströbele has 11-50 employees, is privately held with no public listing, and has not raised external funding. In June 2026 the firm formalized an AI Code of Conduct (KI-Kodex) governing how AI tools are used in marketing workflows alongside traditional values of truthfulness, quality, and authenticity.

Name

Strobele

Legal name

Ströbele AG

Website

https://stroebele.ch

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Printing and Related Support Activities (323), Periodical Publishers (513120)

SIC

Services-Advertising (7310), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

On‑Demand Copy & Print Shops (Walk‑In / Quick Print) (EDAEAJAA)

akta.pro secondary industry

Reprographics & Large‑Format Printing (Posters, Banners, Blueprints, Signage) (EDAEAJAD)

Keywords

• Advertising agency services
• Commercial printing services
• Local newspaper publishing
• Cross-media communication
• Integrated marketing solutions

Headquarters

HQ city

Romanshorn

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Communication Agency Services: Strategy development, marketing, advertising, web design, and creative services for SMEs across all industries in Eastern Switzerland.
2. Printing Services: In-house printing press providing commercial printing services including catalogs, flyers, business cards, and personalized mailings. Includes logistics and fulfillment services.
3. Local Newspapers: Publication of local newspapers in the Thurgau region.
4. Print Shop: Retail printing services including obituary prints (Trauerzirkulare), open Mon-Fri 9:00-12:00 and 13:30-18:00.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Strobele is an owner-managed full-service communication agency that delivers integrated cross-media solutions through four divisions: a Werbeagentur (advertising agency) for creative strategy and campaigns, an in-house Druckerei (printing press) for commercial print production, Lokalzeitungen (local newspaper publishing), and a Print-Shop for retail counter printing. The offering is targeted primarily at SMEs in Eastern Switzerland and combines offline (print, newspaper) with online (web, social) channels under a single vendor.

Product overview

Ströbele Kommunikation is a full-service communication agency based in Romanshorn, Switzerland, operating as an integrated offering of Werbeagentur (advertising agency), Druckerei (in-house printing press), Lokalzeitungen (local newspapers), and Print-Shop. The company provides cross-media communication solutions combining traditional print with digital services, including website development, trade show booth design, social media management, and print-logistics solutions. All services are delivered from a single source, enabling holistic communication strategies for SMEs throughout the eastern Switzerland region.

Differentiator

Problem solved

Functional benefit

Products and services

• Werbeagentur (Advertising Agency) Full-service creative and campaign agency offering strategy, concept, design, and cross-media campaign execution for SME clients in Eastern Switzerland.
• Druckerei (Printing Press) In-house commercial printing operation producing offset and digital print products using ICC color-managed workflows (ISO Coated, ISO Uncoated, ISO Newspaper).
• Lokalzeitungen (Local Newspapers) Regional newspaper publishing in Thurgau / Eastern Switzerland, providing local news content and generating advertising and subscription revenue.
• Print-Shop Retail walk-in print counter offering small-format printing, copy, and finishing services to local walk-in customers and SMEs.
• Webdesign / Web-Lösungen (Website Design) Web design and digital presence services extending the agency's offering into online channels for SME clients.
• Cross-Media Kampagnen (Cross-Media Campaigns) Integrated campaigns combining offline (print, newspaper) and online (web, social) channels, delivered across Strobele's in-house agency and print production stack.

Quantifiable outcome

• Social media reach increase of +271% (Facebook) and +206% (Instagram) for Romanshorner Lenz case

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Gewerbeverband ThurgauminorOthersTrade association membership providing networking and industry representation for the Thurgau business community.
• viscom (Swiss Print & Communication Association)minorOthersIndustry association for the Swiss printing and communication sector, providing technical standards (ISO tolerances) and professional guidelines.
• AVRminorOthersRegional industry association membership providing additional networking and industry connections in Eastern Switzerland.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Serviceplan Suisse: Swiss subsidiary of Europe's largest independent agency group Serviceplan Group, headquartered in Munich with Swiss presence in Zurich. Comparable as a full-service communication agency offering integrated advertising, digital, and media services to enterprise clients in the Swiss market.
• TBWA Switzerland: Zurich-based Swiss operation of global agency network TBWA\Worldwide. Comparable as a Switzerland-located full-service creative agency serving enterprise clients with brand, advertising, and digital capabilities, though operating at network scale.
• Publicis Zürich: Swiss arm of global advertising group Publicis, operating as a full-service agency in Zurich. Comparable as a Swiss provider of integrated advertising, media, and digital services, though backed by a global network with substantially larger resources.
• Wirz Group: Long-established Swiss advertising and communication agency headquartered in Zurich. Comparable as a domestically rooted full-service agency offering advertising, digital, and content services to Swiss enterprise clients, but operating at greater scale and broader geographic reach.
• VML Switzerland: Swiss operation of global agency VML (formerly Y&R/Wunderman Thompson), providing brand, advertising, and customer experience services in Zurich. Comparable as a Switzerland-based full-service agency serving enterprise clients with integrated communication capabilities.
• Jung von Matt AG: Largest independent creative agency group in Switzerland, headquartered in Zurich with offices across Europe. Comparable as a Swiss-rooted full-service communication agency offering integrated brand, digital, and production services, though operating at materially larger scale than Ströbele.

Direct peers

• St. Galler Tagblatt: Regional newspaper serving the St. Gallen area and broader Eastern Switzerland. Comparable as a competing local/regional publication in Ströbele's geographic market, competing for subscribers and regional advertising spend.
• Thurgauer Zeitung: Regional newspaper serving Thurgau canton, published by the CH Media group. Directly comparable as a competing local newspaper in Ströbele's primary operating region, competing for both readers/subscribers and regional advertising budgets in Ostschweiz.
• Appenzeller Druckerei AG: Regional printing press based in Appenzell, Eastern Switzerland, serving commercial printing customers in the same broader Ostschweiz region. Comparable as a regional printing peer competing for similar SME commercial print accounts.
• Galledia Print + Medien AG: Printing and media company headquartered in Frauenfeld, Thurgau, offering commercial printing and media services in Eastern Switzerland. Comparable as a direct regional peer combining printing press operations with media publishing in the same Thurgau market as Ströbele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stroebelekommunikation
• LinkedInlinkedin.com/company/ströbele-kommunikation
• Instagraminstagram.com/stroebelekommunikation

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strobele