Liersch sewing technology
- Company typePrivate
- Founded1946
- HeadquartersBad Oldesloe, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Liersch sewing technology firmographics
Firmographics- Name
- Liersch sewing technology
- Legal name
- A. Liersch GmbH
- Website
- https://liersch.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Liersch sewing technology industry classification
Industry- Product category
- Industrial Sewing Machinery
- NAICS
- Fiber, Yarn, and Thread Mills (3131), Fiber, Yarn, and Thread Mills (31311)
- SIC
- Textile Mill Products (2200)
- akta.pro primary industry
- Sewing Machine & Serger Retail (CRALADAD)
- akta.pro secondary industries
- Threads, Yarns & Sewing Notions (Sewing Thread/Embroidery Thread/Bobbins/Needles) (IMAOALAE), Fasteners & Closures (Zippers/Snaps/Hooks & Eyes/Hook-and-Loop) (IMAOALAA)
Keywords
Where Liersch sewing technology is headquartered
LocationHeadquarters
- HQ city
- Bad Oldesloe
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Liersch sewing technology business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (Machines, Equipment): Sale of industrial and household sewing machines, cutting machines, welding machines, sharpening machines, ironing systems, and accessories. Revenue from one-time product transactions across B2B and B2C channels.
- Spare Parts and Accessories: Continuous revenue stream from replacement parts for all major sewing machine brands (Pfaff, Dürkopp Adler, Strobel, Juki, Brother, etc.), needles, oil, and other consumables. Supports both private and professional customers via online shop.
- Sewing Thread and Needles: Sale of sewing thread (Amann brand and others) and sewing needles (Groz-Beckert and others) as consumable recurring products.
- Service and Maintenance: Maintenance and repair services performed either at customer site or in their own workshop. Customers benefit from favorable transport conditions to return machines to the workshop.
- Custom Machine Development: Specialist for bespoke machine development and modification of existing models to meet customer-specific requirements. Unique engineering capability for special-purpose sewing and automation equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Industrial equipment and custom machines - price on request |
| Unit Pricing | Pay-as-you-go | Spare parts - individual unit pricing |
| Unit Pricing | Pay-as-you-go | Sewing thread and needles - per unit/cone pricing |
| Other | Pay-as-you-go | Service and maintenance - quotation-based |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Liersch sewing technology product offering
Product offeringCore offering
Liersch sewing technology (A. Liersch GmbH) develops, designs, and constructs proprietary industrial sewing machinery — notably the Liersch 606 series barrel-greifer sewing automatons, the TMS thread monitoring system, and fully automatic bobbin/spool changers for encapsulated production lines. In parallel, it acts as a multi-brand distributor and service partner, reselling industrial and household sewing machines, replacement parts, threads, and needles from brands such as Pfaff, Dürkopp Adler, Strobel, Brother, Juki, Groz-Beckert, and Amann, while providing on-site and in-workshop maintenance and bespoke machine engineering.
Product overview
Liersch sewing technology (A. Liersch GmbH) operates as both a product developer and reseller of sewing technology solutions. Their core proprietary product is the Liersch Nähautomaten 606 series, a heavy-duty sewing automaton with barrel greifer designed for technically demanding applications in automotive, aerospace, and safety equipment. They complement this with their own add-on modules including the Fadenüberwachung TMS (thread monitoring system) and the vollautomatischer Spulenwechsler (automatic spool changer) for barrel greifer machines, all designed to work together in automated production lines. Beyond their own products, they operate a comprehensive e-commerce platform reselling industrial sewing machines, replacement parts for over 30+ brands (including Pfaff, Dürkopp Adler, Strobel, Brother, Juki, Keyence), sewing thread (Amann products), needles (Groz-Beckert), and auxiliary equipment (cutting machines, welding machines, sharpening machines, ironing systems). They additionally offer service and maintenance for sewing machines, performed either on-site or in their Bad Oldesloe workshop.
Differentiator
Problem solved
Functional benefit
Products and services
- Liersch 606 Series Sewing Automaton (Liersch Nähautomaten 606) Proprietary heavy-duty industrial sewing automaton with barrel greifer developed by Liersch for technically demanding seams in safety-critical and load-bearing applications. For industrial manufacturers in automotive, aerospace, aviation, lashing straps, lashing nets, ropes, and fall protection equipment.
- Liersch TMS Thread Monitoring System (Fadenüberwachung TMS) Proprietary thread monitoring system that tracks remaining thread in the bobbin and provides early warning before it runs empty. Designed to integrate with Liersch's automatic bobbin changer and sewing machines for industrial production lines.
- Fully Automatic Bobbin Changer for Barrel Greifer Machines (Vollautomatischer Spulenwechsler) Proprietary automatic bobbin changer for Liersch barrel greifer sewing machines, with an 8-spool magazine that automatically feeds replacement bobbins and ejects empty ones into a container. Enables sewing machines to be encapsulated in production lines without manual intervention.
- Industrial Sewing Machines (Industrienähmaschinen) Resale of industrial sewing machines from multiple manufacturers including Dürkopp Adler, Pfaff, Brother, Juki, and other brands, for professional and industrial customers.
- Household Sewing Machines (Haushaltsnähmaschinen) Household sewing machines from brands including Brother, Elna, Texi, and Bernina, sold to private customers for hobby and personal sewing.
- Sewing Thread (Nähgarn) Sewing thread products including Amann ranges (RASANT, SERAFIL, Strongbond, XTREME-tech, Serabond, Outdoor-Pro) and Gütermann threads, sold as consumables to professional and private customers.
- Sewing Needles (Nähnadeln) Sewing needles including Groz-Beckert needles (e.g., 134, 134-35, 134 ZZ, 1738 DBX1) and Schmetz brand needles, sold to professional and private customers.
- Replacement Parts (Ersatzteile) Replacement parts for sewing machines from multiple manufacturers including Pfaff, Dürkopp Adler, Strobel, Brother, Juki, Yamato, YKK, and Keyence.
- Fully Automatic Cutting Machines (Zuschneideautomaten) Fully automatic cutting machines for textile cutting operations, for industrial customers.
- Welding Machines (Schweißmaschinen) Welding machines for textile processing applications, for industrial customers.
- Sharpening Machines (Schärfmaschinen) Sharpening machines for cutting tools used in textile processing.
- Ironing Systems (Bügelanlagen) Ironing and pressing equipment for textile finishing operations.
- Service & Maintenance (Service & Wartung) Maintenance and repair services for sewing machines, performed either on customer site or in Liersch's workshop in Bad Oldesloe. Customers can return machines to the workshop under favorable transport conditions.
- Custom Machine Development and Modification (Spezialmaschinen) Bespoke engineering, design, and build of new special-purpose sewing machines, as well as modification of existing models to meet customer-specific requirements, for industrial manufacturers.
Companies that use Liersch sewing technology
Customer profileSegments3 records
Ideal customer profiles3 records
Liersch sewing technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Liersch sewing technology partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- PfaffcoreLiersch is an authorized distributor of Pfaff industrial and household sewing machines and a supplier of Pfaff spare parts. Pfaff is a premium German sewing machine brand founded in 1862. Liersch stocks and supplies the full Pfaff spare parts catalogue.
- Dürkopp AdlercoreAuthorized distributor of Dürkopp Adler sewing machines and industrial equipment. Supplier of Dürkopp Adler spare parts including machines, oils, and accessories.
- Strobel Spezial MaschinencoreAuthorized distributor of Strobel Spezial Maschinen products and spare parts. Strobel is a 135-year-old German sewing machine manufacturer. Liersch supplies a wide range of Strobel spare parts.
- BrothercoreDistributor of Brother household sewing machines, overlock machines, and embroidery machines. Also supplies Brother spare parts. Products include Brother Innov-is series and Brother PR embroidery machines.
- JukicoreAuthorized distributor of Juki industrial sewing machines and supplier of Juki spare parts. Juki is a major Japanese industrial sewing machine manufacturer.
- Amann & SöhnecoreDistributor of Amann sewing threads including Rasant, Serafil, Serabond, Strongbond, Outdoor-Pro, and XTREME-tech product lines. Amann is a leading European manufacturer of technical sewing threads.
- Groz-BeckertcoreDistributor of Groz-Beckert sewing needles. Groz-Beckert is a world-leading manufacturer of industrial needle systems for sewing, knitting, and other textile processes.
- BerninacoreDistributor of Bernina household sewing machines and accessories.
- FishbeinminorDistributor of Fishbein products for bag and sack closing applications.
- KeyenceminorDistributor of Keyence industrial automation components including image processing systems, controllers, encoder heads, cameras, and cables used in textile inspection and automation.
- YKKminorDistributor of YKK zippers and fastening products.
- GütermannminorDistributor of Gütermann sewing threads.
- SchmetzminorDistributor of Schmetz sewing machine needles.
- SiegwerkminorDistributor of Siegwerk printing inks.
- item (i.s. system)minorDistributor of item profile systems for machine frames and automation structures.
- TeximinorDistributor of Texi household sewing machines and accessories.
- PayPalcorePayment processing integration via PayPal, PayPal Express, PayPal Checkout. Available as payment option for all online transactions.
- KlarnacorePayment processing integration via Klarna offering invoice ('Pay Later'), installment ('Financing'), direct debit, and credit card options for German and Austrian customers.
- ShopwarecoreE-commerce platform powering the liersch.com online shop. Provides the technical infrastructure for the product catalogue, shopping cart, customer accounts, and order processing.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Liersch sewing technology competitors and assessment
Company assessmentBroad incumbents
- Bernina International: Swiss household sewing and embroidery machine manufacturer with premium positioning. Liersch distributes Bernina machines in Germany and competes in the same household-sewing retail channel with an overlapping customer base.
- Brother Industries: Japanese multinational that manufactures both household and industrial sewing machines as part of a diversified industrial portfolio. Liersch distributes Brother household, overlock, embroidery, and industrial machines, and competes in the same product categories at the SMB and consumer end.
- Pfaff Industrial: German industrial sewing machine brand (founded 1862) now part of the global sewing group. Liersch is an authorized distributor of Pfaff industrial and household machines, making Pfaff both a partner and a broad incumbent competitor across Liersch's industrial and B2C product lines.
- Juki Corporation: Major Japanese industrial sewing machine manufacturer with broad global presence. Liersch distributes Juki industrial machines and spare parts in Germany, and Juki represents a larger incumbent competitor with deeper R&D resources in the same industrial sewing category.
Others
- YKK Group: Global leader in fastening products including zippers used in sewn goods. Liersch distributes YKK zipper products to its industrial and professional customers, making YKK a supplier and adjacent ecosystem participant rather than a direct competitor.
- Groz-Beckert: World-leading German manufacturer of industrial sewing needles and knitting/weaving systems. Liersch distributes Groz-Beckert needles as part of its consumables range, making it a supplier and complementary ecosystem participant rather than a competitor.
- Amann Group (Amann & Söhne): Leading European manufacturer of technical sewing threads (Rasant, Serafil, Strongbond, XTREME-tech). Liersch is a distribution partner for Amann thread products, making it an upstream supplier and ecosystem participant rather than a direct competitor.
Direct peers
- ATOM S.p.A. Italian manufacturer of industrial sewing machines specializing in safety-stitch, overlock, and chain-stitch machines for industrial applications. Comparable niche focus on industrial sewing equipment with similar customer segments in automotive, leather goods, and technical textiles.
- Dürkopp Adler: German industrial sewing machine manufacturer founded 1865, headquartered in Bielefeld. Liersch is both an authorized distributor of Dürkopp Adler equipment and a direct competitor in the German industrial sewing market, making it the closest comparable in product line and customer base.
- Strobel Spezial Maschinen: German specialty sewing machine manufacturer with ~135 years of history focused on technical/specialty seams. Liersch distributes Strobel spare parts and competes in the same niche specialty-machine segment that Strobel itself defines, making it a tight product-overlap peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Liersch sewing technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liersch sewing technology leadership team
Management profileNumber of profiles
Profiles1 record
Liersch sewing technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liersch sewing technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liersch sewing technology
What does Liersch sewing technology do?
Liersch sewing technology (A. Liersch GmbH) develops, designs, and constructs proprietary industrial sewing machinery — notably the Liersch 606 series barrel-greifer sewing automatons, the TMS thread monitoring system, and fully automatic bobbin/spool changers for encapsulated production lines. In parallel, it acts as a multi-brand distributor and service partner, reselling industrial and household sewing machines, replacement parts, threads, and needles from brands such as Pfaff, Dürkopp Adler, Strobel, Brother, Juki, Groz-Beckert, and Amann, while providing on-site and in-workshop maintenance and bespoke machine engineering.
Is Liersch sewing technology a public or private company?
Liersch sewing technology is a private company. It is classified as family owned and is currently operating.
When was Liersch sewing technology founded?
Liersch sewing technology was founded in 1946. It employs 11 to 50 people.
Where is Liersch sewing technology based?
Liersch sewing technology is headquartered in Bad Oldesloe, Germany, in the Europe region.
How does Liersch sewing technology make money?
Five revenue lines are on record. Product Sales (Machines, Equipment) is the primary driver. The others are spare Parts and Accessories, sewing Thread and Needles, service and Maintenance and custom Machine Development.
Who are Liersch sewing technology's main competitors?
Broad incumbents on record are Bernina International, Brother Industries, Pfaff Industrial and Juki Corporation. Others are YKK Group, Groz-Beckert and Amann Group (Amann & Söhne). Direct peers are ATOM S.p.A., Dürkopp Adler and Strobel Spezial Maschinen.
Does Liersch sewing technology have an API?
No public API is recorded for Liersch sewing technology.
What industry is Liersch sewing technology in?
Liersch sewing technology's product category is Industrial Sewing Machinery. Its primary akta.pro industry code is CRALADAD, Sewing Machine & Serger Retail, with a secondary code of IMAOALAE, Threads, Yarns & Sewing Notions (Sewing Thread/Embroidery Thread/Bobbins/Needles). Its NAICS code is 3131 and its SIC code is 2200.