BPR

What BPR does

BPR is a privately held boutique public relations firm headquartered in Houston, Texas, that serves exclusively the oil and gas industry across the upstream-to-downstream supply chain. Founded by Beverly Jernigan — formerly the global public relations manager at Halliburton — the firm targets clients ranging from start-up operators to Fortune 500 energy companies, with delivery supported by account management lead Kacey White. Service offerings span Public Relations, Media Relations, Media Training, Social Media, and a half-day Messaging Workshop, sold as a unified communications consulting practice rather than a productized platform.

The firm operates on a professional services revenue model with no proprietary technology platform, no API, and no software product. Distribution is relationship-driven direct sales: the firm leverages founder-led access to industry and national journalists to secure earned-media coverage for clients, and it offers executive media training plus digital-channel integration across Facebook, Twitter, LinkedIn, and blogs. Pricing is not publicly disclosed and is described as customized to client needs, implying quote-based engagements and retainers. The go-to-market is sales-led and high-touch, anchored in Beverly Jernigan's Halliburton-era network and the team's combined 20+ years of oil and gas sector experience.

BPR claims a "Global" markets-served reach from a single Houston office and shows no evidence of institutional investment, acquisitions, partnerships, certifications, or regulatory actions. The firmographic 251-500 employee range is inconsistent with the boutique positioning and two named practitioners, suggesting either outdated or aggregated data; no funding rounds, revenue figures, client logos, or case studies are disclosed, leaving commercial scale unverified.

Name

BPR

Legal name

BPR

Website

https://beverlypr.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

BPR is a Houston-based boutique public relations firm specializing exclusively in the oil and gas industry, offering media relations, media training, social media, and messaging services to clients ranging from start-ups to Fortune 500 energy companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Public Relations Services: BPR generates revenue through professional PR services including strategic communications consulting, media relations, media training, social media strategy, and messaging workshops. Services are delivered to oil and gas industry clients across the supply chain, ranging from startup operators to Fortune 500 companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BPR is a boutique public relations firm that provides an integrated suite of communications consulting services exclusively to the oil and gas industry. Its offerings include public relations strategy, media relations, executive media training, social media strategy (Facebook, Twitter, LinkedIn, blogging), and half-day messaging workshops. Services are sold as customized engagements to companies across the energy supply chain, from startup owners/operators to Fortune 500 firms.

Product overview

BPR is a boutique public relations firm that provides an integrated suite of PR and communications consulting services exclusively for the oil and gas industry. The offering is a single unified consulting practice rather than a platform-plus-modules architecture. Services include Public Relations (building stakeholder relationships), Media Relations (leveraging journalist connections for coverage), Media Training (executive interview preparation), Social Media Services (integrating Facebook, Twitter, LinkedIn, and Blogging into communication strategies), and a Messaging Workshop (half-day session to develop core organizational messaging). These services work together as a cohesive offering, helping clients develop compelling messages and deliver them through both traditional and new media channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Strategic public relations service that helps clients build better relationships with their employees, customers, potential investors, community members, and other stakeholders by developing and tailoring their message and brand to reach each stakeholder group optimally.
• Media Relations
• Media Training
• Social Media Services
• Messaging Workshop

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Edelman: Global public relations firm with a dedicated energy practice serving oil and gas majors. Comparable to BPR in serving energy clients but operates at vastly larger scale across multiple industries and geographies.
• APCO Worldwide: Global advisory and communications firm with a strong energy and resources practice. Comparable in serving energy-sector communications needs including advocacy, though it operates at a much larger scale across multiple practice areas.
• Brunswick Group: Global advisory firm specializing in critical issues and corporate communications, with significant energy sector engagements. Comparable in serving corporate communications needs for energy companies but with a broader industry and geographic footprint.
• FTI Consulting (Strategic Communications): Global advisory firm with a Strategic Communications segment serving energy clients on corporate reputation, crisis, and stakeholder communications. Overlaps with BPR's media relations and messaging capabilities but at a much larger scale.
• Hill+Knowlton: Global PR firm with a longstanding energy and resources practice. Competes with BPR for energy-sector communications work but offers a much broader portfolio of services and global reach.
• Ketchum (now Ketchum / Omnicom PR): Major global PR firm with energy-sector clients and capabilities. Comparable to BPR in delivering PR services to oil and gas clients, but operates across multiple industries as part of a large holding company.
• Ogilvy PR: Global creative and communications network with energy-sector clients. Overlaps with BPR in delivering PR and integrated communications to oil and gas companies but offers a much broader range of marketing and communications capabilities.

Emerging players

• Joele Frank: Specialized strategic communications firm focused on corporate communications and media relations. Comparable to BPR's media relations expertise, though Joele Frank's primary focus is on financial, M&A, and corporate situations rather than oil and gas vertical specialization.

Direct peers

• 5W Public Relations: Mid-sized US PR agency with a dedicated energy and environmental practice. Comparable to BPR in being a non-Big-Four agency focused on energy-sector communications, though operating at a larger scale and broader service offering.
• Pierpont Communications: Houston-based boutique PR and communications firm with a strong focus on the energy sector. Directly comparable to BPR in size, geography, and vertical specialization, serving upstream, midstream, and downstream energy clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/bprhouston
• Facebookfacebook.com/BPRHouston
• LinkedInlinkedin.com/company/bpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BPR