multi-media-management

What multi-media-management does

multi-media-management GmbH (MMM) is a Hannover-based, owner-managed software company founded in 1998 that supplies digital sales and marketing solutions to the German cooperative banking sector (Genossenschaftliche Finanzgruppe), serving over 300 Volksbanken, Raiffeisenbanken, and affiliated financial service companies. The product portfolio centers on a digital lending platform called ServicePortal — combining OnlineSelbstauskunft (digital self-disclosure), EinreicherService (document exchange), and OnlineValutierung (digital loan disbursement) into a nearly 100% digital construction-financing workflow — together with GENOPACE BaufiLead 2.0 for mortgage lead generation, BankingGuide and BankingGuide Online for corporate customer advisory and online account opening, Kontofinder for retail account selection, Filialfinder for branch location, plus ContentManager add-ons such as LoginLayer, Newsletter, Cookie-Consent-Banner, MMM-QualitätsCheck, and Private Banking customization.

The architecture is a microservice design deployed on a proprietary cloud platform called AppCenter, using standard web technologies and the GENO-CMS ContentManager platform (Atruvia) as the underlying CMS, with integrations to GENOPACE BaufiSmart, agree21, VR-Identity service, IDnow video legitimation, etracker analytics, and Inxmail for email — all hosted in Germany under DSGVO/GDPR compliance. MMM is an official Atruvia Individualisierungspartner for GENO-CMS ContentManager and has a reciprocal partnership with GENOPACE; BMS Consulting and VR-NetWorld are additional implementation and integration partners.

The business model combines subscription-style SaaS fees for standard products (service and maintenance bundled into the GENOPACE package), modest one-time setup fees for products like BaufiLead 2.0 (€499 without etracker, €598 with etracker), ongoing etracker licenses as a pass-through add-on, and project-based professional services for custom development, design, hosting, and CMS ContentManager individualization. Go-to-market is sales-led enterprise and field sales directed at German cooperative banks, supplemented by direct website ordering, the annual GENOKON construction-financing trade fair, and a newsletter run via Inxmail; the company operates with approximately 17 employees under managing director Hartmut A. Borchers (Dipl. Kfm.) and discloses no external funding, parent company, or M&A activity.

Name

multi-media-management

Legal name

multi-media-management GmbH

Website

https://m-m-m.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

multi-media-management GmbH provides SaaS-based digital sales and marketing solutions — including the ServicePortal digital lending platform, GENOPACE BaufiLead 2.0, BankingGuide, and account/branch finders — to over 300 German cooperative banks in the Genossenschaftliche Finanzgruppe. Founded in 1998 and headquartered in Hannover, the owner-managed firm employs approximately 17 staff.

Ownership category

akta.pro rank

Product category

Banking Software (Fintech / Cooperative Banking SaaS)

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industries

Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG), Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)

Keywords

• Banking marketing software
• Construction financing tools
• Digital lending platform
• Cooperative banking solutions
• SaaS banking tools

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. SaaS Subscriptions: Standard tools offered as Software as a Service (SaaS) model where customers don't need to manage updates or operations. Revenue generated through ongoing service and maintenance fees included in GENOPACE service package.
2. One-time Setup Fees: One-time setup/configuration fees for products like BaufiLead 2.0 (e.g., 499€ for conversion, 598€ with etracker). These are subsidized setup fees that don't cover actual costs.
3. Professional Services: Custom development and implementation services including consulting, design, development, and hosting for individual customer projects and CMS ContentManager customizations.
4. etracker Licenses: Optional analytics tool licensing for campaign tracking and web analytics. Additional license costs varying by scope, not included in base product pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

MMM provides a SaaS-based portfolio of digital marketing and lending software products for German cooperative banks (Genossenschaftliche Finanzgruppe). The flagship ServicePortal platform delivers a nearly 100% digital construction financing process, complemented by GENOPACE BaufiLead 2.0 for lead generation, BankingGuide and BankingGuide Online for corporate account opening, plus ancillary tools such as Kontofinder, Filialfinder, Käuferzertifikat, Newsletter, Adventskalender, Cookie-Consent-Banner, and MMM-QualitätsCheck. The company also delivers custom website individualization on Atruvia's GENO-CMS ContentManager and managed cloud hosting via its AppCenter platform.

Product overview

Multi-media-management GmbH (MMM) provides a comprehensive SaaS-based digital solutions portfolio for the German cooperative banking sector (Genossenschaftliche Finanzgruppe). The core offering is the ServicePortal platform, which integrates multiple construction financing modules (OnlineSelbstauskunft, EinreicherService, OnlineValutierung, LeadManager, Käuferzertifikat) enabling a nearly 100% digital loan process. Supporting products include GENOPACE BaufiLead 2.0 for mortgage lead generation, BankingGuide and BankingGuide Online for corporate customer account opening, Kontofinder for retail account selection, Filialfinder for branch location services, and various ContentManager add-ons (LoginLayer, Private Banking, Newsletter, Adventskalender, Cookie-Consent-Banner, MMM-QualitätsCheck). The company also offers individual website customization services as an official Atruvia GENO-CMS ContentManager partner, along with consulting, design, and managed hosting services.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Nearly 100% digital construction financing process
• +3 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AtruviacoreTechnology or IntegrationOfficial Individualisierungspartner (individualization partner) for GENO-CMS ContentManager. MMM provides customization and development services for banks using Atruvia's ContentManager platform. This is a key strategic partnership for website development projects.
• GENOPACEcoreTechnology or IntegrationCore platform integration for construction financing. MMM's BaufiLead products integrate with GENOPACE BaufiSmart for loan applications. GENOPACE BaufiLead 2.0 is a joint product offering with integration to BaufiSmart.
• BMS ConsultingminorImplementation/ SI/ Consulting PartnerConsulting partner that co-developed BankingGuide alongside MMM and Hannoversche Volksbank, and subsequently integrated it into the 'ProFi ZV' project of DZ BANK.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Finleap: Berlin-based fintech platform builder and investor. Comparable to MMM at the category level (German fintech SaaS for financial services), though Finleap focuses on building and scaling standalone fintech ventures rather than serving the cooperative banking ecosystem.

Broad incumbents

• Hypoport: Listed operator of financial product marketplaces including Europace for mortgage transactions. Comparable to MMM as both operate digital infrastructure for German mortgage origination and lending workflows, though at very different scale.
• GFT Technologies: IT services and digital platform provider specializing in the financial services industry. Comparable to MMM as both deliver banking software and digitalization services to financial institutions, though GFT is a publicly listed multinational serving a broader range of clients.
• Atruvia: Dominant IT service provider and software publisher for the German cooperative banking sector. Broad incumbent comparable to MMM because both supply digital banking software to the same customer base, though Atruvia is the core platform vendor and MMM is an individualization partner within that ecosystem.
• adesso: IT consultancy and software developer with a strong financial services practice in Germany. Comparable to MMM as both provide custom software development, digital platforms, and consulting to banks, though adesso operates at significantly larger scale across multiple sectors.
• msg: Large German IT services and software provider with significant banking sector presence. Comparable to MMM as both deliver digital banking solution development and consulting to financial institutions, though msg operates across industries and at a much larger scale.

Direct peers

• VR-Networld: Digital services and marketing platform provider for the cooperative banking sector. Directly comparable to MMM as both serve Genossenschaftsbanken with web, content, and online sales/marketing solutions, and both are listed as technology partners referenced by MMM customers.
• Baufinex: Construction financing intermediary platform distributed via cooperative banks. Directly comparable to MMM's BaufiLead 2.0 as both operate in the construction financing lead generation and execution space for the Genossenschaftliche Finanzgruppe.
• GENOPACE: Provider of the BaufiSmart mortgage platform used by cooperative banks. Directly comparable as MMM's BaufiLead 2.0 integrates with GENOPACE BaufiSmart; both compete for the mortgage-origination digital workflow within the same Genossenschaftliche Finanzgruppe.

Regional players

• Sparkassen-Finanzportal (S-Portal): Digital services arm serving the Sparkassen savings bank group in Germany. Comparable to MMM as a parallel digital marketing and online sales partner for a German retail banking sector, though serving the Sparkassen rather than Genossenschaftsbanken customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mmmhannover

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about multi-media-management