Nordpeis

What Nordpeis does

Nordpeis is a Norwegian designer and manufacturer of fireplaces, wood-burning stoves, heat-retaining (accumulation) fireplaces, fireplace inserts, and steel chimneys, founded in 1990 and headquartered in Ålesund, Norway. The company positions its portfolio around Nordic design principles (simplicity, functionality, minimalism) and proprietary PowerStone™ heat-storage technology, which uses a thermal core to absorb and gradually radiate warmth over extended periods after firing stops. All products are marketed as 'rentbrennende' (clean-burning) and certified to some of Europe's strictest combustion standards, with a heat-retaining line including Salzburg and Davos variants and a standard fireplace line spanning Monaco, Porto, Capri, Odense, Pisa, Praha, Lisboa, and Cannes models.\n\nNordpeis operates a hybrid B2C/B2B go-to-market: residential consumers are served through an authorized dealer and reseller network across ten European markets (Norway, Sweden, Finland, Germany, France, Austria, Italy, Portugal, Spain, plus an International market) with country-specific localized websites, a dealer locator tool, and a dedicated Norwegian e-commerce storefront (shop.nordpeis.no) that includes an Outlet channel for discontinued SKUs. A separate project market (prosjektmarkedet) sales motion targets builders, developers, and contractors for volume residential and commercial installations. Marketing is multi-channel, spanning Facebook, Instagram, LinkedIn, Pinterest, YouTube, an inspiration/buying-guide content library, and a digital catalog hosted on Issuu. Pricing is not publicly disclosed and is set at the dealer level.\n\nThe company is a wholly-owned subsidiary of NIBE Group (NIBE Industrier AB), a Swedish publicly listed sustainable heating conglomerate, which provides capital backing and strategic alignment within NIBE's broader heating technology portfolio. Nordpeis reported 11-50 employees and for-profit private status in the source data, with no public revenue, ARR, or unit volume disclosed. Headcount range, revenue, and overall financial scale cannot be triangulated with precision from the available evidence.

Name

Nordpeis

Legal name

Nordpeis AS

Website

https://nordpeis.no

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Nordpeis is a Norwegian designer and manufacturer of Nordic-design fireplaces, wood-burning stoves, heat-retaining fireplaces, and steel chimneys, founded in 1990, serving residential homeowners and a project market across ten European countries as a subsidiary of Sweden's NIBE Group.

Ownership category

akta.pro rank

Product category

Fireplaces and Wood Stoves

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Fireplace manufacturing
• Wood-burning stoves
• Heat-retaining fireplaces
• Steel chimneys
• Clean combustion heating

Headquarters

HQ city

Tranby

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fireplace and stove sales: Nordpeis generates revenue through the sale of physical hearth products including fireplaces, wood-burning stoves, fireplace inserts, and steel chimneys. Products are sold through authorized dealers and retail channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Nordpeis designs and manufactures fireplaces, wood-burning stoves, heat-retaining accumulation fireplaces, fireplace inserts, and steel chimneys under Nordic design principles. Its products are sold through authorized dealers across European markets and target residential homeowners seeking efficient, clean-combustion heating solutions and ambiance, with a smaller dedicated project-market channel for builders and developers.

Product overview

Nordpeis is a Scandinavian fireplace and wood stove manufacturer offering a portfolio of heating products under Nordic design principles. The core product lineup includes five main categories: Peis (fireplaces) available in various sizes from compact to large formats, Vedovn (wood stoves) for efficient heating, Varmelagrende peis (heat-retaining fireplaces) featuring proprietary PowerStone™ technology that stores and radiates warmth over extended periods, Peisinnsats (fireplace inserts) for retrofitting existing fireplaces, and Stålpipe (steel chimneys) providing complete venting solutions. The company also offers accessories and an outlet section for discontinued models. Products are designed with Scandinavian minimalism and are part of the NIBE Group portfolio. Key product lines include Salzburg, Monaco, Porto, Capri, Odense, Pisa, Praha, Lisboa, Cannes, Wave T, YO-U, Me Ceiling, and Davos, each offering different sizes, installation options, and aesthetic finishes.

Differentiator

Problem solved

Functional benefit

Products and services

• Peis (Fireplace) Freestanding and built-in fireplaces for residential ambient heating and aesthetic appeal, including the Monaco, Porto, Capri, Odense, Pisa, Praha, Lisboa, and Cannes model lines. Designed with Scandinavian minimalism for homeowners seeking clean-combustion heating.
• Vedovn (Wood Stove) Compact wood-burning stoves for efficient residential home heating and ambiance. Part of Nordpeis's core product portfolio.
• Varmelagrende peis (Heat-Retaining Fireplace with PowerStone™) Accumulation fireplaces featuring proprietary PowerStone™ heat-storing cores that absorb heat during firing and release it gradually for sustained warmth over long periods. Offers low wood consumption, even heat distribution, clear flame views, clean glass, and paintable surfaces.
• Peisinnsats (Fireplace Insert) Insert units installed into existing fireplace structures to improve efficiency and apply modern clean-combustion heating technology. The Me Ceiling variant is designed for ceiling-level installation with side glass viewing.
• Stålpipe (Steel Chimney) Complete and flexible steel chimney solutions for safe and efficient smoke evacuation from Nordpeis fireplaces and wood stoves.
• Tilbehør (Fireplace and Stove Accessories) Supporting products and components for Nordpeis fireplaces and wood stoves.
• Nordpeis Outlet (Discounted and Discontinued Fireplaces) Discounted and discontinued Nordpeis fireplace products made available for direct purchase through the Nordpeis online outlet shop.

Quantifiable outcome

• High heat efficiency with low wood consumption

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scan A/S: Danish premium wood stove brand under the Jøtul/Scan group competing directly in Scandinavian and Western European markets with similar designer-led positioning and clean-combustion certifications.
• MCZ Group: Italian pellet and wood stove manufacturer with strong Southern European presence that overlaps with Nordpeis's Italy, Portugal, and Spain markets. Comparable on combustion-technology focus and multi-fuel line breadth.
• Morsø: Historic Danish cast-iron stove brand with strong identity and a similar European multi-market footprint to Nordpeis. Comparable product mix (wood stoves, inserts) and similar design-led premium positioning.
• Stuv: Belgian designer fireplace and stove brand with strong Western European distribution. Comparable premium design-led positioning, project channel focus, and similar product family (built-in, freestanding, inserts).
• Hwam: Danish wood stove manufacturer with a designer-led product line competing in the Scandinavian premium segment. Comparable on design heritage, dealer-led distribution, and combustion efficiency story.
• Contura: Swedish wood stove and fireplace manufacturer owned by NIBE Group (sister company within the same parent conglomerate). Direct competitor in Nordic hearths with overlapping dealer footprint, making it the most comparable brand in terms of product range, channel, and positioning.
• Rais: Danish wood stove and fireplace manufacturer serving Nordic and Northern European markets. Comparable on premium positioning, dealer-led distribution, and investment in design-driven product development.
• Lotus Heating Systems: Danish premium fireplace and stove brand owned by the same family group as Morsø and Scan. Comparable across product portfolio, premium positioning, and pan-European dealer footprint.
• Jøtul: Norwegian heritage cast-iron fireplace and stove manufacturer with deep Nordic dealer footprint. Directly comparable as a premium Scandinavian fireplace brand with similar clean-combustion positioning and multi-country European distribution.
• Spartherm: German premium fireplace and tunnel oven manufacturer with strong presence in Germany, Austria, and neighboring markets where Nordpeis is also expanding. Comparable clean-combustion technology focus and a similar B2B/architect-driven project channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCoLCbBzz_1WvZ7m9PFYBwuw
• Facebookfacebook.com/nordpeis
• LinkedInlinkedin.com/company/nordpeis-as
• Instagraminstagram.com/nordpeis
• Pinterestno.pinterest.com/nordpeis/_created

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordpeis